About The Author

SportsBusiness Journal Staff Writer Tripp Mickle

Tripp Mickle

Tripp Mickle covers motorsports, action sports and the Olympics for SportsBusiness Journal/Daily.

Featured Story

Safety-Kleen Renews NASCAR Sponsorship In Multiyear Deal

04 / 23 / 14

Safety-Kleen has renewed its sponsorship with NASCAR. The oil collecting and re-refining company will continue to be the sport’s official environmental services supplier, a position it has held since '04. Financial terms of the multiyear agreement were not available, but sources valued the dea...

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More Stories by this Author

05/09/12
Casio To Sponsor Red Bull Signature Series

NBC's Alli Sports and Red Bull Media House signed Casio G'zOne to be the first sponsor of the Red Bull Signature Series. The mobile device will be the official handset and presenting sponsor of five Red Bull Signature Series broadcasts: X Fighters USA (May 26), Wake Open (July 14), X Fighters Spain ...

Tags: Marketing and Sponsorship

05/07/12
USATF Interim CEO McNees Stepping Down

USA Track & Field interim CEO Mike McNees is leaving the organization. The move comes two weeks after the organization named Max Siegel as its new CEO. McNees joined USATF in '09 as its COO. He was named interim CEO in '10 after Doug Logan was dismissed from that position. He previously serv ...

05/07/12
Visa Unveiling London Games Campaign

Visa is not changing its playbook for the London Games, but the company, which today unveils its advertising plans, is adding a few twists to its sepia-toned “Go World” spots. The company will take the tagline, look and feel of the campaign, which was first used in the U.S. in '08, to mo ...

05/04/12
Toyota Renews AMA Supercross Sponsorship

Toyota today announced a two-year extension of its sponsorship of the Monster Energy AMA Supercross series, which is owned by Feld Entertainment. Financial terms of the agreement were not available. The Japanese automaker has been the official truck and automobile of the sport for seven years. ...

Tags: Marketing and Sponsorship, Toyota

05/02/12
SMI Sees 2.1% Drop In Q1 Revenue From '11

The weak economy continues to challenge NASCAR's track companies. Speedway Motorsports, Inc. (SMI) today reported Q1 revenue decreased 2.1% from last year to $84.8M and attributed the drop to high unemployment and high gas prices, which dampened demand for tickets at its recent races. Admission ...

Tags: Finance, Speedway Motorsports Inc.

05/01/12
X Games Heading To Brazil, Munich, Barcelona

A year after it opened bidding to host three new X Games events, ESPN today announced that it will be taking its action sports spectacle to Foz do Iguacu, Brazil; Munich, Germany; and Barcelona, Spain. The cities will host their first X Games events in '13 and subsequent events in '14 and '15. ...

Tags: Events and Attractions

05/01/12
McCall Farms To Title Ragan During Southern 500

Front Row Motorsports has signed McCall Farms, the manufacturer of Green Boiled Peanuts, for a one-race primary sponsorship at the May 12 Bojangles Southern 500 in Darlington, S.C. Financial terms of the deal were not available. The S.C.-based company will be featured on the No. 34 car driven by for ...

Tags: Marketing and Sponsorship

04/27/12
Sprint Set To Debut New Jimmie Johnson Spot

Sprint tapped NASCAR driver Jimmie Johnson to star in the latest of a series of commercials tied to its “Avoid a Data Dilemma” campaign. The spot, which will debut Saturday night during Fox’s broadcast of the Capital City 400 presented by Virginia is for Lovers race at Ric ...

Tags: Marketing and Sponsorship, NASCAR, Sprint

04/27/12
Samsung Has 30 Days To Respond To Lawsuit

Samsung has 30 days to respond to the lawsuit filed by 18 Olympians , which alleges that the company did not have permission to use their names and images in the company's Olympic marketing program, the “Genome Project.” The attorney representing the 18 athletes, Rich Foster, yest ...

Tags: Marketing and Sponsorship, Samsung

04/26/12
Group Of Olympians Suing Samsung

A group of 18 Olympians yesterday sued Samsung, alleging the company did not have permission to incorporate their names and photos into their “Samsung Genome Project.” Among the list of athletes suing are  Dara Torres , Mark Spitz , Greg Louganis , Jackie Joyner-Kersee , Aaron P ...

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