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SportsBusiness Journal Staff Writer Tripp Mickle

Tripp Mickle

Tripp Mickle covers motorsports, action sports and the Olympics for SportsBusiness Journal/Daily.

Featured Story

For Chase, a March Madness-style grid game

Published in SportsBusiness Journal on 09 / 01 / 14

NASCAR is rolling out its most comprehensive promotion of the Chase for the Sprint Cup Championship. The effort includes TV advertising, digital promotions, driver appearances, track marketing and a social media campaign and is designed to raise awareness of the new Chase format in hopes of keep...

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Tags: Leagues and Governing Bodies

More Stories by this Author

10/24/13
SportsBusiness Daily: Citi Brings Back Successful Program For Sochi

Citi today announced its “Every Step of the Way” program will return and be the centerpiece of its marketing for the '14 Sochi Games. The bank donated $500,000 to the USOC that will be directed to sports programs across the country. The company signed nine Olympians and Olympic hopefuls ...

Tags: Marketing and Sponsorship, Citibank

10/24/13
SportsBusiness Daily: Citi Brings Back "Every Step Of The Way"

Citi today announced its “Every Step of the Way” program will return as a centerpiece of its marketing for the '14 Sochi Games. The bank donated $500,000 to the USOC that will be directed to sports programs across the country. The company signed nine Olympians and Olympic hopefuls who h ...

10/23/13
SportsBusiness Daily: Monster Energy To Sponsor Feld Motor Sports Show

Feld Motor Sports signed Monster Energy to become an official sponsor of its freestyle motocross show, Nuclear Cowboyz. The three-year deal is valued in the mid-six figures annually. It is Monster Energy’s fourth major sponsorship with Feld. It also sponsors the monster truck series, supercros ...

Tags: Marketing and Sponsorship

10/23/13
SportsBusiness Daily: IOC Prez To Kerry: Russia Will Not Discrimiate

IOC President Thomas Bach yesterday wrote U.S. Secretary of State John Kerry to say that the IOC is confident the Russian government will not discriminate against lesbian, gay, bisexual or transgender athletes, coaches or spectators during the Sochi Games. The letter was sent in response to a lette ...

Tags: Olympics, USOC

10/23/13
SportsBusiness Daily Global: Bach: No LGBT Discrimination At Games

IOC President Thomas Bach wrote U.S. Secretary of State John Kerry Monday to say that the IOC is confident the Russian government will not discriminate against lesbian, gay, bisexual or transgender athletes, coaches or spectators during the 2014 Sochi Olympics. The letter was sent in response to a l ...

Tags: Olympics, Russia

10/22/13
SportsBusiness Daily: Bach Writes Kerry Re: LGBT In Sochi

IOC President Thomas Bach yesterday wrote U.S. Secretary of State John Kerry to say that the IOC is confident the Russian government will not discriminate against lesbian, gay, bisexual or transgender athletes, coaches or spectators during the Sochi Games. The letter was sent in response to a le ...

10/22/13
SportsBusiness Daily: USOC Outlines Stance On Russia Anti-Gay Laws

USOC CEO Scott Blackmun last week sent members of Congress a letter explaining the organization's stance on Russia's anti-gay propaganda law. He said that the organization supports equal rights and believes "that laws restricting the right to act and speak in support of the LGBT community are incons ...

Tags: Olympics

10/21/13
SportsBusiness Journal: Athletes see social media demands rise

Skeleton racer Noelle Pikus-Pace has signed deals with Deloitte, Kellogg’s, TD Ameritrade, Under Armour and others ahead of the Sochi Olympics. Each agreement includes the usual contractual obligations such as personal appearances, but they also spell out social media requirements that will se ...

Tags: Olympics

10/21/13
SportsBusiness Journal: Surfing group gets deals for 26 events

Association of Surfing Professionals International signed its first media deals for all 26 of its major events with YouTube, ESPN and Facebook. The deal with YouTube will see ASP launch its own channel and stream all 26 events live worldwide for the first time. ASP and YouTube work together on ad ...

Tags: Media

10/21/13
SportsBusiness Journal: IMG, U.S. Figure Skating partner on tour

U.S. Figure Skating and IMG are partnering on a post-Olympics tour that will bring figure skaters from the Sochi Games to 25 to 30 cities next year. The tour marks the first time U.S. Figure Skating and IMG have collaborated on a tour. IMG created its Stars on Ice in 1986 to promote its client, S ...

Tags: IMG, Olympics, ATT

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