About The Author

SportsBusiness Journal Staff Writer Tripp Mickle

Tripp Mickle

Tripp Mickle covers motorsports, action sports and the Olympics for SportsBusiness Journal/Daily.

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Michael Phelps Makes Return To The Pool Today, But Swimwear Brand Unknown

04 / 24 / 14

Michael Phelps is returning to the pool today , but no one knows what he is going to wear. The Olympic swimmer's endorsement deal with Speedo ended at the end of last year, and they have parted ways. He had worn Speedo in competition since signing with the company in '01. Speedo confirmed that the ...

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Tags: Marketing and Sponsorship

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Sunoco To Sponsor Speed's Pre-Race Show

Speed signed a multi-million dollar advertising deal with Sunoco that will see the official fuel of NASCAR become the presenting sponsor of the net's "RaceDay" broadcast. The Home Depot previously held that advertising position but dropped it last season. The show, which takes place at the track pri ...

Tags: Marketing and Sponsorship, Speed Channel

Rothenberg Named Chair Of Grand Prix Sports

ALAN ROTHENBERG , the '94 FIFA World Cup Chair, today was named Chair for Grand Prix Sports, an L.A.-based sports agency that owns the exclusive rights to Rugby Sevens in the U.S. Rothenberg’s agency, Premier Partnerships, which he founded with RANDY BERNSTEIN , will handle Grand Prix’ ...

Tags: People and Pop Culture

Global RallyCross, SMI Reach Deal

Global RallyCross and Speedway Motorsports Inc. reached an agreement late last week that will see the series take five of its events to SMI-owned racetracks this year. Global RallyCross grew out of the X Games and features action sports stars like Travis Pastrana and Brian Deegan racing each ot ...

Tags: Leagues and Governing Bodies

Daytona Records Most Successful Rolex 24

Daytona Int'l Speedway (DIS) last weekend recorded its most successful Rolex 24 race with double digit percentage growth in ticket sales, hospitality sales and corporate displays. It was the 50th anniversary of the race, which showcases more than 55 cars racing for 24 hours on the speedway's road co ...

Tags: Events and Attractions

NASCAR, Turner Announce Digital Extension

NASCAR and Turner Sports today announced a deal that will see NASCAR buy back its digital rights from Turner and take over the management of NASCAR.com in '13. Under the agreement, Turner will continue to oversee digital ad sales through '16. Turner has held NASCAR's digital rights since '00. "One o ...

WMG Hires Freeskiing Agent Michael Spencer

Wasserman Media Group is expanding its action sports division into freeskiing by hiring one of the sport's most established agents, Michael Spencer. The hire comes two years before freeskiing joins the Olympics. Spencer, the founder of Ego Sports, will bring a client of athletes headlined by Simon D ...

Tags: Labor and Agents, Wasserman Media Group

NASCAR Delivers Preseason Press Conference

A year after making sweeping changes to its point system and qualifications for its series championships, the news today from NASCAR was no news. The sport’s sanctioning body started its preseason press conference with a video that highlighted closer competition, the addition of new drivers an ...

MillerCoors Signs Extensions With NASCAR, Penske

MillerCoors today announced it is extending its commitment to NASCAR, signing a multiyear extension with Penske Racing that will see its Miller Lite continue to sponsor the No. 2 Dodge for 36 races. It also signed a five-year extension with NASCAR that will see the Coors Light brand remain the ...

Tags: Marketing and Sponsorship, MillerCoors

ISC Sees Net Income Of $69.4M For FY '11

Despite seeing total revenues decrease by $15.6M last year, Int'l Speedway Corporation today reported net income of $69.4M for FY '11. Admissions revenue decreased 10% from '10 to $144.4M, but ISC did not host IndyCar Series events at its Kansas, Chicagoland, Watkins Glen or Homestead trac ...

Tags: Finance, International Speedway Corp.

Pantene Announces Olympic Campaign

Procter & Gamble's Pantene brand today announced 11 Olympic athletes it will feature in its advertising in the run up to the London Games. The brand is in 180 countries and the athletes come from key markets such as China, Russia, Brazil, Japan, the U.K. and the U.S. The women will be featured i ...

Tags: Marketing and Sponsorship

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