SMI Creating High-End Tickets Packages

SMI is creating 100 high-end ticket packages that cost $10,000 and give buyers premium access to 13 NASCAR race weekends at all eight of the company’s speedways. The package, which is being called the “Chairman’s Club,” gives buyers suite seats, VIP garage tours, pit access, ...

Tags: Facilities, Speedway Motorsports Inc., NASCAR

Textron Hopes To Raise Sales With EGR Deal

Textron, which today  announced a 10-race sponsorship with Earnhardt Ganassi Racing for the No. 1 NASCAR Sprint Cup Chevy driven by Jamie McMurray, is eyeing sales increases across the NASCAR industry for its Cessna airplanes, Bell helicopters, E-Z-Go golf carts and Bad Boy Buggies ATVs. Speak ...

Tags: Marketing and Sponsorship, NASCAR

DIS Unveils Redesign Images

Daytona Int'l Speedway today shared the first images of the racetrack’s renovation, illustrating a sweeping redesign that would convert the simple, 50-year-old facility into a NFL-style stadium with grand entrances, wide concourses and improved amenities. The design, which was done by Detroit- ...

Tags: Facilities

Cessna, Textron To Sponsor Jamie McMurray

Cessna, the Kansas-based airplane manufacturer, and its parent company Textron signed a multi-year agreement with Ganassi Racing that will make them a co-primary sponsor of Earnhardt Ganassi Racing’s No. 1 Sprint Cup Chevy driven by Jamie McMurray. The deal, which is expected to be announced t ...

Tags: Marketing and Sponsorship

Fans To Determine Format For Daytona Race

Sprint today announced it will allow fans to determine the format of the first race of the Sprint Cup Series season, the Sprint Unlimited at Daytona. By voting at NASCAR.com or on NASCAR mobile apps, fans can choose the number of laps from three options (40/20/15 or 35/30/10 or 30/25/20); they can d ...

Tags: Leagues and Governing Bodies, NASCAR, Sprint

Eric Grilly Takes Over As Alli Sports President

NBC Sports yesterday named ERIC GRILLY the new president of Alli Sports, the media group's action sports division. Grilly, who was introduced to Alli Sports staff in Chicago, will oversee the Dew Tour and NBC's partnerships with the Red Bull Signature Series and Lucas Oil AMA Motocross series. He ...

Tags: People and Pop Culture, NBC

JGR Signs Reser's To Nationwide Deal

Oregon-based Reser’s Fine Foods signed a one-year agreement with Joe Gibbs Racing, making it an associate sponsor of the team’s No. 18 Nationwide Series entry driven by Matt Kenseth. The deal, which was announced today, also makes Reser’s the primary sponsor for five Nationwide Ser ...

Tags: Marketing and Sponsorship

America's Cup World Series Event Canceled

America's Cup organizers today announced the cancellation of the planned America's Cup World Series race in N.Y. this spring. The decision was made so that organizers can focus on this summer's events in S.F. America's Cup Event Authority CEO Stephen Barclay said the organization could n ...

IOC Signs Four-Year Deal With Audi

The IOC signed a four-year agreement with Audi that makes its Volkswagen brand the organization's official vehicle supplier. Audi replaces Mercedes, which had been providing vehicles to the IOC since '91. The Volkswagen brand will provide more than 40 vehicles to the IOC for use in and around the or ...

Tags: Marketing and Sponsorship, Audi, IOC

DirecTV Discontinues NASCAR Hot Pass

DirecTV is doing away with its NASCAR Hot Pass programming this year. The decision brings an end to the five-year-old service that gave subscribers four channels of in-car-driver video and audio. The distributor opted to discontinue the service because of its cost. DirecTV also decided to end its sp ...

Tags: Media, NASCAR, DirecTV