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SportsBusiness Journal Staff Writer Tripp Mickle

Tripp Mickle

Tripp Mickle covers motorsports, action sports and the Olympics for SportsBusiness Journal/Daily.

Featured Story

With eye on cost, nutrition, team brings own cook

Published in SportsBusiness Journal on

John Youk looks up from a camouflage grill beneath a tent at Kentucky Speedway and eyes a Sprint Tower in the distance. He scans the numbers for Stewart-Haas drivers. “Patrick’s third fastest,” he says, nodding. “Stewart’s quick, sixth. We’ve got hot cars. Oh y...

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Tags: Franchises

More Stories by this Author

07/21/14
SportsBusiness Journal: Race team brings own cook

John Youk looks up from a camouflage grill beneath a tent at Kentucky Speedway and eyes a Sprint Tower in the distance. He scans the numbers for Stewart-Haas drivers. “Patrick’s third fastest,” he says, nodding. “Stewart’s quick, sixth. We’ve got hot cars. Oh y ...

Tags: Franchises

07/21/14
SportsBusiness Journal: For sponsor, ‘This is our biggest ticket’

Suite 19 at Kentucky Speedway is all Smoke. Behind the suite bar, there is a sticker of a skeleton in a racing helmet, the official logo of Tony “Smoke” Stewart. It is flanked by white stickers that say “Smoke,” and on a wall nearby, there’s an enormous Fathead of th ...

Tags: Franchises

07/21/14
SportsBusiness Journal: Keeping it rolling

The 18-wheelers arrived on a Tuesday night. They rolled into Stewart-Haas Racing’s Kannapolis, N.C., headquarters 48 hours after the Toyota/Save Mart 350 in Sonoma, Calif. Dusty. Dirty. Well-traveled. Full of everything a team needs for a NASCAR Sprint Cup race weekend. In less than 24 h ...

Tags: Franchises

07/14/14
SportsBusiness Journal: Hope rises for Rio Olympics

Two months ago, International Olympic Committee Vice President John Coates derided preparations for Rio 2016 as the “worst” he’d ever seen. The IOC, Olympic sponsors, federations and national Olympic committees were all concerned about the next Summer Games. But as the World Cup ...

Tags: Events and Attractions

07/14/14
SportsBusiness Journal: Success has FIFA sponsors upbeat

FIFA sponsors and partners are encouraged by early results from their activation efforts in Brazil and around the world.  The return of the world’s most popular sport to Brazil, which has fielded one of the most accomplished national teams in history, resulted in a captivating event th ...

Tags: Events and Attractions

07/14/14
SportsBusiness Journal: Race Team Alliance focused on building

In early June, representatives from the nine biggest race teams in NASCAR assembled at Jones Day’s offices in Washington, D.C. They came together with a purpose.  After years of talk about collaborating on everything from cutting costs to arranging driver appearances, the teams agreed ...

Tags: Franchises

07/14/14
SportsBusiness Journal: NBC Sports Ventures inks Spartan Race

NBC Sports Ventures has added another business to its portfolio by signing a joint marketing and media rights agreement with obstacle-race organizer Spartan Race.  The deal gives NBC the exclusive broadcast, cable and digital rights to the Reebok Spartan Race series. It also becomes the excl ...

Tags: Media

07/14/14
SportsBusiness Journal: Legacy of the Cup

The 2014 FIFA World Cup will be remembered as the point where international soccer crossed over into mainstream American culture. There was U.S. player Clint Dempsey kidding around with David Letterman on “The Late Show.” WORLD CUP COVERAGE ...

Tags: Events and Attractions

07/09/14
SportsBusiness Daily Global: CFO Peter Klein Leaves WME-IMG

WME-IMG CFO PETER KLEIN has left the company just six months after he joined it. The former Microsoft CFO is leaving for personal reasons. He will serve in an advisory position and assist WME-IMG co-CEOs ARI EMANUEL and PATRICK WHITESELL in filling his vacated position. Klein last year advised ...

Tags: People and Pop Culture, North America

07/07/14
SportsBusiness Daily: Top NASCAR Teams Form Alliance

The top teams in NASCAR have united to form Race Team Alliance, a business association designed to improve revenue and save costs for Sprint Cup teams. The Race Team Alliance includes Chip Ganassi Racing, Hendrick Motorsports, Joe Gibbs Racing, Michael Waltrip Racing, Richard Childress Racing, Richa ...

Tags: Leagues and Governing Bodies, NASCAR

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