About The Author

SportsBusiness Journal Staff Writer Tripp Mickle

Tripp Mickle

Tripp Mickle covers motorsports, action sports and the Olympics for SportsBusiness Journal/Daily.

Featured Story

Michael Phelps' Swimwear Brand Unknown As He Returns To Pool

04 / 23 / 14

Michael Phelps is returning to the pool tomorrow, but no one knows what he's going to wear. The Olympic swimmer's endorsement deal with Speedo ended at the end of last year, and they have parted ways. He had worn Speedo in competition since signing with the company in '01. Speedo confirmed that th...

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04/28/11
NASCAR.com To Offer RaceBuddy For Nationwide Race

NASCAR.com plans to offer complementary coverage of its first Nationwide Series race this Friday for the Bubba Burger 250 at Richmond Int'l Raceway. The race is being broadcast on Speed because of scheduling conflicts on ESPN, which owns the broadcast rights to all Nationwide Series races. Turn ...

Tags: Media, NASCAR

04/27/11
Speed Lanching Social Media Effort

Speed today announced an expansive social media initiative that will see talent from Kyle Petty to Kenny Wallace answer fan questions on its website, Twitter and Facebook over the next three weeks. The Fox-owned network will launch the Speed Social Scanner during its pre-race coverage of Saturda ...

04/27/11
Medallion Financial Launching Sports Group

Less than six months after acquiring a major stake in Richard Petty Motorsports (RPM), Medallion Financial is launching a sports group that will sell inventory and advertising for RPM, more than 160 minor league baseball teams and more than 10,000 taxicabs. Medallion is a taxicab lending a ...

Tags: Marketing and Sponsorship

04/26/11
C.J. Olivares Leaving Fuel TV

Longtime Fuel TV GM C.J. Olivares is leaving the network. The move follows Fuel TV's plans to broaden its programming beyond action sports to include MMA and motorsports. He said, "Back in the fall, we announced we would expand our audience and the network will continue different avenues to that g ...

04/26/11
USA Gymnastics, AEG Pair For Post-Games Tour

USA Gymnastics and AEG Facilities have formed a partnership to stage a '12 and '16 tour after the London and Rio Games. The 10-week tours will visit 40 cities between September and November. Olympic Gold Medalist Nastia Liukin has signed on as a spokesperson and also will participate in th ...

Tags: Events and Attractions

04/21/11
Andrew Campagnone Opening His Own Agency

ANDREW CAMPAGNONE has left his position as Senior VP/Motorsports at Wunderman in order to open his own agency, Sports Marketing Consultants. The agency will be based out of an office at Charlotte Motor Speedway and will work primarily on property representation. He plans to represent mostly te ...

Tags: People and Pop Culture

04/20/11
USA Wrestling Plans N.Y. Event

USA Wrestling announced today it plans to hold a freestyle wrestling meet in Times Square that features Olympic-class wrestlers. The event, which will be held May 5 at 6:00pm ET, is being billed as The Battle on Broadway and will cast the U.S. wrestling team against the Russian wrestling t ...

04/19/11
Farmers Inks Five-Race Sponsorship

Farmers Insurance has signed a five-race primary sponsorship for Hendrick Motorsports' No. 5 Chevrolet driven by Mark Martin . The deal makes Farmers an associate sponsor of Martin's car for the remainder of the season. The deal continues Farmers' recent push into sports by adding NASCAR to a portf ...

04/18/11
USOC Inks Deal With Kellogg Company

Kellogg to sponsor USOC through '16 Two years after abandoning its sponsorship of the USOC, the Kellogg Company is back. The cereal company signed on as the official sponsor of the USOC through the '16 Olympics in Rio de Janeiro. Terms of the deal were not available, but official s ...

Tags: USOC, Olympics, Marketing and Sponsorship

04/18/11
Kellogg Again To Sponsor USOC

Two years after abandoning its sponsorship of the USOC, the Kellogg Company is back. The cereal company has signed on as an official sponsor of the USOC through the '16 Olympics in Rio de Janeiro. Terms of the deal were not available, but official sponsors historically pay $10 -15M over a fo ...

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