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SportsBusiness Journal Staff Writer Tripp Mickle

Tripp Mickle

Tripp Mickle covers motorsports, action sports and the Olympics for SportsBusiness Journal/Daily.

Featured Story

IMG Hires Longtime Ogilvy & Mather Exec Doug Scott To Fill New Position

Published in SportsBusiness Daily on 08 / 19 / 14

IMG today announced the hiring of longtime Ogilvy & Mather exec DOUG SCOTT as VP/Marketing & Brand Solutions. The position is a new one at IMG and is designed to add creative expertise to the company’s sales and consulting group. Scott will report to IMG President of Global Sales GR...

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Tags: People and Pop Culture, IMG

More Stories by this Author

02/13/14
SportsBusiness Daily Global: Burton: Snowboard Biz Is Healthy

Good snow on the East Coast has offset a bad winter on the West Coast, helping Burton Snowboards to increase snowboard and apparel sales this year, Founder & CEO Jake Burton said prior to Tuesday night’s halfpipe competition at the Sochi Games. News reports two years ago suggested the ...

Tags: Olympics, Russia

02/11/14
SportsBusiness Daily Global: Omega Takes Crack At Russia

Russia is not one of Omega’s top markets, but Omega President Stephen Urquhart expects the Olympics to boost brand awareness and provide a sales bump in the coming years. “The Olympics, up until a few months ago, hasn’t had any effect (on our business),” he said. “You n ...

Tags: Olympics, Russia

02/10/14
SportsBusiness Daily Global: Atos Renews Deal With IOC Through '20

Atos Origin, which has provided technology support for the Olympics for 25 years, extended its TOP sponsorship through '20. It is the second extension the IOC has announced since the Sochi Games began. It previously announced a renewal with Panasonic through '24. Atos has sponsored the IOC since '89 ...

Tags: Olympics, Russia

02/10/14
SportsBusiness Journal: Heiberg leaves a legacy of trust

When Gerhard Heiberg stepped in to replace Dick Pound as the head of the marketing commission in 2001, it looked like the International Olympic Committee’s troubled days were behind it. The organization was just coming out of a bribery scandal around the 2002 Salt Lake City Games, and though i ...

Tags: Olympics

02/10/14
SportsBusiness Journal: NGBs looking to grow

Headed into the Vancouver Games, U.S. Winter Olympic national governing bodies were reeling from the recession. Most lost sponsors. Many cut staff. But over the last four years, they’ve had a chance to rebuild. Signs of improvement can be seen across all the winter national governing bodies ...

Tags: Olympics

02/09/14
SportsBusiness Daily: IOC TOP Sponsor Atos Extends Deal

Atos Origin, which has provided technology support for the Olympics for 25 years, extended its TOP sponsorship through ‘20. It is the second extension the IOC has announced since the Sochi Games began, after previously announcing a renewal with Panasonic through ‘24. Atos has sponsored t ...

02/07/14
SportsBusiness Daily: Toyota To Sponsor Renovated DIS

Toyota has signed on to become the first of four founding sponsors at the renovated Daytona Int'l Speedway. The 11-year deal gives Toyota naming rights for one of five entrances to the venue and extends its sponsorship of seven other ISC tracks. Sources valued the deal at $6-7M a year. The spon ...

Tags: Marketing and Sponsorship, Toyota

02/07/14
SportsBusiness Daily Global: Panasonic Extends TOP Deal Through '24

Panasonic extended its global Olympic sponsorship through '24, making it the first of the IOC's TOP sponsors to sign a deal beyond '20. Financial terms of the deal were not available. TOP deals are typically valued at more than $100M over four years, which would make Panasonic’s deal worth mor ...

Tags: Olympics

02/06/14
SportsBusiness Daily: Toyota Named Daytona Founding Sponsor

Toyota today announced that it has signed on to become the first of four founding sponsors at the renovated Daytona Int'l Speedway. The 11-year deal gives Toyota naming rights for one of five entrances to the venue and extends its sponsorship of seven other ISC tracks. Sources valued the deal at $6- ...

02/06/14
SportsBusiness Daily: Panasonic Extends IOC Sponsorship

Panasonic extended its global Olympic sponsorship through '24, making it the first IOC TOP sponsor to sign a deal beyond '20. Financial terms of the deal were not available. TOP deals are typically valued at more than $100M over four years, which would make Panasonic’s deal worth more tha ...

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