About The Author

SportsBusiness Journal Staff Writer Tripp Mickle

Tripp Mickle

Tripp Mickle covers motorsports, action sports and the Olympics for SportsBusiness Journal/Daily.

Featured Story

Comcast building three pillars for Xfinity Series sponsorship

Published in SportsBusiness Journal on 09 / 15 / 14

Editor’s note: This story is revised from the print edition. Comcast has five months before the checkered flag drops on the first race of the Xfinity Series, but the company already has begun making plans for promoting its video and Internet service’s NASCAR sponsorship. Announ...

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Tags: Marketing and Sponsorship

More Stories by this Author

10/03/13
SportsBusiness Daily: ESPN Nixes Int'l X Games Events

ESPN today announced that it was shuttering its Global X Games property after one year and concentrating instead on its Winter and Summer X events in the U.S. The company said the economics of events in Barcelona, Munich, Foz do Iguacu and Tignes were not sustainable. The announcement brings an end ...

10/03/13
SportsBusiness Daily: ISC Sees Slight Boost In Q3 Revenue

International Speedway Corp. credited stabilizing ticket and sponsorship sales with boosting its Q3 revenue to $117M, a 1% increase from the same period last year. Total revenue for the first nine months of the year is up slightly from $422.9M in '12 to $423.9M this year. ISC Vice Chair & CEO Le ...

Tags: Finance, International Speedway Corp.

10/03/13
SportsBusiness Daily: NASCAR Releasing "Redline" For iOS

NASCAR today will release its first iPad and iPhone game called “NASCAR: Redline.” Developed by Eutechnyx, the game costs $4.99 and works on all iOS devices. The game is strategy-based and does not require steering or racing, but players are given real situations and have to determine wh ...

10/02/13
SportsBusiness Daily: Penske Re-Ups With Keselowski, Miller Lite

Penske Racing has signed new deals with driver Brad Keselowski and Miller Lite that will keep last year’s Sprint Cup champion and sponsor together through ‘17. The new sponsorship agreement extends a partnership that Penske Racing began in ‘91 but ends Miller Lite’s 23-year r ...

Tags: Marketing and Sponsorship, Penske Corp., MillerCoors

09/30/13
SportsBusiness Journal: NHRA broadcasts will rock the sofa

The NHRA has signed a new sponsorship deal that has the potential to change the way sports fans experience events at home. The drag racing organization cut a two-year sponsorship deal with Guitammer Co. that allows the technology company to capture sounds and sensations at races and send signals ...

Tags: Media

09/30/13
SportsBusiness Journal: McCune leaving Coke after Sochi

Coca-Cola’s longtime global sports and entertainment executive Scott McCune is leaving the company after the Sochi Olympics. Scott McCune oversees Coke’s global marketing around the Olympics and FIFA World Cup. ...

Tags: Marketing and Sponsorship

09/27/13
SportsBusiness Daily: McCune Leaving Coca-Cola After Sochi Games

Coca-Cola VP/Global Partnerships & Experiential Marketing SCOTT MCCUNE , the company's longtime global sports and entertainment exec, will be leaving after the '14 Sochi Games. McCune on Thursday told staff of the decision. He plans to start his own consulting business that will advise properti ...

Tags: People and Pop Culture

09/27/13
SportsBusiness Daily: Kellogg Outlines Sochi Marketing Plans

USOC sponsor Kellogg Co. this year will broaden its approach to Olympic marketing, moving from the singular campaign focused on its signature Kellogg’s brand during the '12 London Games to multiple campaigns around seven of its brands during the '14 Sochi Games. The company, which became a USO ...

Tags: Marketing and Sponsorship, Kellogg

09/27/13
SportsBusiness Daily Global: Sources: IMG Bids Due Next Week

The first round of bids to buy IMG are due next week, according to sources familiar with the sales plan for the company. Buyers interested in acquiring the sports and entertainment firm have been asked to submit interest documents between Monday and Wednesday. Initial offers will be reviewed by a to ...

Tags: Finance

09/26/13
SportsBusiness Daily: First Round Of IMG Bids Due Next Week

The first round of bids to buy IMG are due next week, according to sources familiar with the sales plan for the company. Buyers interested in acquiring the sports and entertainment firm have been asked to submit interest documents between Monday and Wednesday. Initial offers will be reviewed by a to ...

Tags: Finance, IMG

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