About The Author

SportsBusiness Journal Staff Writer Tripp Mickle

Tripp Mickle

Tripp Mickle covers motorsports, action sports and the Olympics for SportsBusiness Journal/Daily.

Featured Story

Michael Phelps' Swimwear Brand Unknown As He Returns To Pool

04 / 23 / 14

Michael Phelps is returning to the pool tomorrow, but no one knows what he's going to wear. The Olympic swimmer's endorsement deal with Speedo ended at the end of last year, and they have parted ways. He had worn Speedo in competition since signing with the company in '01. Speedo confirmed that th...

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More Stories by this Author

11/04/11
AdvoCare To Sponsor No. 3 Nationwide Car

Richard Childress Racing today is expected to announce a 20-race primary NASCAR Nationwide Series sponsorship with AdvoCare. The deal gives the direct marketing company the majority of races on the famed No. 3 car, which will return to NASCAR's second circuit for the first time for a full season sin ...

11/04/11
AdvoCare To Sponsor No. 3 Nationwide Entry

Richard Childress Racing Friday is expected to announce a 20-race primary Nationwide Series sponsorship with AdvoCare. The deal gives the direct marketing company the majority of races on the famed No. 3 car, which will return to NASCAR's second circuit for the first time for a full season since Chi ...

Tags: Marketing and Sponsorship

11/02/11
SMI Q3 Revenues Jump 43% From '10

Traffic delays at Kentucky Speedway may have been a negative for fans, but the first NASCAR Sprint Cup race at the track was a positive for SMI's bottom line. The company today reported that Q3 revenues rose 43% to $177M, which it attributed in part to hosting the first Cup race at Kentucky Spe ...

Tags: Finance, Speedway Motorsports Inc.

11/01/11
Stewart-Haas Unveils Quicken Loans Paint Scheme

Stewart-Haas Racing today unveiled the paint scheme for the Quicken Loans No. 39 car Ryan Newman will drive in '12. The Detroit-based mortgage lender signed a nine-race agreement with Stewart-Haas valued at more than $4M a year. At the announcement of the deal today, team co-owner and driver Tony ...

10/25/11
Hindery, Christie To Announce Plans For F1 Race

Former YES Network CEO Leo Hindery and New Jersey Gov. Chris Christie today will announce F1 will come to the N.Y. area in '13. The race will be held on a 3.2-mile course in Weehawken, N.J., and West N.Y., and spectators will be able to see the Hudson River and Manhattan in the background. Hinde ...

10/21/11
IndyCar Changed Rule On Field Size In April

IndyCar amended its rule book in April regarding the size of the field for races, changing a rule that had stipulated that the starting grid should be no more than 28 cars. The field for the Izod IndyCar Series World Championships in Las Vegas last Sunday was 34 cars, which has been widely cited as ...

Tags: Leagues and Governing Bodies, IndyCar

10/19/11
Home Depot Does Not Renew Speed Deal

The Home Depot declined to renew its entitlement for Speed's NASCAR program "Race Day presented by The Home Depot." Speed currently is in discussions with at least two companies interested in replacing The Home Depot as the presenting sponsor of its "Race Day" telecast. The show, which is produced l ...

Tags: Marketing and Sponsorship, Home Depot

09/23/11
USOC Still Undecided On Olympics Bid

The USOC will continue to build international relationships with IOC members before deciding whether it will put a bid forward for the '22 or '24 Olympics, USOC Chair Larry Probst said Friday in his opening address at the U.S. Olympic Assembly. "I know that begs the question: Is there an Olymp ...

Tags: Olympics

09/22/11
USOC Signs Four-Year Extension With BP

The USOC today announced a four-year sponsorship extension with BP. The deal makes BP the official energy partner of the U.S. Olympic Team through '16. The initial two-year BP agreement was valued in the low- to mid-seven figures. Financial terms of the extension were not available. BP first signed ...

Tags: Marketing and Sponsorship, USOC, British Petroleum

09/21/11
Columbia To Sponsor U.S. Freestyle Ski Team

The U.S. Ski & Snowboard Association today announced a three-year agreement with Columbia Sportswear that makes the brand the official outfitter of the U.S. Freestyle Ski Team. Columbia will outfit the team during the '14 Sochi Games and replaces Under Armour, which outfitted the team during the ...

Tags: Marketing and Sponsorship

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