About The Author

SportsBusiness Journal Staff Writer Tripp Mickle

Tripp Mickle

Tripp Mickle covers motorsports, action sports and the Olympics for SportsBusiness Journal/Daily.

Featured Story

IOC Invites Int'l Skateboarding Federation To Host Exhibitions At YOG

Published in SportsBusiness Daily Global on 07 / 25 / 14

The IOC has invited the Int’l Skateboarding Federation to host a series of skateboarding exhibitions throughout next month’s Youth Olympic Games in Nanjing, China. The federation, which announced the news on Thursday, plans to showcase a dozen athletes from around the world, including Re...

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Tags: Olympics, China

More Stories by this Author

06/16/14
SportsBusiness Journal: Xfinity, NASCAR in talks for title deal

NASCAR is in advanced talks with Comcast Xfinity about becoming title sponsor of the sport’s secondary series. Nationwide Insurance, which has sponsored the series since 2007, is in the final year of its title sponsorship, and NASCAR has been looking for a replacement sponsor for the Nation ...

Tags: Marketing and Sponsorship

06/16/14
SportsBusiness Journal: Austin delivers crowds to X Games

ESPN’s decision to take Summer X Games to Austin, Texas, for the first time helped energize event attendance and sponsorship but delivered mixed results on TV. The inaugural X Games Austin attracted 160,000 spectators over four days, making it the most attended X Games since 2004 (see chart ...

Tags: Events and Attractions

06/16/14
SportsBusiness Journal: NASCAR expected to lay off more than 20

NASCAR this week is expected to lay off more than 20 employees as part of an ongoing evaluation of its enterprise. The move is part of a series of initiatives being undertaken to improve efficiency and comes after previous evaluations of the company’s production and competition divisions. ...

Tags: Leagues and Governing Bodies

06/16/14
SportsBusiness Journal: Will ESPN’s plans change for soccer?

After spending the better part of three decades helping popularize soccer in the United States, soccer executives are hoping ESPN’s commitment to the beautiful game doesn’t fade. In recent years, the sports network has lost the English-language rights to the sport’s highest-prof ...

Tags: Media

06/09/14
SportsBusiness Journal: Sprint, NASCAR to delay talks

Sprint and NASCAR won’t begin renewal negotiations until next year for title sponsorship of the sport’s top series. Though the partners were slated to open negotiations this year around title rights to the Sprint Cup Series, sources said that Sprint and NASCAR officials have agreed to ...

Tags: Marketing and Sponsorship

06/09/14
SportsBusiness Journal: Rain dampens NASCAR ratings

NASCAR’s TV ratings dropped 10 percent on Fox this season, following a stretch of races that experienced the circuit’s most weather-related delays in seven years. Fox averaged a 4.3 Nielsen rating and 7 million viewers through the first 13 Sprint Cup races of the season compared to a ...

Tags: Media

06/06/14
SportsBusiness Daily: USSA Lands FIS Events In Park City, Aspen

The U.S. Ski and Snowboard Association today was awarded two of int'l skiing’s biggest events. The organization will host the Int'l Ski Federation’s (FIS) '19 World Championships for freestyle, freeskiing and snowboarding in Park City, Utah. The '17 FIS World Cup Finals will take place i ...

06/02/14
SportsBusiness Journal: COTA splits divisions, hires first CMO

Circuit of the Americas is splitting its sales and marketing divisions and bringing on its first full-time chief marketing officer. The Austin, Texas, motorsports facility and concert venue has tapped former Procter & Gamble marketer Dominic Iacono as chief marketer. He will take on responsib ...

Tags: Facilities

06/02/14
SportsBusiness Journal: ESPN signs sponsors as Austin gets ready

ESPN announced last week that it has signed seven sponsors for the Summer X Games, which will make its debut Thursday in Austin, Texas. The company retained top-tier sponsors from 2013, including the U.S. Navy, Ford, GoPro and Monster Energy. It added three new exclusive sponsors in Dos Equis, Dr ...

Tags: Events and Attractions

06/02/14
SportsBusiness Journal: Memories of '94 World Cup

Twenty years ago, David Sternberg never imagined he’d build a career around soccer. He knew next to nothing about the sport when he took a temporary job with the 1994 World Cup organizing committee. He just wanted to do some sports-related work before he enrolled in business school at UCLA. ...

Tags: In-Depth

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