About The Author

SportsBusiness Journal Staff Writer Tripp Mickle

Tripp Mickle

Tripp Mickle covers motorsports, action sports and the Olympics for SportsBusiness Journal/Daily.

Featured Story

MWR To Commute Between Charlotte, Bristol This Weekend In Cost-Saving Move

Published in SportsBusiness Daily on 08 / 22 / 14

With an eye on the bottom line, Michael Waltrip Racing has decided not to stay in Bristol, Tenn., for this Saturday's Sprint Cup race. The team for the first time will fly execs, pit crews and staff from Charlotte to Bristol and back this Friday and Saturday night. The move will save the team an est...

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Tags: Franchises

More Stories by this Author

10/02/13
SportsBusiness Daily: Penske Re-Ups With Keselowski, Miller Lite

Penske Racing has signed new deals with driver Brad Keselowski and Miller Lite that will keep last year’s Sprint Cup champion and sponsor together through ‘17. The new sponsorship agreement extends a partnership that Penske Racing began in ‘91 but ends Miller Lite’s 23-year r ...

Tags: Marketing and Sponsorship, Penske Corp., MillerCoors

09/30/13
SportsBusiness Journal: NHRA broadcasts will rock the sofa

The NHRA has signed a new sponsorship deal that has the potential to change the way sports fans experience events at home. The drag racing organization cut a two-year sponsorship deal with Guitammer Co. that allows the technology company to capture sounds and sensations at races and send signals ...

Tags: Media

09/30/13
SportsBusiness Journal: McCune leaving Coke after Sochi

Coca-Cola’s longtime global sports and entertainment executive Scott McCune is leaving the company after the Sochi Olympics. Scott McCune oversees Coke’s global marketing around the Olympics and FIFA World Cup. ...

Tags: Marketing and Sponsorship

09/27/13
SportsBusiness Daily: McCune Leaving Coca-Cola After Sochi Games

Coca-Cola VP/Global Partnerships & Experiential Marketing SCOTT MCCUNE , the company's longtime global sports and entertainment exec, will be leaving after the '14 Sochi Games. McCune on Thursday told staff of the decision. He plans to start his own consulting business that will advise properti ...

Tags: People and Pop Culture

09/27/13
SportsBusiness Daily: Kellogg Outlines Sochi Marketing Plans

USOC sponsor Kellogg Co. this year will broaden its approach to Olympic marketing, moving from the singular campaign focused on its signature Kellogg’s brand during the '12 London Games to multiple campaigns around seven of its brands during the '14 Sochi Games. The company, which became a USO ...

Tags: Marketing and Sponsorship, Kellogg

09/27/13
SportsBusiness Daily Global: Sources: IMG Bids Due Next Week

The first round of bids to buy IMG are due next week, according to sources familiar with the sales plan for the company. Buyers interested in acquiring the sports and entertainment firm have been asked to submit interest documents between Monday and Wednesday. Initial offers will be reviewed by a to ...

Tags: Finance

09/26/13
SportsBusiness Daily: First Round Of IMG Bids Due Next Week

The first round of bids to buy IMG are due next week, according to sources familiar with the sales plan for the company. Buyers interested in acquiring the sports and entertainment firm have been asked to submit interest documents between Monday and Wednesday. Initial offers will be reviewed by a to ...

Tags: Finance, IMG

09/26/13
SportsBusiness Daily: IMG To Begin Fielding Bids Next Week

Sources said that the first round of bids to buy IMG are due next week, and interested buyers have been asked to submit interest documents between Monday and Wednesday. Initial offers will be reviewed by a top exec at Forstmann Little, the trustees of Ted Forstmann ’s estate at the firm Akin ...

09/26/13
SportsBusiness Daily: Liberty Mutual Signs Olympic, Paralympic Hopefuls

USOC sponsor Liberty Mutual has signed 13 Olympic and Paralympic hopefuls to feature in marketing ahead of the '14 Sochi Games. The insurer is creating digital vignettes around each athlete that showcase how they overcame obstacles to pursue their Olympic or Paralympic dreams. The videos are part o ...

Tags: Marketing and Sponsorship

09/24/13
SportsBusiness Daily: TMS To Install Largest Video Board In U.S.

Texas Motor Speedway last night announced plans to build the largest video board in the country, a 124-foot-tall by 218-foot-wide Panasonic screen that will be nicknamed “Big Hoss TV.” The video board will be completed in time for the track’s April 3-6 NASCAR race weekend, and TMS ...

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