About The Author

SportsBusiness Journal Staff Writer Tripp Mickle

Tripp Mickle

Tripp Mickle covers motorsports, action sports and the Olympics for SportsBusiness Journal/Daily.

Featured Story

Michael Phelps' Swimwear Brand Unknown As He Returns To Pool

04 / 23 / 14

Michael Phelps is returning to the pool tomorrow, but no one knows what he's going to wear. The Olympic swimmer's endorsement deal with Speedo ended at the end of last year, and they have parted ways. He had worn Speedo in competition since signing with the company in '01. Speedo confirmed that th...

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09/24/13
TMS To Install Largest Video Board In U.S.

Texas Motor Speedway last night announced plans to build the largest video board in the country, a 124-foot-tall by 218-foot-wide Panasonic screen that will be nicknamed “Big Hoss TV.” The video board will be completed in time for the track’s April 3-6 NASCAR race weekend, and TMS ...

09/18/13
Outback Renews Deal With Stewart-Haas

Outback Steakhouse will renew its sponsorship of Stewart-Haas Racing and become a two-race primary sponsor in '14 and '15 of the No. 4 car driven by Kevin Harvick . The company has been the primary sponsor of Stewart-Haas' No. 39 car driven by Ryan Newman in 2-3 races since '12, but Newman is lea ...

09/18/13
Nationwide To Exit NASCAR Series Deal

Nationwide Insurance will exit its title sponsorship of NASCAR's secondary series following the '14 season, but the company plans to increase its spending in the sport by sponsoring a Sprint Cup team, buying media, cutting track deals and maintaining its position as NASCAR's official insurer. Nation ...

09/10/13
Thomas Bach Sits For Wide-Ranging Q&A

Less than an hour after being named the new IOC President, Thomas Bach fielded a series of questions from English-language media. These were his first official comments to the press after the election, and he touched on everything from Russia's anti-gay laws to challenges in organizing the '16 Rio ...

09/10/13
IOC Members Select Bach As Next President

German lawyer and former Olympic fencer Thomas Bach today won a six-candidate race to succeed Jacques Rogge as IOC President. Bach, who was seen as the frontrunner, won a majority in the second round of voting. The 59-year-old former adidas exec has been a member of the IOC since '91. He is the nin ...

Tags: Olympics, IOC

09/10/13
U.S. Speedskating Names Ted Morris Exec Dir

U.S. Speedskating has named former U.S. Ski & Snowboard Association marketer TED MORRIS its new Exec Dir. Morris replaces MARK GREENWALD , who stepped down in June. Morris worked at USSA for eight years and helped the organization generate more sponsorship revenue than any other NGB. He most ...

Tags: People and Pop Culture

09/10/13
IOC Today Voting On New President

The IOC’s six presidential candidates have wrapped up their final push for votes and are preparing for today’s selection of a successor to Jacques Rogge . The organization will vote on a new president between 10:00-11:00am ET, with the winner to be named at 11:30am. It is only the secon ...

09/08/13
Wrestling Cruises To Victory In Olympics Decider

Seven months after being dropped from the Olympic program, wrestling persuaded the IOC to give it a second chance today. The sport received 49 votes from IOC members.

09/08/13
Tokyo Lands '20 Olympics

Tokyo won the right to host the '20 Olympic Games, beating out bids from Istanbul and Madrid, by promising to deliver a celebratory, dependable and financially lucrative event. In choosing Tokyo, the IOC opted to hand the Olympics off to the only city of the three that had hosted the Games before. ...

09/04/13
TWC Expands Hendrick Sponsorship

Time Warner Cable is expanding its sponsorship of Hendrick Motorsports, adding primary sponsorship this season for five NASCAR Sprint Cup Series races on the No. 88 car with Dale Earnhardt Jr.  and two races on the No. 5 car with Kasey Kahne . The deal closes out the open inventory on th ...

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