About The Author

SportsBusiness Journal Staff Writer Tripp Mickle

Tripp Mickle

Tripp Mickle covers motorsports, action sports and the Olympics for SportsBusiness Journal/Daily.

Featured Story

For Chase, a March Madness-style grid game

Published in SportsBusiness Journal on 09 / 01 / 14

NASCAR is rolling out its most comprehensive promotion of the Chase for the Sprint Cup Championship. The effort includes TV advertising, digital promotions, driver appearances, track marketing and a social media campaign and is designed to raise awareness of the new Chase format in hopes of keep...

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Tags: Leagues and Governing Bodies

More Stories by this Author

02/03/14
SportsBusiness Journal: A mountain of challenges

Coca-Cola officials felt good about their Olympic hospitality plans. The company secured a hotel for the Games nearly two years ago. It invited guests and felt good telling them they would be staying at a newly built hotel near the venues. Everything was in place. But then, during the Christmas holi ...

Tags: In-Depth, Olympics

02/03/14
SportsBusiness Journal: Aiming for medal stand

The Sochi Games will be dominated by returning Olympians like speedskaters J.R. Celski and Shani Davis, skiers Ted Ligety and Julia Mancuso, snowboarders Shaun White and Kelly Clark, figure skaters Meryl Davis and Charlie White, as well as hurdler-turned-bobsledder Lolo Jones. But plenty of first-t ...

Tags: In-Depth, Olympics

01/31/14
SportsBusiness Daily: Guinness Ad A Victim Of IOC Rule 40

The Guinness commercial featuring U.S. Olympic biathletes Tracy and Lanny Barnes lasted 65 seconds and lived 48 hours, but it attracted 600,000 views and more than 4 million media impressions. The Diageo brand developed the spot in less than 10 days. It is the first, real-life story about people ...

Tags: Marketing and Sponsorship

01/30/14
SportsBusiness Daily: NASCAR Unveils New Chase Format

NASCAR today confirmed weeks of news stories by announcing a new format for the Chase for the Sprint Cup that adds elimination and emphasizes winning. Chair & CEO Brian France  showed a series of playoff grids that started with a 16-driver postseason field and eliminated 12 drivers over ni ...

01/28/14
SportsBusiness Daily: ISC Q4 Revenue Flat With '12

Despite rain delaying NASCAR’s race at ISC’s Chicagoland Speedway last September, the company posted quarterly revenue flat with a year earlier. ISC reported Q4 revenue of $188.7M, compared to $189.4M for the same period in '12. Ticket revenue for the quarter fell to $37.9M from $40.1M d ...

Tags: Finance, International Speedway Corp.

01/27/14
SportsBusiness Journal: Merger provides power boost to series

The merger of NASCAR’s Grand-Am Series and the American Le Mans Series has invigorated the business of sports car racing by creating a unified series with more manufacturer support, team participation, sponsorship revenue and media promotion than anticipated. “There’s already be ...

Tags: Leagues and Governing Bodies

01/27/14
SportsBusiness Journal: ‘Whatever you need’

Editor’s note: This story is revised from the print edition. It’s photo time at NASCAR Champion’s Week in Las Vegas, and Rick Hendrick has a lot of work to do. He, Jimmie Johnson and Chad Knaus flank NASCAR’s waving, silver Tiffany trophy. Women in floor-length evening ...

Tags: Champions

01/27/14
SportsBusiness Journal: Eye for talent propels success

Rick Hendrick takes pride in the fact that he doesn’t buy talent. He built Hendrick Motorsports, in large part, by identifying talent. Through the years, he’s given drivers ranging from Geoff Bodine to Ken Schrader to Kyle Busch a chance, and they’ve rewarded him by winning thei ...

Tags: Champions

01/27/14
SportsBusiness Journal: Security takes the spotlight

News around the Sochi Olympics last week began with reports of “black widows” and ended with a flurry of stories about families of athletes and fans canceling trips to the Games. Hospitality agencies and Olympic sponsors said it was ...

Tags: Olympics

01/24/14
SportsBusiness Daily: Rolex 24 Looking To Be A Success

The Rolex 24 race at Daytona Int'l Speedway is tracking to be one of the best in recent memory, track President Joie Chitwood III said. The facility sold out camping and parking in its infield earlier than ever. As a result, it began selling RV and camping space in its West lot outside the track. It ...

Tags: Events and Attractions

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