About The Author

SportsBusiness Journal Staff Writer Tripp Mickle

Tripp Mickle

Tripp Mickle covers motorsports, action sports and the Olympics for SportsBusiness Journal/Daily.

Featured Story

For Chase, a March Madness-style grid game

Published in SportsBusiness Journal on 09 / 01 / 14

NASCAR is rolling out its most comprehensive promotion of the Chase for the Sprint Cup Championship. The effort includes TV advertising, digital promotions, driver appearances, track marketing and a social media campaign and is designed to raise awareness of the new Chase format in hopes of keep...

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Tags: Leagues and Governing Bodies

More Stories by this Author

01/06/14
SportsBusiness Journal: With deal, focus turns to integration

WME hopes to cut more than $100 million in costs from IMG’s business, according to sources familiar with its plan. WME’s earnings before interest, taxes, depreciation and amortization (EBITDA) is $90 million, and it hopes efficiencies between its business and IMG, which has an EBITDA ...

Tags: Marketing and Sponsorship

01/06/14
SportsBusiness Journal: Future look of IMG unclear

Editor’s note: This story is revised from the print edition. Everyone wants to know what the new William Morris Endeavor/IMG will be called and what it will look like. While all of those answers haven’t yet come to light, there are early indications of what IMG’s new owne ...

Tags: Marketing and Sponsorship

12/23/13
SportsBusiness Daily: UPS To End NASCAR, RFR Deals After '14

UPS notified NASCAR and Roush Fenway Racing that it plans to end its sponsorship of the sport and team following the ‘14 Sprint Cup season. The move comes after UPS in ’12 dropped its full-season primary sponsorship of the No. 6 Cup entry then driven by David Ragan. The company has shift ...

Tags: Marketing and Sponsorship, UPS, NASCAR

12/23/13
SportsBusiness Daily: Schiller Named USA Team Handball President

USA Team Handball named DR. HARVEY SCHILLER as its new President & Chair. The former USOC Exec Dir and Turner Sports President will begin in January. It is not a full-time role, so he will continue to serve as America’s Cup Vice Chair. Schiller wants to bring former, high-profile college ...

Tags: People and Pop Culture

12/20/13
SportsBusiness Daily: IMG Acquisition Will Take Months To Complete

William Morris Endeavor’s acquisition of IMG will take three to six months to complete. During that time, IMG will continue to operate as an independent company. WME co-CEOs Ari Emanuel and Patrick Whitesell are slated to run the business after the deal is completed, and they plan to conti ...

12/19/13
SportsBusiness Daily Global: WME, Silver Lake Announce IMG Deal

William Morris Endeavor and Silver Lake Partners on Wednesday announced the acquisition of IMG Worldwide from Forstmann Little & Co. Terms of the deal were not disclosed but sources valued the purchase at $2.4B. The deal immediately turns WME into a major player in sports by adding IMG's sports ...

Tags: Marketing and Sponsorship

12/18/13
SportsBusiness Daily: WME, Silver Lake Announce Acquisition Of IMG

William Morris Endeavor and Silver Lake Partners today announced the acquisition of IMG Worldwide from Forstmann Little & Co. Terms of the deal were not disclosed but sources valued the purchase at $2.4B. The deal immediately turns WME into a major player in sports by adding IMG's sports consult ...

Tags: Finance, IMG

12/18/13
SportsBusiness Daily: IMG OKs Sale To William Morris Endeavor

IMG’s board last night approved a $2.4B sale of the company to William Morris Endeavor and Silver Lake Partners. The deal, which sources said will be announced today, immediately turns WME into a major player in sports by adding IMG’s sports consulting, college, tennis, golf and media bu ...

12/17/13
SportsBusiness Daily: WME Nears Deal To Acquire IMG

Silver Lake Partners and William Morris Endeavor are close to finalizing a deal for IMG. The partners today entered final negotiations with the banks and trustees selling the Forstmann Little-owned company. The IMG board is expected to vote on the offer today. A source valued their offer for IMG at ...

12/16/13
SportsBusiness Journal: Dow to ride with famed No. 3

The Dow Chemical Co. has signed a multiyear sponsorship with Richard Childress Racing that will see it become primary sponsor of the No. 3 car driven by Austin Dillon in NASCAR’s Sprint Cup Series. Financial terms of the 16-race deal weren’t available, but Sprint Cup sponsorships with ...

Tags: Marketing and Sponsorship

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