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SportsBusiness Journal Staff Writer Tripp Mickle

Tripp Mickle

Tripp Mickle covers motorsports, action sports and the Olympics for SportsBusiness Journal/Daily.

Featured Story

IMG Hires Longtime Ogilvy & Mather Exec Doug Scott To Fill New Position

Published in SportsBusiness Daily on 08 / 19 / 14

IMG today announced the hiring of longtime Ogilvy & Mather exec DOUG SCOTT as VP/Marketing & Brand Solutions. The position is a new one at IMG and is designed to add creative expertise to the company’s sales and consulting group. Scott will report to IMG President of Global Sales GR...

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Tags: People and Pop Culture, IMG

More Stories by this Author

10/21/13
SportsBusiness Journal: IMG, U.S. Figure Skating partner on tour

U.S. Figure Skating and IMG are partnering on a post-Olympics tour that will bring figure skaters from the Sochi Games to 25 to 30 cities next year. The tour marks the first time U.S. Figure Skating and IMG have collaborated on a tour. IMG created its Stars on Ice in 1986 to promote its client, S ...

Tags: IMG, Olympics, ATT

10/21/13
SportsBusiness Journal: USOC plans USA House site in Sochi

The U.S. Olympic Committee next year will offer a series of first-time hospitality experiences during the Sochi Games. The organization plans to host domestic events for sponsors for the first time in four U.S. cities. It also secured a location in Sochi’s Olympic Park for its hospitality e ...

Tags: Olympics

10/16/13
SportsBusiness Daily Global: Triple Play For Surfing Circuit

Association of Surfing Professionals Int'l signed its first media deals for all 26 of its major events with YouTube, ESPN and Facebook. The deal with YouTube will see ASP launch its own channel and stream all 26 events live worldwide for the first time. ASP and YouTube will work together on advertis ...

Tags: Media

10/16/13
SportsBusiness Daily: ASP Signs Deals With YouTube, ESPN, Facebook

The Association of Surfing Professionals (ASP) Int'l signed its first media deals for all 26 of its major events with YouTube, ESPN and Facebook. The deal with YouTube will see ASP launch its own channel and stream all 26 events live worldwide for the first time. ASP and YouTube work together on adv ...

Tags: Media, ESPN

10/15/13
SportsBusiness Daily: NASCAR Releases '14 Race Schedule

NASCAR today released the '14 Sprint Cup Series schedule , making four changes from this year. It moved Texas Motor Speedway’s race from Saturday to Sunday (April 6); Darlington Raceway will hold its race April 12 , a month earlier than usual; Kansas Speedway will hold a night race May 10; a ...

10/15/13
SportsBusiness Daily: Air Titan Headed To All '14 Cup Races

In an effort to reduce rain delays, NASCAR will bring its Air Titan track drying system to every Sprint Cup race in '14. NASCAR created the system this year and claimed it would reduce the time it took to dry tracks after rain. It charged tracks more than $100,000 to use it in order to offset the co ...

10/14/13
SportsBusiness Daily: Daytona, Talladega Sign Moonshine Sponsorships

Daytona Int'l Speedway and Talladega Superspeedway have signed their first official moonshine sponsorship deals. Ole Smoky Tennessee Moonshine will be the official moonshine of both facilities and draw on the historic connection between NASCAR and moonshine to promote its product. NASCAR traces its ...

Tags: Marketing and Sponsorship

10/14/13
SportsBusiness Journal: How Global X became a rare miss for ESPN

At ESPN’s 2011 upfront event in New York, the company rolled out a video announcing its plan to expand the X Games into a six-stop global property, closing with the words, “Join the ride.” It was a short ride. The Global X Games, which debuted this year, lost more than $30 mi ...

Tags: Events and Attractions

10/14/13
SportsBusiness Journal: Building a resort from scratch

The year Roger McCarthy spent designing the alpine resort for the 2014 Sochi Games was quintessentially Russian. It included taking cold showers in Moscow, passing through X-ray machines at an oligarch’s home, and celebrating the anniversary of the KGB with co-workers. ...

Tags: Olympics

10/14/13
SportsBusiness Journal: New deals package IndyCar, IMS

Hulman & Co., owner of the IndyCar Series and Indianapolis Motor Speedway, is selling sponsorships that include both the property and facility for the first time. The move follows new CEO Mark Miles’ reorganization of the company earlier this year. He brought sales for both the series a ...

Tags: Marketing and Sponsorship

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