Farmers Insurance To Sponsor Kahne In '12

Farmers Insurance signed a three-year deal late last week to become the primary sponsor of Hendrick Motorsports' No. 5 car, beginning in '12 when Kasey Kahne replaces Mark Martin as the car's driver. Sources said the deal makes Farmers the primary sponsor on the car for 22 races. Terms of the a ...

Tags: Marketing and Sponsorship, NASCAR

Olympic TV Rights Bidders Present To IOC

ESPN and NBC today both showed up with larger delegations than Fox and arrived early to make their presentations to the IOC. Both networks had the support of their corporate parents. Walt Disney President & CEO  Bob Iger and CFO Jay Rasulo were part of ESPN's delegation, and Comcast Ch ...

Farmers To Sponsor Sprint Cup Car

Farmers Insurance signed a three-year deal late last week to become the primary sponsor of Hendrick Motorsports' No. 5 NASCAR Sprint Cup Series car, beginning in '12 when Kasey Kahne replaces Mark Martin as the car's driver. Sources said the deal makes Farmers the primary sponsor on the car for ...

Bodenheimer Confident In ESPN Olympic Bid

ESPN/ABC Sports President George Bodenheimer said he was confident that the network's plans for the Olympics would help "grow the Olympic movement." Speaking shortly before rehearsing ESPN's presentation this afternoon in Lausanne, Switzerland, Bodenheimer said that the network planned to offer li ...

Fox Kicks Off Olympic Rights Bidding

Six representatives from Fox today kicked off the bidding for the U.S. rights to the '14 and '16 Olympics. The group, led by Fox Sports Media Group Chair & CEO David Hill , arrived in a van 40 minutes before their scheduled two-hour presentation at IOC headquarters in Lausanne, Switzerland. Hil ...

Joe Maloof Bullish On Money Cup Expansion

Joe Maloof created the Maloof Money Cup in '08 in an effort to raise skateboarding’s visibility and add to the Maloof family’s sports interests. The event has expanded since then to include competitions in California, N.Y. and, this year, DC and South Africa. The first Maloof Money ...

USOC Unveils Fundraising Initiative

The USOC today announced its "Join Team USA" fundraising initiative, which will run June 14-July 31. The organization filmed a special PSA seeking donations for Team USA featuring Olympians Natalie Coughlin (swimming), Shawn Johnson (gymnastics), Lisa Leslie (basketball), Tim Morehouse (fenc ...

Sources Disclose Order Of Olympic TV Bids

NBC will give the third and final presentation to the IOC next week, according to sources who have seen the committee's bidding schedule. Fox will make the first bid in Lausanne, Switzerland, on Monday. ESPN will be making its bid Tuesday morning. Disney CEO Bob Iger will be in attendance for Disn ...

NASCAR Holds 100th "Speed Meeting"

NASCAR today held its 100th "Speed Meeting" for sponsors in Charlotte, giving partners the chance to meet each other and explore business collaborations. NASCAR credits the program, which launched in '04, with contributing to UPS now handling more than 3 million packages annually for Callaway Golf a ...

TeamFanShop, USSA Sign E-Commerce Deal

The U.S. Ski & Snowboard Association has signed an e-commerce partnership with TeamFanShop, the company that works with the USOC, USA Swimming and many colleges. TeamFanShop replaces Backcountry.com, an online outdoor retailer, as the USSA's e-commerce operator. It will showcase the products of ...