About The Author

SportsBusiness Journal Staff Writer Tripp Mickle

Tripp Mickle

Tripp Mickle covers motorsports, action sports and the Olympics for SportsBusiness Journal/Daily.

Featured Story

Comcast building three pillars for Xfinity Series sponsorship

Published in SportsBusiness Journal on 09 / 15 / 14

Editor’s note: This story is revised from the print edition. Comcast has five months before the checkered flag drops on the first race of the Xfinity Series, but the company already has begun making plans for promoting its video and Internet service’s NASCAR sponsorship. Announ...

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Tags: Marketing and Sponsorship

More Stories by this Author

09/04/13
SportsBusiness Daily: TWC Expands Hendrick Sponsorship

Time Warner Cable is expanding its sponsorship of Hendrick Motorsports, adding primary sponsorship this season for five NASCAR Sprint Cup Series races on the No. 88 car with Dale Earnhardt Jr.  and two races on the No. 5 car with Kasey Kahne . The deal closes out the open inventory on th ...

09/02/13
SportsBusiness Journal: Coke eyes Sochi

Coca-Cola jump-started its 2014 Olympic marketing efforts across Russia more than a year ago. As the London Games ended, it released a digital campaign and immediately began touting its Olympic sponsorship in Russia. The beverage giant’s urgency was justified. The Sochi Games offer Coke its ...

Tags: Global Special Issue

09/02/13
SportsBusiness Journal: NASCAR, ESPN partner for Chase campaign

NASCAR and ESPN this week will launch their first unified advertising campaign around the Chase for the Sprint Cup. Each company will use the tag line “12 Drivers. 1 Champion” in advertisements. The spots, which were developed independently, are similar in style and tone. They will ru ...

Tags: Media

09/02/13
SportsBusiness Journal: Will IOC play it safe for 2020?

Four years ago, the International Olympic Committee met in Copenhagen, Denmark, and awarded Rio de Janeiro the 2016 Olympics. The pick was a continuation of the IOC’s push to take the Olympics to new territories and engage emerging economies. In recent years, it has selected China for 2008, ...

Tags: Olympics

09/02/13
SportsBusiness Journal: Making their cases for return to Games

Wrestling, softball/baseball and squash are jockeying to be the lone sport added to the program for the 2020 Summer Olympics, a vote with varying degrees of urgency in terms of the future for each sport. The selection will be made Sunday by members of the International Olympic Committee. A spot i ...

Tags: Olympics

08/28/13
SportsBusiness Daily: USSA Names Tiger Shaw CEO

The U.S. Ski & Snowboard Association today named TIGER SHAW its next President & CEO. Shaw will replace BILL MAROLT , who is retiring after the '14 Sochi Games following 18 years in the job. Shaw, a Dartmouth graduate, skied in the '84 and '88 Olympics for Team USA. He is a trustee of the ...

Tags: People and Pop Culture

08/26/13
SportsBusiness Daily: NASCAR's Steve Phelps Stars In HP Ad

NASCAR CMO Steve Phelps  stars in a new HP commercial highlighting the technology company’s collaboration with the sport to create the Fan and Media Engagement Center. The spot, which debuts on CNBC today, shows Phelps at the track watching a race. In a voiceover, he says, “NAS ...

08/26/13
SportsBusiness Journal: TV rights push IOC revenue to record

The London Games were the most lucrative in the International Olympic Committee’s history, delivering $900 million more in broadcast rights fees worldwide than the organization received during the 2008 Beijing Games. The Sum ...

Tags: Olympics

08/26/13
SportsBusiness Journal: Networks in talks to exit NASCAR early

ESPN and Turner Sports are talking with NASCAR about getting out of their broadcast rights agreement a year early, a move that could allow Fox Sports and NBC Sports Group to become the sport’s broadcasters next year. It’s unlikely that the four TV companies will be able to reach a dea ...

Tags: Media

08/20/13
SportsBusiness Daily: Castrol Ends Sponsorship Of John Force Racing

Castrol today announced it will be ending its sponsorship of John Force Racing after next season. The decision brings an end to three decades of support during which Castrol became the foremost brand associated with Force as he won 15 NHRA Funny Car championships. In a statement, Castrol said it mad ...

Tags: Marketing and Sponsorship, Castrol North America Inc., NHRA

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