About The Author

SportsBusiness Journal Staff Writer Tripp Mickle

Tripp Mickle

Tripp Mickle covers motorsports, action sports and the Olympics for SportsBusiness Journal/Daily.

Featured Story

Comcast building three pillars for Xfinity Series sponsorship

Published in SportsBusiness Journal on 09 / 15 / 14

Editor’s note: This story is revised from the print edition. Comcast has five months before the checkered flag drops on the first race of the Xfinity Series, but the company already has begun making plans for promoting its video and Internet service’s NASCAR sponsorship. Announ...

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Tags: Marketing and Sponsorship

More Stories by this Author

08/12/14
SportsBusiness Daily: NBC Sports To Broadcast Youth Olympic Games

NBC Sports and Universal Sports for the first time will offer coverage of the Youth Olympic Games. NBC Sports will offer 24.5 hours of competition from Nanjing, China, beginning with the Opening Ceremony on NBCSN on Saturday. NBCSN will offer 21.5 hours of coverage, while there will be three hours ...

Tags: Media, NBC, IOC

08/12/14
SportsBusiness Daily: ISF, Street League Partner For Event Guidelines

The Int'l Skateboarding Federation has partnered with Street League Skateboarding to create guidelines for street skateboarding competitions. The partnership, which was announced today, also will result in Street League's Super Crown World Championship becoming the official street skateboarding worl ...

Tags: Leagues and Governing Bodies

08/11/14
SportsBusiness Journal: Liverpool FC plans Asia tour

Liverpool FC plans to play preseason exhibitions in Asia next year but hasn’t finalized any markets yet, according to Billy Hogan, the club’s chief commercial officer. Hogan said that business staff will evaluate markets later this year and meet with the soccer staff to get their feed ...

Tags: Franchises

08/11/14
SportsBusiness Journal: Ganassi ‘Bash’ targets young crowd

Chip Ganassi Racing is throwing a social media party it hopes will help the team attract young, millennial fans. The “Ganassi Sound Garage, a Digi Bash” is an invitation-only event on Sept. 8 that will cater to hundreds of 15- to 24-year-old social media influencers who will get a cha ...

Tags: Events and Attractions

08/11/14
SportsBusiness Journal: For ICC, good vibe and better results

Guinness brand manager Jon Urch skipped the suite and headed for the lower bowl of Charlotte’s Bank of America Stadium before the recent Liverpool FC-AC Milan match. Moments before the game began, more than 40,000 Liverpool fans rai ...

Tags: Events and Attractions

08/04/14
SportsBusiness Daily: Dew Tour Amateur Event Headed To Europe

Mountain Dew is taking a Dew Tour amateur event to Europe for the first time later this month. The PepsiCo brand today announced it will host its first European Dew Tour Am Series in Amsterdam during the cultural festival Uitmarkt. Dew skaters Keelan Dadd, Theotis Beasley and Boo Johnson will attend ...

Tags: ING, Dew Tour, PepsiCo

08/04/14
SportsBusiness Journal: NBC touting Olympics two years out

NBC Sports this week will roll out its most extensive two-year-out campaign for an Olympic Games. The group will air 15- and 30-second spots on Tuesday, two years ahead of the opening day of the 2016 Rio Games. The spots, which were still being ...

Tags: Olympics

08/04/14
SportsBusiness Journal: IOC could launch Olympic OTT net

The International Olympic Committee could launch a digital, Olympic network as early as next year. The organization has completed a feasibility study for an over-the-top channel that would be available in more than 200 markets. If the project is approved by the IOC members at the organization&rsq ...

Tags: Olympics

08/04/14
SportsBusiness Journal: Will NASCAR change TV money split?

NASCAR is considering a change to the way it splits TV-rights money among teams in its three top series. Chairman Brian France said last month that the sport is “rethinking” how it divides TV money among teams with an eye toward increasing the amount given to Nationwide Series teams. ...

Tags: Leagues and Governing Bodies

08/04/14
SportsBusiness Journal: IMG to manage NASCAR’s global media

NASCAR has tapped IMG to handle global media distribution through 2024. IMG beat out eight to 10 competing bidders for the business, including Lagardère, MP & Silva and ESPN, which has managed NASCAR’s overseas TV distribution since 2006.  Financial terms of IMG’s 10 ...

Tags: Leagues and Governing Bodies

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