Blackmun Bullish On Ending USOC-IOC Dispute

USOC CEO Scott Blackmun said he is hopeful the USOC and IOC will resolve their revenue-sharing negotiations after a new proposal arose during two days of talks last week in N.Y. Blackmun declined to specify what the proposal entailed but expressed "genuine optimism" that it would bring an end ...

Tags: Olympics, USOC, IOC

New Plan For IOC-USOC Revenue Sharing

USOC CEO Scott Blackmun said he is hopeful the USOC and IOC will resolve their revenue-sharing negotiations after a new proposal arose during two days of talks this week in N.Y. Blackmun declined to specify what the proposal entailed but expressed "genuine optimism" that it would bring an end to t ...

McDonald's Names Torres Ambassador

McDonald's signed U.S. Gold Medal-winning swimmer Dara Torres as its global ambassador for its "Champion of Play" program before, during and after the '12 London Games. The program, which will promote balanced eating and exercise and be the centerpiece of McDonald's marketing efforts leading up to t ...

Tags: Marketing and Sponsorship, McDonald's

Discovery Channel To Air Indy 500 Show

The Izod IndyCar Series today announced a deal to air a program about the recent Indianapolis 500 on Discovery Channel. The show, "On the Outside Line: The Indy 500," is filled with behind-the-scenes footage of the lead up to the '11 race. The show was developed as the result of a deal with 3net, a ...

NASCAR Re-Hires Downes To Lead Sales Efforts

NASCAR is turning to its past to boost its sponsorship sales future. The sanctioning body has hired SEAN DOWNES to lead its sales efforts as its Managing Dir of Business Development. Downes, who spent the last two years as VP/Corporate Entertainment Solutions at MSG, previously worked for NASCAR a ...

Tags: People and Pop Culture, NASCAR

Toyota Launching "Tag Your Wag" Promo

Toyota is launching a special promotion at this weekend's NASCAR races in New Hampshire called "Tag Your Wag," which will give fans Toyota branded tags to mark the wagons they use to carry food and beverage to the track. Fans will be encouraged to  create a personalized tag for their wagon onli ...

Tags: Marketing and Sponsorship, Toyota

Visa Expects Spending Influx During Olympics

Visa today announced that it expects the U.K. to see a $1.2B influx in consumer spending during the seven weeks of the ‘12 Olympic and Paralympic Games. The consumer spending prediction is the biggest ever for a host country. Between the opening and closing ceremonies of the ‘12 London G ...

Tags: Marketing and Sponsorship, Visa

ISC Announces Operating Income Growth For Q2

A reduction in expenses helped ISC overcome drops in ticket revenue to deliver an operating income growth for the second quarter and first six months of the ‘11 fiscal year. The company saw its admissions revenue decrease by $5.7M in the first quarter and $8.2M in the first six months to a tot ...

Tags: Finance, International Speedway Corp.

ISC Reports Q2 Earnings Results

A reduction in expenses helped ISC overcome drops in ticket revenue to deliver an operating income for the second quarter and first six months of the '11 fiscal year. The company saw its admissions revenue decrease by $5.7M in Q1 and $8.2M in the first six months to totals of $29.9M and $66.0M, resp ...

NASCAR Plans Marketing Initiatives

NASCAR officials today announced a series of initiatives designed to increase the size of its fanbase, including developing a youth-targeted website, generating Spanish-language promotions and improving wireless connectivity during races. The efforts come in response to five strategic studies the sa ...