USATF Adds Event, Inks Neustar

USA Track & Field is creating its first 12-kilometer race and signed Neustar, an IT company, to a three-year title sponsorship of the event. Neustar will use the race, which will be called the .US National Road Racing Championships, to promote its .US domain name. The race date and location are ...

Welton, Burns Leave Helios Partners For Teneo

Longtime Helios Partners CEO CHRIS WELTON and President TERRENCE BURNS left the agency last month to join Teneo, a N.Y.-based firm that advises companies, non-profits and governments. Teneo is led by DECLAN KELLY , the former U.S. Economic Envoy to Northern Ireland, and Welton and Burns are th ...

Tags: People and Pop Culture

NBC Begins Sochi Games Tune-In Campaign

A major Olympics tune-in/One-Year-Out marketing campaign will begin today when NBC airs a 60-second promo spot for the Sochi Games across all 19 of its affiliated broadcast and cable networks. The spot will air in the 8:00pm ET hour and it also will air on 33 non-NBC channels through Comcast's ad sa ...

NBC, Expects Profit From '14 Sochi Games

NBC expects the '14 Sochi Games to be profitable, a marked reversal from the $223M loss from the '10 Vancouver Games reported by former network owner GE. Speaking during a press conference today, NBC Sports Group Chair Mark Lazarus said Olympic advertising sales are "pacing extremely well." He add ...

G-Oil Signs Three-Year Deal With Daytona Int'l

Green Earth Technologies signed a sponsorship with Daytona Int’l Speedway to make its G-Oil the track’s official motor oil. The company signed a three-year agreement with an option for a one-year renewal. Financial terms were not available. G-Oil will wrap trams during the Daytona 500. I ...

Tags: Marketing and Sponsorship

Dodge To Sponsor LVMS This Year

Chrysler’s Dodge brand left NASCAR this year, but the company signed a sponsorship with Las Vegas Motor Speedway that will make Dodge the track’s official vehicle in '13. Financial terms of the deal were not available. Dodge has been sponsoring the annual NASCAR Sprint Cup race at LVMS s ...

Tags: Marketing and Sponsorship, NASCAR

U.S. Figure Skating Gets ISU TV Rights

U.S. Figure Skating (USFS) has partnered with Van Wagner Sports and MLBAM, a partner in the NGB's digital venture IceNetwork.com, to acquire the domestic media rights for all Int'l Skating Union events through '18. The acquisition, which is expected to be announced Friday, increases the NGB's media ...

Tags: Media

ISC Releases FY '12 Financial Report

ISC's profit declined slightly last year and ticket sales remain challenging, but the company said it saw signs that its revenues were stabilizing. It expects ticket sales, corporate sponsorship and concessions revenue to remain flat this year. Any increase in revenue in '13 will be driven by the co ...

Tags: Finance, International Speedway Corp.

Penske Re-Ups With Shell-Pennzoil

Shell-Pennzoil signed a five-year extension with Penske Racing yesterday that takes its 33-race sponsorship of the No. 22 NASCAR Sprint Cup car through '18. Financial terms of the deal were not available. Shell’s deal with Penske was not up until the end of '13, but Shell NASCAR Dir Heidi Mass ...

Tags: NASCAR, Marketing and Sponsorship, Shell Oil Co., Pennzoil, Hertz Corp.

Penske Racing Signs Hertz As Sponsor

Penske Racing signed Hertz Rent-a-Car as a new associate sponsor. Hertz, which replaces Avis as the team's official rental car partner, has agreed to a multiyear deal that includes a co-primary sponsorship of one NASCAR Sprint Cup race on Joey Logano ’s No. 22 car and seven primary sponsorshi ...