Andrew Campagnone Opening His Own Agency

ANDREW CAMPAGNONE has left his position as Senior VP/Motorsports at Wunderman in order to open his own agency, Sports Marketing Consultants. The agency will be based out of an office at Charlotte Motor Speedway and will work primarily on property representation. He plans to represent mostly te ...

Tags: People and Pop Culture

USA Wrestling Plans N.Y. Event

USA Wrestling announced today it plans to hold a freestyle wrestling meet in Times Square that features Olympic-class wrestlers. The event, which will be held May 5 at 6:00pm ET, is being billed as The Battle on Broadway and will cast the U.S. wrestling team against the Russian wrestling t ...

Farmers Inks Five-Race Sponsorship

Farmers Insurance has signed a five-race primary sponsorship for Hendrick Motorsports' No. 5 Chevrolet driven by Mark Martin . The deal makes Farmers an associate sponsor of Martin's car for the remainder of the season. The deal continues Farmers' recent push into sports by adding NASCAR to a portf ...

USOC Inks Deal With Kellogg Company

Kellogg to sponsor USOC through '16 Two years after abandoning its sponsorship of the USOC, the Kellogg Company is back. The cereal company signed on as the official sponsor of the USOC through the '16 Olympics in Rio de Janeiro. Terms of the deal were not available, but official s ...

Tags: USOC, Olympics, Marketing and Sponsorship

Kellogg Again To Sponsor USOC

Two years after abandoning its sponsorship of the USOC, the Kellogg Company is back. The cereal company has signed on as an official sponsor of the USOC through the '16 Olympics in Rio de Janeiro. Terms of the deal were not available, but official sponsors historically pay $10 -15M over a fo ...

NASCAR HOF Adopts Summer Promo Campaign

The NASCAR HOF plans to launch a new promotional campaign this summer using the tagline "Cure for the Common Summer." The promo will take place as the Hall begins its second year in Charlotte. Its first year has been scrutinized because of lower-than-expected attendance and projected losses of $1.3M ...

Tags: Facilities, NASCAR

Delta Signs Deal With U.S. Freeskiing Team

Delta Air Lines has signed a deal making it an exclusive sponsor of the U.S. Freeskiing team through ‘14. The deal comes on the heels of the IOC’s move to add skiing halfpipe to the Olympic program for the ‘14 Sochi Games. Delta has been a sponsor of the US Ski & Snowboarding Associati ...

Tags: Marketing and Sponsorship, Delta Airlines

ISC Says Q1 Earnings Exceeded Expectations

Int'l Speedway Corp. (ISC) today reported Q1 earnings that exceeded the company's expectations largely because of strong attendance for races at Daytona, Phoenix and Auto Club speedways. The company's Q1 revenues declined 2% from the same period in '10 to $148.7M. Admissions revenue totaled $36M and ...

Tags: Finance, International Speedway Corp.

ISC Earnings Beat Expectations

Int'l Speedway Corporation (ISC) today reported Q1 earnings that "exceeded ... expectations" largely because of attendance increases for races at Daytona, Phoenix and Auto Club speedways. The company's Q1 revenues declined 2% from the same period in '10 to $148.7M. Admissions revenue totaled $36M an ...

New Team Owners Discuss Hurdles They Face

Keeping Dolphins fans engaged during the lockout is difficult, especially because fans side with the players, Dolphins Owner Stephen Ross said today at SBJ/SBD’s IMG World Congress of Sports.