Dara Torres Endorsing Foam Sleep Solutions Line

U.S. Gold Medal-winning swimmer Dara Torres has signed on as an endorser of a new line of foam sleep solutions developed by Sleep Innovations, the New Jersey-based company that develops memory foam pillows, mattresses and mattress toppers. Torres will endorse a pillow and other products in the compa ...

Tags: Marketing and Sponsorship

Skip Gilbert To Head Up Time-7 Sport

Skip Gilbert , the former USA Triathlon CEO and Chair of the NGB Council, was named President & CEO of Time-7 Sport, a New Zealand-based company specializing in timing and data capture products. He will open the company's first U.S. office in Colorado Springs and oversee its expansion into ...

NASCAR To Launch Student Racing Challenge

NASCAR is expected to announce a partnership with an education advocacy group that will result in the creation of NASCAR-themed curriculum for students in grades 6-12. The Ten80 Student Racing Challenge, as the program will be known, was developed in partnership with Ten80, an organization focused o ...

Fuel TV Airing 24 Hours Of Live AMA Pro Motocross

Action sports network Fuel TV will offer 24 hours of live coverage from the '11 Lucas Oil AMA Pro Motocross series. It is the first time the series has ever had consistent coverage of its entire season. Fuel TV, which cut a deal with motocross series operators MX Sports Pro Racing and Alli ...

Tags: Media

Myrtle Beach CVB Title Sponsoring NHRA Event

Charlotte Motor Speedway Thursday announced a sponsorship with the Myrtle Beach Area Convention & Visitors Bureau to title sponsor the NHRA Four-Wide Nationals this April. The deal, which sources valued in the mid-six figures annually, makes VisitMyrtleBeach.com the new title sponsor o ...

Tags: Marketing and Sponsorship, NHRA

Charlotte NHRA Race Lands Title Sponsors

Charlotte Motor Speedway today announced a sponsorship with the Myrtle Beach Area Convention and Visitors Bureau to title sponsor the NHRA Four-Wide Nationals this April. The deal, which sources valued in the mid-six figures annually, makes VisitMyrtleBeach.com the new title sponsor of the second an ...

IndyCar Puts Forth $5M Driver Challenge

The Izod IndyCar Series today announced it will offer a $5M challenge to any driver not competing in the series for its season finale race Oct. 16 in Las Vegas. IndyCar CEO Randy Bernard said, "We want to see anyone who thinks they're good enough to compete with our drivers. Our drivers are the fa ...

Drive To End Hunger Campaign Beginning In Earnest

The AARP Foundation's Drive To End Hunger campaign kicks off in earnest this week in Daytona with the first of 22 at-track activation efforts. The Drive To End Hunger campaign will have a pavilion at the track featuring a show car, a simulator and a green screen for photos with driver Jeff Gordon, w ...

Tags: NASCAR

TD Ameritrade Announces Media Buy For '12 Games

TD Ameritrade today announced a media buy with NBC and sponsorship of the USOC for the '12 London Games. The deal makes TD Ameritrade the USOC's first official online brokerage. Sources valued the deal, which is primarily a media buy, at more than $20M. It is the first of three deals NBC and th ...

Tags: Marketing and Sponsorship, USOC

TD Ameritrade To Sponsor USOC

TD Ameritrade today announced a media buy with NBC and sponsorship of the USOC for the '12 London Games. The deal makes TD Ameritrade the USOC's first official online brokerage. Sources valued the deal, which is primarily a media buy, at more than $20M. It is the first of three deals NBC and th ...