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SportsBusiness Journal Staff Writer Tripp Mickle

Tripp Mickle

Tripp Mickle covers motorsports, action sports and the Olympics for SportsBusiness Journal/Daily.

Featured Story

For Chase, a March Madness-style grid game

Published in SportsBusiness Journal on 09 / 01 / 14

NASCAR is rolling out its most comprehensive promotion of the Chase for the Sprint Cup Championship. The effort includes TV advertising, digital promotions, driver appearances, track marketing and a social media campaign and is designed to raise awareness of the new Chase format in hopes of keep...

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Tags: Leagues and Governing Bodies

More Stories by this Author

11/11/13
SportsBusiness Journal: Fox Sports signs Feld Motor Sports deal

Fox Sports signed a five-year rights deal with Feld Motor Sports that will give the media group rights to nearly 300 hours of supercross, arenacross, monster truck and other motorsports programming. Financial terms of the deal weren’t available. Sources familiar with the agreement said it i ...

Tags: Media

11/11/13
SportsBusiness Journal: Red Bull’s Mater exits sports

Chris Mater, longtime Red Bull USA head of sports marketing, has taken a new role with the company as general manager of its Northern California business unit. Mater will oversee business, sales, marketing, distribution and legal from Central California to Oregon. He is working out of Red Bull&rs ...

Tags: Marketing and Sponsorship

11/11/13
SportsBusiness Journal: Hulman hires top executives

Hulman Motorsports last week announced the hiring of former NASCAR team owner Jay Frye as chief revenue officer and former Ford marketer C.J. O’Donnell as chief marketing officer. The hiring brings an end to a nine-month search for an executive to oversee commercial operations for the IndyCar ...

Tags: Leagues and Governing Bodies

11/11/13
SportsBusiness Journal: COTA sponsor list grows by nine

Circuit of the Americas heads into its Formula One race weekend with nine more sponsors than it had for its inaugural race a year ago. Deals with Shell, Coca-Cola, Beck’s and others have boosted total sponsorship revenue at the facility by 150 percent from a year ago. The sponsorship sales ...

Tags: Marketing and Sponsorship

11/11/13
SportsBusiness Journal: USOC extends deal with Blackmun

The U.S. Olympic Committee board of directors finalized a four-year contract extension with Scott Blackmun that will see him continue to lead the organization through the 2016 Rio Games. BLACKMUN ...

Tags: Olympics

11/08/13
SportsBusiness Daily: Red Bull Exec Chris Mater Takes New Role

Longtime Red Bull USA Head of Sports Marketing CHRIS MATER has taken a new role with the company as GM of its Northern California business unit. He will oversee business, sales, marketing, distribution and legal from central California to Oregon. He is working out of Red Bull’s Bay Area offi ...

Tags: People and Pop Culture, Red Bull

11/08/13
SportsBusiness Daily: Second Round Of Bids For IMG Were Due Thursday

The second round of bids to buy IMG were due Thursday, according to sources familiar with the company’s sales plan. A total of 10 prospective buyers sat through IMG management presentations in the last month, but it is unclear how many of the interested buyers submitted bids Thursday. Among th ...

Tags: Finance, IMG

11/07/13
On The Ground: Second round of bids for IMG due today

The second round of bids to buy IMG were due today, according to sources familiar with the company’s sales plan. A total of 10 prospective buyers sat through IMG management presentations in the last month, but it’s unclear how many of the interested buyers submitted bids today. Among ...

Tags: Finance

11/07/13
SportsBusiness Daily: Hulman Motorsports Hires Jay Frye, C.J. O'Donnell

Hulman Motorsports today announced the hiring of former NASCAR team owner JAY FRYE as Chief Revenue Officer and former Ford marketer C.J. O’DONNELL as CMO. The hirings bring an end to a nine-month search for an exec to oversee commercial operations for the IndyCar Series and Indianapolis M ...

Tags: People and Pop Culture, IndyCar

11/06/13
SportsBusiness Daily: CMS Close To World Of Outlaws Sellout

Charlotte Motor Speedway this week is close to selling out its fifth consecutive World of Outlaws World Finals. The three days of racing, which begins tomorrow at the speedway’s dirt track, will attract spectators from 50 states, seven Canadian provinces, Australia and other countries. The ven ...

Tags: Events and Attractions

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