About The Author

SportsBusiness Journal Staff Writer Tripp Mickle

Tripp Mickle

Tripp Mickle covers motorsports, action sports and the Olympics for SportsBusiness Journal/Daily.

Featured Story

Comcast building three pillars for Xfinity Series sponsorship

Published in SportsBusiness Journal on 09 / 15 / 14

Editor’s note: This story is revised from the print edition. Comcast has five months before the checkered flag drops on the first race of the Xfinity Series, but the company already has begun making plans for promoting its video and Internet service’s NASCAR sponsorship. Announ...

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Tags: Marketing and Sponsorship

More Stories by this Author

02/21/14
SportsBusiness Daily Global: Olympics Fuel Growth For Coke

The Sochi Games helped Coca-Cola achieve double-digit growth in Russia last year for its trademark Coca-Cola brand. The company has been using the Olympics to market its brand in Russia the last five years, and over that time it saw an increase in ...

Tags: Olympics, Russia

02/21/14
SportsBusiness Daily: USOC Could Relax Its Enforcement Of Rule 40

The USOC is considering relaxing its enforcement of Rule 40, a rule that prevents non-Olympic sponsors from associating with Olympians before, during and after a Games. IOC Dir of TV & Marketing Services Timo Lumme indicated the organization has plans to evaluate Rule 40 after the Sochi Games, a ...

Tags: Olympics

02/20/14
SportsBusiness Daily Global: Putting A Roof Over Clients' Heads

Preparing for the Sochi Games was more challenging for Jet Set Sports than any Olympics since Athens. The company, which is the official hospitality supplier of Sochi 2014, has run hospitality programs at 17 Olympics. Its founder, Sead Dizdarevic, is accustomed to last-minute preparations. But the s ...

Tags: Olympics, Russia

02/20/14
SportsBusiness Daily Global: Visa Ads Connecting With Customers

Visa caught everyone’s attention in '08 when it aired a congratulatory ad for Michael Phelps the moment after he won his eighth Gold Medal at the Beijing Games. The immediacy of it generated talk among viewers and fellow sponsors. In Sochi, Visa has taken the concept of congratulating Olympian ...

Tags: Olympics, Russia

02/20/14
SportsBusiness Daily: USOC Sold Out Entire Digital Ad Inventory

The USOC sold out of its entire digital advertising inventory for the Sochi Games and delivered record-setting traffic for advertisers. The organization's  official website and new app have combined to deliver more than 16.2 million page views during the first 10 days of the Olympics, nearly a ...

Tags: Olympics, USOC

02/20/14
SportsBusiness Daily: Canadian Oly Movement Continues To Grow

Four years after Canada hosted the Vancouver Games, its Olympic committee is in the midst of transforming its business operations. Canadian Olympic Committee CEO Chris Overholt, who joined the organization in '11, has hired a new senior leadership team, doubled the size of its staff from 38 to 100 e ...

Tags: Olympics

02/19/14
SportsBusiness Daily Global: Dow Pushes Products For Customers

Dow’s Veronika Irkha craned her head back and gazed upward at the white beams climbing from the ground to the roof line of the Bolshoy Ice Dome in the Olympic Park. “Whenever I come in it’s, ‘Wow,’” the Russian chemist-turned-Olympic marketer said. “The whol ...

Tags: Olympics, Russia

02/19/14
SportsBusiness Daily Global: IOC Looks At Skateboarding, BMX

Energized by the additions of slopestyle and freeskiing to the Winter Games program, the IOC is weighing the addition of skateboarding and BMX halfpipe and park to the Summer Olympic program for the 2020 Tokyo Games. IOC Sports Dir Christophe Dubi said he expects the IOC to recognize the Int'l Skate ...

Tags: Olympics, Russia, Japan

02/18/14
SportsBusiness Daily Global: Shiffrin Gets Global Push From Octagon

Octagon is working with Mikaela Shiffrin’s agent, Kilian Albrecht, to represent the alpine skier globally. The agency’s Olympic division, which is led by Michael Phelps’ agent, Peter Carlisle, will provide marketing, communications and legal support to Albrecht and collaborate with ...

02/18/14
SportsBusiness Daily: IOC Could Add Skateboarding, More BMX By '20

Energized by the additions of slopestyle and freeskiing to the Winter Games program, the IOC is weighing the addition of skateboarding and BMX halfpipe and park to the Summer Olympic program for the '20 Tokyo Games. IOC Sports Dir Christophe Dubi said he expects the IOC to recognize the Int'l Skateb ...

Tags: Olympics, IOC

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