About The Author

Terry Lefton

Terry Lefton covers marketing, including sponsorships, licensing and merchandising, for SportsBusiness Journal/Daily.

Featured Story

Colleges chug beer dollars

Published in SportsBusiness Journal on 07 / 31 / 17

T he wall that used to exist between beer marketers and college sports has crumbled under the weight of the schools’ need for more revenue and an enhanced game experience. Colleges are pouring beer at their games, they’re advertising beer on their in-stadium signage and media, they&r...

Read More

Tags: Colleges

More Stories by this Author

01/30/17
SportsBusiness Journal: Lefton Report: Time will tell

T he winds of change buffeted the recent Sports Licensing Show so forcefully that just months after the Chicago Cubs World Series title yielded record sales, the most basic questions about the structure and dynamics of the business were a paramoun ...

Tags: Marketing and Sponsorship

01/30/17
SportsBusiness Journal: Lexus and MSG keep deal rolling

Toyota’s Lexus luxury brand has renewed its Madison Square Garden corporate sponsorship, adding arena displays and rights to Radio City Music Hall to a broad package that already included MSG along with the Knicks, Rangers, Liberty and MSG TV. Lexus has been an MSG sponsor since 2012, enter ...

Tags: Marketing and Sponsorship

01/30/17
SportsBusiness Journal: Super expensive: Do parties meet ROI test?

Staging or sponsoring a Super Bowl party is a rite of passage for many brands, akin to buying a Super Bowl ad, because it means they’ve arrived.

Tags: Super Bowl

01/26/17
SportsBusiness Daily: NBA Signs Multiyear Deal With Jack Daniel's

The NBA has signed a league-wide sponsorship deal with Brown-Forman’s Jack Daniel's brand. Activation will begin at next month's All-Star Game in New Orleans. The multiyear deal with Jack Daniel's replaces Diageo as the league’s spirits sponsor. Financial terms were not disclosed. This i ...

Tags: Marketing and Sponsorship, NBA

01/23/17
SportsBusiness Journal: Trophy moment

Behold, pro sports’ most famous trophy. That’s the Los Angeles Kings’ Dustin Brown doing the honors in 2014. Photo by: GETTY IMAGES Surely, there are Pro Footbal ...

Tags: NHL at 100

01/20/17
SportsBusiness Daily: Falcons, Pats Sponsors Make Final Activation Push

Sponsors of the Falcons and Patriots are making their last pushes this weekend before the teams host the NFC and AFC Championship games, respectively. In what will be the Falcons' last game after 25 years at the Georgia Dome, the Falcons' four presenting playoff sponsors -- American Family Insurance ...

Tags: Marketing and Sponsorship, Atlanta Falcons, New England Patriots

01/16/17
SportsBusiness Daily: Bucks Win Team Retailer Of The Year

The Bucks today at the NBA's annual Team Retail Summit & Product Expo in Las Vegas were awarded the league's Team Retailer of the Year award for the '15-16 season. Last season, the Bucks completely renovated all of their arena retail locations at BMO Harris Bradley Center, including the rebrandi ...

01/16/17
SportsBusiness Journal: NBPA bets on power of its stars

The National Basketball Players Association is making a significant move this summer as it takes its marketing and merchandising rights in-house after more than two decades of leasing them to the NBA. The move comes amid an extension of the league’s collective-bargaining agreement, the fram ...

Tags: Labor and Agents

01/16/17
SportsBusiness Journal: Licensing show looks for rise in numbers

The Sports Licensing and Tailgate Show, the industry’s sole remaining sports licensing exhibition, opens its doors this week in Las Vegas, and show organizers forecast an uptick in show space and attendance this year. Change is the watchword this year, with Adidas taking over as the NHL&rsq ...

Tags: Marketing and Sponsorship

01/16/17
SportsBusiness Journal: Lefton Report: Chevron’s choice

T he first major sports agency review of 2017 is in its bell lap, with around a half-dozen sports shops delivering presentations beginning last week to Chevron marketing and procurement officials. Industry sources said the review began with a &ldq ...

Tags: Marketing and Sponsorship

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug