About The Author

SportsBusiness Journal Staff Writer Tripp Mickle

Tripp Mickle

Tripp Mickle covers motorsports, action sports and the Olympics for SportsBusiness Journal/Daily.

Featured Story

Comcast building three pillars for Xfinity Series sponsorship

Published in SportsBusiness Journal on 09 / 15 / 14

Editor’s note: This story is revised from the print edition. Comcast has five months before the checkered flag drops on the first race of the Xfinity Series, but the company already has begun making plans for promoting its video and Internet service’s NASCAR sponsorship. Announ...

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Tags: Marketing and Sponsorship

More Stories by this Author

10/22/13
SportsBusiness Daily: Bach Writes Kerry Re: LGBT In Sochi

IOC President Thomas Bach yesterday wrote U.S. Secretary of State John Kerry to say that the IOC is confident the Russian government will not discriminate against lesbian, gay, bisexual or transgender athletes, coaches or spectators during the Sochi Games. The letter was sent in response to a le ...

10/22/13
SportsBusiness Daily: USOC Outlines Stance On Russia Anti-Gay Laws

USOC CEO Scott Blackmun last week sent members of Congress a letter explaining the organization's stance on Russia's anti-gay propaganda law. He said that the organization supports equal rights and believes "that laws restricting the right to act and speak in support of the LGBT community are incons ...

Tags: Olympics

10/21/13
SportsBusiness Journal: Athletes see social media demands rise

Skeleton racer Noelle Pikus-Pace has signed deals with Deloitte, Kellogg’s, TD Ameritrade, Under Armour and others ahead of the Sochi Olympics. Each agreement includes the usual contractual obligations such as personal appearances, but they also spell out social media requirements that will se ...

Tags: Olympics

10/21/13
SportsBusiness Journal: Surfing group gets deals for 26 events

Association of Surfing Professionals International signed its first media deals for all 26 of its major events with YouTube, ESPN and Facebook. The deal with YouTube will see ASP launch its own channel and stream all 26 events live worldwide for the first time. ASP and YouTube work together on ad ...

Tags: Media

10/21/13
SportsBusiness Journal: IMG, U.S. Figure Skating partner on tour

U.S. Figure Skating and IMG are partnering on a post-Olympics tour that will bring figure skaters from the Sochi Games to 25 to 30 cities next year. The tour marks the first time U.S. Figure Skating and IMG have collaborated on a tour. IMG created its Stars on Ice in 1986 to promote its client, S ...

Tags: IMG, Olympics, ATT

10/21/13
SportsBusiness Journal: USOC plans USA House site in Sochi

The U.S. Olympic Committee next year will offer a series of first-time hospitality experiences during the Sochi Games. The organization plans to host domestic events for sponsors for the first time in four U.S. cities. It also secured a location in Sochi’s Olympic Park for its hospitality e ...

Tags: Olympics

10/16/13
SportsBusiness Daily Global: Triple Play For Surfing Circuit

Association of Surfing Professionals Int'l signed its first media deals for all 26 of its major events with YouTube, ESPN and Facebook. The deal with YouTube will see ASP launch its own channel and stream all 26 events live worldwide for the first time. ASP and YouTube will work together on advertis ...

Tags: Media

10/16/13
SportsBusiness Daily: ASP Signs Deals With YouTube, ESPN, Facebook

The Association of Surfing Professionals (ASP) Int'l signed its first media deals for all 26 of its major events with YouTube, ESPN and Facebook. The deal with YouTube will see ASP launch its own channel and stream all 26 events live worldwide for the first time. ASP and YouTube work together on adv ...

Tags: Media, ESPN

10/15/13
SportsBusiness Daily: NASCAR Releases '14 Race Schedule

NASCAR today released the '14 Sprint Cup Series schedule , making four changes from this year. It moved Texas Motor Speedway’s race from Saturday to Sunday (April 6); Darlington Raceway will hold its race April 12 , a month earlier than usual; Kansas Speedway will hold a night race May 10; a ...

10/15/13
SportsBusiness Daily: Air Titan Headed To All '14 Cup Races

In an effort to reduce rain delays, NASCAR will bring its Air Titan track drying system to every Sprint Cup race in '14. NASCAR created the system this year and claimed it would reduce the time it took to dry tracks after rain. It charged tracks more than $100,000 to use it in order to offset the co ...

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