About The Author

SportsBusiness Journal Staff Writer Tripp Mickle

Tripp Mickle

Tripp Mickle covers motorsports, action sports and the Olympics for SportsBusiness Journal/Daily.

Featured Story

Comcast building three pillars for Xfinity Series sponsorship

Published in SportsBusiness Journal on 09 / 15 / 14

Editor’s note: This story is revised from the print edition. Comcast has five months before the checkered flag drops on the first race of the Xfinity Series, but the company already has begun making plans for promoting its video and Internet service’s NASCAR sponsorship. Announ...

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Tags: Marketing and Sponsorship

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SportsBusiness Daily: TWC Expands Hendrick Sponsorship

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SportsBusiness Journal: Coke eyes Sochi

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Tags: Global Special Issue

SportsBusiness Journal: NASCAR, ESPN partner for Chase campaign

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SportsBusiness Journal: Will IOC play it safe for 2020?

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Tags: Olympics

SportsBusiness Journal: Making their cases for return to Games

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SportsBusiness Daily: USSA Names Tiger Shaw CEO

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Tags: People and Pop Culture

SportsBusiness Daily: NASCAR's Steve Phelps Stars In HP Ad

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SportsBusiness Journal: TV rights push IOC revenue to record

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Tags: Olympics

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SportsBusiness Daily: Castrol Ends Sponsorship Of John Force Racing

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Tags: Marketing and Sponsorship, Castrol North America Inc., NHRA

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