NFL Continues Focus On Women's Merch Sales

From stilettos and spa slippers to nail polish and an expanded swimwear line, women’s product licensees have exploded in the past 12 months. It is all part of the league-wide strategy directed by Tracey Bleczinski, who since taking the reigns as NFL VP/Consumer Products & Apparel has ...

Tags: NFL Season Preview

Georgia State AD Cheryl Levick Talks Football

Georgia State AD Cheryl Levick this weekend will oversee the start of the school's second season playing in the NCAA's Football Championship Subdivision. In the lead up to kickoff, she has renewed the team’s contract to play at the Georgia Dome for two more years, spea ...

Tags: College Football Preview

Aussie Volleyballer Changes Tattoo Offer

Australian beach volleyball Claire Kelly has rescinded her offer to have a corporation buy tattoo space on her body as a way to raise funds in her effort to qualify for the ’12 London Games. Kelly alluded that a governing body persuaded her not to place a corporate logo on her upper arm or s ...

Tags: Marketing and Sponsorship

Wozniacki Continues To Draw Sponsors' Attention

When Caroline Wozniacki takes the court tomorrow for her opening-round match at Wimbledon, she will be sporting a new logo for Sony Ericsson on her dress that represents the latest sponsorship the top-ranked player has signed. Wozniacki earlier this month renewed her deal with the London-based elect ...

Tags: Marketing and Sponsorship

NSSA Honors Tirico, King With Annual Awards

ESPN's MIKE TIRICO and BRENT MUSBURGER , SI’s PETER KING , Boston Globe columnist BOB RYAN and Brewers announcer BOB UECKER were honored last night at the 52nd Annual National Sportscaster & Sportswriters Association's Awards Banquet in Salisbury, N.C. Tirico was given the honor of ...

Tags: People and Pop Culture

Jaguars Unveil Latest Loyalty Program Initiative

The Jaguars today announced Jaguars Advantage as the third component to their team loyalty program. The promo allows season-ticket holders to register an existing credit card to shop at JaguarsAdvantage.com . For each purchase made through the portal, fans can choose to receive either cash back thr ...

Tags: Franchises, Jacksonville Jaguars

Panthers Hold Draft Party For First Time

The Panthers Thursday night held the first NFL Draft party in franchise history at Bank of America Stadium, and organizers indicated they were pleased with the turnout. About 8,000-10,000 fans came to the free event and watched as the team announced QB Cam Newton as the first overall pick in the Dra ...

Tags: Franchises, Carolina Panthers

MLB Roundtable: Writers Discuss Hot-Button Issues

MLB enters the '11 season with plenty of reasons to be optimistic about the future of the game. The league is riding an unprecedented wave of labor peace, while also witnessing the rise of several young stars poised to become the new faces of the national pastime. But the sport is not without its tr ...

Tags: MLB Season Preview

WNBA Dream Launch New Marketing Campaign

The WNBA Atlanta Dream do not begin their ’11 season for nearly three months, but the team is trying to capitalize on its appearance in last year’s WNBA Finals with a new marketing campaign appearing throughout its home market. The Dream Thursday launched their "Run with the Dream" campaign, which i ...

Tags: Franchises, WNBA

Sponsors Breaking Ads During Daytona

The Daytona 500 is often compared to the Super Bowl for NASCAR sponsors, as the racing circuit’s partners use the event to debut new ad campaigns. M&M's Sunday will debut its first dedicated NASCAR spot since the company got involved in the sport in '90. The commercial, filmed at ...