About The Author

SportsBusiness Journal Staff Writer Tripp Mickle

Tripp Mickle

Tripp Mickle covers motorsports, action sports and the Olympics for SportsBusiness Journal/Daily.

Featured Story

Michael Phelps Makes Return To The Pool Today, But Swimwear Brand Unknown

04 / 24 / 14

Michael Phelps is returning to the pool today , but no one knows what he is going to wear. The Olympic swimmer's endorsement deal with Speedo ended at the end of last year, and they have parted ways. He had worn Speedo in competition since signing with the company in '01. Speedo confirmed that the ...

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Tags: Marketing and Sponsorship

More Stories by this Author

06/03/13
AVP Adds IMG-Operated Events

The AVP has partnered with IMG to add two events to its calendar, one in Manhattan Beach, Calif., and one in Atlantic City. IMG has the license to produce the Manhattan Beach Open and the agency teamed up with the Atlantic City Alliance, a tourism and convention group, to bring an event to New Jerse ...

06/03/13
GMR Marketing Announces Exec Changes

GMR Marketing announced late last week a number of executive changes that are the first in a series of adjustments the agency plans to make as it combines its hospitality group, SportsMark, with its consulting group, GMR. Senior VP TYSON WEBBER has been promoted to Exec VP/Client Management. He wi ...

Tags: People and Pop Culture

05/31/13
IAS: A-B's Kentucky Derby Shift

Speaking Thursday at the '13 Intersport Activation Summit, Anheuser-Busch Dir of Sports & Entertainment Marketing Corey Christanell said that when A-B's sponsorship of the Kentucky Derby and Churchill Downs came up for renewal in ‘11, the company "decided to shift its brand from Budweise ...

Tags: Events and Attractions

05/30/13
Ram Trucks Rebound In Kentucky

Speaking at the '13 Intersport Activation Summit today, Ram Advertising Head Marissa Hunter said Chrysler had a problem four years ago with its Ram Truck brand in the Kentucky market. Its market share lagged far behind Ford, and Chrysler's trucks struggled to get consideration from horse trainer ...

05/29/13
Intersports Activation Summit: Bodenheimer Q&A

ESPN Chair George Bodenheimer sat down with Intersport CEO Charlie Besser for a one-on-one interview this morning at the Intersport Activation Summit in Chicago. The two discussed a range of topics, from the new competition that ESPN faces from upstarts like Fox Sports 1 to ESPN’s strategy ...

05/16/13
CTV To Air Canadian Tire Series Races

The first race in NASCAR's Canadian Tire Series will be broadcast live on CTV for the first time this Sunday. The race, which is being held at Canadian Tire Motorsport Park, will be one of two races in the series that will be shown live. A race in September will air live on TSN. The other 10 races w ...

05/16/13
NBC Has Sold 75% Of Sochi Ad Inventory

NBC Sports has sold 75% of its advertising inventory for the '14 Sochi Games and hopes to top $800M in sales, which would set a record for a Winter Games. A major driver of the increase stems from a change in NBC’s approach to selling ads on NBCOlympics.com. For the first time, NBC is limiting ...

05/15/13
USOC's Annual Revenue Tops $337M

Increased broadcast rights fees for the London Games drove the USOC's total revenue to a record $337.4M last year, according to tax filings the organization released today. The total marks a 20% increase from the $280.6M in revenue the USOC collected in '08, the last time a Summer Games was held. Th ...

05/15/13
Sherwin-Williams Announces NASCAR Deal

Sherwin-Williams plans to begin marketing its official sponsorship of NASCAR in '14, company VP/Market Research & Design Karl Schmitt said today during a press conference to unveil the sponsorship . Schmitt said the company plans to spend this year getting "actively involved" in NASCAR and de ...

05/08/13
Court Docs Unsealed In France Divorce

NASCAR Chair & CEO  Brian France 's total assets topped $554.49M in ‘05, according to court documents released today. His total income in '04 was $9.09M. The financial information was included in approximately 1,500 pages of a divorce case that was made public following a multiyear le ...

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