About The Author

SportsBusiness Journal Staff Writer Tripp Mickle

Tripp Mickle

Tripp Mickle covers motorsports, action sports and the Olympics for SportsBusiness Journal/Daily.

Featured Story

ISC Revenue Increases Despite Rain At Daytona, Sponsorships To Sell

04 / 08 / 14

Despite rain delaying this year's Daytona 500, ISC saw an increase in Q1 revenue from a year ago. Revenue rose to $131.8M for the quarter from $128.6M over the same period a year ago. Ticket revenue was flat at $30M, but revenue from sponsorships and TV rights rose slightly to $85.2M and food, bever...

Read More

More Stories by this Author

02/17/14
Octagon Working With Shiffrin's Agent

Octagon is working with Mikaela Shiffrin 's agent, Kilian Albrecht , to represent the U.S. alpine skier globally. The agency's Olympic division, which is led by Michael Phelps ' agent Peter Carlisle , will provide marketing, communications and legal support to Albrecht and collaborate with him o ...

02/14/14
Sochi 2014 Receives Praise From IOC

Sochi 2014 organizers on Friday won high praise from the IOC for completing a successful first week that was free of transportation and security issues and full of good weather and active venues. "From day one when they turned the key to start last Thursday, we have been only happy with what did hap ...

Tags: Olympics

02/06/14
Toyota Named Daytona Founding Sponsor

Toyota today announced that it has signed on to become the first of four founding sponsors at the renovated Daytona Int'l Speedway. The 11-year deal gives Toyota naming rights for one of five entrances to the venue and extends its sponsorship of seven other ISC tracks. Sources valued the deal at $6- ...

02/06/14
Panasonic Extends IOC Sponsorship

Panasonic extended its global Olympic sponsorship through '24, making it the first IOC TOP sponsor to sign a deal beyond '20. Financial terms of the deal were not available. TOP deals are typically valued at more than $100M over four years, which would make Panasonic’s deal worth more tha ...

01/30/14
NASCAR Unveils New Chase Format

NASCAR today confirmed weeks of news stories by announcing a new format for the Chase for the Sprint Cup that adds elimination and emphasizes winning. Chair & CEO Brian France  showed a series of playoff grids that started with a 16-driver postseason field and eliminated 12 drivers over ni ...

01/23/14
Cotton Inc. Sponsoring Nationwide Race

Cotton Incorporated plans to ask NASCAR fans to drop their jeans for its first race sponsorship, the Nationwide Series Blue Jeans Go Green 200 at Phoenix Int'l Raceway. The cotton industry promoter signed a one-year sponsorship for the March 1 race to promote its blue jean recycling initiative. Fina ...

01/10/14
Pyne, Sutton Inclined To Stay On At IMG

IMG execs George Pyne and Ben Sutton are leaning toward staying with the company in the aftermath of William Morris Endeavor's $2.4B acquisition, according to industry sources. Pyne, the President of IMG Sports & Entertainment, and Sutton, President of IMG College, stayed in L.A. after Monda ...

01/08/14
FanVision Acquires TrackScan

FanVision has acquired TrackScan, a company that distributes radio scanners at NASCAR and IndyCar races. Financial terms of the deal were not available. The acquisition gives FanVision, which makes handheld video controllers for sporting events, control over distribution of its controllers at races. ...

12/20/13
IMG Acquisition Will Take Months To Complete

William Morris Endeavor’s acquisition of IMG will take three to six months to complete. During that time, IMG will continue to operate as an independent company. WME co-CEOs Ari Emanuel and Patrick Whitesell are slated to run the business after the deal is completed, and they plan to conti ...

12/18/13
IMG OKs Sale To William Morris Endeavor

IMG’s board last night approved a $2.4B sale of the company to William Morris Endeavor and Silver Lake Partners. The deal, which sources said will be announced today, immediately turns WME into a major player in sports by adding IMG’s sports consulting, college, tennis, golf and media bu ...

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug