About The Author

SportsBusiness Journal Staff Writer Tripp Mickle

Tripp Mickle

Tripp Mickle covers motorsports, action sports and the Olympics for SportsBusiness Journal/Daily.

Featured Story

In sports sponsorship debut, Yuengling finds fit with Childress

Published in SportsBusiness Journal on 08 / 25 / 14

Talking about sports sponsorship makes Dick Yuengling uncomfortable. The owner of the privately held beer company shoved his hands in the pockets of his loose-fitting blue jeans and looked at the floor as he tried to explain why his company is sponsoring Richard Childress Racing’s No. 3 Nat...

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Tags: Marketing and Sponsorship

More Stories by this Author

12/11/13
SportsBusiness Daily: NASCAR Hires Brent Dewar As COO

NASCAR named longtime General Motors exec BRENT DEWAR as COO. Dewar will oversee the commercial side of NASCAR and report to CEO & Chair BRIAN FRANCE . CMO STEVE PHELPS , VP/Strategic Development ERIC NYQUIST , VP/Broadcasting & Production STEVE HERBST and other senior leaders wi ...

Tags: People and Pop Culture, NASCAR

12/11/13
SportsBusiness Daily: Dow Chemical To Sponsor Dillon's No. 3 Cup Car

The Dow Chemical Co. has signed a multiyear sponsorship with Richard Childress Racing that will see it become the primary sponsor of the No. 3 car driven by Austin Dillon in the Sprint Cup Series. Financial terms of the 16-race deal were not available, but Sprint Cup sponsorships typically go for mo ...

Tags: Marketing and Sponsorship

12/10/13
SportsBusiness Daily: USA Hockey Extends Ogrean's Contract

USA Hockey renewed the contract of Exec Dir DAVE OGREAN , who signed a four-year extension that will keep him in his position through '18. Ogrean, who is also a member of the USOC BOD, joined USA Hockey in '05. During his eight years of leadership, the organization’s total revenue rose 45% fr ...

Tags: People and Pop Culture

12/09/13
SportsBusiness Journal: Citi will bring Olympics to NYC space

Citi is bringing its Olympic hospitality home. Rather than limiting its hospitality to Sochi, the company is renting a loft in New York City’s Tribeca neighborhood where it will host employees, clients and customers from Feb. 18-23. Citi is the only sponsor of the U.S. Olympic Committee doi ...

Tags: Olympics

12/04/13
SportsBusiness Daily: IndyCar Series Shifts May Programming To ABC

The IndyCar Series is shifting all of its race programming in the month of May, when it holds the Indianapolis 500, to ABC in '14. The series worked out a deal to shift qualifying from NBC Sports to ABC/ESPN this year. ABC will show the series’ new road course race at Indianapolis Motor Speed ...

Tags: IndyCar, ABC, Media

12/03/13
SportsBusiness Daily: IndyCar Shifts More Programming To ABC

The IndyCar Series is shifting all of its race programming in the month of May, when it holds the Indianapolis 500, to ABC in '14. The series worked out a deal to shift qualifying from NBC Sports to ABC/ESPN this year. ABC will show the series’ new road course race at Indianapolis Motor Speedw ...

12/02/13
SportsBusiness Daily: Jeff Behnke To Be NBC VP/NASCAR Production

NBC Sports has hired JEFF BEHNKE to be its VP/NASCAR Production. Behnke is the first major NASCAR-related hire NBC has made since it acquired the rights to the sport in a 10-year $4.4B deal earlier this year. NBC will begin broadcasting the sport in '15. Behnke will work out of Charlotte and overs ...

Tags: People and Pop Culture, NBC

12/02/13
SportsBusiness Daily: USSA Gets Rights To '15, '17 Ski Championships

The U.S. Ski & Snowboard Association this weekend announced it has acquired the media rights to the '15 and '17 FIS Alpine and Nordic Ski World Championships, including the '15 Alpine Ski World Championships in Vail/Beaver Creek. The NGB is the first in any country to acquire those rights. ...

Tags: Media

12/02/13
SportsBusiness Journal: Powdr buys ‘World of Adventure Sports’

Powdr Enterprises, the sponsorship and events division of the resort company Powdr, has acquired “World of Adventure Sports,” a TV series created by 360 Ventures that tells the stories of climbers, skiers, off-road racers and other risk-takers and their sports. Sources valued the deal ...

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12/02/13
SportsBusiness Journal: MacDougall runs IMG sale

The trial lawyer hasn’t sat in a single IMG management meeting. He hasn’t met officially with any of the potential IMG buyers. He wasn’t even in the country the week KKR dropped its bid for the company. But when it comes to the sale of IMG, Washington, D.C.-based attorney Mark M ...

Tags: Marketing and Sponsorship

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