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SportsBusiness Journal Staff Writer Tripp Mickle

Tripp Mickle

Tripp Mickle covers motorsports, action sports and the Olympics for SportsBusiness Journal/Daily.

Featured Story

For Chase, a March Madness-style grid game

Published in SportsBusiness Journal on 09 / 01 / 14

NASCAR is rolling out its most comprehensive promotion of the Chase for the Sprint Cup Championship. The effort includes TV advertising, digital promotions, driver appearances, track marketing and a social media campaign and is designed to raise awareness of the new Chase format in hopes of keep...

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Tags: Leagues and Governing Bodies

More Stories by this Author

09/01/14
SportsBusiness Journal: For Chase, a March Madness-style game

NASCAR is rolling out its most comprehensive promotion of the Chase for the Sprint Cup Championship. The effort includes TV advertising, digital promotions, driver appearances, track marketing and a social media campaign and is designed to raise awareness of the new Chase format in hopes of keep ...

Tags: Leagues and Governing Bodies

09/01/14
SportsBusiness Journal: Neutral site for title game rewards MLL

For the first time in more than a decade, Major League Lacrosse finished its season with a neutral-site championship game, after playing the two semifinal games in home stadiums. The MLL has experienced its share of ups and downs in its 14 seasons, so going to a neutral site with no guaranteed ti ...

Tags: Leagues and Governing Bodies

09/01/14
SportsBusiness Journal: Busch, Boykin shake up business model

Former GMR Marketing executives Greg Busch and Mike Boykin are launching a new sports marketing agency called Bespoke Sports & Entertainment.  The agency will be based in Charlotte and look to distinguish itself in a crowded, competitive field by building a small team of experienced exec ...

Tags: Marketing and Sponsorship

09/01/14
SportsBusiness Journal: NBCSN to air new Ohno event

U.S. Speedskating has partnered with one of the sport’s most decorated Olympians, Apolo Ohno, to create a short-track speedskating event.  The event, which will be called the Apolo Ohno Invitational, will be held Nov. 21 at the Energy Solutions Arena in Salt Lake City. It will air live ...

Tags: Events and Attractions

09/01/14
SportsBusiness Journal: NBC Sports to host USOC, NGB execs

NBC Sports is bringing together top U.S. Olympic Committee and national governing body executives this week in Seattle to discuss challenges facing Olympic sports and ways to address them.  The first-time event was put together by NBC Olympics President Gary Zenkel and USOC Chief Executive S ...

Tags: Olympics

08/28/14
SportsBusiness Daily: Comcast-NASCAR Deal To Be Announced

See the listing for Xfinity Comcast and NASCAR plan to announce a 10-year sponsorship agreement next week that will turn the sport’s secondary circuit into the Xfinity Series. The deal, which is valued at close to $200M, is expected to be announced on Wednesday in Charlotte, ...

Tags: Marketing and Sponsorship, NASCAR, Comcast-Spectacor

08/25/14
SportsBusiness Journal: Yuengling finds fit with Childress

Talking about sports sponsorship makes Dick Yuengling uncomfortable. The owner of the privately held beer company shoved his hands in the pockets of his loose-fitting blue jeans and looked at the floor as he tried to explain why his company is sponsoring Richard Childress Racing’s No. 3 Nat ...

Tags: Marketing and Sponsorship

08/25/14
SportsBusiness Journal: Change lets sponsors cut to the Chase

Last December, executives with the Chicago-based consultancy Wunderman sat down to write a promotional plan for client AARP should its driver, Jeff Gordon, qualify for NASCAR’s Chase for the Sprint Cup Championship. In years past, the Chase plan would remain on a shelf until late July or Au ...

Tags: Marketing and Sponsorship

08/22/14
SportsBusiness Daily: MWR To Commute Between Charlotte, Bristol

With an eye on the bottom line, Michael Waltrip Racing has decided not to stay in Bristol, Tenn., for this Saturday's Sprint Cup race. The team for the first time will fly execs, pit crews and staff from Charlotte to Bristol and back this Friday and Saturday night. The move will save the team an est ...

Tags: Franchises

08/19/14
SportsBusiness Daily: IMG Hires Ogilvy & Mather's Scott For New Role

IMG today announced the hiring of longtime Ogilvy & Mather exec DOUG SCOTT as VP/Marketing & Brand Solutions. The position is a new one at IMG and is designed to add creative expertise to the company’s sales and consulting group. Scott will report to IMG President of Global Sales GR ...

Tags: People and Pop Culture, IMG

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