About The Author

SportsBusiness Journal Staff Writer Tripp Mickle

Tripp Mickle

Tripp Mickle covers motorsports, action sports and the Olympics for SportsBusiness Journal/Daily.

Featured Story

Comcast, NASCAR To Announce 10-Year Deal Next Week For Xfinity To Title No. 2 Series

Published in SportsBusiness Daily on 08 / 28 / 14

See the listing for Xfinity Comcast and NASCAR plan to announce a 10-year sponsorship agreement next week that will turn the sport’s secondary circuit into the Xfinity Series. The deal, which is valued at close to $200M, is expected to be announced on Wednesday in Charlotte, ...

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Tags: Marketing and Sponsorship, NASCAR, Comcast-Spectacor

More Stories by this Author

06/09/14
SportsBusiness Journal: Sprint, NASCAR to delay talks

Sprint and NASCAR won’t begin renewal negotiations until next year for title sponsorship of the sport’s top series. Though the partners were slated to open negotiations this year around title rights to the Sprint Cup Series, sources said that Sprint and NASCAR officials have agreed to ...

Tags: Marketing and Sponsorship

06/09/14
SportsBusiness Journal: Rain dampens NASCAR ratings

NASCAR’s TV ratings dropped 10 percent on Fox this season, following a stretch of races that experienced the circuit’s most weather-related delays in seven years. Fox averaged a 4.3 Nielsen rating and 7 million viewers through the first 13 Sprint Cup races of the season compared to a ...

Tags: Media

06/06/14
SportsBusiness Daily: USSA Lands FIS Events In Park City, Aspen

The U.S. Ski and Snowboard Association today was awarded two of int'l skiing’s biggest events. The organization will host the Int'l Ski Federation’s (FIS) '19 World Championships for freestyle, freeskiing and snowboarding in Park City, Utah. The '17 FIS World Cup Finals will take place i ...

06/02/14
SportsBusiness Journal: COTA splits divisions, hires first CMO

Circuit of the Americas is splitting its sales and marketing divisions and bringing on its first full-time chief marketing officer. The Austin, Texas, motorsports facility and concert venue has tapped former Procter & Gamble marketer Dominic Iacono as chief marketer. He will take on responsib ...

Tags: Facilities

06/02/14
SportsBusiness Journal: ESPN signs sponsors as Austin gets ready

ESPN announced last week that it has signed seven sponsors for the Summer X Games, which will make its debut Thursday in Austin, Texas. The company retained top-tier sponsors from 2013, including the U.S. Navy, Ford, GoPro and Monster Energy. It added three new exclusive sponsors in Dos Equis, Dr ...

Tags: Events and Attractions

06/02/14
SportsBusiness Journal: Memories of '94 World Cup

Twenty years ago, David Sternberg never imagined he’d build a career around soccer. He knew next to nothing about the sport when he took a temporary job with the 1994 World Cup organizing committee. He just wanted to do some sports-related work before he enrolled in business school at UCLA. ...

Tags: In-Depth

06/02/14
SportsBusiness Journal: Bridgestone newest TOP sponsor

Bridgestone has signed on to become a worldwide sponsor of the Olympics in a six-year deal valued at $344 million. The Japan-based tire company is the first new sponsor in The Olympic Partner program signed by the International Olympic Committee since 2010. The Asahi Shimbun, a Japanese publicati ...

Tags: Olympics

05/30/14
On The Ground: 2014 IAS: What's next for sports sponsorship and cross-platform a ...

The Future of Sports Sponsorship Chuck Browning, Farmers Insurance Group Tim Collins, Wells Fargo Dan Jones, Intersport Alex Kaplan, DirecTV Brian Oliver, PGA Tour Social media and mobile technology have become both the present and future of sponsorship activation. A panel of brand mar ...

05/30/14
SportsBusiness Daily: ’14 IAS: Probst Wants Change In Host Selection

USOC Chair Larry Probst on Thursday said he would like to see the IOC change the way it selects Olympic host cities in the future. Speaking during a one-on-one interview at the '14 Intersport Activation Summit in S.F., Probst said he would like to see the 15-member IOC Exec Board select future Olymp ...

Tags: Olympics

05/30/14
SportsBusiness Daily: ’14 IAS: Twitter Amplify Exceeds Expectations

A year after launching its Twitter Amplify service, the social media company has managed to get 70 content providers in nine countries to do more than 100 promotions through the service. The service is exceeding expectations in terms of user engagement, said Laura Froelich, Twitter Amplify Head ...

Tags: Media

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