About The Author

SportsBusiness Journal Staff Writer Tripp Mickle

Tripp Mickle

Tripp Mickle covers motorsports, action sports and the Olympics for SportsBusiness Journal/Daily.

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ISC Revenue Increases Despite Rain At Daytona, Sponsorships To Sell

04 / 08 / 14

Despite rain delaying this year's Daytona 500, ISC saw an increase in Q1 revenue from a year ago. Revenue rose to $131.8M for the quarter from $128.6M over the same period a year ago. Ticket revenue was flat at $30M, but revenue from sponsorships and TV rights rose slightly to $85.2M and food, bever...

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More Stories by this Author

04/27/11
Medallion Financial Launching Sports Group

Less than six months after acquiring a major stake in Richard Petty Motorsports (RPM), Medallion Financial is launching a sports group that will sell inventory and advertising for RPM, more than 160 minor league baseball teams and more than 10,000 taxicabs. Medallion is a taxicab lending a ...

Tags: Marketing and Sponsorship

04/26/11
C.J. Olivares Leaving Fuel TV

Longtime Fuel TV GM C.J. Olivares is leaving the network. The move follows Fuel TV's plans to broaden its programming beyond action sports to include MMA and motorsports. He said, "Back in the fall, we announced we would expand our audience and the network will continue different avenues to that g ...

04/26/11
USA Gymnastics, AEG Pair For Post-Games Tour

USA Gymnastics and AEG Facilities have formed a partnership to stage a '12 and '16 tour after the London and Rio Games. The 10-week tours will visit 40 cities between September and November. Olympic Gold Medalist Nastia Liukin has signed on as a spokesperson and also will participate in th ...

Tags: Events and Attractions

04/21/11
Andrew Campagnone Opening His Own Agency

ANDREW CAMPAGNONE has left his position as Senior VP/Motorsports at Wunderman in order to open his own agency, Sports Marketing Consultants. The agency will be based out of an office at Charlotte Motor Speedway and will work primarily on property representation. He plans to represent mostly te ...

Tags: People and Pop Culture

04/20/11
USA Wrestling Plans N.Y. Event

USA Wrestling announced today it plans to hold a freestyle wrestling meet in Times Square that features Olympic-class wrestlers. The event, which will be held May 5 at 6:00pm ET, is being billed as The Battle on Broadway and will cast the U.S. wrestling team against the Russian wrestling t ...

04/19/11
Farmers Inks Five-Race Sponsorship

Farmers Insurance has signed a five-race primary sponsorship for Hendrick Motorsports' No. 5 Chevrolet driven by Mark Martin . The deal makes Farmers an associate sponsor of Martin's car for the remainder of the season. The deal continues Farmers' recent push into sports by adding NASCAR to a portf ...

04/18/11
USOC Inks Deal With Kellogg Company

Kellogg to sponsor USOC through '16 Two years after abandoning its sponsorship of the USOC, the Kellogg Company is back. The cereal company signed on as the official sponsor of the USOC through the '16 Olympics in Rio de Janeiro. Terms of the deal were not available, but official s ...

Tags: USOC, Olympics, Marketing and Sponsorship

04/18/11
Kellogg Again To Sponsor USOC

Two years after abandoning its sponsorship of the USOC, the Kellogg Company is back. The cereal company has signed on as an official sponsor of the USOC through the '16 Olympics in Rio de Janeiro. Terms of the deal were not available, but official sponsors historically pay $10 -15M over a fo ...

04/15/11
NASCAR HOF Adopts Summer Promo Campaign

The NASCAR HOF plans to launch a new promotional campaign this summer using the tagline "Cure for the Common Summer." The promo will take place as the Hall begins its second year in Charlotte. Its first year has been scrutinized because of lower-than-expected attendance and projected losses of $1.3M ...

Tags: Facilities, NASCAR

04/13/11
Delta Signs Deal With U.S. Freeskiing Team

Delta Air Lines has signed a deal making it an exclusive sponsor of the U.S. Freeskiing team through ‘14. The deal comes on the heels of the IOC’s move to add skiing halfpipe to the Olympic program for the ‘14 Sochi Games. Delta has been a sponsor of the US Ski & Snowboarding Associati ...

Tags: Marketing and Sponsorship, Delta Airlines

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