About The Author

SportsBusiness Journal Staff Writer Tripp Mickle

Tripp Mickle

Tripp Mickle covers motorsports, action sports and the Olympics for SportsBusiness Journal/Daily.

Featured Story

Michael Phelps Makes Return To The Pool Today, But Swimwear Brand Unknown

04 / 24 / 14

Michael Phelps is returning to the pool today , but no one knows what he is going to wear. The Olympic swimmer's endorsement deal with Speedo ended at the end of last year, and they have parted ways. He had worn Speedo in competition since signing with the company in '01. Speedo confirmed that the ...

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Tags: Marketing and Sponsorship

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Samsung Has 30 Days To Respond To Lawsuit

Samsung has 30 days to respond to the lawsuit filed by 18 Olympians , which alleges that the company did not have permission to use their names and images in the company's Olympic marketing program, the “Genome Project.” The attorney representing the 18 athletes, Rich Foster, yest ...

Tags: Marketing and Sponsorship, Samsung

Group Of Olympians Suing Samsung

A group of 18 Olympians yesterday sued Samsung, alleging the company did not have permission to incorporate their names and photos into their “Samsung Genome Project.” Among the list of athletes suing are  Dara Torres , Mark Spitz , Greg Louganis , Jackie Joyner-Kersee , Aaron P ...

Olympians Suing Samsung Over Name Use

A group of 18 Olympians yesterday sued Samsung, alleging the company did not have permission to incorporate their names and photos into its “Samsung Genome Project.” The list of athletes suing includes Dara Torres, Mark Spitz, Greg Louganis, Jackie Joyner-Kersee, Aaron Peirsol, Cullen Jo ...

Tags: Marketing and Sponsorship, Samsung

USATF Names Max Siegel CEO

USA Track & Field today named former Dale Earnhardt Inc. exec Max Siegel its CEO, ending a 19-month search for a new leader. The organization has been without a CEO since Doug Logan left in September '10. Siegel will earn a base salary of $500,000 with an option for bonuses. USATF Chair Ste ...

USOC Unveils "Raise Our Flag" Ad Campaign

The USOC today announced a new, call-to-action advertising campaign called “Raise Our Flag” that is designed to drive donations to Team USA by giving Americans a chance to buy a stitch in the flag that the team will carry in the London Games Opening Ceremony on July 27. The campaign, whi ...

Citi Unveils Marketing Program For London Games

Citi today unveiled its Olympic marketing program, which allows Americans to use Facebook and Twitter to direct $500,000 to non-profit sport organizations selected by the bank’s endorsed athletes. The program, which is called “Every Step of the Way,” is designed to fund U.S. Olympi ...

Tags: Marketing and Sponsorship, Citibank

Havas Media Acquires Ignition Marketing Agency

Global media company Havas Media has acquired Atlanta-based Ignition, the marketing agency most noted for its work organizing the Olympic Torch Relay. The acquisition will see Ignition become a part of Havas Sports & Entertainment. Ignition brings with it relationships with clients such as Ameri ...

Tags: Finance

Samsung Unveils Olympic Genome Facebook App

Samsung yesterday unveiled its U.S. Olympic Genome Project, a Facebook app designed to allow users to discover how they are connected to Olympic and Paralympic hopefuls. The company will begin promoting the app with digital advertising today. Ads feature former Olympic gymnast Dominique Dawes, ...

Tags: Marketing and Sponsorship, Samsung

USA Swimming Signs Three New Sponsors

USA Swimming has signed three new sponsorships, Master Spas, the Century Council and Active Network. All three deals are in the supplier category, which are typically valued in the mid- to high six figures. Master Spas makes hot tubs and swimming treadmills; the Century Council is a non-profit group ...

Tags: Marketing and Sponsorship

P&G Announce U.S. Olympian Endorsers

Proctor & Gamble today released a list of 28 U.S. Olympic and Paralympic athletes who will be representing 13 of the company's brands in the months ahead. The list features athletes from an array of sports, including sprinter Allyson Felix, swimmer Ryan Lochte, gymnast Jordyn Wieber and taekwond ...

Tags: Marketing and Sponsorship, Procter and Gamble

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