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SportsBusiness Journal Staff Writer Tripp Mickle

Tripp Mickle

Tripp Mickle covers motorsports, action sports and the Olympics for SportsBusiness Journal/Daily.

Featured Story

For Chase, a March Madness-style grid game

Published in SportsBusiness Journal on 09 / 01 / 14

NASCAR is rolling out its most comprehensive promotion of the Chase for the Sprint Cup Championship. The effort includes TV advertising, digital promotions, driver appearances, track marketing and a social media campaign and is designed to raise awareness of the new Chase format in hopes of keep...

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Tags: Leagues and Governing Bodies

More Stories by this Author

SportsBusiness Daily: Blazers Sign Moda Health To Naming-Rights Deal

The Trail Blazers today announced regional health insurance provider Moda Health has signed a 10-year naming-rights agreement to rename the Rose Garden as the Moda Center. Sources valued the deal at $40M. Television, radio and digital advertising inventory are included in the sponsorship and naming- ...

Tags: Facilities, Portland Trail Blazers

SportsBusiness Journal: USA Luge turns to crowdfunding

USA Luge will become the first U.S. national governing body to turn to a crowdfunding service in an effort to raise money for the organization. The national governing body has teamed up with Indiegogo, a digital fundraising company based in San Francisco, to create a digital effort it hopes will ...

Tags: Leagues and Governing Bodies

SportsBusiness Journal: USOC to pitch digital deals

The U.S. Olympic Committee’s push to sell digital advertising to non-Olympic sponsors begins in earnest this week at the organization’s first “newfront,” a presentation of advertising inventory on teamusa.org to some 300 media buyers in New York. The presentation, which wi ...

Tags: Olympics

SportsBusiness Daily: Fox Sports Inks United SportsCar Rights Deal

Fox Sports has signed a five-year media rights deal with NASCAR’s Int’l Motor Sports Association (IMSA) to show the company's sports car racing series, United SportsCar Racing, which will debut next year following a merger between the Grand-Am and American Le Mans Series. Financial terms ...

SportsBusiness Daily: NASCAR President Helton Discusses TV Deals

NASCAR President Mike Helton yesterday said that the sport’s new, $8.2B rights agreements with Fox and NBC offer it a chance to benefit from increased marketing and exposure. Fox this month will convert Speed into Fox Sports 1, and in the process will eliminate several NASCAR-specific shows. H ...

Tags: Media, NASCAR

SportsBusiness Daily: ISC Announces Mixed-Use Development Plans

ISC today announced it plans to move forward with a mixed-use and entertainment development near its HQs across the street from Daytona Int'l Speedway. The company signed a 50-50 joint-venture agreement with Atlanta-based developer Jacoby Development for the project, which will be called One Daytona ...

SportsBusiness Journal: Fox adds races, years to NASCAR deal

Fox Sports and NASCAR closed a new, $3.8 billion TV rights agreement that adds three Sprint Cup races, 14 Nationwide Series races and two years to the deal the broadcaster cut with NASCAR last fall. The $3.8 billion price tag is $1.4 billion greater than the eight-year deal Fox signed with NASCAR ...

Tags: Media

SportsBusiness Journal: Stakes high in IOC race

When Dick Pound ran for president of the International Olympic Committee in 2001, he rarely traveled. His campaign depended primarily on phone calls to members and brief meetings at IOC gatherings. Twelve years later, the campaign for IOC president looks far different. The six competitors — ...

Tags: Olympics

SportsBusiness Journal: The final days of Speed

In late July, Speed employee Jessie Morrison scaled the large, red Speed sign outside the broadcast network’s Charlotte headquarters. She stretched out across it on her stomach, turned toward a camera and smiled. Later, she posted the phot ...

Tags: Media

SportsBusiness Daily: Fox Signs New Deal With NASCAR Through '24

Fox Sports and NASCAR closed a new $3.8B TV rights agreement that adds three Sprint Cup races, 14 Nationwide Series races and two years to the deal the broadcaster cut with NASCAR last fall. The $3.8B price tag is $1.4B greater than the eight-year deal Fox signed with NASCAR last year. That eight-ye ...

Tags: Media, NASCAR, Fox

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