IndyCar Changed Rule On Field Size In April

IndyCar amended its rule book in April regarding the size of the field for races, changing a rule that had stipulated that the starting grid should be no more than 28 cars. The field for the Izod IndyCar Series World Championships in Las Vegas last Sunday was 34 cars, which has been widely cited as ...

Tags: Leagues and Governing Bodies, IndyCar

Home Depot Does Not Renew Speed Deal

The Home Depot declined to renew its entitlement for Speed's NASCAR program "Race Day presented by The Home Depot." Speed currently is in discussions with at least two companies interested in replacing The Home Depot as the presenting sponsor of its "Race Day" telecast. The show, which is produced l ...

Tags: Marketing and Sponsorship, Home Depot

USOC Still Undecided On Olympics Bid

The USOC will continue to build international relationships with IOC members before deciding whether it will put a bid forward for the '22 or '24 Olympics, USOC Chair Larry Probst said Friday in his opening address at the U.S. Olympic Assembly. "I know that begs the question: Is there an Olymp ...

Tags: Olympics

USOC Signs Four-Year Extension With BP

The USOC today announced a four-year sponsorship extension with BP. The deal makes BP the official energy partner of the U.S. Olympic Team through '16. The initial two-year BP agreement was valued in the low- to mid-seven figures. Financial terms of the extension were not available. BP first signed ...

Tags: Marketing and Sponsorship, USOC, British Petroleum

Columbia To Sponsor U.S. Freestyle Ski Team

The U.S. Ski & Snowboard Association today announced a three-year agreement with Columbia Sportswear that makes the brand the official outfitter of the U.S. Freestyle Ski Team. Columbia will outfit the team during the '14 Sochi Games and replaces Under Armour, which outfitted the team during the ...

Tags: Marketing and Sponsorship

NASCAR, DirecTV Partner On Sweepstakes

NASCAR is working with its partner DirecTV to offer fans the chance to appear in a '12 commercial with some of the sport's drivers. The opportunity is being given away as part of the "Send Me 2 Vegas" sweepstakes, which begins today and is designed to promote NASCAR's Champions Week in Las Vegas. Th ...

Tags: Marketing and Sponsorship, NASCAR, DirecTV

ESPN Sells Out "NASCAR NonStop" Ads

ESPN has sold out all advertising inventory for its first “NASCAR NonStop” commercial breaks during the Sprint Cup Geico 400 this Sunday from Chicagoland Speedway. “NASCAR NonStop” is a new split-screen commercial format ESPN developed to deliver continuous racing coverage to ...

Tags: Marketing and Sponsorship, ESPN, NASCAR

First NASCAR Car Wash Opens Today

A year after securing a license from NASCAR to create NASCAR-themed car washes, the NASCAR Car Wash Company today will open the first of seven Chicago-area car washes. Daytona 500 winner Trevor Bayne will be on hand for the opening of the NASCAR Car Wash in Romeoville, Ill. Other NASCAR Car Wash l ...

Office Depot Picks NASCAR Contest Finalists

Office Depot today announced that the logo of a small business from Florida and another from Illinois will be featured on the No. 14 NASCAR Sprint Cup Chevrolet driven by Tony Stewart and the No. 16 Sprint Cup Ford driven by Greg Biffle , respectively.  Kacie Howard , owner of Florida-base ...

Patrick Makes Jump To NASCAR Official

Danica Patrick today made it official that she will race NASCAR fulltime in '12. She will race a full Nationwide Series season with JR Motorsports and appear in Sprint Cup races, including an attempt to qualify for the Daytona 500, with Stewart-Haas Racing. She said that she had not finalized her ...