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SportsBusiness Journal Staff Writer Tripp Mickle

Tripp Mickle

Tripp Mickle covers motorsports, action sports and the Olympics for SportsBusiness Journal/Daily.

Featured Story

Janssen Pharmaceuticals To Sponsor Chicagoland Sprint Cup Race

Published in SportsBusiness Daily on 07 / 30 / 14

Chicagoland Speedway signed Janssen Pharmaceuticals to title sponsor its fall NASCAR Sprint Cup race. The race, which is the first in the Chase for the Sprint Cup, will be known as the MyAFibStory.com 400. The name is designed to raise awareness about atrial fibrillation – AFib for short &ndas...

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More Stories by this Author

07/15/13
SportsBusiness Journal: IOC, GlaxoSmithKline discuss TOP deal

GlaxoSmithKline is in advanced negotiations with the International Olympic Committee about joining the organization’s worldwide sponsorship program. The U.K.-based pharmaceutical company would become the first new member of the IOC’s prestigious TOP (The Olympic Partner) program in th ...

Tags: Olympics

07/12/13
SportsBusiness Daily: Bud Signs Deal With SHR To Stay With Harvick

Budweiser will follow driver Kevin Harvick to Stewart-Haas Racing in '14, bringing an end to its three-year relationship with Richard Childress Racing. A-B's flagship brand signed a three-year deal with SHR that makes it the primary sponsor for 20 NASCAR Sprint Cup races and the Budweiser Duels, a n ...

Tags: Marketing and Sponsorship, Anheuser Busch

07/12/13
SportsBusiness Daily: Budweiser Sticking With Harvick, Not RCR

Budweiser will follow NASCAR driver Kevin Harvick to Stewart-Haas Racing in '14, bringing an end to its three-year relationship with Richard Childress Racing. A-B's flagship brand today will announce that it has signed a three-year deal with Stewart-Haas that makes it the primary sponsor for ...

07/10/13
SportsBusiness Daily: CNBC Show To Sponsor Eldora Truck Race

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Tags: Marketing and Sponsorship

07/09/13
SportsBusiness Daily: Hulman's Miles Announces New Structure

Hulman & Co. CEO Mark Miles today announced a new organizational structure at an all-staff meeting. The structure divides the company, which include the IndyCar Series and Indianapolis Motor Speedway, into seven divisions. Miles said he still is searching for a president of Hulman Motorsports, ...

07/09/13
SportsBusiness Daily: Universal Sports Inks Carriage Deal With TWC

Universal Sports signed a multiyear distribution deal with Time Warner Cable that will put the channel on the provider’s sports tier. It is the first national cable agreement Universal Sports has negotiated. It has agreements with Dish and DirecTV, but its other cable deals are with regional p ...

07/09/13
SportsBusiness Daily: Toyota To Sponsor Fall NHRA Event In Vegas

The NHRA signed Toyota to a multiyear title sponsorship of its fall event at Las Vegas Motor Speedway. The event, which will be called the Toyota Nationals, will be held Oct. 24-27. Toyota receives on-site visibility and commercial inventory in ESPN2's coverage of the event. It will take place ...

Tags: Marketing and Sponsorship, Toyota, NHRA

07/03/13
SportsBusiness Daily: ISC Expects Revenue Boost At Daytona

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07/02/13
SportsBusiness Daily: Chevy To Sponsor NHRA Race

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07/01/13
SportsBusiness Journal: NASCAR charged up about green partner

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Tags: Marketing and Sponsorship

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