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SportsBusiness Journal Staff Writer Tripp Mickle

Tripp Mickle

Tripp Mickle covers motorsports, action sports and the Olympics for SportsBusiness Journal/Daily.

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With eye on cost, nutrition, team brings own cook

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John Youk looks up from a camouflage grill beneath a tent at Kentucky Speedway and eyes a Sprint Tower in the distance. He scans the numbers for Stewart-Haas drivers. “Patrick’s third fastest,” he says, nodding. “Stewart’s quick, sixth. We’ve got hot cars. Oh y...

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Tags: Franchises

More Stories by this Author

07/09/13
SportsBusiness Daily: Universal Sports Inks Carriage Deal With TWC

Universal Sports signed a multiyear distribution deal with Time Warner Cable that will put the channel on the provider’s sports tier. It is the first national cable agreement Universal Sports has negotiated. It has agreements with Dish and DirecTV, but its other cable deals are with regional p ...

07/09/13
SportsBusiness Daily: Toyota To Sponsor Fall NHRA Event In Vegas

The NHRA signed Toyota to a multiyear title sponsorship of its fall event at Las Vegas Motor Speedway. The event, which will be called the Toyota Nationals, will be held Oct. 24-27. Toyota receives on-site visibility and commercial inventory in ESPN2's coverage of the event. It will take place ...

Tags: Marketing and Sponsorship, Toyota, NHRA

07/03/13
SportsBusiness Daily: ISC Expects Revenue Boost At Daytona

ISC expects its $400M renovation of Daytona Int’l Speedway to boost annual revenue at the track by $20M. The project, which is set to begin next week, will improve the track’s hospitality offerings, concessions and corporate sponsorship inventory enough to boost EBITDA by $15M. ISC proje ...

07/02/13
SportsBusiness Daily: Chevy To Sponsor NHRA Race

The NHRA today announced that Chevrolet will become the title sponsor of the U.S. Nationals race at Lucas Oil Raceway in Indianapolis. The Labor Day weekend event is one of the NHRA’s signature races and serves as the final event in the 18-race NHRA regular season. The NHRA receives 11 hours o ...

07/01/13
SportsBusiness Journal: NASCAR charged up about green partner

NASCAR signed a multiyear sponsorship deal with Eaton Electrical that will bring electric vehicle-charging stations to the sanctioning body’s offices in Daytona, Charlotte and Concord, N.C. Eaton, an electrical product manufacturer, will b ...

Tags: Marketing and Sponsorship

07/01/13
SportsBusiness Journal: Stanford fundraiser joins foundation

The U.S. Olympic Committee has hired Stanford University fundraiser and former assistant athletic director Jon Denney to be its new chief development officer. Denney will be tasked with building a new foundation that is expected to raise more than $50 million by 2016 to support the USOC and athle ...

Tags: Olympics

07/01/13
SportsBusiness Journal: Daytona to showcase amenities

Daytona International Speedway plans to develop the most sophisticated, premium-seat experience NASCAR has to offer. The track’s $400 million renovation project, which begins next week, will introduce big league amenities to the most important track on the NASCAR circuit. It also will bring ...

Tags: Facilities

07/01/13
SportsBusiness Journal: Whelen to title sponsor European series

Longtime NASCAR sponsor Whelen, which makes safety lights for police cars, fire trucks and other safety vehicles, has signed a seven-year agreement to title sponsor the Euro-Racecar Touring Series. It is the largest sponsorship that NASCAR has brought to Euro-Racecar since it struck a licensing d ...

Tags: Leagues and Governing Bodies

06/24/13
SportsBusiness Journal: P&G renews with USA gymnastics

Procter & Gamble is increasing its commitment to USA Gymnastics through a renewal that makes it the title sponsor of the sport’s marquee event, the U.S. Gymnastics Championships. The deal, which sources valued in the mid- to high six figures annually, runs through 2016 and makes the com ...

Tags: Marketing and Sponsorship

06/24/13
SportsBusiness Journal: Livefyre to add comments to NASCAR.com

NASCAR is making it possible for fans to comment on articles online. The sport hired the software company Livefyre to provide a commenting service on NASCAR.com that allows fans to post comments instantaneously. Fans also can bring friends on Facebook and followers on Twitter to the site by tagg ...

Tags: Media

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