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SportsBusiness Journal Staff Writer Tripp Mickle

Tripp Mickle

Tripp Mickle covers motorsports, action sports and the Olympics for SportsBusiness Journal/Daily.

Featured Story

Janssen Pharmaceuticals To Sponsor Chicagoland Sprint Cup Race

Published in SportsBusiness Daily on 07 / 30 / 14

Chicagoland Speedway signed Janssen Pharmaceuticals to title sponsor its fall NASCAR Sprint Cup race. The race, which is the first in the Chase for the Sprint Cup, will be known as the MyAFibStory.com 400. The name is designed to raise awareness about atrial fibrillation – AFib for short &ndas...

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SportsBusiness Journal: IOC, GlaxoSmithKline discuss TOP deal

GlaxoSmithKline is in advanced negotiations with the International Olympic Committee about joining the organization’s worldwide sponsorship program. The U.K.-based pharmaceutical company would become the first new member of the IOC’s prestigious TOP (The Olympic Partner) program in th ...

Tags: Olympics

SportsBusiness Daily: Bud Signs Deal With SHR To Stay With Harvick

Budweiser will follow driver Kevin Harvick to Stewart-Haas Racing in '14, bringing an end to its three-year relationship with Richard Childress Racing. A-B's flagship brand signed a three-year deal with SHR that makes it the primary sponsor for 20 NASCAR Sprint Cup races and the Budweiser Duels, a n ...

Tags: Marketing and Sponsorship, Anheuser Busch

SportsBusiness Daily: Budweiser Sticking With Harvick, Not RCR

Budweiser will follow NASCAR driver Kevin Harvick to Stewart-Haas Racing in '14, bringing an end to its three-year relationship with Richard Childress Racing. A-B's flagship brand today will announce that it has signed a three-year deal with Stewart-Haas that makes it the primary sponsor for ...

SportsBusiness Daily: CNBC Show To Sponsor Eldora Truck Race

Eldora Speedway has signed a title sponsorship with CNBC’s “The Profit” for its inaugural Camping World Truck Series race. The race, which takes place July 24, will be called the CarCash Mudsummer Classic presented by CNBC Prime’s “The Profit.” The show debuts Jul ...

Tags: Marketing and Sponsorship

SportsBusiness Daily: Hulman's Miles Announces New Structure

Hulman & Co. CEO Mark Miles today announced a new organizational structure at an all-staff meeting. The structure divides the company, which include the IndyCar Series and Indianapolis Motor Speedway, into seven divisions. Miles said he still is searching for a president of Hulman Motorsports, ...

SportsBusiness Daily: Universal Sports Inks Carriage Deal With TWC

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SportsBusiness Daily: Toyota To Sponsor Fall NHRA Event In Vegas

The NHRA signed Toyota to a multiyear title sponsorship of its fall event at Las Vegas Motor Speedway. The event, which will be called the Toyota Nationals, will be held Oct. 24-27. Toyota receives on-site visibility and commercial inventory in ESPN2's coverage of the event. It will take place ...

Tags: Marketing and Sponsorship, Toyota, NHRA

SportsBusiness Daily: ISC Expects Revenue Boost At Daytona

ISC expects its $400M renovation of Daytona Int’l Speedway to boost annual revenue at the track by $20M. The project, which is set to begin next week, will improve the track’s hospitality offerings, concessions and corporate sponsorship inventory enough to boost EBITDA by $15M. ISC proje ...

SportsBusiness Daily: Chevy To Sponsor NHRA Race

The NHRA today announced that Chevrolet will become the title sponsor of the U.S. Nationals race at Lucas Oil Raceway in Indianapolis. The Labor Day weekend event is one of the NHRA’s signature races and serves as the final event in the 18-race NHRA regular season. The NHRA receives 11 hours o ...

SportsBusiness Journal: NASCAR charged up about green partner

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Tags: Marketing and Sponsorship

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