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SportsBusiness Journal Staff Writer Tripp Mickle

Tripp Mickle

Tripp Mickle covers motorsports, action sports and the Olympics for SportsBusiness Journal/Daily.

Featured Story

Safety-Kleen Renews NASCAR Sponsorship In Multiyear Deal

04 / 23 / 14

Safety-Kleen has renewed its sponsorship with NASCAR. The oil collecting and re-refining company will continue to be the sport’s official environmental services supplier, a position it has held since '04. Financial terms of the multiyear agreement were not available, but sources valued the dea...

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03/10/11
NBC, USOC Signs Citi To Deal For London Games

NBC and the USOC have signed Citi as an official advertiser and sponsor for the ‘12 London Games. Sources valued the media-driven deal at $30M. The bank will be the official bank partner of the network and the ’12 U.S. Olympic team. Citi plans to use the partnership to promote its 200 ...

Tags: Marketing and Sponsorship, NBC, USOC, Citibank

03/09/11
SMI Earns $44.5M Income For FY '10

Speedway Motorsports Inc. overcame ongoing economic challenges and declining revenue in '10 to generate a net income of $44.5M for the year, reversing a net loss of $10.3M in '09. SMI today reported $502.2M in revenues for FY '10, an 8.8% decrease from the $550.5M it generated in '09. Tota ...

Tags: Finance, Motorsports

03/09/11
SMI Earns $44.5M Income For FY '10

Speedway Motorsports Inc. overcame ongoing economic challenges and declining revenue in '10 to generate a net income of $44.5M for the year, reversing a net loss of $10.3M in '09. SMI today reported $502.2M in revenues for fiscal year '10, an 8.8% decrease from the $550.5M it generated in '09. ...

03/08/11
ESPN Execs To Meet With IOC About Rights

Top ESPN production execs are meeting the Olympic broadcasting execs in Madrid tomorrow, the latest signal that ESPN is interested in bidding for the '14 Sochi and '16 Rio de Janeiro Games. ESPN VP/Int'l Development Rob Simmelkjaer, the net's point person on the Olympic bid, Senior VP/Content M ...

Tags: Media, ESPN, IOC

03/08/11
Dara Torres Endorsing Foam Sleep Solutions Line

U.S. Gold Medal-winning swimmer Dara Torres has signed on as an endorser of a new line of foam sleep solutions developed by Sleep Innovations, the New Jersey-based company that develops memory foam pillows, mattresses and mattress toppers. Torres will endorse a pillow and other products in the compa ...

Tags: Marketing and Sponsorship

03/07/11
Skip Gilbert To Head Up Time-7 Sport

Skip Gilbert , the former USA Triathlon CEO and Chair of the NGB Council, was named President & CEO of Time-7 Sport, a New Zealand-based company specializing in timing and data capture products. He will open the company's first U.S. office in Colorado Springs and oversee its expansion into ...

03/04/11
NASCAR To Launch Student Racing Challenge

NASCAR is expected to announce a partnership with an education advocacy group that will result in the creation of NASCAR-themed curriculum for students in grades 6-12. The Ten80 Student Racing Challenge, as the program will be known, was developed in partnership with Ten80, an organization focused o ...

03/04/11
Fuel TV Airing 24 Hours Of Live AMA Pro Motocross

Action sports network Fuel TV will offer 24 hours of live coverage from the '11 Lucas Oil AMA Pro Motocross series. It is the first time the series has ever had consistent coverage of its entire season. Fuel TV, which cut a deal with motocross series operators MX Sports Pro Racing and Alli ...

Tags: Media

02/25/11
Myrtle Beach CVB Title Sponsoring NHRA Event

Charlotte Motor Speedway Thursday announced a sponsorship with the Myrtle Beach Area Convention & Visitors Bureau to title sponsor the NHRA Four-Wide Nationals this April. The deal, which sources valued in the mid-six figures annually, makes VisitMyrtleBeach.com the new title sponsor o ...

Tags: Marketing and Sponsorship, NHRA

02/24/11
Charlotte NHRA Race Lands Title Sponsors

Charlotte Motor Speedway today announced a sponsorship with the Myrtle Beach Area Convention and Visitors Bureau to title sponsor the NHRA Four-Wide Nationals this April. The deal, which sources valued in the mid-six figures annually, makes VisitMyrtleBeach.com the new title sponsor of the second an ...

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