About The Author

SportsBusiness Journal Staff Writer Tripp Mickle

Tripp Mickle

Tripp Mickle covers motorsports, action sports and the Olympics for SportsBusiness Journal/Daily.

Featured Story

ISC Revenue Increases Despite Rain At Daytona, Sponsorships To Sell

04 / 08 / 14

Despite rain delaying this year's Daytona 500, ISC saw an increase in Q1 revenue from a year ago. Revenue rose to $131.8M for the quarter from $128.6M over the same period a year ago. Ticket revenue was flat at $30M, but revenue from sponsorships and TV rights rose slightly to $85.2M and food, bever...

Read More

More Stories by this Author

11/02/11
SMI Q3 Revenues Jump 43% From '10

Traffic delays at Kentucky Speedway may have been a negative for fans, but the first NASCAR Sprint Cup race at the track was a positive for SMI's bottom line. The company today reported that Q3 revenues rose 43% to $177M, which it attributed in part to hosting the first Cup race at Kentucky Spe ...

Tags: Finance, Speedway Motorsports Inc.

11/01/11
Stewart-Haas Unveils Quicken Loans Paint Scheme

Stewart-Haas Racing today unveiled the paint scheme for the Quicken Loans No. 39 car Ryan Newman will drive in '12. The Detroit-based mortgage lender signed a nine-race agreement with Stewart-Haas valued at more than $4M a year. At the announcement of the deal today, team co-owner and driver Tony ...

10/25/11
Hindery, Christie To Announce Plans For F1 Race

Former YES Network CEO Leo Hindery and New Jersey Gov. Chris Christie today will announce F1 will come to the N.Y. area in '13. The race will be held on a 3.2-mile course in Weehawken, N.J., and West N.Y., and spectators will be able to see the Hudson River and Manhattan in the background. Hinde ...

10/21/11
IndyCar Changed Rule On Field Size In April

IndyCar amended its rule book in April regarding the size of the field for races, changing a rule that had stipulated that the starting grid should be no more than 28 cars. The field for the Izod IndyCar Series World Championships in Las Vegas last Sunday was 34 cars, which has been widely cited as ...

Tags: Leagues and Governing Bodies, IndyCar

10/19/11
Home Depot Does Not Renew Speed Deal

The Home Depot declined to renew its entitlement for Speed's NASCAR program "Race Day presented by The Home Depot." Speed currently is in discussions with at least two companies interested in replacing The Home Depot as the presenting sponsor of its "Race Day" telecast. The show, which is produced l ...

Tags: Marketing and Sponsorship, Home Depot

09/23/11
USOC Still Undecided On Olympics Bid

The USOC will continue to build international relationships with IOC members before deciding whether it will put a bid forward for the '22 or '24 Olympics, USOC Chair Larry Probst said Friday in his opening address at the U.S. Olympic Assembly. "I know that begs the question: Is there an Olymp ...

Tags: Olympics

09/22/11
USOC Signs Four-Year Extension With BP

The USOC today announced a four-year sponsorship extension with BP. The deal makes BP the official energy partner of the U.S. Olympic Team through '16. The initial two-year BP agreement was valued in the low- to mid-seven figures. Financial terms of the extension were not available. BP first signed ...

Tags: Marketing and Sponsorship, USOC, British Petroleum

09/21/11
Columbia To Sponsor U.S. Freestyle Ski Team

The U.S. Ski & Snowboard Association today announced a three-year agreement with Columbia Sportswear that makes the brand the official outfitter of the U.S. Freestyle Ski Team. Columbia will outfit the team during the '14 Sochi Games and replaces Under Armour, which outfitted the team during the ...

Tags: Marketing and Sponsorship

09/19/11
NASCAR, DirecTV Partner On Sweepstakes

NASCAR is working with its partner DirecTV to offer fans the chance to appear in a '12 commercial with some of the sport's drivers. The opportunity is being given away as part of the "Send Me 2 Vegas" sweepstakes, which begins today and is designed to promote NASCAR's Champions Week in Las Vegas. Th ...

Tags: Marketing and Sponsorship, NASCAR, DirecTV

09/16/11
ESPN Sells Out "NASCAR NonStop" Ads

ESPN has sold out all advertising inventory for its first “NASCAR NonStop” commercial breaks during the Sprint Cup Geico 400 this Sunday from Chicagoland Speedway. “NASCAR NonStop” is a new split-screen commercial format ESPN developed to deliver continuous racing coverage to ...

Tags: Marketing and Sponsorship, ESPN, NASCAR

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug