About The Author

SportsBusiness Journal Staff Writer Tripp Mickle

Tripp Mickle

Tripp Mickle covers motorsports, action sports and the Olympics for SportsBusiness Journal/Daily.

Featured Story

ISC Revenue Increases Despite Rain At Daytona, Sponsorships To Sell

04 / 08 / 14

Despite rain delaying this year's Daytona 500, ISC saw an increase in Q1 revenue from a year ago. Revenue rose to $131.8M for the quarter from $128.6M over the same period a year ago. Ticket revenue was flat at $30M, but revenue from sponsorships and TV rights rose slightly to $85.2M and food, bever...

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More Stories by this Author

01/31/12
Daytona Records Most Successful Rolex 24

Daytona Int'l Speedway (DIS) last weekend recorded its most successful Rolex 24 race with double digit percentage growth in ticket sales, hospitality sales and corporate displays. It was the 50th anniversary of the race, which showcases more than 55 cars racing for 24 hours on the speedway's road co ...

Tags: Events and Attractions

01/30/12
NASCAR, Turner Announce Digital Extension

NASCAR and Turner Sports today announced a deal that will see NASCAR buy back its digital rights from Turner and take over the management of NASCAR.com in '13. Under the agreement, Turner will continue to oversee digital ad sales through '16. Turner has held NASCAR's digital rights since '00. "One o ...

01/30/12
WMG Hires Freeskiing Agent Michael Spencer

Wasserman Media Group is expanding its action sports division into freeskiing by hiring one of the sport's most established agents, Michael Spencer. The hire comes two years before freeskiing joins the Olympics. Spencer, the founder of Ego Sports, will bring a client of athletes headlined by Simon D ...

Tags: Labor and Agents, Wasserman Media Group

01/26/12
NASCAR Delivers Preseason Press Conference

A year after making sweeping changes to its point system and qualifications for its series championships, the news today from NASCAR was no news. The sport’s sanctioning body started its preseason press conference with a video that highlighted closer competition, the addition of new drivers an ...

01/26/12
MillerCoors Signs Extensions With NASCAR, Penske

MillerCoors today announced it is extending its commitment to NASCAR, signing a multiyear extension with Penske Racing that will see its Miller Lite continue to sponsor the No. 2 Dodge for 36 races. It also signed a five-year extension with NASCAR that will see the Coors Light brand remain the ...

Tags: Marketing and Sponsorship, MillerCoors

01/26/12
ISC Sees Net Income Of $69.4M For FY '11

Despite seeing total revenues decrease by $15.6M last year, Int'l Speedway Corporation today reported net income of $69.4M for FY '11. Admissions revenue decreased 10% from '10 to $144.4M, but ISC did not host IndyCar Series events at its Kansas, Chicagoland, Watkins Glen or Homestead trac ...

Tags: Finance, International Speedway Corp.

01/26/12
Pantene Announces Olympic Campaign

Procter & Gamble's Pantene brand today announced 11 Olympic athletes it will feature in its advertising in the run up to the London Games. The brand is in 180 countries and the athletes come from key markets such as China, Russia, Brazil, Japan, the U.K. and the U.S. The women will be featured i ...

Tags: Marketing and Sponsorship

01/17/12
N.Y. F1 Race Hires Tom Cotter, Dennis Robinson

Cotter lives in N.C., but plans to rent an apartment in N.Y. The F1 Grand Prix in New York-New Jersey today named longtime motorsports exec TOM COTTER President. He will man ...

Tags: People and Pop Culture, Formula One

01/17/12
F1 Event In N.Y.-N.J. Names Cotter President

The F1 Grand Prix in New York-New Jersey today named longtime motorsports exec Tom Cotter President. He will manage every aspect of the event from logistics and security to public relations and sales. He will report to Leo Hindery , the race's promoter and director, and initially will oversee a s ...

12/20/11
Best Buy Moves Sprint Cup Deal To RFR

Best Buy today announced it is jumping from Richard Petty Motorsports to Roush Fenway Racing, signing an agreement for nine primary races on Matt Kenseth’s No. 17 NASCAR Sprint Cup car and two primary races on Carl Edwards' No. 99 Sprint Cup car. Financial terms of the deal were not available. ...

Tags: Marketing and Sponsorship, Best Buy

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