About The Author

SportsBusiness Journal Staff Writer Tripp Mickle

Tripp Mickle

Tripp Mickle covers motorsports, action sports and the Olympics for SportsBusiness Journal/Daily.

Featured Story

Comcast building three pillars for Xfinity Series sponsorship

Published in SportsBusiness Journal on 09 / 15 / 14

Editor’s note: This story is revised from the print edition. Comcast has five months before the checkered flag drops on the first race of the Xfinity Series, but the company already has begun making plans for promoting its video and Internet service’s NASCAR sponsorship. Announ...

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Tags: Marketing and Sponsorship

More Stories by this Author

10/29/13
SportsBusiness Daily: NBC More Than 90% Sold For Sochi

NBC is positioned to sell out its first Olympics in more than a decade. NBC Sports Exec VP/Ad Sales Seth Winter said the net's ad inventory is more than 90% sold for the Sochi Games. Winter added, "If inventory paces like it has been, we could sell out. The demand has escalated beyond anything I've ...

Tags: Marketing and Sponsorship, NBC

10/28/13
SportsBusiness Journal: Ralph Lauren's Games togs are all-USA

When news broke last year that Ralph Lauren made Team USA’s Olympic opening ceremony uniforms in China, the company was trashed on social media and blasted on Capitol Hill. It responded by pledging that the uniforms it supplies to athletes competing in the 2014 Sochi Games would be made in the ...

Tags: Olympics

10/28/13
SportsBusiness Journal: Chime buys JMI; Brown to stay as CEO

Sebastian Coe (right), chairman of Chime-owned CSM Sport & Entertainment, and JMI’s Zak Brown Photo by: HARRY PAGE IMAGES London-based Chime Communications last week bought ...

Tags: Marketing and Sponsorship

10/25/13
SportsBusiness Daily: U.K.-Based Chime Acquires JMI For $76M

London-based Chime Communications today announced a $76M acquisition of Just Marketing Int'l, the Indianapolis-based motorsports marketing agency. The deal is the largest sports-related acquisition Chime has made since creating a sports subsidiary, CSM Sports & Entertainment, in '07. JMI is CSM' ...

10/25/13
SportsBusiness Daily: Chime Communications Buys JMI For $76M

London-based Chime Communications Friday announced a $76M acquisition of Just Marketing Int'l, the Indianapolis-based motorsports marketing agency. The deal is the largest sports-related acquisition Chime has made since creating a sports subsidiary, CSM Sports & Entertainment, in '07. JMI is CSM ...

Tags: Finance

10/24/13
SportsBusiness Daily: Citi Brings Back Successful Program For Sochi

Citi today announced its “Every Step of the Way” program will return and be the centerpiece of its marketing for the '14 Sochi Games. The bank donated $500,000 to the USOC that will be directed to sports programs across the country. The company signed nine Olympians and Olympic hopefuls ...

Tags: Marketing and Sponsorship, Citibank

10/24/13
SportsBusiness Daily: Citi Brings Back "Every Step Of The Way"

Citi today announced its “Every Step of the Way” program will return as a centerpiece of its marketing for the '14 Sochi Games. The bank donated $500,000 to the USOC that will be directed to sports programs across the country. The company signed nine Olympians and Olympic hopefuls who h ...

10/23/13
SportsBusiness Daily: Monster Energy To Sponsor Feld Motor Sports Show

Feld Motor Sports signed Monster Energy to become an official sponsor of its freestyle motocross show, Nuclear Cowboyz. The three-year deal is valued in the mid-six figures annually. It is Monster Energy’s fourth major sponsorship with Feld. It also sponsors the monster truck series, supercros ...

Tags: Marketing and Sponsorship

10/23/13
SportsBusiness Daily: IOC Prez To Kerry: Russia Will Not Discrimiate

IOC President Thomas Bach yesterday wrote U.S. Secretary of State John Kerry to say that the IOC is confident the Russian government will not discriminate against lesbian, gay, bisexual or transgender athletes, coaches or spectators during the Sochi Games. The letter was sent in response to a lette ...

Tags: Olympics, USOC

10/23/13
SportsBusiness Daily Global: Bach: No LGBT Discrimination At Games

IOC President Thomas Bach wrote U.S. Secretary of State John Kerry Monday to say that the IOC is confident the Russian government will not discriminate against lesbian, gay, bisexual or transgender athletes, coaches or spectators during the 2014 Sochi Olympics. The letter was sent in response to a l ...

Tags: Olympics, Russia

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