About The Author

SportsBusiness Journal Staff Writer Tripp Mickle

Tripp Mickle

Tripp Mickle covers motorsports, action sports and the Olympics for SportsBusiness Journal/Daily.

Featured Story

IMG Hires Longtime Ogilvy & Mather Exec Doug Scott To Fill New Position

Published in SportsBusiness Daily on 08 / 19 / 14

IMG today announced the hiring of longtime Ogilvy & Mather exec DOUG SCOTT as VP/Marketing & Brand Solutions. The position is a new one at IMG and is designed to add creative expertise to the company’s sales and consulting group. Scott will report to IMG President of Global Sales GR...

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Tags: People and Pop Culture, IMG

More Stories by this Author

07/30/14
SportsBusiness Daily: Janssen To Sponsor Chicagoland Race

Chicagoland Speedway signed Janssen Pharmaceuticals to title sponsor its fall NASCAR Sprint Cup race. The race, which is the first in the Chase for the Sprint Cup, will be known as the MyAFibStory.com 400. The name is designed to raise awareness about atrial fibrillation – AFib for short &ndas ...

07/28/14
SportsBusiness Journal: BofA extends Hendrick deal

Bank of America has signed an extension of its associate sponsorship of Hendrick Motorsports that will see the company become the first presenting sponsor of the team’s website. In addition to the presenting sponsorship, the bank will be able to feature Hendrick Motorsports’ four driv ...

Tags: Marketing and Sponsorship

07/25/14
SportsBusiness Daily Global: IOC Invites Skateboarding To YOG

The IOC has invited the Int’l Skateboarding Federation to host a series of skateboarding exhibitions throughout next month’s Youth Olympic Games in Nanjing, China. The federation, which announced the news on Thursday, plans to showcase a dozen athletes from around the world, including Re ...

Tags: Olympics, China

07/24/14
SportsBusiness Daily: IOC Invites ISF To Host Exhibitions

The IOC has invited the Int’l Skateboarding Federation to host a series of skateboarding exhibitions throughout next month’s Youth Olympic Games in Nanjing, China. The federation, which announced the news today, plans to showcase a dozen athletes from around the world, including Renton ...

07/24/14
SportsBusiness Daily: USSA Sponsor Summit Kicks Off

The U.S. Ski & Snowboard Association today opens its sponsor summit in Park City, Utah. More than 175 execs representing 25 corporate partners will be in attendance at the event. Items on the agenda will include an address from USSA CEO Tiger Shaw , a business recap from CMO Mike Jaquet and a ...

07/21/14
SportsBusiness Journal: Race team brings own cook

John Youk looks up from a camouflage grill beneath a tent at Kentucky Speedway and eyes a Sprint Tower in the distance. He scans the numbers for Stewart-Haas drivers. “Patrick’s third fastest,” he says, nodding. “Stewart’s quick, sixth. We’ve got hot cars. Oh y ...

Tags: Franchises

07/21/14
SportsBusiness Journal: For sponsor, ‘This is our biggest ticket’

Suite 19 at Kentucky Speedway is all Smoke. Behind the suite bar, there is a sticker of a skeleton in a racing helmet, the official logo of Tony “Smoke” Stewart. It is flanked by white stickers that say “Smoke,” and on a wall nearby, there’s an enormous Fathead of th ...

Tags: Franchises

07/21/14
SportsBusiness Journal: Keeping it rolling

The 18-wheelers arrived on a Tuesday night. They rolled into Stewart-Haas Racing’s Kannapolis, N.C., headquarters 48 hours after the Toyota/Save Mart 350 in Sonoma, Calif. Dusty. Dirty. Well-traveled. Full of everything a team needs for a NASCAR Sprint Cup race weekend. In less than 24 h ...

Tags: Franchises

07/14/14
SportsBusiness Journal: Hope rises for Rio Olympics

Two months ago, International Olympic Committee Vice President John Coates derided preparations for Rio 2016 as the “worst” he’d ever seen. The IOC, Olympic sponsors, federations and national Olympic committees were all concerned about the next Summer Games. But as the World Cup ...

Tags: Events and Attractions

07/14/14
SportsBusiness Journal: Success has FIFA sponsors upbeat

FIFA sponsors and partners are encouraged by early results from their activation efforts in Brazil and around the world.  The return of the world’s most popular sport to Brazil, which has fielded one of the most accomplished national teams in history, resulted in a captivating event th ...

Tags: Events and Attractions

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