About The Author

SportsBusiness Journal Staff Writer Tripp Mickle

Tripp Mickle

Tripp Mickle covers motorsports, action sports and the Olympics for SportsBusiness Journal/Daily.

Featured Story

ISC Revenue Increases Despite Rain At Daytona, Sponsorships To Sell

04 / 08 / 14

Despite rain delaying this year's Daytona 500, ISC saw an increase in Q1 revenue from a year ago. Revenue rose to $131.8M for the quarter from $128.6M over the same period a year ago. Ticket revenue was flat at $30M, but revenue from sponsorships and TV rights rose slightly to $85.2M and food, bever...

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More Stories by this Author

07/29/11
Court Dismisses Sponsor Suit Against NASCAR

A U.S. District Court this week judge dismissed a case brought against NASCAR by one of its sponsors, Advanced Fluid Solutions. The Texas-based fluid additive company sued NASCAR for allegedly terminating its sponsorship contract illegally. The company was due to pay NASCAR $6.2M in sponsorship fees ...

Tags: NASCAR, Marketing and Sponsorship

07/27/11
DirecTV Brings Back NASCAR Challenge Promo

DirecTV yesterday launched a NASCAR bracket competition that will award $400,000 to a driver's charity of choice and $1M to any consumer who fills out a perfect bracket. Known as the DirecTV NASCAR Head2Head Challenge, the competition features 32 Sprint Cup drivers in head-to-head competition over f ...

Tags: Marketing and Sponsorship, DirecTV

07/26/11
Torres To Endorse New Bengay Product

Johnson & Johnson today announced its Bengay brand signed Olympic swimmer Dara Torres to promote its Bengay Cool Therapy. Torres will promote the brand's new gel product. The deal gives Torres her second endorsement announcement in a week. McDonald's last week announced that she would be the co ...

Tags: Marketing and Sponsorship

07/25/11
Blackmun Bullish On Ending USOC-IOC Dispute

USOC CEO Scott Blackmun said he is hopeful the USOC and IOC will resolve their revenue-sharing negotiations after a new proposal arose during two days of talks last week in N.Y. Blackmun declined to specify what the proposal entailed but expressed "genuine optimism" that it would bring an end ...

Tags: Olympics, USOC, IOC

07/22/11
New Plan For IOC-USOC Revenue Sharing

USOC CEO Scott Blackmun said he is hopeful the USOC and IOC will resolve their revenue-sharing negotiations after a new proposal arose during two days of talks this week in N.Y. Blackmun declined to specify what the proposal entailed but expressed "genuine optimism" that it would bring an end to t ...

07/20/11
McDonald's Names Torres Ambassador

McDonald's signed U.S. Gold Medal-winning swimmer Dara Torres as its global ambassador for its "Champion of Play" program before, during and after the '12 London Games. The program, which will promote balanced eating and exercise and be the centerpiece of McDonald's marketing efforts leading up to t ...

Tags: Marketing and Sponsorship, McDonalds

07/19/11
Discovery Channel To Air Indy 500 Show

The Izod IndyCar Series today announced a deal to air a program about the recent Indianapolis 500 on Discovery Channel. The show, "On the Outside Line: The Indy 500," is filled with behind-the-scenes footage of the lead up to the '11 race. The show was developed as the result of a deal with 3net, a ...

07/18/11
NASCAR Re-Hires Downes To Lead Sales Efforts

NASCAR is turning to its past to boost its sponsorship sales future. The sanctioning body has hired SEAN DOWNES to lead its sales efforts as its Managing Dir of Business Development. Downes, who spent the last two years as VP/Corporate Entertainment Solutions at MSG, previously worked for NASCAR a ...

Tags: People and Pop Culture, NASCAR

07/15/11
Toyota Launching "Tag Your Wag" Promo

Toyota is launching a special promotion at this weekend's NASCAR races in New Hampshire called "Tag Your Wag," which will give fans Toyota branded tags to mark the wagons they use to carry food and beverage to the track. Fans will be encouraged to  create a personalized tag for their wagon onli ...

Tags: Marketing and Sponsorship, Toyota

07/11/11
Visa Expects Spending Influx During Olympics

Visa today announced that it expects the U.K. to see a $1.2B influx in consumer spending during the seven weeks of the ‘12 Olympic and Paralympic Games. The consumer spending prediction is the biggest ever for a host country. Between the opening and closing ceremonies of the ‘12 London G ...

Tags: Marketing and Sponsorship, Visa

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