About The Author

Terry Lefton

Terry Lefton covers marketing, including sponsorships, licensing and merchandising, for SportsBusiness Journal/Daily.

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Panini Signs Expected Lottery Pick Dante Exum To Trading Card Deal

04 / 07 / 14

Consensus NBA lottery pick Dante Exum has signed an exclusive trading-card deal with Panini, the NBA's sole trading-card licensee. The 18-year-old Exum, a member of the Australian national team, will be featured on packaging, participate in social media and marketing initiatives and sign memorabilia...

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Tags: Marketing and Sponsorship

More Stories by this Author

04/09/13
Eagles, Dietz & Watson Launch Promotion

A new Eagles promotion encourages fans to grow virtual beards on the team's Facebook page on behalf of a team sponsor. The "Beard Yourself" promotion for longtime Eagles sponsor Dietz & Watson uses C Jason Kelce and exhorts fans to Join "Kelce's Beard's Crew," by becoming virtually hirsute. A ...

04/08/13
Kellogg's Signs Multiyear Deal As MLB Sponsor

Kellogg's is MLB's newest corporate sponsor, signing a multiyear deal that gives the food giant rights across the cereal and various snack food categories. With its new rights, Kellogg's will stage a national campaign that will see MLB logos on a total of 27 million packages of Frosted Flakes, Nutri ...

Tags: Marketing and Sponsorship, Kellogg

04/08/13
Kellogg's Agrees To Sponsor MLB

Kellogg's has signed a multiyear deal becoming MLB’s newest corporate sponsor that gives the food giant rights across the cereal and various snack food categories. With its new rights, Kellogg's will stage a national campaign that will see MLB logos on a total of 27 million packages of Frosted ...

04/01/13
MLB Supporting Autism Awareness

Coinciding with Opening Day for most of its teams, MLB today is beginning a month-long campaign supporting autism awareness. A program with Autism Speaks, which calls itself the world’s largest autism science and advocacy organization, will see all 30 MLB clubs set a home game to raise awarene ...

03/26/13
MLB Launches '13 Version Of Fan Cave

MLB officials today took the wraps off this season’s MLB Fan Cave in N.Y. Now in its third year, the Fan Cave will host twice as many events as last year, including concerts, a lecture series, stand-up comedians and art openings in a new gallery. “It isn’t easy to reinvent this pla ...

03/21/13
Samsung, NFL In Talks On Mega-Deal

Samsung is close to returning to the NFL as a league sponsor in a deal that would put the manufacturer's brand on NFL coaches' headsets in an agreement worth more than $60M a year. The deal would also pave the way for tablets to appear on NFL sidelines. Chargers Owner Dean Spanos , who chairs th ...

03/19/13
Panini Signs Strasburg To Autograph Deal

Panini America has signed Nationals P Stephen Strasburg to a multiyear autograph trading card deal, making Strasburg autographs only available in its trading cards. The agreement includes rights to use Strasburg's name and image on packaging. Panini's first Strasburg autograph cards will appear in ...

03/18/13
Hyundai Dealers Increase Mets Sponsorship

N.Y.-area Hyundai Dealers has increased its sponsorship with the Mets to an annual six-figure deal that now encompasses naming rights for the premium field-level club area at Citi Field. What had been known as the Champions Club will be known as the Hyundai Club in what Mets Exec VP/Business Operati ...

02/25/13
Wheaties Sponsoring Tough Mudder

General Mills’ Wheaties cereal brand has signed on as a sponsor of the Tough Mudder endurance events. Under the deal, Wheaties becomes Tough Mudder’s official cereal partner, and the organization will appear on 2 million Wheaties boxes later this year. Wheaties branding will also be inte ...

02/01/13
Panini Signs Geno Smith As Endorser

Panini America has signed West Virginia QB Geno Smith , a likely high first-round pick in the NFL Draft, to an endorsement deal. Smith will be featured in social/digital campaigns for Panini and on trading-card packaging. Smith’s first trading cards will debut in Panini's '13 Score Football r ...

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