About The Author

SportsBusiness Journal Staff Writer Tripp Mickle

Tripp Mickle

Tripp Mickle covers motorsports, action sports and the Olympics for SportsBusiness Journal/Daily.

Featured Story

Comcast, NASCAR To Announce 10-Year Deal Next Week For Xfinity To Title No. 2 Series

Published in SportsBusiness Daily on 08 / 28 / 14

See the listing for Xfinity Comcast and NASCAR plan to announce a 10-year sponsorship agreement next week that will turn the sport’s secondary circuit into the Xfinity Series. The deal, which is valued at close to $200M, is expected to be announced on Wednesday in Charlotte, ...

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Tags: Marketing and Sponsorship, NASCAR, Comcast-Spectacor

More Stories by this Author

08/28/14
SportsBusiness Daily: Comcast-NASCAR Deal To Be Announced

See the listing for Xfinity Comcast and NASCAR plan to announce a 10-year sponsorship agreement next week that will turn the sport’s secondary circuit into the Xfinity Series. The deal, which is valued at close to $200M, is expected to be announced on Wednesday in Charlotte, ...

Tags: Marketing and Sponsorship, NASCAR, Comcast-Spectacor

08/25/14
SportsBusiness Journal: Yuengling finds fit with Childress

Talking about sports sponsorship makes Dick Yuengling uncomfortable. The owner of the privately held beer company shoved his hands in the pockets of his loose-fitting blue jeans and looked at the floor as he tried to explain why his company is sponsoring Richard Childress Racing’s No. 3 Nat ...

Tags: Marketing and Sponsorship

08/25/14
SportsBusiness Journal: Change lets sponsors cut to the Chase

Last December, executives with the Chicago-based consultancy Wunderman sat down to write a promotional plan for client AARP should its driver, Jeff Gordon, qualify for NASCAR’s Chase for the Sprint Cup Championship. In years past, the Chase plan would remain on a shelf until late July or Au ...

Tags: Marketing and Sponsorship

08/22/14
SportsBusiness Daily: MWR To Commute Between Charlotte, Bristol

With an eye on the bottom line, Michael Waltrip Racing has decided not to stay in Bristol, Tenn., for this Saturday's Sprint Cup race. The team for the first time will fly execs, pit crews and staff from Charlotte to Bristol and back this Friday and Saturday night. The move will save the team an est ...

Tags: Franchises

08/19/14
SportsBusiness Daily: IMG Hires Ogilvy & Mather's Scott For New Role

IMG today announced the hiring of longtime Ogilvy & Mather exec DOUG SCOTT as VP/Marketing & Brand Solutions. The position is a new one at IMG and is designed to add creative expertise to the company’s sales and consulting group. Scott will report to IMG President of Global Sales GR ...

Tags: People and Pop Culture, IMG

08/18/14
SportsBusiness Journal: Xfinity, NASCAR closer to deal

Editor’s note: This story is revised from the print edition. Comcast’s Xfinity is in contract negotiations with NASCAR to become title sponsor of the sport’s secondary series. The company’s broadband, TV and phone division is considering a five- to six-year deal val ...

Tags: Marketing and Sponsorship

08/18/14
SportsBusiness Journal: Catching Up With … Richard Childress

Richard Childress started his NASCAR team in 1969, and he has had a front seat for the sport’s meteoric rise over the last four decades. But as the sport’s longest-standing team owner, with more than 200 victories and 12 champion ...

Tags: Franchises

08/13/14
SportsBusiness Daily: Pyne Leaving IMG To Create His Own Business

IMG Sports & Entertainment President GEORGE PYNE is leaving the company to start his own sports and entertainment business. Pyne has hired Allen & Co. to assist in raising $500M to fund a limited liability company that will acquire sports, entertainment, media and lifestyle businesses. The ...

Tags: People and Pop Culture, IMG

08/13/14
SportsBusiness Daily: RTA Expands To Include 18 Race Organizations

The Race Team Alliance has added nine new members, bringing the total number of NASCAR Sprint Cup teams participating in the new business association to 18 teams and 37 cars. The additions come a month after nine of the biggest teams in NASCAR banded together to create a business association designe ...

Tags: Leagues and Governing Bodies, NASCAR

08/13/14
SportsBusiness Daily: George Pyne Leaving IMG

IMG Sports & Entertainment President  George Pyne is leaving the company to start his own sports and entertainment business. He has hired Allen & Co. to assist in raising $500M to fund a limited liability company that will acquire sports, entertainment, media and lifestyle busines ...

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