About The Author

SportsBusiness Journal Staff Writer Tripp Mickle

Tripp Mickle

Tripp Mickle covers motorsports, action sports and the Olympics for SportsBusiness Journal/Daily.

Featured Story

Comcast building three pillars for Xfinity Series sponsorship

Published in SportsBusiness Journal on 09 / 15 / 14

Editor’s note: This story is revised from the print edition. Comcast has five months before the checkered flag drops on the first race of the Xfinity Series, but the company already has begun making plans for promoting its video and Internet service’s NASCAR sponsorship. Announ...

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Tags: Marketing and Sponsorship

More Stories by this Author

09/04/14
SportsBusiness Daily: IMG Hires Former ESPN Exec Mark Shapiro

IMG has hired former ESPN exec MARK SHAPIRO to become the company's Chief Content Officer, a new position that brings him back to the sports world after years of working in entertainment. Shapiro will rely on his experience in both sports and entertainment as he looks to design and sell new progra ...

Tags: People and Pop Culture, IMG

09/03/14
SportsBusiness Daily Global: IMG Names Brodkin President Business Affairs

IMG on Tuesday named KAREN BRODKIN President of Business Affairs. The longtime Fox Sports exec will work out of IMG’s office in L.A. and manage all of IMG’s legal and contractual work worldwide. The position is the latest in a series created by IMG’s new owner WME as it looks to ...

Tags: People and Pop Culture, North America

09/03/14
SportsBusiness Daily: NASCAR, Comcast Announce Xfinity Series

NASCAR and Comcast today announced a 10-year deal to create the Xfinity Series. Sources valued the deal at close to $200M. Comcast Senior VP/Marketing Communications Peter Intermaggio said, “One of the things that is especially important to us is live sports. We know live sports is important ...

09/03/14
SportsBusiness Daily: IMG Hires Fox Sports Exec Karen Brodkin

IMG has named KAREN BRODKIN President of Business Affairs. The longtime Fox Sports exec will work out of IMG’s office in L.A. and manage all of IMG’s legal and contractual work worldwide. The position is the latest in a series created by IMG’s new owner WME as it looks to have th ...

Tags: People and Pop Culture, IMG

09/02/14
SportsBusiness Daily: IMG Names Brodkin President of Business Affairs

IMG today named Karen Brodkin President of Business Affairs. The longtime Fox Sports exec will work out of IMG’s office in L.A. and manage all of IMG’s legal and contractual work worldwide. The position is the latest in a series created by IMG’s new owner WME as it looks to have ...

09/01/14
SportsBusiness Journal: For Chase, a March Madness-style game

NASCAR is rolling out its most comprehensive promotion of the Chase for the Sprint Cup Championship. The effort includes TV advertising, digital promotions, driver appearances, track marketing and a social media campaign and is designed to raise awareness of the new Chase format in hopes of keep ...

Tags: Leagues and Governing Bodies

09/01/14
SportsBusiness Journal: Neutral site for title game rewards MLL

For the first time in more than a decade, Major League Lacrosse finished its season with a neutral-site championship game, after playing the two semifinal games in home stadiums. The MLL has experienced its share of ups and downs in its 14 seasons, so going to a neutral site with no guaranteed ti ...

Tags: Leagues and Governing Bodies

09/01/14
SportsBusiness Journal: Busch, Boykin shake up business model

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Tags: Marketing and Sponsorship

09/01/14
SportsBusiness Journal: NBCSN to air new Ohno event

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Tags: Events and Attractions

09/01/14
SportsBusiness Journal: NBC Sports to host USOC, NGB execs

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Tags: Olympics

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