About The Author

SportsBusiness Journal Staff Writer Tripp Mickle

Tripp Mickle

Tripp Mickle covers motorsports, action sports and the Olympics for SportsBusiness Journal/Daily.

Featured Story

Comcast building three pillars for Xfinity Series sponsorship

Published in SportsBusiness Journal on 09 / 15 / 14

Editor’s note: This story is revised from the print edition. Comcast has five months before the checkered flag drops on the first race of the Xfinity Series, but the company already has begun making plans for promoting its video and Internet service’s NASCAR sponsorship. Announ...

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Tags: Marketing and Sponsorship

More Stories by this Author

09/15/14
SportsBusiness Journal: Comcast builds Xfinity promotion

Editor’s note: This story is revised from the print edition. Comcast has five months before the checkered flag drops on the first race of the Xfinity Series, but the company already has begun making plans for promoting its video and Internet service’s NASCAR sponsorship. Announ ...

Tags: Marketing and Sponsorship

09/15/14
SportsBusiness Journal: Wasserman gets $100M investment

Wasserman Media Group has received a $100 million investment from Madrone Capital Partners, a Silicon Valley-based investment group funded by the Walton family. The investment is the second that Wasserman Media Group has taken since its inception in 2002. The organization received a $25 million i ...

Tags: Marketing and Sponsorship

09/15/14
SportsBusiness Journal: Future of Universal Sports unclear

When NBC invested in Universal Sports in 2008, it looked like the media heavyweight was committing to develop a year-round Olympic sports network. But six years later, the partnership may be coming to an end. NBC took around a 10 to 12 percent stake in the channel , which is owned by Leo Hindery ...

Tags: Media

09/15/14
SportsBusiness Journal: Redesign gives site traditional look

The U.S. Olympic Committee plans to unveil a redesigned website this fall that will replace its mosaic of images with a more traditional look that features a dominant image and links to news stories. The change comes two years after the USOC overhauled its site, trading the traditional headline-p ...

Tags: Olympics

09/15/14
SportsBusiness Journal: USOC pushes pre-Games tour two years out

The U.S. Olympic Committee for the first time last week laid out a two-year marketing plan for an Olympic Games. The plan calls for the USOC to begin its “Road to Rio” marketing activities next year by taking an experiential marketing tour to select festivals and sports events nationw ...

Tags: Olympics

09/08/14
SportsBusiness Journal: Shapiro to drive IMG’s content creation

Growing up together in Chicago, Mark Shapiro and Ari Emanuel never knew they would wind up working together. But as they each pursued their professional dreams — the former in sports, the latter in entertainment — a passion for creating content brought them closer and closer together. ...

Tags: Marketing and Sponsorship

09/08/14
SportsBusiness Journal: IndyCar, IMS on track for black

The IndyCar Series and Indianapolis Motor Speedway are on track to be profitable for the first time in more than five years.   The series and track, which are owned by Hulman & Co., have been losing money for years, but a combination of eliminating some positions and generating new revenu ...

Tags: Leagues and Governing Bodies

09/05/14
SportsBusiness Daily Global: IMG Hires Former ESPN Exec Mark Shapiro

IMG has hired former ESPN exec MARK SHAPIRO to become the company's chief content officer, a new position that brings him back to the sports world after years of working in entertainment. Shapiro will rely on his experience in both sports and entertainment as he looks to design and sell new progra ...

Tags: People and Pop Culture, North America

09/05/14
SportsBusiness Daily Global: NFL Hires IMG To Handle Asian Rights

The NFL has hired IMG to handle media rights sales and distribution across Asia for the next three seasons. The deal expands IMG’s work with the NFL beyond the TV licensing work it has done in Europe for the past five years. In Asia, IMG will sell the rights to the entire regular season, playo ...

Tags: Media, Asia, North America

09/04/14
SportsBusiness Daily: NFL Tabs IMG For Asian Media Rights

The NFL has hired IMG to handle media rights sales and distribution across Asia for the next three seasons. The deal expands IMG’s work with the NFL beyond the TV licensing work it has done in Europe for the past five years. In Asia, IMG will sell the rights to the entire regular season, playo ...

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