About The Author

SportsBusiness Journal Staff Writer Tripp Mickle

Tripp Mickle

Tripp Mickle covers motorsports, action sports and the Olympics for SportsBusiness Journal/Daily.

Featured Story

IOC Invites Int'l Skateboarding Federation To Host Exhibitions At YOG

Published in SportsBusiness Daily Global on 07 / 25 / 14

The IOC has invited the Int’l Skateboarding Federation to host a series of skateboarding exhibitions throughout next month’s Youth Olympic Games in Nanjing, China. The federation, which announced the news on Thursday, plans to showcase a dozen athletes from around the world, including Re...

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Tags: Olympics, China

More Stories by this Author

On The Ground: Tokyo offers safe, financially lucrative choice

Tokyo won the right to host the 2020 Olympic Games, beating out bids from Istanbul and Madrid, by promising to deliver a celebratory, dependable and financially lucrative event.   In choosing Tokyo, the IOC opted to hand the Olympics off to the only city that has hosted the Games before. The ...

Tags: International, Olympics

On The Ground: Carrion taps into Carville's election knowledge

IOC presidential candidate Richard Carrion has tapped Democratic political consultant James Carville to assist with his campaign.   Carrion, the CEO of Banco Popular and an IOC member since 1990, turned to Carville for advice on pragmatic aspects of his campaign, not political ones. Carville ...

Tags: International, Olympics

On The Ground: High tension in the 'Land of Three Votes'

Argentina is the "Land of Three Votes."   In International Olympic Committee circles, that’s what they’ve taken to calling the looming votes to select the host city for the 2020 Olympics, a new sport for the Summer Games and a new president to replace Jacques Rogge. They’re ...

Tags: International, Olympics

SportsBusiness Daily: TWC To Sponsor Earnhardt's No. 88 Car

Time Warner Cable is expanding its sponsorship of Hendrick Motorsports, adding primary sponsorship for five races on the No. 88 car with Dale Earnhardt Jr. this season and two races on the No. 5 car with Kasey Kahne. The deal closes out the open inventory on the No. 88 and No. 5 cars this year. With ...

Tags: Marketing and Sponsorship, Time Warner

SportsBusiness Daily: TWC Expands Hendrick Sponsorship

Time Warner Cable is expanding its sponsorship of Hendrick Motorsports, adding primary sponsorship this season for five NASCAR Sprint Cup Series races on the No. 88 car with Dale Earnhardt Jr.  and two races on the No. 5 car with Kasey Kahne . The deal closes out the open inventory on th ...

SportsBusiness Journal: Coke eyes Sochi

Coca-Cola jump-started its 2014 Olympic marketing efforts across Russia more than a year ago. As the London Games ended, it released a digital campaign and immediately began touting its Olympic sponsorship in Russia. The beverage giant’s urgency was justified. The Sochi Games offer Coke its ...

Tags: Global Special Issue

SportsBusiness Journal: NASCAR, ESPN partner for Chase campaign

NASCAR and ESPN this week will launch their first unified advertising campaign around the Chase for the Sprint Cup. Each company will use the tag line “12 Drivers. 1 Champion” in advertisements. The spots, which were developed independently, are similar in style and tone. They will ru ...

Tags: Media

SportsBusiness Journal: Will IOC play it safe for 2020?

Four years ago, the International Olympic Committee met in Copenhagen, Denmark, and awarded Rio de Janeiro the 2016 Olympics. The pick was a continuation of the IOC’s push to take the Olympics to new territories and engage emerging economies. In recent years, it has selected China for 2008, ...

Tags: Olympics

SportsBusiness Journal: Making their cases for return to Games

Wrestling, softball/baseball and squash are jockeying to be the lone sport added to the program for the 2020 Summer Olympics, a vote with varying degrees of urgency in terms of the future for each sport. The selection will be made Sunday by members of the International Olympic Committee. A spot i ...

Tags: Olympics

SportsBusiness Daily: USSA Names Tiger Shaw CEO

The U.S. Ski & Snowboard Association today named TIGER SHAW its next President & CEO. Shaw will replace BILL MAROLT , who is retiring after the '14 Sochi Games following 18 years in the job. Shaw, a Dartmouth graduate, skied in the '84 and '88 Olympics for Team USA. He is a trustee of the ...

Tags: People and Pop Culture

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