About The Author

SportsBusiness Journal Staff Writer Tripp Mickle

Tripp Mickle

Tripp Mickle covers motorsports, action sports and the Olympics for SportsBusiness Journal/Daily.

Featured Story

ISC Revenue Increases Despite Rain At Daytona, Sponsorships To Sell

04 / 08 / 14

Despite rain delaying this year's Daytona 500, ISC saw an increase in Q1 revenue from a year ago. Revenue rose to $131.8M for the quarter from $128.6M over the same period a year ago. Ticket revenue was flat at $30M, but revenue from sponsorships and TV rights rose slightly to $85.2M and food, bever...

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09/15/11
First NASCAR Car Wash Opens Today

A year after securing a license from NASCAR to create NASCAR-themed car washes, the NASCAR Car Wash Company today will open the first of seven Chicago-area car washes. Daytona 500 winner Trevor Bayne will be on hand for the opening of the NASCAR Car Wash in Romeoville, Ill. Other NASCAR Car Wash l ...

08/31/11
Office Depot Picks NASCAR Contest Finalists

Office Depot today announced that the logo of a small business from Florida and another from Illinois will be featured on the No. 14 NASCAR Sprint Cup Chevrolet driven by Tony Stewart and the No. 16 Sprint Cup Ford driven by Greg Biffle , respectively.  Kacie Howard , owner of Florida-base ...

08/25/11
Patrick Makes Jump To NASCAR Official

Danica Patrick today made it official that she will race NASCAR fulltime in '12. She will race a full Nationwide Series season with JR Motorsports and appear in Sprint Cup races, including an attempt to qualify for the Daytona 500, with Stewart-Haas Racing. She said that she had not finalized her ...

08/25/11
Dollar General Signs Deal With NASCAR

Dollar General today announced a one-year sponsorship of NASCAR that will result in an in-store promotion around the Chase for the Sprint Cup at all 9,000 of its retail outlets. The company this weekend will unveil a "Race in to Win" sweepstakes that offers customers the chance to win more than 9,00 ...

Tags: Marketing and Sponsorship

08/19/11
USA Gymnastics Makes Green Changes

USA Gymnastics this weekend will use wind-energy offsets and digital programs to create its greenest Visa Championships to date at the Xcel Energy Center in Minnesota. The NGB is using Xcel Energy to off-set its electric usage at the venue with wind energy from Minnesota wind farms. It also will eli ...

Tags: Olympics

08/10/11
IndyCar Signs Extension With ESPN/ABC

The Izod IndyCar Series and Indianapolis Motor Speedway agreed to a six-year extension of their broadcast rights agreement with ESPN/ABC. The deal will see ABC broadcast the Indianapolis 500 and four IndyCar Series races annually through '18. ABC has televised the Indy 500 for 47 consecutive years ...

Tags: Media

08/10/11
IndyCar, IMS Ink Extension With ESPN/ABC

The Izod IndyCar Series and Indianapolis Motor Speedway agreed to a six-year extension of their broadcast rights agreement with ESPN/ABC. The deal will see ABC broadcast the Indianapolis 500 and four IndyCar Series races annually over the next six years. An announcement of the deal is expected later ...

08/05/11
IndyCar Signs With Trim Nutrition

The Izod IndyCar Series signed Trim Nutrition, a direct sales company of vitamin supplements, protein shakes and other products, as its official nutrition partner. It is the series' first official nutrition partner in at least the last five years. The deal is a three-year agreement; financial terms ...

Tags: Marketing and Sponsorship

08/03/11
SMI Sees Q2 Loss Due To Schedule, Tix Prices

A combination of scheduling changes and decreased ticket prices triggered a decline in quarterly revenue at Speedway Motorsports Inc. The company, which today announced its Q2 earnings, posted a net loss of $28.3M in '11 compared to a net income of $23M in '10. It had total revenues of $153.1M, dow ...

Tags: Finance, Speedway Motorsports Inc.

08/02/11
Ken Munoz Leaving SCP Worldwide

Longtime sports exec KEN MUNOZ stepped away from SCP Worldwide after six years as a partner at the firm and opened his own law and sports consulting practice. He continues to work with SCP, the Blues and Scottrade Center. His other clients include HTN Communications, which services sports team in ...

Tags: People and Pop Culture

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