About The Author

SportsBusiness Journal Staff Writer Tripp Mickle

Tripp Mickle

Tripp Mickle covers motorsports, action sports and the Olympics for SportsBusiness Journal/Daily.

Featured Story

ISC Revenue Increases Despite Rain At Daytona, Sponsorships To Sell

04 / 08 / 14

Despite rain delaying this year's Daytona 500, ISC saw an increase in Q1 revenue from a year ago. Revenue rose to $131.8M for the quarter from $128.6M over the same period a year ago. Ticket revenue was flat at $30M, but revenue from sponsorships and TV rights rose slightly to $85.2M and food, bever...

Read More

More Stories by this Author

06/05/12
NASCAR Rebrands Media Group Into Four Departments

Five years after bringing all of its media operations under one roof, NASCAR is recasting NASCAR Media Group as four independent departments: NASCAR Broadcast, NASCAR Production, NASCAR Digital and NASCAR Entertainment. They will have separate financial goals but continue to share the same P&L a ...

Tags: People and Pop Culture, NASCAR

05/24/12
IOC, USOC Sign New Revenue Deal

IOC and USOC leaders today signed a landmark agreement that will rewrite the terms of their revenue-sharing arrangement after '20. The deal brings an end to seven years of negotiations aimed at rewriting an agreement that gave the USOC 12.75% of U.S. broadcast rights revenue and 20% of worldwide Oly ...

05/23/12
Details Of USOC's Revenue Deal With IOC

The USOC and IOC have agreed in principal to a new revenue-sharing agreement that will preserve the USOC’s revenues at current levels and includes an escalator for inflation. The parties agreed that the USOC will get a set percentage of new revenue growth from new areas, according to sources f ...

05/18/12
USOC CEO Earned More Than $700,000 In '11

USOC CEO Scott Blackmun 's compensation jumped to $742,367 in '11, his first full year on the job, according to the organization's tax filings released Friday. The increase, which was $103,960, reflects Blackmun's first his first bonus and full year of pay. Blackmun also earned the organization's l ...

05/18/12
Country Time Enlists Brees, Waltrip

Kraft Foods’ brand Country Time -- which is launching its first new flavor in 14 years -- this week launched a social and digital marketing campaign featuring Saints QB Drew Brees, NASCAR driver Michael Waltrip and actress Kristin Chenoweth. The brand created a tea and lemonade drink, &ld ...

Tags: Marketing and Sponsorship, Kraft Foods

05/17/12
Daytona Speedway Announces Florida Lotto Partnership

Daytona Int'l Speedway has signed a promotional partnership with the Florida Lottery that will bring the national Powerball drawing to the track after the NASCAR Sprint Cup Series Coke Zero 400 on July 7. In addition to holding a national drawing for one of the nation's biggest lottery's at the trac ...

Tags: Marketing and Sponsorship, International Speedway Corp., Motorsports

05/14/12
WMG Creating Action Sports & Olympics Division

Wasserman Media Group has realigned its athlete representation and corporate consulting groups to create an action sports and Olympics division that will specialize in representing athletes, properties and corporate sponsors active in those sports. The move was made in an effort to expand the divers ...

Tags: Labor and Agents, Wasserman Media Group

05/10/12
Speed Lines Up All-Star Race Digital Effort

Speed plans to bring its digital marketing campaign, the "Social Garage," to life for the NASCAR industry during the '12 Sprint All-Star Race. The company will set up a hospitality area adjacent to the Sprint Cup garage to entertain teams, drivers, NASCAR officials and media on race day. The network ...

05/10/12
LiftMaster Activating Around Coca-Cola 600

LiftMaster, an associate sponsor of Earnhardt Ganassi Racing, Tuesday brought in Charlotte-area fire departments for a skills competition. The winner, Albemarle Fire Department, won a garage door system overhaul for its department. LiftMaster, one of the nation's largest manufacturers of commercial ...

Tags: Marketing and Sponsorship

05/09/12
Casio To Sponsor Red Bull Signature Series

NBC's Alli Sports and Red Bull Media House signed Casio G'zOne to be the first sponsor of the Red Bull Signature Series. The mobile device will be the official handset and presenting sponsor of five Red Bull Signature Series broadcasts: X Fighters USA (May 26), Wake Open (July 14), X Fighters Spain ...

Tags: Marketing and Sponsorship

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug