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SportsBusiness Journal Staff Writer Tripp Mickle

Tripp Mickle

Tripp Mickle covers motorsports, action sports and the Olympics for SportsBusiness Journal/Daily.

Featured Story

IMG Names Fox Sports Exec Karen Brodkin President Of Business Affairs

Published in SportsBusiness Daily Global on 09 / 03 / 14

IMG on Tuesday named KAREN BRODKIN President of Business Affairs. The longtime Fox Sports exec will work out of IMG’s office in L.A. and manage all of IMG’s legal and contractual work worldwide. The position is the latest in a series created by IMG’s new owner WME as it looks to ...

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Tags: People and Pop Culture, North America

More Stories by this Author

06/02/14
SportsBusiness Journal: COTA splits divisions, hires first CMO

Circuit of the Americas is splitting its sales and marketing divisions and bringing on its first full-time chief marketing officer. The Austin, Texas, motorsports facility and concert venue has tapped former Procter & Gamble marketer Dominic Iacono as chief marketer. He will take on responsib ...

Tags: Facilities

06/02/14
SportsBusiness Journal: ESPN signs sponsors as Austin gets ready

ESPN announced last week that it has signed seven sponsors for the Summer X Games, which will make its debut Thursday in Austin, Texas. The company retained top-tier sponsors from 2013, including the U.S. Navy, Ford, GoPro and Monster Energy. It added three new exclusive sponsors in Dos Equis, Dr ...

Tags: Events and Attractions

06/02/14
SportsBusiness Journal: Memories of '94 World Cup

Twenty years ago, David Sternberg never imagined he’d build a career around soccer. He knew next to nothing about the sport when he took a temporary job with the 1994 World Cup organizing committee. He just wanted to do some sports-related work before he enrolled in business school at UCLA. ...

Tags: In-Depth

06/02/14
SportsBusiness Journal: Bridgestone newest TOP sponsor

Bridgestone has signed on to become a worldwide sponsor of the Olympics in a six-year deal valued at $344 million. The Japan-based tire company is the first new sponsor in The Olympic Partner program signed by the International Olympic Committee since 2010. The Asahi Shimbun, a Japanese publicati ...

Tags: Olympics

05/30/14
On The Ground: 2014 IAS: What's next for sports sponsorship and cross-platform a ...

The Future of Sports Sponsorship Chuck Browning, Farmers Insurance Group Tim Collins, Wells Fargo Dan Jones, Intersport Alex Kaplan, DirecTV Brian Oliver, PGA Tour Social media and mobile technology have become both the present and future of sponsorship activation. A panel of brand mar ...

05/30/14
SportsBusiness Daily: ’14 IAS: Probst Wants Change In Host Selection

USOC Chair Larry Probst on Thursday said he would like to see the IOC change the way it selects Olympic host cities in the future. Speaking during a one-on-one interview at the '14 Intersport Activation Summit in S.F., Probst said he would like to see the 15-member IOC Exec Board select future Olymp ...

Tags: Olympics

05/30/14
SportsBusiness Daily: ’14 IAS: Twitter Amplify Exceeds Expectations

A year after launching its Twitter Amplify service, the social media company has managed to get 70 content providers in nine countries to do more than 100 promotions through the service. The service is exceeding expectations in terms of user engagement, said Laura Froelich, Twitter Amplify Head ...

Tags: Media

05/29/14
SportsBusiness Daily: Probst Eyes Change In Host Selection

USOC Chair Larry Probst  today said he would like to see the IOC change the way it selects Olympic host cities in the future. Speaking during a one-on-one interview at the Intersport Activation Summit in S.F., Probst said he would like to see the 15-member IOC Exec Board select future Olympi ...

05/28/14
SportsBusiness Daily: GMR Creating New Global Consulting Division

GMR Marketing today announced that it has created a global sports and entertainment consulting division. The group will be led by Head of Global Sports & Entertainment JAN KATZOFF and will concentrate on providing strategic direction to brands in North America, Asia Pacific, Europe and Latin ...

Tags: People and Pop Culture, GMR Marketing

05/27/14
SportsBusiness Daily: Bridgestone Signs TOP Deal With IOC Through '20

Bridgestone has signed on to become a worldwide sponsor of the Olympics in a six-year deal valued at $344M. The Japan-based tire company is the first new TOP sponsor signed by the IOC since '10. The Asahi Shimbun, a Japanese publication, first reported the deal. The $344M deal means Bridgestone will ...

Tags: Marketing and Sponsorship, IOC, Bridgestone

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