About The Author

SportsBusiness Journal Staff Writer Tripp Mickle

Tripp Mickle

Tripp Mickle covers motorsports, action sports and the Olympics for SportsBusiness Journal/Daily.

Featured Story

Comcast building three pillars for Xfinity Series sponsorship

Published in SportsBusiness Journal on 09 / 15 / 14

Editor’s note: This story is revised from the print edition. Comcast has five months before the checkered flag drops on the first race of the Xfinity Series, but the company already has begun making plans for promoting its video and Internet service’s NASCAR sponsorship. Announ...

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Tags: Marketing and Sponsorship

More Stories by this Author

02/17/14
SportsBusiness Journal: ‘New guard’ creates new feel with NBC

Shortly after 4 p.m. last Wednesday, NBC Sports Group’s top executives gathered in a makeshift conference room within NBC’s massive Sochi compound. There was nothing remarkable about the meeting — it was similar to production m ...

Tags: Olympics

02/14/14
SportsBusiness Daily: Sochi 2014 Receives Praise From IOC

Sochi 2014 organizers on Friday won high praise from the IOC for completing a successful first week that was free of transportation and security issues and full of good weather and active venues. "From day one when they turned the key to start last Thursday, we have been only happy with what did hap ...

Tags: Olympics

02/14/14
SportsBusiness Daily Global: Games Help McDonald's Expand In Russia

The Sochi Games jump-started McDonald's business in southern Russia, leading to the construction of five restaurants in the Sochi region and allowing it to add smoothies, parfaits and wraps to its menu.McDonald's Russia CEO Khamzat Khasbulatov said, "Because of the Olympics, we built them. They've b ...

Tags: Olympics, Russia

02/14/14
SportsBusiness Daily Global: Airweave Signs Deal With USOC

The U.S. Olympic Committee on Wednesday announced its first sponsorship in the mattress category with Airweave, a Japanese company that makes bedding toppers. Terms of the deal were not available, but Airweave is considered an official sponsor, and those deals are usually valued in the mid-six figur ...

Tags: Olympics, Japan, North America

02/13/14
SportsBusiness Daily Global: Burton: Snowboard Biz Is Healthy

Good snow on the East Coast has offset a bad winter on the West Coast, helping Burton Snowboards to increase snowboard and apparel sales this year, Founder & CEO Jake Burton said prior to Tuesday night’s halfpipe competition at the Sochi Games. News reports two years ago suggested the ...

Tags: Olympics, Russia

02/11/14
SportsBusiness Daily Global: Omega Takes Crack At Russia

Russia is not one of Omega’s top markets, but Omega President Stephen Urquhart expects the Olympics to boost brand awareness and provide a sales bump in the coming years. “The Olympics, up until a few months ago, hasn’t had any effect (on our business),” he said. “You n ...

Tags: Olympics, Russia

02/10/14
SportsBusiness Daily Global: Atos Renews Deal With IOC Through '20

Atos Origin, which has provided technology support for the Olympics for 25 years, extended its TOP sponsorship through '20. It is the second extension the IOC has announced since the Sochi Games began. It previously announced a renewal with Panasonic through '24. Atos has sponsored the IOC since '89 ...

Tags: Olympics, Russia

02/10/14
SportsBusiness Journal: Heiberg leaves a legacy of trust

When Gerhard Heiberg stepped in to replace Dick Pound as the head of the marketing commission in 2001, it looked like the International Olympic Committee’s troubled days were behind it. The organization was just coming out of a bribery scandal around the 2002 Salt Lake City Games, and though i ...

Tags: Olympics

02/10/14
SportsBusiness Journal: NGBs looking to grow

Headed into the Vancouver Games, U.S. Winter Olympic national governing bodies were reeling from the recession. Most lost sponsors. Many cut staff. But over the last four years, they’ve had a chance to rebuild. Signs of improvement can be seen across all the winter national governing bodies ...

Tags: Olympics

02/09/14
SportsBusiness Daily: IOC TOP Sponsor Atos Extends Deal

Atos Origin, which has provided technology support for the Olympics for 25 years, extended its TOP sponsorship through ‘20. It is the second extension the IOC has announced since the Sochi Games began, after previously announcing a renewal with Panasonic through ‘24. Atos has sponsored t ...

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