ESPN Unveils New NASCAR Ad Format

ESPN today unveiled a new picture-in-picture advertising format for its NASCAR Sprint Cup Series broadcasts that will allow it to stay with race coverage later this season. The format, which is known as "NASCAR NonStop," will be used during NASCAR's Chase for the Sprint Cup races on ESPN. Rather tha ...

ESPN To Hold Bidding For Int'l X Games

ESPN announced it plans to hold open bidding for four international X Games events and two domestic events beginning in '13, and the company has already received expressions of interest from two cities that want to host an international X Games. ESPN will conduct a formal bid process to determine th ...

Coca-Cola Names Olympic Athletes For Promo

Coca-Cola has signed eight athletes to be the face of its Olympic marketing around the ‘12 London Games. The signings represent an expansion of Coca-Cola's traditional "six pack" marketing program and include a number of firsts for the company, which signed its first diver and first female box ...

Tags: Marketing and Sponsorship, Coca-Cola

Turner Promotes Upcoming Sprint Cup Races

In an effort to drive tune-in for its six NASCAR Sprint Cup Series broadcasts, Turner has launched a multiplatform marketing initiative that features a tailgating hauler that fans will be able to help design and win through a sweepstakes competition. "The Ultimate Tailgating Vehicle," as Turner is c ...

Tags: Marketing and Sponsorship, NASCAR, TBS/TNT

ESPN Revamping X Games Franchise

ESPN today is expected to announce a revamp of its X Games franchise that will see it create a formal bidding process for the right to host four international action sports events. Sources familiar with the plan said that the X Games would bid out four events to international cities in a way that mi ...

USOC Revenue Up 22% From '06

A jump in Olympic television rights fees pushed the USOC’s revenue up 22% from ‘06 and helped boost its total assets to $179.1M in ‘10, according to tax filings submitted Friday. During a ‘10 year that saw Team USA win the Olympic medal count at the Vancouver Games, the organ ...

Tags: Olympics, USOC

IOC Planning For TV Rights Bidding Next Month

The IOC plans to hold bidding June 6-7 in Lausanne, Switzerland, for the '14 Sochi and '16 Rio de Janeiro U.S. TV rights package. The organization recently provided networks with those dates, according to sources familiar with the IOC's plans. NBC paid $2B for rights to the '10 Vancouver and '1 ...

Tags: Media, IOC

IOC To Hold TV Rights Bidding In June

The IOC plans to hold bidding June 6-7 in Lausanne, Switzerland, for the '14 Sochi and '16 Rio de Janeiro TV rights package. The organization recently provided networks with those dates, according to sources familiar with the IOC's plans. NBC paid $2B for rights to the '10 Vancouver and '12 London G ...

USOC Holding Sponsor Workshop

The USOC today opens its sponsor workshop in London for the '12 Olympics. The organization is hosting representatives of 25 sponsors for a two-day session that includes an overview of its London marketing campaign; a presentation by LOCOG; a visit to the USA House hospitality center; and updates on ...

Rick Alessandri Leaves ESPN

Alessandri leaving ESPN after being with the company since '00  Longtime ESPN exec RICK ALESSANDRI has left the company. The move follows ESPN's plan to relocate staff in its N.Y. office to Bristol, Conn., this summer. Alessandri and his family live in New Jersey, and he want ...

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