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SportsBusiness Journal Staff Writer Tripp Mickle

Tripp Mickle

Tripp Mickle covers motorsports, action sports and the Olympics for SportsBusiness Journal/Daily.

Featured Story

Comcast, NASCAR To Announce 10-Year Deal Next Week For Xfinity To Title No. 2 Series

Published in SportsBusiness Daily on 08 / 28 / 14

See the listing for Xfinity Comcast and NASCAR plan to announce a 10-year sponsorship agreement next week that will turn the sport’s secondary circuit into the Xfinity Series. The deal, which is valued at close to $200M, is expected to be announced on Wednesday in Charlotte, ...

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Tags: Marketing and Sponsorship, NASCAR, Comcast-Spectacor

More Stories by this Author

02/07/14
SportsBusiness Daily: Toyota To Sponsor Renovated DIS

Toyota has signed on to become the first of four founding sponsors at the renovated Daytona Int'l Speedway. The 11-year deal gives Toyota naming rights for one of five entrances to the venue and extends its sponsorship of seven other ISC tracks. Sources valued the deal at $6-7M a year. The spon ...

Tags: Marketing and Sponsorship, Toyota

02/07/14
SportsBusiness Daily Global: Panasonic Extends TOP Deal Through '24

Panasonic extended its global Olympic sponsorship through '24, making it the first of the IOC's TOP sponsors to sign a deal beyond '20. Financial terms of the deal were not available. TOP deals are typically valued at more than $100M over four years, which would make Panasonic’s deal worth mor ...

Tags: Olympics

02/06/14
SportsBusiness Daily: Toyota Named Daytona Founding Sponsor

Toyota today announced that it has signed on to become the first of four founding sponsors at the renovated Daytona Int'l Speedway. The 11-year deal gives Toyota naming rights for one of five entrances to the venue and extends its sponsorship of seven other ISC tracks. Sources valued the deal at $6- ...

02/06/14
SportsBusiness Daily: Panasonic Extends IOC Sponsorship

Panasonic extended its global Olympic sponsorship through '24, making it the first IOC TOP sponsor to sign a deal beyond '20. Financial terms of the deal were not available. TOP deals are typically valued at more than $100M over four years, which would make Panasonic’s deal worth more tha ...

02/06/14
SportsBusiness Daily: Panasonic Extends TOP Deal Through '24

Learn more about the International Olympic Committee (IOC) Panasonic extended its global Olympic sponsorship through '24, making it the first of the IOC's TOP sponsors to sign a deal beyond '20. Financial terms of the deal were not available. TOP deals are typically valued at more than $10 ...

Tags: Marketing and Sponsorship, Panasonic, IOC

02/03/14
SportsBusiness Journal: A mountain of challenges

Coca-Cola officials felt good about their Olympic hospitality plans. The company secured a hotel for the Games nearly two years ago. It invited guests and felt good telling them they would be staying at a newly built hotel near the venues. Everything was in place. But then, during the Christmas holi ...

Tags: In-Depth, Olympics

02/03/14
SportsBusiness Journal: Aiming for medal stand

The Sochi Games will be dominated by returning Olympians like speedskaters J.R. Celski and Shani Davis, skiers Ted Ligety and Julia Mancuso, snowboarders Shaun White and Kelly Clark, figure skaters Meryl Davis and Charlie White, as well as hurdler-turned-bobsledder Lolo Jones. But plenty of first-t ...

Tags: In-Depth, Olympics

01/31/14
SportsBusiness Daily: Guinness Ad A Victim Of IOC Rule 40

The Guinness commercial featuring U.S. Olympic biathletes Tracy and Lanny Barnes lasted 65 seconds and lived 48 hours, but it attracted 600,000 views and more than 4 million media impressions. The Diageo brand developed the spot in less than 10 days. It is the first, real-life story about people ...

Tags: Marketing and Sponsorship

01/30/14
SportsBusiness Daily: NASCAR Unveils New Chase Format

NASCAR today confirmed weeks of news stories by announcing a new format for the Chase for the Sprint Cup that adds elimination and emphasizes winning. Chair & CEO Brian France  showed a series of playoff grids that started with a 16-driver postseason field and eliminated 12 drivers over ni ...

01/28/14
SportsBusiness Daily: ISC Q4 Revenue Flat With '12

Despite rain delaying NASCAR’s race at ISC’s Chicagoland Speedway last September, the company posted quarterly revenue flat with a year earlier. ISC reported Q4 revenue of $188.7M, compared to $189.4M for the same period in '12. Ticket revenue for the quarter fell to $37.9M from $40.1M d ...

Tags: Finance, International Speedway Corp.

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