About The Author

SportsBusiness Journal Staff Writer Tripp Mickle

Tripp Mickle

Tripp Mickle covers motorsports, action sports and the Olympics for SportsBusiness Journal/Daily.

Featured Story

IOC Invites Int'l Skateboarding Federation To Host Exhibitions At YOG

Published in SportsBusiness Daily Global on 07 / 25 / 14

The IOC has invited the Int’l Skateboarding Federation to host a series of skateboarding exhibitions throughout next month’s Youth Olympic Games in Nanjing, China. The federation, which announced the news on Thursday, plans to showcase a dozen athletes from around the world, including Re...

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Tags: Olympics, China

More Stories by this Author

06/02/14
SportsBusiness Journal: Bridgestone newest TOP sponsor

Bridgestone has signed on to become a worldwide sponsor of the Olympics in a six-year deal valued at $344 million. The Japan-based tire company is the first new sponsor in The Olympic Partner program signed by the International Olympic Committee since 2010. The Asahi Shimbun, a Japanese publicati ...

Tags: Olympics

05/30/14
On The Ground: 2014 IAS: What's next for sports sponsorship and cross-platform a ...

The Future of Sports Sponsorship Chuck Browning, Farmers Insurance Group Tim Collins, Wells Fargo Dan Jones, Intersport Alex Kaplan, DirecTV Brian Oliver, PGA Tour Social media and mobile technology have become both the present and future of sponsorship activation. A panel of brand mar ...

05/30/14
SportsBusiness Daily: ’14 IAS: Probst Wants Change In Host Selection

USOC Chair Larry Probst on Thursday said he would like to see the IOC change the way it selects Olympic host cities in the future. Speaking during a one-on-one interview at the '14 Intersport Activation Summit in S.F., Probst said he would like to see the 15-member IOC Exec Board select future Olymp ...

Tags: Olympics

05/30/14
SportsBusiness Daily: ’14 IAS: Twitter Amplify Exceeds Expectations

A year after launching its Twitter Amplify service, the social media company has managed to get 70 content providers in nine countries to do more than 100 promotions through the service. The service is exceeding expectations in terms of user engagement, said Laura Froelich, Twitter Amplify Head ...

Tags: Media

05/29/14
SportsBusiness Daily: Probst Eyes Change In Host Selection

USOC Chair Larry Probst  today said he would like to see the IOC change the way it selects Olympic host cities in the future. Speaking during a one-on-one interview at the Intersport Activation Summit in S.F., Probst said he would like to see the 15-member IOC Exec Board select future Olympi ...

05/28/14
SportsBusiness Daily: GMR Creating New Global Consulting Division

GMR Marketing today announced that it has created a global sports and entertainment consulting division. The group will be led by Head of Global Sports & Entertainment JAN KATZOFF and will concentrate on providing strategic direction to brands in North America, Asia Pacific, Europe and Latin ...

Tags: People and Pop Culture, GMR Marketing

05/27/14
SportsBusiness Daily: Bridgestone Signs TOP Deal With IOC Through '20

Bridgestone has signed on to become a worldwide sponsor of the Olympics in a six-year deal valued at $344M. The Japan-based tire company is the first new TOP sponsor signed by the IOC since '10. The Asahi Shimbun, a Japanese publication, first reported the deal. The $344M deal means Bridgestone will ...

Tags: Marketing and Sponsorship, IOC, Bridgestone

05/27/14
SportsBusiness Daily: ESPN Unveils Sponsors For X Games Austin

ESPN is expected to announce today that it has signed seven sponsors for Summer X Games, which will make its debut June 6 in Austin. The company retained top-tier sponsors from '13, including the U.S. Navy, Ford, GoPro and Monster Energy. It added three new exclusive sponsors in Dos Equis, Dr Pepper ...

Tags: Marketing and Sponsorship, X Games

05/26/14
SportsBusiness Journal: Bristol moves to The Edge for premium

Bristol Motor Speedway will have a new look for its NASCAR Sprint Cup race in August after a $2.5 million renovation that includes replacing lower-level seats with a party deck and loge boxes. The project, which has been several years in the making, comes at a time when tracks across the NASCAR ...

Tags: Facilities

05/26/14
SportsBusiness Journal: ‘Our best days are ahead’

Gary Bettman hasn’t forgotten the worst day of his career. It’s the day in February 2005 when he canceled an entire NHL season. Hundreds of people lost their jobs. Fans became bitter. Sponsors abandoned the sport. The NHL, and Bettman as its commissioner, hit an all-time low. Many ope ...

Tags: Sports Business Awards

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