About The Author

SportsBusiness Journal Staff Writer Tripp Mickle

Tripp Mickle

Tripp Mickle covers motorsports, action sports and the Olympics for SportsBusiness Journal/Daily.

Featured Story

ISC Revenue Increases Despite Rain At Daytona, Sponsorships To Sell

04 / 08 / 14

Despite rain delaying this year's Daytona 500, ISC saw an increase in Q1 revenue from a year ago. Revenue rose to $131.8M for the quarter from $128.6M over the same period a year ago. Ticket revenue was flat at $30M, but revenue from sponsorships and TV rights rose slightly to $85.2M and food, bever...

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More Stories by this Author

06/16/11
Dominique Dawes Signs With PMG Sports

Former Gold Medal-winning gymnast Dominique Dawes, who competed in the '96 Atlanta and '00 Sydney Games, has signed with PMG Sports. She joins a list of former Olympians represented by the agency that includes Mark Spitz, Janet Evans and Bruce Jenner. Dawes has been working in media the last few yea ...

Tags: Labor and Agents

06/07/11
NBC Secures Olympic Rights Through '20

NBC secured the rights to four Olympic Games from '14-20 with a whopping $4.38B bid that does not include the expected $200M TOP sponsorship from GE. IOC Exec Committee Member Richard Carrion said that GE would negotiate its sponsorship separately. Carrion: "We hope to reach an extension of the TO ...

06/07/11
Comcast/NBC Wins Olympic TV Rights

NBC has won the U.S. television rights to the Olympic Games in a four-games deal, for ‘14, ‘16, ‘18 and ‘20, worth more than $4B. Sources said bids from ESPN and Fox fell short of the $2B that the IOC is currently receiving for the ‘10 and ‘12 Games. The bid marks ...

Tags: Media, IOC, NBC, Fox, ESPN

06/07/11
Farmers Insurance To Sponsor Kahne In '12

Farmers Insurance signed a three-year deal late last week to become the primary sponsor of Hendrick Motorsports' No. 5 car, beginning in '12 when Kasey Kahne replaces Mark Martin as the car's driver. Sources said the deal makes Farmers the primary sponsor on the car for 22 races. Terms of the a ...

Tags: Marketing and Sponsorship, NASCAR

06/07/11
Olympic TV Rights Bidders Present To IOC

ESPN and NBC today both showed up with larger delegations than Fox and arrived early to make their presentations to the IOC. Both networks had the support of their corporate parents. Walt Disney President & CEO  Bob Iger and CFO Jay Rasulo were part of ESPN's delegation, and Comcast Ch ...

06/07/11
Farmers To Sponsor Sprint Cup Car

Farmers Insurance signed a three-year deal late last week to become the primary sponsor of Hendrick Motorsports' No. 5 NASCAR Sprint Cup Series car, beginning in '12 when Kasey Kahne replaces Mark Martin as the car's driver. Sources said the deal makes Farmers the primary sponsor on the car for ...

06/06/11
Bodenheimer Confident In ESPN Olympic Bid

ESPN/ABC Sports President George Bodenheimer said he was confident that the network's plans for the Olympics would help "grow the Olympic movement." Speaking shortly before rehearsing ESPN's presentation this afternoon in Lausanne, Switzerland, Bodenheimer said that the network planned to offer li ...

06/06/11
Fox Kicks Off Olympic Rights Bidding

Six representatives from Fox today kicked off the bidding for the U.S. rights to the '14 and '16 Olympics. The group, led by Fox Sports Media Group Chair & CEO David Hill , arrived in a van 40 minutes before their scheduled two-hour presentation at IOC headquarters in Lausanne, Switzerland. Hil ...

06/03/11
Joe Maloof Bullish On Money Cup Expansion

Joe Maloof created the Maloof Money Cup in '08 in an effort to raise skateboarding’s visibility and add to the Maloof family’s sports interests. The event has expanded since then to include competitions in California, N.Y. and, this year, DC and South Africa. The first Maloof Money ...

06/01/11
USOC Unveils Fundraising Initiative

The USOC today announced its "Join Team USA" fundraising initiative, which will run June 14-July 31. The organization filmed a special PSA seeking donations for Team USA featuring Olympians Natalie Coughlin (swimming), Shawn Johnson (gymnastics), Lisa Leslie (basketball), Tim Morehouse (fenc ...

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