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SportsBusiness Journal Staff Writer Tripp Mickle

Tripp Mickle

Tripp Mickle covers motorsports, action sports and the Olympics for SportsBusiness Journal/Daily.

Featured Story

For Chase, a March Madness-style grid game

Published in SportsBusiness Journal on 09 / 01 / 14

NASCAR is rolling out its most comprehensive promotion of the Chase for the Sprint Cup Championship. The effort includes TV advertising, digital promotions, driver appearances, track marketing and a social media campaign and is designed to raise awareness of the new Chase format in hopes of keep...

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Tags: Leagues and Governing Bodies

More Stories by this Author

08/04/14
SportsBusiness Daily: Dew Tour Amateur Event Headed To Europe

Mountain Dew is taking a Dew Tour amateur event to Europe for the first time later this month. The PepsiCo brand today announced it will host its first European Dew Tour Am Series in Amsterdam during the cultural festival Uitmarkt. Dew skaters Keelan Dadd, Theotis Beasley and Boo Johnson will attend ...

Tags: ING, Dew Tour, PepsiCo

08/04/14
SportsBusiness Journal: NBC touting Olympics two years out

NBC Sports this week will roll out its most extensive two-year-out campaign for an Olympic Games. The group will air 15- and 30-second spots on Tuesday, two years ahead of the opening day of the 2016 Rio Games. The spots, which were still being ...

Tags: Olympics

08/04/14
SportsBusiness Journal: IOC could launch Olympic OTT net

The International Olympic Committee could launch a digital, Olympic network as early as next year. The organization has completed a feasibility study for an over-the-top channel that would be available in more than 200 markets. If the project is approved by the IOC members at the organization&rsq ...

Tags: Olympics

08/04/14
SportsBusiness Journal: Will NASCAR change TV money split?

NASCAR is considering a change to the way it splits TV-rights money among teams in its three top series. Chairman Brian France said last month that the sport is “rethinking” how it divides TV money among teams with an eye toward increasing the amount given to Nationwide Series teams. ...

Tags: Leagues and Governing Bodies

08/04/14
SportsBusiness Journal: IMG to manage NASCAR’s global media

NASCAR has tapped IMG to handle global media distribution through 2024. IMG beat out eight to 10 competing bidders for the business, including Lagardère, MP & Silva and ESPN, which has managed NASCAR’s overseas TV distribution since 2006.  Financial terms of IMG’s 10 ...

Tags: Leagues and Governing Bodies

07/31/14
SportsBusiness Daily Global: WME-IMG Hires Chris Liddell As New CFO

WME-IMG announced it hired former Microsoft and GM CFO CHRIS LIDDELL . The New Zealander will replace  PETER KLEIN as CFO of the organization. Liddell is familiar with IMG, having served on the company’s board in '11 at the request of late IMG Chair TED FORSTMANN . He previously served ...

Tags: People and Pop Culture

07/30/14
SportsBusiness Daily: WME-IMG Hires Chris Liddell As CFO

WME-IMG today announced it hired former Microsoft and GM CFO Chris Liddell . He will replace Peter Klein as CFO of the organization. Liddell is familiar with IMG, having served on the company’s board in '11 at the request of late IMG Chair Ted Forstmann . He previously served as Microsoft ...

07/30/14
SportsBusiness Daily: WME-IMG Hires Chris Liddell As New CFO

WME-IMG today announced it hired former Microsoft and GM CFO CHRIS LIDDELL . The New Zealander will replace  PETER KLEIN as CFO of the organization. Liddell is familiar with IMG, having served on the company’s board in '11 at the request of late IMG Chair TED FORSTMANN . He previously ...

Tags: People and Pop Culture, IMG

07/30/14
SportsBusiness Daily: SMI Sees Slight Revenue Drop In Q2

Speedway Motorsports Inc. blamed bad weather at two races and a weak economy for a slight decline in revenue during Q2. The company reported revenue for the quarter of $175.9M, down from $176.8M for the same period last year. Revenue for the first half of the year was $260.4M, down from $261M i ...

Tags: Finance, Speedway Motorsports Inc.

07/30/14
SportsBusiness Daily: Janssen To Sponsor Chicagoland Race

Chicagoland Speedway signed Janssen Pharmaceuticals to title sponsor its fall NASCAR Sprint Cup race. The race, which is the first in the Chase for the Sprint Cup, will be known as the MyAFibStory.com 400. The name is designed to raise awareness about atrial fibrillation – AFib for short &ndas ...

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