Dollar General Signs Deal With NASCAR

Dollar General today announced a one-year sponsorship of NASCAR that will result in an in-store promotion around the Chase for the Sprint Cup at all 9,000 of its retail outlets. The company this weekend will unveil a "Race in to Win" sweepstakes that offers customers the chance to win more than 9,00 ...

Tags: Marketing and Sponsorship

USA Gymnastics Makes Green Changes

USA Gymnastics this weekend will use wind-energy offsets and digital programs to create its greenest Visa Championships to date at the Xcel Energy Center in Minnesota. The NGB is using Xcel Energy to off-set its electric usage at the venue with wind energy from Minnesota wind farms. It also will eli ...

Tags: Olympics

IndyCar Signs Extension With ESPN/ABC

The Izod IndyCar Series and Indianapolis Motor Speedway agreed to a six-year extension of their broadcast rights agreement with ESPN/ABC. The deal will see ABC broadcast the Indianapolis 500 and four IndyCar Series races annually through '18. ABC has televised the Indy 500 for 47 consecutive years ...

Tags: Media

IndyCar, IMS Ink Extension With ESPN/ABC

The Izod IndyCar Series and Indianapolis Motor Speedway agreed to a six-year extension of their broadcast rights agreement with ESPN/ABC. The deal will see ABC broadcast the Indianapolis 500 and four IndyCar Series races annually over the next six years. An announcement of the deal is expected later ...

IndyCar Signs With Trim Nutrition

The Izod IndyCar Series signed Trim Nutrition, a direct sales company of vitamin supplements, protein shakes and other products, as its official nutrition partner. It is the series' first official nutrition partner in at least the last five years. The deal is a three-year agreement; financial terms ...

Tags: Marketing and Sponsorship

SMI Sees Q2 Loss Due To Schedule, Tix Prices

A combination of scheduling changes and decreased ticket prices triggered a decline in quarterly revenue at Speedway Motorsports Inc. The company, which today announced its Q2 earnings, posted a net loss of $28.3M in '11 compared to a net income of $23M in '10. It had total revenues of $153.1M, dow ...

Tags: Finance, Speedway Motorsports Inc.

Ken Munoz Leaving SCP Worldwide

Longtime sports exec KEN MUNOZ stepped away from SCP Worldwide after six years as a partner at the firm and opened his own law and sports consulting practice. He continues to work with SCP, the Blues and Scottrade Center. His other clients include HTN Communications, which services sports team in ...

Tags: People and Pop Culture

Court Dismisses Sponsor Suit Against NASCAR

A U.S. District Court this week judge dismissed a case brought against NASCAR by one of its sponsors, Advanced Fluid Solutions. The Texas-based fluid additive company sued NASCAR for allegedly terminating its sponsorship contract illegally. The company was due to pay NASCAR $6.2M in sponsorship fees ...

Tags: NASCAR, Marketing and Sponsorship

DirecTV Brings Back NASCAR Challenge Promo

DirecTV yesterday launched a NASCAR bracket competition that will award $400,000 to a driver's charity of choice and $1M to any consumer who fills out a perfect bracket. Known as the DirecTV NASCAR Head2Head Challenge, the competition features 32 Sprint Cup drivers in head-to-head competition over f ...

Tags: Marketing and Sponsorship, DirecTV

Torres To Endorse New Bengay Product

Johnson & Johnson today announced its Bengay brand signed Olympic swimmer Dara Torres to promote its Bengay Cool Therapy. Torres will promote the brand's new gel product. The deal gives Torres her second endorsement announcement in a week. McDonald's last week announced that she would be the co ...

Tags: Marketing and Sponsorship