About The Author

SportsBusiness Journal Staff Writer Tripp Mickle

Tripp Mickle

Tripp Mickle covers motorsports, action sports and the Olympics for SportsBusiness Journal/Daily.

Featured Story

Comcast building three pillars for Xfinity Series sponsorship

Published in SportsBusiness Journal on 09 / 15 / 14

Editor’s note: This story is revised from the print edition. Comcast has five months before the checkered flag drops on the first race of the Xfinity Series, but the company already has begun making plans for promoting its video and Internet service’s NASCAR sponsorship. Announ...

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Tags: Marketing and Sponsorship

More Stories by this Author

10/14/13
SportsBusiness Daily: Daytona, Talladega Sign Moonshine Sponsorships

Daytona Int'l Speedway and Talladega Superspeedway have signed their first official moonshine sponsorship deals. Ole Smoky Tennessee Moonshine will be the official moonshine of both facilities and draw on the historic connection between NASCAR and moonshine to promote its product. NASCAR traces its ...

Tags: Marketing and Sponsorship

10/14/13
SportsBusiness Journal: How Global X became a rare miss for ESPN

At ESPN’s 2011 upfront event in New York, the company rolled out a video announcing its plan to expand the X Games into a six-stop global property, closing with the words, “Join the ride.” It was a short ride. The Global X Games, which debuted this year, lost more than $30 mi ...

Tags: Events and Attractions

10/14/13
SportsBusiness Journal: Building a resort from scratch

The year Roger McCarthy spent designing the alpine resort for the 2014 Sochi Games was quintessentially Russian. It included taking cold showers in Moscow, passing through X-ray machines at an oligarch’s home, and celebrating the anniversary of the KGB with co-workers. ...

Tags: Olympics

10/14/13
SportsBusiness Journal: New deals package IndyCar, IMS

Hulman & Co., owner of the IndyCar Series and Indianapolis Motor Speedway, is selling sponsorships that include both the property and facility for the first time. The move follows new CEO Mark Miles’ reorganization of the company earlier this year. He brought sales for both the series a ...

Tags: Marketing and Sponsorship

10/09/13
SportsBusiness Daily: Company Focuses On Track Sponsorships

Former Charlotte Motor Speedway President Humpy Wheeler yesterday announced the formation of a new company that will represent grassroots racetracks nationwide in national sponsorship sales. The company, Speedway Benefits, has gotten commitments from 400 of the 1,200 grassroots racetracks around the ...

Tags: Marketing and Sponsorship

10/09/13
SportsBusiness Daily: Sports Investment Bank Signs Olympic Hopeful

Sports investment bank Park Lane has signed an endorsement deal with Olympic speedskating hopeful Elli Ochowicz. It is the investment bank’s first athlete endorsement. The deal, which is in an unusual category for athlete endorsements, comes at a time Olympic hopefuls are pursuing funding thro ...

Tags: Marketing and Sponsorship

10/08/13
SportsBusiness Daily: Wheeler Forms Speedway Benefits

Former Charlotte Motor Speedway President Humpy Wheeler today announced the formation of a new company that will represent grassroots racetracks nationwide in national sponsorship sales. The company, Speedway Benefits, has gotten commitments from 400 of the 1,200 grassroots racetracks around the c ...

10/07/13
SportsBusiness Journal: Fox deal a milestone for Red Bull

Two years after its inception, Red Bull Media House has signed its first TV rights deal with a major broadcaster. Fox Sports has acquired the rights to four Red Bull signature competitions — Crashed Ice, X-Fighters, Cliff Diving and Air Race — beginning in 2014. Financial terms of the ...

Tags: Media

10/07/13
SportsBusiness Journal: Penske seeking revenue growth

Roger Penske arrived at last year’s NASCAR awards banquet in Las Vegas eager to talk to MillerCoors CEO Tom Long. A few weeks earlier, Brad Keselowski gave Penske Racing and Miller Lite their first NASCAR championship, and Penske wanted to extend both the driver’s and sponsor’s con ...

Tags: Marketing and Sponsorship

10/07/13
SportsBusiness Journal: NASCAR stays course on TV

EDITOR’S NOTE: After this story was filed on Thursday, NASCAR over the weekend rejected a formal proposal from its broadcast partners that would have seen Fox and NBC begin televising the sport in 2014. NASCAR’s VP of Broadcast and Production Steve Herbst said, “While we w ...

Tags: Media

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