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SportsBusiness Journal Staff Writer Tripp Mickle

Tripp Mickle

Tripp Mickle covers motorsports, action sports and the Olympics for SportsBusiness Journal/Daily.

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With eye on cost, nutrition, team brings own cook

Published in SportsBusiness Journal on

John Youk looks up from a camouflage grill beneath a tent at Kentucky Speedway and eyes a Sprint Tower in the distance. He scans the numbers for Stewart-Haas drivers. “Patrick’s third fastest,” he says, nodding. “Stewart’s quick, sixth. We’ve got hot cars. Oh y...

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Tags: Franchises

More Stories by this Author

05/14/14
SportsBusiness Daily: Mike Rees To Become Burton CEO

Burton Snowboards today announced that COO Mike Rees will assume the role of CEO and take over day-to-day operations of the company. The company in a release said Founder Jake Burton , who has been serving as CEO since '10, will become the company’s Chair and focus on “evolving the br ...

05/13/14
SportsBusiness Daily: Chevy Becomes Official Truck Of NHRA

Chevrolet today will announce that it has signed on to become the official truck of the NHRA, replacing Ford. Financial terms of the deal were not available. The multiyear agreement means Chevrolet's Silverado and Suburban brands will be featured prominently at the track during NHRA Mello Yello Drag ...

05/12/14
SportsBusiness Journal: Athletes feel endorsement pinch

Properties aren’t the only division of the action sports industry that has run into sales challenges. Athletes have, as well. Endemic sponsors, who once served as the backbone of athletes’ endorsement portfolios, have reduced the number of athletes they sponsor in recent years. Quiksi ...

Tags: In-Depth

05/12/14
SportsBusiness Journal: New faces of action sports

Brian Atlas President, Street League Skateboarding Hired as the first employee of Street League, Atlas has cemented his position leading the upstart property into its fourth year. He played an integral role in securing a multimillion-dol ...

Tags: In-Depth

05/12/14
SportsBusiness Journal: Improved relationship on display

When NBC and the International Olympic Committee three years ago held a press call for their $4.4 billion TV rights deal, U.S. Olympic Committee Chairman Larry Probst joined reporters watching then-IOC President Jacques Rogge and Comcast CEO Brian Roberts speak. But when IOC President Thomas Bach ...

Tags: Olympics

05/12/14
SportsBusiness Journal: NBC deal shows focus by Bach, IOC

When Thomas Bach campaigned to become the International Olympic Committee’s president, he ran on a platform that focused on changing the selection process for Olympic sports and strengthening anti-doping sanctions. He never talked about the need to secure the IOC’s financial future. ...

Tags: Olympics

05/12/14
SportsBusiness Journal: Penske adds FanVision Pro race feed

Penske Racing became the first NASCAR Sprint Cup team to sign on for a product developed by the handheld device company FanVision that will reduce the delay time of the broadcast feed at the team’s pit box by as much as 10 seconds. The technology, which is called FanVision Pro, was develope ...

Tags: Media

05/12/14
SportsBusiness Journal: Action sports face tough times

When Pantech announced last year that the company planned to end its title sponsorship of the Dew Tour’s event in Ocean City, Md., the tour quickly moved to find a replacement. It pitched sports apparel companies, gaming and console developers and quick-service restaurants. But nearly two y ...

Tags: In-Depth

05/07/14
SportsBusiness Daily: IOC Opts For Stability With NBC Deal

IOC President Thomas Bach today said the governing body decided to sign a long-term extension with NBC rather than sell its Olympic rights on the open market because it trusts the broadcaster and felt the deal offered financial stability for the next two decades. His comments came shortly after th ...

05/07/14
SportsBusiness Daily: IOC, NBC Ink Olympic Deal Through '32

NBC today signed a $7.65B deal with the IOC to keep the rights to the Olympic Games through '32. The deal was announced today following a signing ceremony at the IOC HQ in Lausanne, Switzerland. It is the first major TV agreement struck by IOC President Thomas Bach, who was elected last fall, and it ...

Tags: Media, IOC, NBC

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