About The Author

SportsBusiness Journal Staff Writer Tripp Mickle

Tripp Mickle

Tripp Mickle covers motorsports, action sports and the Olympics for SportsBusiness Journal/Daily.

Featured Story

BofA extends Hendrick deal, will be presenting sponsor of website

Published in SportsBusiness Journal on 07 / 28 / 14

Bank of America has signed an extension of its associate sponsorship of Hendrick Motorsports that will see the company become the first presenting sponsor of the team’s website. In addition to the presenting sponsorship, the bank will be able to feature Hendrick Motorsports’ four driv...

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Tags: Marketing and Sponsorship

More Stories by this Author

01/23/14
SportsBusiness Daily: Cotton Inc. Sponsoring Nationwide Race

Cotton Incorporated plans to ask NASCAR fans to drop their jeans for its first race sponsorship, the Nationwide Series Blue Jeans Go Green 200 at Phoenix Int'l Raceway. The cotton industry promoter signed a one-year sponsorship for the March 1 race to promote its blue jean recycling initiative. Fina ...

01/16/14
SportsBusiness Daily: NBC, Facebook Expanding Olympics Partnership

NBC and Facebook are expanding their partnership around the Olympics during the Sochi Games. For the first time, NBC plans to make video content available on its NBC Olympics Facebook page. The broadcaster will post NBC Olympics features on Facebook, beginning today with the story of speedskater&nbs ...

Tags: Media, NBC, Facebook

01/10/14
SportsBusiness Daily: Pyne, Sutton Leaning Toward Staying At IMG

IMG execs GEORGE PYNE and BEN SUTTON are leaning toward staying with the company in the aftermath of William Morris Endeavor's $2.4B acquisition, according to industry sources. Pyne, the President of IMG Sports & Entertainment, and Sutton, President of IMG College, stayed in L.A. after Monda ...

Tags: People and Pop Culture, IMG, William Morris Endeavor

01/10/14
SportsBusiness Daily: Pyne, Sutton Inclined To Stay On At IMG

IMG execs George Pyne and Ben Sutton are leaning toward staying with the company in the aftermath of William Morris Endeavor's $2.4B acquisition, according to industry sources. Pyne, the President of IMG Sports & Entertainment, and Sutton, President of IMG College, stayed in L.A. after Monda ...

01/08/14
SportsBusiness Daily: Vonn's Decision Should Not Impact Sponsor Plans

Lindsey Vonn’s decision to skip the Sochi Games yesterday caught her sponsors by surprise, but the timing of the decision means it will have a limited effect on their marketing plans. Vonn has just one sponsorship deal with an Olympic sponsor, as P&G tapped her to be the chief spokesperson ...

Tags: Marketing and Sponsorship, Procter and Gamble

01/08/14
SportsBusiness Daily: FanVision Acquires TrackScan

FanVision has acquired TrackScan, a company that distributes radio scanners at NASCAR and IndyCar races. Financial terms of the deal were not available. The acquisition gives FanVision, which makes handheld video controllers for sporting events, control over distribution of its controllers at races. ...

01/08/14
SportsBusiness Daily: Repreve Returning As Winter X Sponsor

Recycled fabric brand Repreve will return as a sponsor of ESPN's Winter X Games. The brand, a division of textile manufacturer Unifi, signed its first sports sponsorship last year for the Winter X Games. Unifi President Roger Berrier said last year’s deal helped the brand add new customers suc ...

Tags: Marketing and Sponsorship

01/06/14
SportsBusiness Journal: Stormy process delivers IMG to WME

In the middle of Endeavor’s push in 2009 to take over the much larger Hollywood talent agency William Morris, Endeavor co-founder Ari Emanuel turned to Ted Forstmann for advice. He had known the leverage buyout pioneer for years and considere ...

Tags: Marketing and Sponsorship

01/06/14
SportsBusiness Journal: Sponsors adjust to activism at Games

Nearly a year before the Sochi Games, U.S. Olympic Committee Chief Communications Officer Patrick Sandusky received a call from a reporter wanting to know what the USOC thought of a law winding its way through Russia’s parliament that would ban gay propaganda. Sandusky, who was hearing of t ...

Tags: Olympics

01/06/14
SportsBusiness Journal: Acquisition creates a new rival for CAA

The acquisition of IMG by William Morris Endeavor shifts the center of the sports industry from New York to Los Angeles where Creative Artists Agency, Wasserman Media Group and now WME-IMG are headquartered. It also sets the stage for a more heated rivalry between entertainment industry competitors ...

Tags: Marketing and Sponsorship

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