About The Author

SportsBusiness Journal Staff Writer Tripp Mickle

Tripp Mickle

Tripp Mickle covers motorsports, action sports and the Olympics for SportsBusiness Journal/Daily.

Featured Story

Comcast building three pillars for Xfinity Series sponsorship

Published in SportsBusiness Journal on 09 / 15 / 14

Editor’s note: This story is revised from the print edition. Comcast has five months before the checkered flag drops on the first race of the Xfinity Series, but the company already has begun making plans for promoting its video and Internet service’s NASCAR sponsorship. Announ...

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Tags: Marketing and Sponsorship

More Stories by this Author

06/23/14
SportsBusiness Journal: Learfield buys Sidearm Sports

Learfield Sports is pushing further into the digital business by acquiring Sidearm Sports, a Syracuse, N.Y., company that developed a digital platform used to power more than 500 college websites. Financial terms of the all-cash deal weren’t available. It is the third acquisition Learfield ...

Tags: Colleges

06/23/14
SportsBusiness Journal: Former X Games exec is Dew Tour’s new GM

NBC Sports has hired longtime X Games executive Chris Stiepock to be the Dew Tour’s general manager. The Dew Tour has been without a general manager since Kenny Mitchell left the position last year to join NASCAR. Stiepoc ...

Tags: Events and Attractions

06/23/14
SportsBusiness Journal: Home Depot parking its NASCAR ride

The days of the orange, No. 20 Home Depot car are coming to an end. The company, which has been a primary NASCAR sponsor since 1999, will leave the sport after its contract with Joe Gibbs Racing ends this season, said sources familiar with Home Depot’s plans. The home improvement company&rs ...

Tags: Marketing and Sponsorship

06/18/14
SportsBusiness Daily Global: IMG Hires Greg D'Alba From Turner

IMG has tapped a former Turner sales exec to become the company's first head of global sales. GREG D'ALBA , the former President of CNN and Turner digital ad sales, has been hired as IMG President of Global Sales & Marketing, a new role that will be tasked with selling sponsorships across the c ...

Tags: People and Pop Culture

06/17/14
SportsBusiness Daily: IMG Hires Greg D'Alba From Turner

IMG has tapped a former Turner sales exec to become the company's first head of global sales. GREG D'ALBA , the former President of CNN and Turner digital ad sales, has been hired as IMG President of Global Sales & Marketing, a new role that will be tasked with selling sponsorships across the c ...

Tags: People and Pop Culture, IMG

06/17/14
SportsBusiness Daily: IMG Hires Former Turner Exec D'Alba

IMG has tapped a former Turner sales exec to become the company's first head of global sales. Greg D’Alba , the former president of CNN and Turner digital ad sales, has been hired as IMG President of Global Sales & Marketing, a new role in which he will be tasked with selling sponsorships ...

06/16/14
SportsBusiness Journal: Xfinity, NASCAR in talks for title deal

NASCAR is in advanced talks with Comcast Xfinity about becoming title sponsor of the sport’s secondary series. Nationwide Insurance, which has sponsored the series since 2007, is in the final year of its title sponsorship, and NASCAR has been looking for a replacement sponsor for the Nation ...

Tags: Marketing and Sponsorship

06/16/14
SportsBusiness Journal: Austin delivers crowds to X Games

ESPN’s decision to take Summer X Games to Austin, Texas, for the first time helped energize event attendance and sponsorship but delivered mixed results on TV. The inaugural X Games Austin attracted 160,000 spectators over four days, making it the most attended X Games since 2004 (see chart ...

Tags: Events and Attractions

06/16/14
SportsBusiness Journal: NASCAR expected to lay off more than 20

NASCAR this week is expected to lay off more than 20 employees as part of an ongoing evaluation of its enterprise. The move is part of a series of initiatives being undertaken to improve efficiency and comes after previous evaluations of the company’s production and competition divisions. ...

Tags: Leagues and Governing Bodies

06/16/14
SportsBusiness Journal: Will ESPN’s plans change for soccer?

After spending the better part of three decades helping popularize soccer in the United States, soccer executives are hoping ESPN’s commitment to the beautiful game doesn’t fade. In recent years, the sports network has lost the English-language rights to the sport’s highest-prof ...

Tags: Media

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