NASCAR Signs Licensing Deal With Wal-Mart

NASCAR has signed a licensing agreement with Wal-Mart that will enable the world's largest retailer to source apparel, home goods and other products bearing NASCAR, driver and team imagery and marks. The deal, which is expected to be announced soon, is Wal-Mart's first licensing agreement with a maj ...

Tags: Marketing and Sponsorship, NASCAR, Wal-Mart

Wal-Mart Inks NASCAR Deal

NASCAR has signed a non-exclusive licensing agreement with Wal-Mart that will enable the world's largest retailer to make apparel, home goods and other products bearing NASCAR, driver and team marks and imagery. The deal, which is expected to be announced today, is Wal-Mart's first licensing agreeme ...

NASCAR Hires Brett Jewkes As CCO

NASCAR Friday announced it hired longtime Taylor executive BRETT JEWKES to be its Chief Communications Officer. Jewkes will oversee a roughly 35-person NASCAR Integrated Marketing and Communications division that he helped develop after completing a review of NASCAR commu ...

Tags: People and Pop Culture, NASCAR

NASCAR Hires Jewkes As CCO

NASCAR Friday announced it hired longtime Taylor executive Brett Jewkes to be its Chief Communications Officer. Jewkes will oversee a roughly 35-person NASCAR Integrated Marketing and Communications division that he helped develop after completing a review of NASCAR communications last August ...

USA Synchro Hires Evan Morgenstein

USA Synchro hired longtime Olympic sports agent EVAN MORGENSTEIN to handle its sponsorship opportunities, marketing rights, new business development and licensing. The organization, which only has five employees, has never hired an outside sales agency to manage so many different areas of its busi ...

Tags: People and Pop Culture

USOC COO Norm Bellingham Resigns

Bellingham steps down this week as USOC COO USOC COO Norm Bellingham resigned this week and plans to leave the organization Feb. 11. He spent four years with the organization and was a finalist for the CEO job Scott Blackmun filled a year ago. The USOC does not plan to immediat ...

Tags: Olympics, USOC

ISC Income Down In FY '10

ISC Thursday reported ’10 year-end results that showed a decline in net income driven by continued revenue declines due in part to significant decreases in ticket sales. Net income for the year ending Nov. 30, excluding discontinued operations, depreciation and other accounting methods, was appro ...

Tags: Finance

U.S. Figure Skating Signs Alka-Seltzer To Deal

The U.S. Figure Skating Association has signed Bayer's Alka-Seltzer Plus as an official sponsor in the cold and flu category. The brand will be featured in multiple advertising units during this weekend's U.S. Figure Skating Championships, which are being held in Greensboro, N.C. The brand also r ...

Tags: NBC, Marketing and Sponsorship

ESPN Challenges ISC NASCAR Ratings Claims

ESPN challenged assertions made by ISC execs that moving NASCAR races from ABC to ESPN contributed to ratings declines in '10. During an earnings call Thursday , ISC President John Saunders said unique circumstances ranging from the pothole at Daytona to the Vancouver Games and FIFA World Cup contr ...

Tags: Media, NASCAR, ESPN

Ad Will Promote NASCAR All-Star Race

Charlotte Motor Speedway yesterday gathered a group of drivers and NASCAR President Mike Helton at Dale Earnhardt Jr.'s bar Whisky River to film a Western-themed commercial.