About The Author

SportsBusiness Journal Staff Writer Tripp Mickle

Tripp Mickle

Tripp Mickle covers motorsports, action sports and the Olympics for SportsBusiness Journal/Daily.

Featured Story

ISC Revenue Increases Despite Rain At Daytona, Sponsorships To Sell

04 / 08 / 14

Despite rain delaying this year's Daytona 500, ISC saw an increase in Q1 revenue from a year ago. Revenue rose to $131.8M for the quarter from $128.6M over the same period a year ago. Ticket revenue was flat at $30M, but revenue from sponsorships and TV rights rose slightly to $85.2M and food, bever...

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More Stories by this Author

05/31/11
Sources Disclose Order Of Olympic TV Bids

NBC will give the third and final presentation to the IOC next week, according to sources who have seen the committee's bidding schedule. Fox will make the first bid in Lausanne, Switzerland, on Monday. ESPN will be making its bid Tuesday morning. Disney CEO Bob Iger will be in attendance for Disn ...

05/19/11
NASCAR Holds 100th "Speed Meeting"

NASCAR today held its 100th "Speed Meeting" for sponsors in Charlotte, giving partners the chance to meet each other and explore business collaborations. NASCAR credits the program, which launched in '04, with contributing to UPS now handling more than 3 million packages annually for Callaway Golf a ...

05/18/11
TeamFanShop, USSA Sign E-Commerce Deal

The U.S. Ski & Snowboard Association has signed an e-commerce partnership with TeamFanShop, the company that works with the USOC, USA Swimming and many colleges. TeamFanShop replaces Backcountry.com, an online outdoor retailer, as the USSA's e-commerce operator. It will showcase the products of ...

05/17/11
ESPN Unveils New NASCAR Ad Format

ESPN today unveiled a new picture-in-picture advertising format for its NASCAR Sprint Cup Series broadcasts that will allow it to stay with race coverage later this season. The format, which is known as "NASCAR NonStop," will be used during NASCAR's Chase for the Sprint Cup races on ESPN. Rather tha ...

05/17/11
ESPN To Hold Bidding For Int'l X Games

ESPN announced it plans to hold open bidding for four international X Games events and two domestic events beginning in '13, and the company has already received expressions of interest from two cities that want to host an international X Games. ESPN will conduct a formal bid process to determine th ...

05/17/11
Coca-Cola Names Olympic Athletes For Promo

Coca-Cola has signed eight athletes to be the face of its Olympic marketing around the ‘12 London Games. The signings represent an expansion of Coca-Cola's traditional "six pack" marketing program and include a number of firsts for the company, which signed its first diver and first female box ...

Tags: Marketing and Sponsorship, Coca-Cola

05/17/11
Turner Promotes Upcoming Sprint Cup Races

In an effort to drive tune-in for its six NASCAR Sprint Cup Series broadcasts, Turner has launched a multiplatform marketing initiative that features a tailgating hauler that fans will be able to help design and win through a sweepstakes competition. "The Ultimate Tailgating Vehicle," as Turner is c ...

Tags: Marketing and Sponsorship, NASCAR, TBS/TNT

05/17/11
ESPN Revamping X Games Franchise

ESPN today is expected to announce a revamp of its X Games franchise that will see it create a formal bidding process for the right to host four international action sports events. Sources familiar with the plan said that the X Games would bid out four events to international cities in a way that mi ...

05/16/11
USOC Revenue Up 22% From '06

A jump in Olympic television rights fees pushed the USOC’s revenue up 22% from ‘06 and helped boost its total assets to $179.1M in ‘10, according to tax filings submitted Friday. During a ‘10 year that saw Team USA win the Olympic medal count at the Vancouver Games, the organ ...

Tags: Olympics, USOC

05/04/11
IOC Planning For TV Rights Bidding Next Month

The IOC plans to hold bidding June 6-7 in Lausanne, Switzerland, for the '14 Sochi and '16 Rio de Janeiro U.S. TV rights package. The organization recently provided networks with those dates, according to sources familiar with the IOC's plans. NBC paid $2B for rights to the '10 Vancouver and '1 ...

Tags: Media, IOC

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