About The Author

SportsBusiness Journal Staff Writer Tripp Mickle

Tripp Mickle

Tripp Mickle covers motorsports, action sports and the Olympics for SportsBusiness Journal/Daily.

Featured Story

BofA extends Hendrick deal, will be presenting sponsor of website

Published in SportsBusiness Journal on 07 / 28 / 14

Bank of America has signed an extension of its associate sponsorship of Hendrick Motorsports that will see the company become the first presenting sponsor of the team’s website. In addition to the presenting sponsorship, the bank will be able to feature Hendrick Motorsports’ four driv...

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Tags: Marketing and Sponsorship

More Stories by this Author

08/28/13
SportsBusiness Daily: USSA Names Tiger Shaw CEO

The U.S. Ski & Snowboard Association today named TIGER SHAW its next President & CEO. Shaw will replace BILL MAROLT , who is retiring after the '14 Sochi Games following 18 years in the job. Shaw, a Dartmouth graduate, skied in the '84 and '88 Olympics for Team USA. He is a trustee of the ...

Tags: People and Pop Culture

08/26/13
SportsBusiness Daily: NASCAR's Steve Phelps Stars In HP Ad

NASCAR CMO Steve Phelps  stars in a new HP commercial highlighting the technology company’s collaboration with the sport to create the Fan and Media Engagement Center. The spot, which debuts on CNBC today, shows Phelps at the track watching a race. In a voiceover, he says, “NAS ...

08/26/13
SportsBusiness Journal: TV rights push IOC revenue to record

The London Games were the most lucrative in the International Olympic Committee’s history, delivering $900 million more in broadcast rights fees worldwide than the organization received during the 2008 Beijing Games. The Sum ...

Tags: Olympics

08/26/13
SportsBusiness Journal: Networks in talks to exit NASCAR early

ESPN and Turner Sports are talking with NASCAR about getting out of their broadcast rights agreement a year early, a move that could allow Fox Sports and NBC Sports Group to become the sport’s broadcasters next year. It’s unlikely that the four TV companies will be able to reach a dea ...

Tags: Media

08/20/13
SportsBusiness Daily: Castrol Ends Sponsorship Of John Force Racing

Castrol today announced it will be ending its sponsorship of John Force Racing after next season. The decision brings an end to three decades of support during which Castrol became the foremost brand associated with Force as he won 15 NHRA Funny Car championships. In a statement, Castrol said it mad ...

Tags: Marketing and Sponsorship, Castrol North America Inc., NHRA

08/19/13
SportsBusiness Journal: Branding change led Moda to naming deal

The sales team at Premier Partnerships spent the first four months of the year contacting more than 300 companies to gauge their interest in buying naming rights for the Rose Garden, but it hadn’t found any serious buyers. But in May, one of its sales executives, Uzma Rawn, read a news brie ...

Tags: Facilities

08/19/13
SportsBusiness Journal: Business, luck drive NBA color choices

In the NBA, marketing drives everything from ticket prices to the songs that play in an arena. It even determines what jerseys players wear. The league allows teams to have a white home uniform, a dark road uniform, as many as three alternate uniforms, a cultural uniform and an event uniform, whi ...

Tags: Franchises

08/19/13
SportsBusiness Journal: Few rules governing MLB uniforms

In his third start of the 2012 season, Pittsburgh Pirates pitcher A.J. Burnett took the mound against the Washington Nationals. He allowed just two runs and six hits in eight innings, and struck out 10 batters. It was his best game so far that season, and because it was a Tuesday when the team is ...

Tags: Franchises

08/19/13
SportsBusiness Journal: NHL teams take a casual approach

The NHL has had alternate jerseys since 1991, but a third of the league chooses to outfit its teams in only two uniforms. Eleven teams do not have a third jersey, more than any other league in pro sports. The reason teams ranging from Chicago to Philadelphia and Florida to Nashville choose not to ...

Tags: Franchises

08/19/13
SportsBusiness Journal: Look good, feel good, play good

During training camp last summer, the ever-energetic Pete Carroll was pacing while watching his Seattle Seahawks practice and noticed the team lacked energy. Carroll eyed the team’s blue pants, and though it wasn’t necessarily hot, he decided to change things up. “Let’s br ...

Tags: Franchises

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