About The Author

Terry Lefton

Terry Lefton covers marketing, including sponsorships, licensing and merchandising, for SportsBusiness Journal/Daily.

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American Express Renews USTA/U.S. Open Sponsorship Rights

Published in SportsBusiness Daily on 08 / 26 / 15

American Express has renewed its longstanding USTA/U.S. Open corporate sponsorship. AmEx has been a USTA sponsor since '94. The payment card brand will continue to leverage the Open and USTA grassroots tennis activities. Wasserman Media Group is the longtime sports- and entertainment-marketing agenc...

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SportsBusiness Daily: Ortiz To Appear On Maine Lottery Tickets

Red Sox DH David Ortiz later this week will become the first MLBer to appear on a state lottery ticket. The Maine Lottery will put tickets on sale Thursday at its 1,300 retail locations and the image of Big Papi will appear on them, something permissible by MLB rules starting this season. MLB has l ...

Tags: MLB Season Preview, Boston Red Sox

SportsBusiness Daily: Mets Seeing Upticks In Most Business Metrics

The Mets have added millions of dollars in new advertising inventory for the start of the ’15 season, including a new and larger scoreboard, a new LED ribbon and a new LED sign outside Citi Field facing the Grand Central Parkway. Given the optimism surrounding the team, it should be no surpris ...

Tags: MLB Season Preview, New York Mets

SportsBusiness Journal: The Lefton Report: S.F. naming rights

T he Golden State Warriors’ proposed $500 million privately funded waterfront arena in San Francisco’s Mission Bay neighborhood has not passed all the necessary approval hurdles, but sources tell us CAA Sports is nonetheless quietly ...

Tags: Marketing and Sponsorship

SportsBusiness Journal: ESPN to buy stake in DraftKings

RELATED STORY : • Jan. 5: ESPN eyes getting into daily games The stakes in daily fantasy keep getting bigger. DraftKings is close to getting significant financial backing from arguably the most powerful brand in sports: ESPN. Industry sources said ESPN has agreed to invest hun ...

Tags: Media, Finance, Marketing and Sponsorship

SportsBusiness Journal: CFL growth ‘has to make business sense’

From an original pool of more than 100 candidates, four-year CBC executive Jeffrey Orridge was recently named the next commissioner of the Canadian Football League. A New Yorker with experience at Reebok and USA Basketball, Orridge will start with ...

Tags: Leagues and Governing Bodies

SportsBusiness Journal: The Hartford to join MLB sponsor roster

With baseball’s 2015 season opening this week, The Hartford is close to unveiling its new league sponsorship deal. Related stories: • Networks plan more talk, tech and stunts for MLB telecasts • MLB clubs see social media gains in lead-up to season Terms were not ...

Tags: Marketing and Sponsorship

On The Ground: ESPN agrees to buy stake in DraftKings

The stakes in daily fantasy keep getting bigger. DraftKings is close to getting significant financial backing from arguably the most powerful brand in sports: ESPN. Industry sources said ESPN has agreed to invest hundreds of millions of dollars for up to a 20 percent stake in DraftKings. The m ...

Tags: ESPN, ING, GE, CES, Media, ATT, Ping, And 1, GMAC, UPS, NHL, MLB, NBA, NFL, Comcast Corp., NBC, Dell, Walt Disney

SportsBusiness Daily: Comcast-Spectacor Shuttering Front Row Marketing

Comcast-Spectacor’s Front Row Marketing Services sales unit has been shuttered. The venue sponsorship division of Front Row, led by Senior VP BRYAN FUREY , is being absorbed in sister company Global Spectrum. Front Row’s high-visibility analytics department is also closed, and Senior VP ...

Tags: People and Pop Culture, Comcast-Spectacor

SportsBusiness Daily: United Extends Deal With N.Y. Marathon

Longtime TCS New York City Marathon sponsor United Airlines has renewed its sponsorship with N.Y. Road Runners. Along with continuing rights to the premier running event, which will be held Nov. 2, the new deal includes entitlement to the New York City Half-Marathon on March 15. Also included in th ...

Tags: Marketing and Sponsorship, New York Road Runners

SportsBusiness Daily: Panini Signs Mariota Card Deal

Panini has signed NFL Draft prospect and Heisman Trophy winner Marcus Mariota  to an autograph trading-card deal. Under the agreement, Mariota will appear on Panini packaging including its first collegiate licensed trading cards, "Contenders ...

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