About The Author

SportsBusiness Journal Staff Writer Tripp Mickle

Tripp Mickle

Tripp Mickle covers motorsports, action sports and the Olympics for SportsBusiness Journal/Daily.

Featured Story

Michael Phelps Makes Return To The Pool Today, But Swimwear Brand Unknown

04 / 24 / 14

Michael Phelps is returning to the pool today , but no one knows what he is going to wear. The Olympic swimmer's endorsement deal with Speedo ended at the end of last year, and they have parted ways. He had worn Speedo in competition since signing with the company in '01. Speedo confirmed that the ...

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Tags: Marketing and Sponsorship

More Stories by this Author

08/05/11
IndyCar Signs With Trim Nutrition

The Izod IndyCar Series signed Trim Nutrition, a direct sales company of vitamin supplements, protein shakes and other products, as its official nutrition partner. It is the series' first official nutrition partner in at least the last five years. The deal is a three-year agreement; financial terms ...

Tags: Marketing and Sponsorship

08/03/11
SMI Sees Q2 Loss Due To Schedule, Tix Prices

A combination of scheduling changes and decreased ticket prices triggered a decline in quarterly revenue at Speedway Motorsports Inc. The company, which today announced its Q2 earnings, posted a net loss of $28.3M in '11 compared to a net income of $23M in '10. It had total revenues of $153.1M, dow ...

Tags: Finance, Speedway Motorsports Inc.

08/02/11
Ken Munoz Leaving SCP Worldwide

Longtime sports exec KEN MUNOZ stepped away from SCP Worldwide after six years as a partner at the firm and opened his own law and sports consulting practice. He continues to work with SCP, the Blues and Scottrade Center. His other clients include HTN Communications, which services sports team in ...

Tags: People and Pop Culture

07/29/11
Court Dismisses Sponsor Suit Against NASCAR

A U.S. District Court this week judge dismissed a case brought against NASCAR by one of its sponsors, Advanced Fluid Solutions. The Texas-based fluid additive company sued NASCAR for allegedly terminating its sponsorship contract illegally. The company was due to pay NASCAR $6.2M in sponsorship fees ...

Tags: NASCAR, Marketing and Sponsorship

07/27/11
DirecTV Brings Back NASCAR Challenge Promo

DirecTV yesterday launched a NASCAR bracket competition that will award $400,000 to a driver's charity of choice and $1M to any consumer who fills out a perfect bracket. Known as the DirecTV NASCAR Head2Head Challenge, the competition features 32 Sprint Cup drivers in head-to-head competition over f ...

Tags: Marketing and Sponsorship, DirecTV

07/26/11
Torres To Endorse New Bengay Product

Johnson & Johnson today announced its Bengay brand signed Olympic swimmer Dara Torres to promote its Bengay Cool Therapy. Torres will promote the brand's new gel product. The deal gives Torres her second endorsement announcement in a week. McDonald's last week announced that she would be the co ...

Tags: Marketing and Sponsorship

07/25/11
Blackmun Bullish On Ending USOC-IOC Dispute

USOC CEO Scott Blackmun said he is hopeful the USOC and IOC will resolve their revenue-sharing negotiations after a new proposal arose during two days of talks last week in N.Y. Blackmun declined to specify what the proposal entailed but expressed "genuine optimism" that it would bring an end ...

Tags: Olympics, USOC, IOC

07/22/11
New Plan For IOC-USOC Revenue Sharing

USOC CEO Scott Blackmun said he is hopeful the USOC and IOC will resolve their revenue-sharing negotiations after a new proposal arose during two days of talks this week in N.Y. Blackmun declined to specify what the proposal entailed but expressed "genuine optimism" that it would bring an end to t ...

07/20/11
McDonald's Names Torres Ambassador

McDonald's signed U.S. Gold Medal-winning swimmer Dara Torres as its global ambassador for its "Champion of Play" program before, during and after the '12 London Games. The program, which will promote balanced eating and exercise and be the centerpiece of McDonald's marketing efforts leading up to t ...

Tags: Marketing and Sponsorship, McDonalds

07/19/11
Discovery Channel To Air Indy 500 Show

The Izod IndyCar Series today announced a deal to air a program about the recent Indianapolis 500 on Discovery Channel. The show, "On the Outside Line: The Indy 500," is filled with behind-the-scenes footage of the lead up to the '11 race. The show was developed as the result of a deal with 3net, a ...

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