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SportsBusiness Journal Staff Writer Tripp Mickle

Tripp Mickle

Tripp Mickle covers motorsports, action sports and the Olympics for SportsBusiness Journal/Daily.

Featured Story

For Chase, a March Madness-style grid game

Published in SportsBusiness Journal on 09 / 01 / 14

NASCAR is rolling out its most comprehensive promotion of the Chase for the Sprint Cup Championship. The effort includes TV advertising, digital promotions, driver appearances, track marketing and a social media campaign and is designed to raise awareness of the new Chase format in hopes of keep...

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Tags: Leagues and Governing Bodies

More Stories by this Author

09/23/13
SportsBusiness Journal: Paralympics to get live coverage from Sochi

NBC showed 5.5 hours from the London Paralympics; live Sochi coverage will reach 50 hours. Photo by: GETTY IMAGES NBC Sports Group is completing a deal to carry next year’s Para ...

Tags: Olympics

09/23/13
SportsBusiness Journal: NASCAR seeks No. 2 series sponsor

Editor's note: This story is revised from the print edition. NASCAR last week began searching for a new title sponsor for its No. 2 series after Nationwide Insurance announced it plans to exit its title sponsorship following the 2014 season. The sport has until late next year to find a rep ...

Tags: Marketing and Sponsorship

09/19/13
SportsBusiness Daily: Outback Renews With Stewart-Haas

Outback Steakhouse will renew its sponsorship of Stewart-Haas Racing and become a two-race primary sponsor in '14 and '15 of the No. 4 car driven by Kevin Harvick. The company has been the primary sponsor of Stewart-Haas' No. 39 car driven by Ryan Newman in 2-3 races since '12, but Newman is leaving ...

Tags: Marketing and Sponsorship

09/18/13
SportsBusiness Daily: Outback Renews Deal With Stewart-Haas

Outback Steakhouse will renew its sponsorship of Stewart-Haas Racing and become a two-race primary sponsor in '14 and '15 of the No. 4 car driven by Kevin Harvick . The company has been the primary sponsor of Stewart-Haas' No. 39 car driven by Ryan Newman in 2-3 races since '12, but Newman is lea ...

09/18/13
SportsBusiness Daily: Nationwide Dropping NASCAR Series Title Deal

Nationwide Insurance will exit its title sponsorship of NASCAR's secondary series following the '14 season, but the company plans to increase its spending in the sport by sponsoring a Sprint Cup team, buying media, cutting track deals and maintaining its position as NASCAR's official insurer. Nation ...

Tags: Marketing and Sponsorship, NASCAR, Nationwide Insurance

09/18/13
SportsBusiness Daily: Nationwide To Exit NASCAR Series Deal

Nationwide Insurance will exit its title sponsorship of NASCAR's secondary series following the '14 season, but the company plans to increase its spending in the sport by sponsoring a Sprint Cup team, buying media, cutting track deals and maintaining its position as NASCAR's official insurer. Nation ...

09/16/13
SportsBusiness Journal: Brian France: 10 years at the wheel

T en years ago this month, Brian France succeeded his father as chairman and CEO of NASCAR, becoming the third generation to lead the family business. In the decade that followed, the younger France has overseen the sport through trying economic times that have taken a toll on NASCAR attendance and ...

Tags: Leagues and Governing Bodies

09/16/13
SportsBusiness Journal: Is time right for U.S. Olympic bid?

The moment Tokyo was selected to host the 2020 Olympics, International Olympic Committee members and bid consultants began looking ahead to the campaign for the 2024 Summer Games and, in particular, whether the United States would mount a bid. Many, including influential Kuwaiti IOC member Sheikh ...

Tags: Olympics

09/16/13
SportsBusiness Journal: Tokyo best option for 2020 Games

The competition to host the 2020 Olympics wasn’t a beauty contest. It was a contest to see what city concealed its blemishes best. And Tokyo won that battle with ease. After all, what’s a minor nuclear leak compared to an economy tha ...

Tags: Olympics

09/16/13
SportsBusiness Journal: IOC hands Bach power, challenges

An hour after his election as president of the International Olympic Committee, Thomas Bach was fielding media questions about Russia’s anti-gay laws and Brazil’s construction delays in Rio when Sochi 2014 CEO Dmitry Chernyshenko tapped his shoulder. “President Putin,” Che ...

Tags: Olympics

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