About The Author

SportsBusiness Journal Staff Writer Tripp Mickle

Tripp Mickle

Tripp Mickle covers motorsports, action sports and the Olympics for SportsBusiness Journal/Daily.

Featured Story

ISC Revenue Increases Despite Rain At Daytona, Sponsorships To Sell

04 / 08 / 14

Despite rain delaying this year's Daytona 500, ISC saw an increase in Q1 revenue from a year ago. Revenue rose to $131.8M for the quarter from $128.6M over the same period a year ago. Ticket revenue was flat at $30M, but revenue from sponsorships and TV rights rose slightly to $85.2M and food, bever...

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More Stories by this Author

04/02/12
Deloitte Renews Deal With USOC

The USOC today announced a renewal with official sponsor Deloitte. The deal, which is a mix of value-in-kind services and cash, extends the global accounting firm’s position as the official professional services sponsor for audit, tax, consulting and financial advisory services. As an official ...

03/28/12
U.S. Rowing Launching New Campaign

For the first time since the mid '90s, U.S. Rowing will launch a marketing campaign designed to bolster interest in the sport ahead of the London Games. The NGB has developed a "Row to London" logo that will be featured on branded apparel, its Facebook page and an interactive element on its web ...

Tags: Olympics

03/26/12
USA Track & Field Renewing CEO Search

USA Track & Field today is expected to announce it has renewed its search for a new CEO and hopes to name a top executive prior to its '12 Olympic Trials in late June. The organization has been without a CEO since Doug Logan left in September '10. USATF last searched for a new CEO early last y ...

03/21/12
NHL's Ken Yaffe Leaving After 19 Years

Longtime NHL exec KEN YAFFE is leaving the league after 19 years. NHL Deputy Commissioner BILL DALY yesterday informed staff of Yaffe’s decision to leave his position as Senior VP/International. Daly wrote, “He has been instrumental in the growth of our game internationally ... and i ...

Tags: People and Pop Culture, NHL

03/21/12
Witt/Kieffer Opening Sports Placement Firm

Witt/Kieffer, a 40-year old executive placement firm, is opening a sports practice that will focus on placing execs in non-profit organizations and athlete foundations. Witt/Kieffer consultants GREG SANTORE and SCOTT SETTE will head the practice. The duo sees the sports practice as an expansion ...

Tags: People and Pop Culture

03/16/12
USOC Unveils Safe Sport Program

The USOC Friday announced Safe Sport, a program designed to provide guidelines for the welfare and training of young athletes. The program, which includes an 80-page guidebook to address physical and sexual misconduct in sport, was developed by a task force created in the wake of allegations that US ...

03/14/12
A-B Inks Four-Year Extension With USOC

The USOC and A-B InBev today announced a four-year sponsorship extension that will see Budweiser retain its position as the exclusive malt beverage of Team USA through '16. Financial terms of the deal were not available, but A-B reportedly pays $2.5M a year for its current agreement that e ...

03/13/12
Citi Signs 13 Olympic Endorsers

USOC sponsor Citi announced it has signed 13 current and former Olympians and Paralympians to use in its marketing efforts ahead of the London Games. The endorsers have 21 medals between them and represent seven different sports. ATHLETE SPORT ...

03/12/12
Chase Card Services To Sponsor No. 24 Car

JP Morgan Chase’s credit card division today announced it has signed on as the primary sponsor of the AARP Foundation’s No. 24 Chevy driven by Jeff Gordon for five NASCAR Sprint Cup Series races this season. The company’s credit card division, Chase Card Services, will appea ...

03/07/12
Infineon Not Renewing Speedway Deal

California-based technology company Infineon will not renew its naming-rights deal for the speedway in Sonoma, Calif., after its deal expires in May. The news was revealed today as part of Speedway Motorsports Inc.'s annual financial report . Infineon Raceway VP/Marketing & Communications  ...

Tags: Facilities, Speedway Motorsports Inc.

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