What's Sarah Fisher Up To This Weekend?

SARAH FISHER  is gearing up for the start of the Izod IndyCar season next week and will spend her weekend in preparation mode. This season, the team owner will have a new addition to her traveling entourage, her six-month-old daughter, ZOEY . Coming off two tests, she will spend the next few ...

Tags: People and Pop Culture, IndyCar

What's Mark Cuban Up To This Weekend?

Mavericks Owner MARK CUBAN made a name for himself doing his own thing, and this weekend will be no different as he escapes to the Cayman Islands with his family for some mid-season rest and relaxation. MASTER PLAN : I will be in the Cayman Islands with my family. It’s spring break wi ...

Tags: People and Pop Culture

Under Armour Releases Ad Featuring Cam Newton

Under Armour tonight will premiere a new commercial  featuring Panthers QB Cam Newton on NFL Network during its coverage of the NFL Combine in Indianapolis. The 60-second “Cam's Night Out" depicts what is supposed to be a typical Friday night for the NFL Rookie of the Year. Newton in ...

Tags: Marketing and Sponsorship, Under Armour

What's Joellen Ferrer Up To This Weekend?

StubHub Head of U.S. Communications JOELLEN FERRER spends so much of her time on the road that she is thrilled to be home in S.F. for this coming weekend. She started the weekend off early with tickets to a LAURYN HILL concert Thursday night. A native of the area, her stomping grounds ...

Tags: People and Pop Culture, StubHub

Dolphins Host B-to-B Event Today

The first Dolphins Business Alliance will be held today at Sun Life Stadium from 3:00-8:00pm ET. The B-to-B event intends to bring together business leaders, corporate partners, vendors/suppliers, suite holders, and club seat and season-ticket holders for networking, content and lead generation for ...

What's Joie Chitwood Up To This Weekend?

With the Daytona 500 just a couple of weeks away, JOIE CHITWOOD is in high gear ramping up preparations for the Great American Race. But before the green flag drops on the NASCAR season, the Daytona Int'l Speedway President will take a pit stop this weekend to enjoy some family time with his ...

Tags: People and Pop Culture, Motorsports

What's David Samson Up To This Weekend?

Samson has a 21-mile run Sunday morning Marlins President DAVID SAMSON lives a high-octane life, and this weekend will be no different. Samson will be in Las Vegas to celebrate his si ...

Tags: People and Pop Culture, Miami Marlins

Quaker Oats Eyeing Soccer Moms With Fire Deal

The MLS Fire last week announced the club had signed Quaker Oats as its new jersey sponsor , and a big push behind the company’s first signature North American sports partnership was an effort to reach soccer moms. Quaker Dir of Communications Candace Mueller-Medina noted moms are t ...

Tags: Marketing and Sponsorship, Chicago Fire, Quaker Oats Co.

How The NBA Schedule Came Together

When the NBA announced it reached a handshake deal with the players union to end the lockout on Nov. 25, Senior VP/Scheduling & Game Operations Matt Winick and his team had to scramble to create a 66-game schedule with the six months remaining in the regular season. Winick worked with a number o ...

Tags: Leagues and Governing Bodies, NBA

What's Brad Casper Up To This Weekend?

BRAD CASPER built his career working with consumer products during stints as Dial President & CEO and with P&G. Now, after being named President of the Suns three months ago, he is looking to grow the NBA team's brand in Phoenix. But while he has immersed ...

Tags: People and Pop Culture, Phoenix Suns