NSSA Stages Annual HOF Banquet

The National Sportscasters & Sportswriters Association last night held its annual HOF banquet in Salisbury, N.C., naming NBC’s Dan Patrick Sportscaster of the Year and SI’s Peter King Sportswriter of the Year. The evening also featured the induction of ESPN’s Dick Vitale ...

Weekend Plans With De Smith

When  DEMAURICE SMITH isn't busy negotiating on behalf of thousands of current and former   NFL players, chances are you can find him on a youth sports sideline somewhere in Maryland. Smith, NFLPA Exec Dir since '09, also moonlights as the head coach for his daughter’s basketball te ...

Tags: People and Pop Culture, NFL

Olbermann Joins TBS For MLB Playoffs

Turner Sports today announced that Keith Olbermann will anchor TBS’ MLB postseason studio coverage alongside analyst Dennis Eckersley. The deal brings Olbermann’s career full circle, as he started his TV broadcast career on a local Turner affiliate. It also marks the baseball enthusiast& ...

Tags: Media, TBS/TNT

IAS: Keys To Experiential Marketing

Experiential marketing is more sophisticated and complicated today than it was only a few years ago, said a group of panelists on Day 2 of the ‘13 Intersport Activation Summit. Facebook Client Partner Erik Bahr said, “You used to do a pop up and throw out some balls and allow consumers ...

Tags: Events and Attractions

IAS: Targeting The Hispanic Demographic

Marketers see the potential to grow their brands through targeting the Hispanic demographic, but stressed that the focus cannot be solely on soccer, but must include other sports, depending on the geographic region. During a discussion at the '13 Intersport Activation Summit entitled, “The Shi ...

Tags: Events and Attractions

Taco Bell Prez Niccol Kicks Off Activation Summit

Newly appointed Taco Bell President Brian Niccol kicked off the '13 Intersport Activation Summit in Chicago today by talking about the company’s approach to brand marketing and sponsorship. His appointment coincides with the creation of a corporate goal to double Taco Bell’s revenue in t ...

Tags: Events and Attractions

Weekend Plans With WNBA Sky's Michael Alter

Chicago native and WNBA Sky Owner MICHAEL ALTER has much to be thankful for this holiday weekend. That includes his eldest son graduating from college in Amherst, Mass., as well as his daughter’s high school graduation celebration back in the Chicago area. There is also the small matter of t ...

Tags: People and Pop Culture, WNBA

Weekend Plans With Philippe Dube

PHILIPPE DUBE enjoys a change of scenery, as evidenced by he and his family living at times in Japan, France and San Diego. The Fontenay-Le-Comte, France, native now finds himself for the past three years in Montreal as Reebok-CCM Hockey President & CEO. But he and his wife this weekend w ...

Tags: People and Pop Culture, Reebok

Weekend Plans: Richard Schaefer

Although Golden Boy Promotions CEO RICHARD SCHAEFER is a Switzerland native, Cinco de Mayo is one of his favorite holidays -- no doubt helped by the fact that his wife hails from Mexico. But it also is one of his busiest days of the year, as the company views it as the “Super Bowl of Boxing. ...

Tags: People and Pop Culture, Boxing

Weekend Plans: Neal Pilson

After making a big impact in the sports media industry over two stints as CBS Sports President,  NEAL PILSON is enjoying the next chapter of his life in the rural town of Richmond, Mass. He opened Pilson Communications consulting firm in '95, and then made the move to Berkshire County in ...

Tags: People and Pop Culture