About The Author

SportsBusiness Journal Staff Writer Tripp Mickle

Tripp Mickle

Tripp Mickle covers motorsports, action sports and the Olympics for SportsBusiness Journal/Daily.

Featured Story

ISC Revenue Increases Despite Rain At Daytona, Sponsorships To Sell

04 / 08 / 14

Despite rain delaying this year's Daytona 500, ISC saw an increase in Q1 revenue from a year ago. Revenue rose to $131.8M for the quarter from $128.6M over the same period a year ago. Ticket revenue was flat at $30M, but revenue from sponsorships and TV rights rose slightly to $85.2M and food, bever...

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More Stories by this Author

07/07/11
ISC Announces Operating Income Growth For Q2

A reduction in expenses helped ISC overcome drops in ticket revenue to deliver an operating income growth for the second quarter and first six months of the ‘11 fiscal year. The company saw its admissions revenue decrease by $5.7M in the first quarter and $8.2M in the first six months to a tot ...

Tags: Finance, International Speedway Corp.

07/07/11
ISC Reports Q2 Earnings Results

A reduction in expenses helped ISC overcome drops in ticket revenue to deliver an operating income for the second quarter and first six months of the '11 fiscal year. The company saw its admissions revenue decrease by $5.7M in Q1 and $8.2M in the first six months to totals of $29.9M and $66.0M, resp ...

06/30/11
NASCAR Plans Marketing Initiatives

NASCAR officials today announced a series of initiatives designed to increase the size of its fanbase, including developing a youth-targeted website, generating Spanish-language promotions and improving wireless connectivity during races. The efforts come in response to five strategic studies the sa ...

06/29/11
USOC Will Not Bid For '20 Olympics

The USOC does not plan to put forward a bid for the '20 Olympics. Speaking after a BOD meeting in California yesterday, USOC CEO Scott Blackmun said that the organization plans to resolve its revenue-sharing negotiations with the IOC before it will consider putting forward a bid city for a future ...

06/28/11
Crown Royal Ending NASCAR Deals

Crown Royal today announced it will end its official sponsorships of NASCAR and Roush Fenway Racing's No. 17 Sprint Cup Series car after this season. The brand follows Jack Daniels, Jim Beam and others who have exited the sport, bringing an end to a six-year run that saw spirit brands dot the hood ...

06/22/11
Marketing Agency Opens Sao Paulo Office

New sports marketing agency Encompass International announced that it opened an office in Såo Paulo, Brazil. The agency, which is led by former IOC marketer  Davis Butler , will be focused on serving sports properties and sponsors working on the '14 FIFA World Cup and '16 Rio de Janeiro O ...

06/21/11
USATF Continuing CEO Search

USA Track & Field's BOD announced today it plans to continue its search for a CEO and reiterated that the new CEO will not come from the board member ranks. The organization has been searching for a new CEO since its previous CEO, Doug Logan , was fired last fall. It narrowed a list of more tha ...

06/21/11
Best Buy Begins "Retailgate" Effort

Best Buy kicked off a 12-market promotion around its Sprint Cup race team called “Retailgate” last Sunday, hosting 70 local customers and 30 local employees at Michigan Int’l Speedway for the Heluva Good! Sour Cream Dips 400. It was the first of 12 hospitality programs it will run ...

Tags: Marketing and Sponsorship, Best Buy

06/20/11
NBCU Tells Employees How It Kept Olympics

NBCUniversal's top execs last week held a town hall meeting at 30 Rockefeller Center to tell the entire company about how it retained the Olympic TV rights. The meeting was led by CEO Steve Burke, NBC Sports Group Chair Mark Lazarus and NBC Olympics President Gary Zenkel. Broadcaster Bob Costas also ...

Tags: Media, NBC

06/17/11
BMW Launches Team USA Promo

Team USA sponsor BMW Thursday rolled out a national promotion designed to drive consumers to dealerships to test drive cars. The "BMW Drive for Team USA" program will see the company's North America division donate $10 to Team USA for each person who test drives a car at one of 276 dealerships. The ...

Tags: Marketing and Sponsorship, BMW Inc.

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