WMG Signs America's Cup Skipper Spithill

Wasserman Media Group has signed Australian yachtsman Jimmy Spithill. The 33 year old became the youngest skipper to win the America's Cup when he led the '10 BMW Oracle Racing team. He is currently the skipper on one of Oracle's two America's Cup World Series boats and will be the skipper of the te ...

Tags: Labor and Agents

Taxslayer.com Re-Ups With JR Motorsports

Taxslayer.com has signed a multiyear renewal with JR Motorports. The online tax service will increase the number of primary races it sponsors next year from 14 to 17 for the NASCAR Nationwide Series team and continue to feature team owner and driver Dale Earnhardt Jr. in national advertising and pro ...

Tags: Marketing and Sponsorship, NASCAR, Motorsports

Taxslayer.com Renews With JR Motorsports

Taxslayer.com has signed a multiyear renewal with JR Motorsports. The online tax service will increase the number of primary races it sponsors from 14 to 17 next year for the NASCAR Nationwide Series team and continue to feature team owner and driver Dale Earnhardt Jr. in national advertising and ...

AARP To Stay On No. 24 Car Through '14

The AARP Foundation has signed a one-year extension with Hendrick Motorsports that will take its 22-race co-primary sponsorship of Jeff Gordon’s No. 24 Sprint Cup car through '14. Financial terms of the extension were not available. The foundation’s previous deal covered '11-13. The AARP ...

Tags: Marketing and Sponsorship

AARP Extends Jeff Gordon Sponsorship

The AARP Foundation has signed an early, one-year extension with Hendrick Motorsports that will take its 22-race co-primary sponsorship of Jeff Gordon ’s No. 24 NASCAR Sprint Cup Series car through '14. Financial terms of the extension were not available. The foundation’s previous deal ...

ISC's Revenue, Income Fall In Q3

ISC revenues decreased in Q3, underscoring the challenge the company continues to face in a sluggish economy. Revenues dropped to $115.9M for the period ending Aug. 31, down from $150.3M last year. The decrease was only 3% when scheduling changes were accounted for by the company, which held one les ...

Quicken Loans Doubles Deal With Newman

Quicken Loans today announced it will expand its sponsorship of Stewart-Haas Racing’s No. 39 Sprint Cup car driven by Ryan Newman. The Michigan-based mortgage lender signed a new deal that will see it double the number of primary Sprint Cup races it sponsors in '13 from nine to 18. Industry so ...

Tags: Marketing and Sponsorship, Quicken Loans

Motocross Series Sees Attendance, TV Jumps

The Lucas Oil Motocross series saw both spectator attendance and TV viewership increase for its '12 season, which ended Sept. 9. Total attendance was 249,000, up 5% from 236,530 in '11. NBC Sports Network averaged 156,000 viewers over 17 live race broadcasts, up 15% from an average of 136,000 viewer ...

Tags: Leagues and Governing Bodies

Nike Ending Deal With U.S. Open Of Surfing

Nike last week informed IMG execs that the company would discontinue its sponsorship of the U.S. Open of Surfing. The company had been the title sponsor of the IMG-managed event in Huntington Beach, Calif., since '09. Its subsidiary, Hurley, sponsored the event in '08. Sources valued the title spon ...

Tags: Marketing and Sponsorship, Nike, IMG

Jet Set Sports, Sochi 2014 Ink Hospitality Deal

Jet Set Sports has finalized a deal with Sochi 2014 to become the organizing committee's official hospitality supplier. The agreement, which was announced Friday, will see Jet Set Sports provide hospitality packages for the '14 Olympics that include hotel accommodations, meals, transportation, ticke ...