About The Author

SportsBusiness Journal Staff Writer Tripp Mickle

Tripp Mickle

Tripp Mickle covers motorsports, action sports and the Olympics for SportsBusiness Journal/Daily.

Featured Story

BofA extends Hendrick deal, will be presenting sponsor of website

Published in SportsBusiness Journal on 07 / 28 / 14

Bank of America has signed an extension of its associate sponsorship of Hendrick Motorsports that will see the company become the first presenting sponsor of the team’s website. In addition to the presenting sponsorship, the bank will be able to feature Hendrick Motorsports’ four driv...

Read More

Tags: Marketing and Sponsorship

More Stories by this Author

SportsBusiness Journal: NBC, Yahoo to partner for Sochi

NBC Olympics and Yahoo will partner to promote video highlights and live streamed video of the Sochi Games, ending years of competition and public sniping over what outlet drove the most traffic during an Olympic Games. {podcast} SBJ Podcast: Tripp Mickle and Eric Fisher discuss the NBC-Yaho ...

Tags: Olympics

SportsBusiness Journal: USA Hockey renews contract with Ogrean

USA Hockey renewed the contract of Executive Director Dave Ogrean, who signed a four-year extension that will keep him in his position through 2018. Executive Director Dave Ogrean Photo by: GETTY IMAGES ...

Tags: Leagues and Governing Bodies

SportsBusiness Journal: NASCAR taps former GM exec as COO

NASCAR CEO Brian France expects the company’s new chief operating officer, Brent Dewar, to accelerate the sport’s efforts to attract new fans and boost its push to get the sanctioning body, teams and tracks working together on initiatives that improve the sport. ...

Tags: Leagues and Governing Bodies

SportsBusiness Journal: NASCAR boosts sponsorship revenue

NASCAR increased its annual sponsorship revenue by 5 to 10 percent this year, giving the sanctioning body its first increase in three years. The increase was driven by a series of new deals NASCAR signed in 2013. The sanctioning body completed s ...

Tags: Marketing and Sponsorship

SportsBusiness Daily: IMG Bidding Process Enters Final Stage

The three final bidders for IMG submitted binding offers for the company on Friday, pushing the company's sales process into its final stage. Sources familiar with the process said Forstmann Little trustees and bankers with Evercore and Morgan Stanley are evaluating offers from three groups: CVC Cap ...

SportsBusiness Daily: Sale Of IMG Moving Into Final Stage

The sale of IMG moves into its final phase today when Forstmann Little collects binding bids from the three remaining bidders. The three finalists include: CVC Capital and Peter Chernin ’s Chernin Group; Silver Lake Capital and William Morris Endeavor; Carlyle Group and ICM Partners. Bin ...

SportsBusiness Daily: NASCAR Hires Brent Dewar As COO

NASCAR named longtime General Motors exec BRENT DEWAR as COO. Dewar will oversee the commercial side of NASCAR and report to CEO & Chair BRIAN FRANCE . CMO STEVE PHELPS , VP/Strategic Development ERIC NYQUIST , VP/Broadcasting & Production STEVE HERBST and other senior leaders wi ...

Tags: People and Pop Culture, NASCAR

SportsBusiness Daily: Dow Chemical To Sponsor Dillon's No. 3 Cup Car

The Dow Chemical Co. has signed a multiyear sponsorship with Richard Childress Racing that will see it become the primary sponsor of the No. 3 car driven by Austin Dillon in the Sprint Cup Series. Financial terms of the 16-race deal were not available, but Sprint Cup sponsorships typically go for mo ...

Tags: Marketing and Sponsorship

SportsBusiness Daily: USA Hockey Extends Ogrean's Contract

USA Hockey renewed the contract of Exec Dir DAVE OGREAN , who signed a four-year extension that will keep him in his position through '18. Ogrean, who is also a member of the USOC BOD, joined USA Hockey in '05. During his eight years of leadership, the organization’s total revenue rose 45% fr ...

Tags: People and Pop Culture

SportsBusiness Journal: Citi will bring Olympics to NYC space

Citi is bringing its Olympic hospitality home. Rather than limiting its hospitality to Sochi, the company is renting a loft in New York City’s Tribeca neighborhood where it will host employees, clients and customers from Feb. 18-23. Citi is the only sponsor of the U.S. Olympic Committee doi ...

Tags: Olympics

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug