About The Author

SportsBusiness Journal Staff Writer Tripp Mickle

Tripp Mickle

Tripp Mickle covers motorsports, action sports and the Olympics for SportsBusiness Journal/Daily.

Featured Story

In sports sponsorship debut, Yuengling finds fit with Childress

Published in SportsBusiness Journal on 08 / 25 / 14

Talking about sports sponsorship makes Dick Yuengling uncomfortable. The owner of the privately held beer company shoved his hands in the pockets of his loose-fitting blue jeans and looked at the floor as he tried to explain why his company is sponsoring Richard Childress Racing’s No. 3 Nat...

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Tags: Marketing and Sponsorship

More Stories by this Author

12/02/13
SportsBusiness Journal: Accessibility key in NASCAR.com changes

Less than a year after debuting a new, graphics-rich website that veers sharply from industry norms, NASCAR this winter will revamp portions of it to boost engagement. Changes will make content easier to get to for NASCAR.com user ...

Tags: Leagues and Governing Bodies

11/25/13
SportsBusiness Daily: Masekela Joining NBC's Sochi Coverage

NBC is expected to announce today that Sal Masekela will join its Olympics coverage from Sochi as a sports desk reporter. Masekela, who hosted the X Games for 13 years, has extensive experience in action sports and has covered snowboarding and freeskiing for years. He joined NBC in '12 and serves as ...

Tags: Media, NBC

11/25/13
SportsBusiness Daily Global: KKR Withdraws IMG Bid

KKR has withdrawn its bid to buy IMG, reducing the total number of bidders for the company to three. Sources familiar with the process said the three finalists are the Carlyle Group; a consortium led by CVC Capital Partners and former News Corp. exec Peter Chernin; and a joint bid from William Morri ...

Tags: Finance

11/25/13
SportsBusiness Journal: Charlotte discusses removing grandstand

Charlotte Motor Speedway has discussed tearing down its backstretch grandstand, a move that would eliminate almost 40,000 seats and make it the latest in a series of NASCAR tracks to reduce capacity. CMS President Marcus Smith has talked about the idea of eliminating the Diamond Tower Terrace and ...

Tags: Facilities

11/25/13
SportsBusiness Journal: Hurdles on getting food to Russia

Editor’s note: This story is revised from the print edition. High shipping costs and Russian food regulations have made it challenging for U.S. Olympic Committee sponsors to get their companies’ food products into the country for the Sochi Games. ...

Tags: Olympics

11/25/13
SportsBusiness Journal: NASCAR pleased with viewership consistency

Photo by: GETTY IMAGES NASCAR appears to have found its sweet spot on TV. Though viewership remains well below 2005 levels, NASCAR and network executives are happy with the sport’s perf ...

Tags: Media

11/22/13
SportsBusiness Daily: KKR Withdraws IMG Bid

KKR has withdrawn its bid to buy IMG, reducing the total number of bidders for the company to three. Sources familiar with the process said the three finalists are the Carlyle Group; a consortium led by CVC Capital Partners and former News Corp. exec Peter Chernin; and a joint bid from William Morri ...

Tags: Finance, IMG

11/18/13
SportsBusiness Journal: NASCAR hiring Dew Tour GM

Dew Tour general manager Kenny Mitchell is leaving Alli Sports to take a marketing job with NASCAR. MITCHELL The former Gatorade sports marketer will become NASCAR’s managing director of bran ...

Tags: Leagues and Governing Bodies

11/18/13
SportsBusiness Journal: Daytona readies premium seats for sale

Editor's note: This story is revised from the print edition. Daytona International Speedway will increase the price of a premium-seat experience for NASCAR events after completing a $400 million renovation in 2016. Track officials set pricing for two new group suite products, Midway Suites ...

Tags: Facilities

11/18/13
SportsBusiness Journal: NASCAR sets terms for series

NASCAR is asking $12 million to $15 million a year for title sponsorship of its secondary series, which has been held by Nationwide Insurance since 2008. NASCAR’s asking price is a minimum 20 percent increase above the $10 million in rights fees that Nationwide now pays. The insurer is drop ...

Tags: Marketing and Sponsorship

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