About The Author

SportsBusiness Journal Staff Writer Tripp Mickle

Tripp Mickle

Tripp Mickle covers motorsports, action sports and the Olympics for SportsBusiness Journal/Daily.

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ISC Revenue Increases Despite Rain At Daytona, Sponsorships To Sell

04 / 08 / 14

Despite rain delaying this year's Daytona 500, ISC saw an increase in Q1 revenue from a year ago. Revenue rose to $131.8M for the quarter from $128.6M over the same period a year ago. Ticket revenue was flat at $30M, but revenue from sponsorships and TV rights rose slightly to $85.2M and food, bever...

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Ram Trucks Rebound In Kentucky

Speaking at the '13 Intersport Activation Summit today, Ram Advertising Head Marissa Hunter said Chrysler had a problem four years ago with its Ram Truck brand in the Kentucky market. Its market share lagged far behind Ford, and Chrysler's trucks struggled to get consideration from horse trainer ...

Intersports Activation Summit: Bodenheimer Q&A

ESPN Chair George Bodenheimer sat down with Intersport CEO Charlie Besser for a one-on-one interview this morning at the Intersport Activation Summit in Chicago. The two discussed a range of topics, from the new competition that ESPN faces from upstarts like Fox Sports 1 to ESPN’s strategy ...

CTV To Air Canadian Tire Series Races

The first race in NASCAR's Canadian Tire Series will be broadcast live on CTV for the first time this Sunday. The race, which is being held at Canadian Tire Motorsport Park, will be one of two races in the series that will be shown live. A race in September will air live on TSN. The other 10 races w ...

NBC Has Sold 75% Of Sochi Ad Inventory

NBC Sports has sold 75% of its advertising inventory for the '14 Sochi Games and hopes to top $800M in sales, which would set a record for a Winter Games. A major driver of the increase stems from a change in NBC’s approach to selling ads on NBCOlympics.com. For the first time, NBC is limiting ...

USOC's Annual Revenue Tops $337M

Increased broadcast rights fees for the London Games drove the USOC's total revenue to a record $337.4M last year, according to tax filings the organization released today. The total marks a 20% increase from the $280.6M in revenue the USOC collected in '08, the last time a Summer Games was held. Th ...

Sherwin-Williams Announces NASCAR Deal

Sherwin-Williams plans to begin marketing its official sponsorship of NASCAR in '14, company VP/Market Research & Design Karl Schmitt said today during a press conference to unveil the sponsorship . Schmitt said the company plans to spend this year getting "actively involved" in NASCAR and de ...

Court Docs Unsealed In France Divorce

NASCAR Chair & CEO  Brian France 's total assets topped $554.49M in ‘05, according to court documents released today. His total income in '04 was $9.09M. The financial information was included in approximately 1,500 pages of a divorce case that was made public following a multiyear le ...

Electric Racing Series Headed To L.A.

Formula E, the electric-powered racing series, today announced it will race in L.A. in the fall of '14. The series, which will debut next year, is covering the cost of the race and will work with the Grand Prix Association of Long Beach to put up fencing, walls and infrastructure for the event. The ...

AT&T To Renew USOC Deal Through '16

AT&T today is expected to announce that it will extend its sponsorship of the USOC and Team USA through the '16 Rio de Janeiro Games. The deal continues a 30-year relationship between AT&T and the USOC. The four-year deal is valued at more than $15M and ensures that AT&T will retain its ...

Pyne: IMG Will Be Sold In 4-24 Months

IMG Sports President George Pyne today said the company will be sold in the next 4-24 months and Forstmann Little will handle the sale. Pyne, speaking at the IMG World Congress of Sports , said the process will take longer than people think. Pyne said he does not think Phil Anschutz' fa ...

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