About The Author

SportsBusiness Journal Staff Writer Tripp Mickle

Tripp Mickle

Tripp Mickle covers motorsports, action sports and the Olympics for SportsBusiness Journal/Daily.

Featured Story

Comcast, NASCAR To Announce 10-Year Deal Next Week For Xfinity To Title No. 2 Series

Published in SportsBusiness Daily on 08 / 28 / 14

See the listing for Xfinity Comcast and NASCAR plan to announce a 10-year sponsorship agreement next week that will turn the sport’s secondary circuit into the Xfinity Series. The deal, which is valued at close to $200M, is expected to be announced on Wednesday in Charlotte, ...

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Tags: Marketing and Sponsorship, NASCAR, Comcast-Spectacor

More Stories by this Author

09/26/13
SportsBusiness Daily: IMG To Begin Fielding Bids Next Week

Sources said that the first round of bids to buy IMG are due next week, and interested buyers have been asked to submit interest documents between Monday and Wednesday. Initial offers will be reviewed by a top exec at Forstmann Little, the trustees of Ted Forstmann ’s estate at the firm Akin ...

09/26/13
SportsBusiness Daily: Liberty Mutual Signs Olympic, Paralympic Hopefuls

USOC sponsor Liberty Mutual has signed 13 Olympic and Paralympic hopefuls to feature in marketing ahead of the '14 Sochi Games. The insurer is creating digital vignettes around each athlete that showcase how they overcame obstacles to pursue their Olympic or Paralympic dreams. The videos are part o ...

Tags: Marketing and Sponsorship

09/24/13
SportsBusiness Daily: TMS To Install Largest Video Board In U.S.

Texas Motor Speedway last night announced plans to build the largest video board in the country, a 124-foot-tall by 218-foot-wide Panasonic screen that will be nicknamed “Big Hoss TV.” The video board will be completed in time for the track’s April 3-6 NASCAR race weekend, and TMS ...

09/23/13
SportsBusiness Journal: IOC ready to raise prices

The International Olympic Committee plans to increase the price of sponsoring The Olympic Partner program, ending a decade-long period where official Olympic sponsorships averaged $25 million a year. The price increases would kick in for the 2022 and 2024 Olympics, said Timo Lumme, IOC television ...

Tags: Olympics

09/23/13
SportsBusiness Journal: USOC expands 100-day countdown for Sochi

The U.S. Olympic Committee has doubled the number of sponsors that will participate in its third pre-Olympic, 100-day-out celebration. Twelve sponsors will activate during the event, which will take place Oct. 29 in Times Square. The USOC charged sponsors to be part of the program, but financial ...

Tags: Olympics

09/23/13
SportsBusiness Journal: Paralympics to get live coverage from Sochi

NBC showed 5.5 hours from the London Paralympics; live Sochi coverage will reach 50 hours. Photo by: GETTY IMAGES NBC Sports Group is completing a deal to carry next year’s Para ...

Tags: Olympics

09/23/13
SportsBusiness Journal: NASCAR seeks No. 2 series sponsor

Editor's note: This story is revised from the print edition. NASCAR last week began searching for a new title sponsor for its No. 2 series after Nationwide Insurance announced it plans to exit its title sponsorship following the 2014 season. The sport has until late next year to find a rep ...

Tags: Marketing and Sponsorship

09/19/13
SportsBusiness Daily: Outback Renews With Stewart-Haas

Outback Steakhouse will renew its sponsorship of Stewart-Haas Racing and become a two-race primary sponsor in '14 and '15 of the No. 4 car driven by Kevin Harvick. The company has been the primary sponsor of Stewart-Haas' No. 39 car driven by Ryan Newman in 2-3 races since '12, but Newman is leaving ...

Tags: Marketing and Sponsorship

09/18/13
SportsBusiness Daily: Outback Renews Deal With Stewart-Haas

Outback Steakhouse will renew its sponsorship of Stewart-Haas Racing and become a two-race primary sponsor in '14 and '15 of the No. 4 car driven by Kevin Harvick . The company has been the primary sponsor of Stewart-Haas' No. 39 car driven by Ryan Newman in 2-3 races since '12, but Newman is lea ...

09/18/13
SportsBusiness Daily: Nationwide Dropping NASCAR Series Title Deal

Nationwide Insurance will exit its title sponsorship of NASCAR's secondary series following the '14 season, but the company plans to increase its spending in the sport by sponsoring a Sprint Cup team, buying media, cutting track deals and maintaining its position as NASCAR's official insurer. Nation ...

Tags: Marketing and Sponsorship, NASCAR, Nationwide Insurance

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