About The Author

SportsBusiness Journal Staff Writer Tripp Mickle

Tripp Mickle

Tripp Mickle covers motorsports, action sports and the Olympics for SportsBusiness Journal/Daily.

Featured Story

Comcast building three pillars for Xfinity Series sponsorship

Published in SportsBusiness Journal on 09 / 15 / 14

Editor’s note: This story is revised from the print edition. Comcast has five months before the checkered flag drops on the first race of the Xfinity Series, but the company already has begun making plans for promoting its video and Internet service’s NASCAR sponsorship. Announ...

Read More

Tags: Marketing and Sponsorship

More Stories by this Author

02/18/14
SportsBusiness Daily Global: IOC Reprices TOP Deals At $200M

The IOC has set a new price point for TOP sponsorships, nearly doubling the cost of four-year global sponsorships from $100M to $200M. Panasonic last week became the first TOP partner to sign an agreement beyond '20. Sources familiar with the deal said the eight-year sponsorship, which runs from '17 ...

Tags: Olympics

02/17/14
SportsBusiness Daily Global: Putting WiFi In A Tough Spot

If providing WiFi service to spectators at sports venues across the U.S. is tough, then providing it to the prickly and complaint-prone press corps and demanding Olympic family at the Sochi Games is downright dangerous for a company. But Canada’s Avaya, which is delivering WiFi at every venue, ...

02/17/14
SportsBusiness Daily Global: BMW Pushes U.S. Bobsled Team

The U.S. men’s bobsled team hasn’t won a Gold Medal in the two-man competition in close to 80 years, but with some help from sponsor BMW, they’re expected to be in contention in Sochi. BMW has pulled off one of the most effective sponsor integrations at the Sochi Winter Games. Its ...

Tags: Olympics, Russia, Europe

02/17/14
SportsBusiness Daily: Octagon Working With Shiffrin's Agent

Octagon is working with Mikaela Shiffrin 's agent, Kilian Albrecht , to represent the U.S. alpine skier globally. The agency's Olympic division, which is led by Michael Phelps ' agent Peter Carlisle , will provide marketing, communications and legal support to Albrecht and collaborate with him o ...

02/17/14
SportsBusiness Daily Global: Samsung Unleashes WOW Factor

More than 400,000 people around the world have downloaded Samsung’s Olympic WOW app for the Sochi Games. The app is the first Olympic application the longtime global Olympic sponsor has made for Android phones, and it’s attracting more than 145,000 visitors per day. Samsung spokesperson ...

Tags: Olympics, Russia

02/17/14
SportsBusiness Daily Global: Projected Logos Run Afoul Of IOC

The IOC this week asked Sochi 2014 organizers to stop projecting images of Coca-Cola, Aeroflot and other sponsors on the LED-lit exterior of the Bolshoy and Shayba arenas. In a world of rampant commercialism, the IOC prides itself on clean venues that are free of signage. The IOC’s marketing t ...

Tags: Olympics, Russia

02/17/14
SportsBusiness Journal: IOC reprices TOP deals at $200M

The International Olympic Committee has set a new price point for TOP sponsorships, nearly doubling the cost of four-year global sponsorships from $100 million to $200 million. {podcast} SBJ Podcast: From Sochi: SBJ Olympics writer Tripp Mickle and Tom Shepard, former Visa marketer and ...

Tags: Olympics

02/17/14
SportsBusiness Journal: Hard work helps NGB rebound

David Raith still remembers the day in 2007 that he learned ABC planned to end its 43-year relationship with figure skating. U.S. Figure Skating had anticipated it, cutting its expenses drastically in the final two years of ABC’s media contract, but the decision still hurt. ...

Tags: Olympics

02/17/14
SportsBusiness Journal: IOC to explore channel launch

Five years after shutting down an effort to launch an Olympic channel in the U.S., the International Olympic Committee is looking to launch a network of its own. IOC President Thomas Bach received approval from IOC members during meetings at the Sochi Games to explore the viability of an Olympic ...

Tags: Olympics, Media

02/17/14
SportsBusiness Journal: USSA leaving time buys behind

The U.S. Ski & Snowboard Association is finalizing a new TV rights agreement with NBC, and for the first time, the national governing body will not pay for the broadcasts of its events. The USSA and NBC have agreed to terms on a five-year, revenue-sharing deal that will see total ski and snow ...

Tags: Olympics, Media

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug