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SportsBusiness Journal Staff Writer Tripp Mickle

Tripp Mickle

Tripp Mickle covers motorsports, action sports and the Olympics for SportsBusiness Journal/Daily.

Featured Story

In sports sponsorship debut, Yuengling finds fit with Childress

Published in SportsBusiness Journal on 08 / 25 / 14

Talking about sports sponsorship makes Dick Yuengling uncomfortable. The owner of the privately held beer company shoved his hands in the pockets of his loose-fitting blue jeans and looked at the floor as he tried to explain why his company is sponsoring Richard Childress Racing’s No. 3 Nat...

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Tags: Marketing and Sponsorship

More Stories by this Author

12/18/13
SportsBusiness Daily: WME, Silver Lake Announce Acquisition Of IMG

William Morris Endeavor and Silver Lake Partners today announced the acquisition of IMG Worldwide from Forstmann Little & Co. Terms of the deal were not disclosed but sources valued the purchase at $2.4B. The deal immediately turns WME into a major player in sports by adding IMG's sports consult ...

Tags: Finance, IMG

12/18/13
SportsBusiness Daily: IMG OKs Sale To William Morris Endeavor

IMG’s board last night approved a $2.4B sale of the company to William Morris Endeavor and Silver Lake Partners. The deal, which sources said will be announced today, immediately turns WME into a major player in sports by adding IMG’s sports consulting, college, tennis, golf and media bu ...

12/17/13
SportsBusiness Daily: WME Nears Deal To Acquire IMG

Silver Lake Partners and William Morris Endeavor are close to finalizing a deal for IMG. The partners today entered final negotiations with the banks and trustees selling the Forstmann Little-owned company. The IMG board is expected to vote on the offer today. A source valued their offer for IMG at ...

12/16/13
SportsBusiness Journal: Dow to ride with famed No. 3

The Dow Chemical Co. has signed a multiyear sponsorship with Richard Childress Racing that will see it become primary sponsor of the No. 3 car driven by Austin Dillon in NASCAR’s Sprint Cup Series. Financial terms of the 16-race deal weren’t available, but Sprint Cup sponsorships with ...

Tags: Marketing and Sponsorship

12/16/13
SportsBusiness Journal: NBC, Yahoo to partner for Sochi

NBC Olympics and Yahoo will partner to promote video highlights and live streamed video of the Sochi Games, ending years of competition and public sniping over what outlet drove the most traffic during an Olympic Games. {podcast} SBJ Podcast: Tripp Mickle and Eric Fisher discuss the NBC-Yaho ...

Tags: Olympics

12/16/13
SportsBusiness Journal: USA Hockey renews contract with Ogrean

USA Hockey renewed the contract of Executive Director Dave Ogrean, who signed a four-year extension that will keep him in his position through 2018. Executive Director Dave Ogrean Photo by: GETTY IMAGES ...

Tags: Leagues and Governing Bodies

12/16/13
SportsBusiness Journal: NASCAR taps former GM exec as COO

NASCAR CEO Brian France expects the company’s new chief operating officer, Brent Dewar, to accelerate the sport’s efforts to attract new fans and boost its push to get the sanctioning body, teams and tracks working together on initiatives that improve the sport. ...

Tags: Leagues and Governing Bodies

12/16/13
SportsBusiness Journal: NASCAR boosts sponsorship revenue

NASCAR increased its annual sponsorship revenue by 5 to 10 percent this year, giving the sanctioning body its first increase in three years. The increase was driven by a series of new deals NASCAR signed in 2013. The sanctioning body completed s ...

Tags: Marketing and Sponsorship

12/15/13
SportsBusiness Daily: IMG Bidding Process Enters Final Stage

The three final bidders for IMG submitted binding offers for the company on Friday, pushing the company's sales process into its final stage. Sources familiar with the process said Forstmann Little trustees and bankers with Evercore and Morgan Stanley are evaluating offers from three groups: CVC Cap ...

12/13/13
SportsBusiness Daily: Sale Of IMG Moving Into Final Stage

The sale of IMG moves into its final phase today when Forstmann Little collects binding bids from the three remaining bidders. The three finalists include: CVC Capital and Peter Chernin ’s Chernin Group; Silver Lake Capital and William Morris Endeavor; Carlyle Group and ICM Partners. Bin ...

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