About The Author

Terry Lefton

Terry Lefton covers marketing, including sponsorships, licensing and merchandising, for SportsBusiness Journal/Daily.

Featured Story

Bucks Win NBA Team Retailer Of The Year Award For First Time

Published in SportsBusiness Daily on 01 / 16 / 17

The Bucks today at the NBA's annual Team Retail Summit & Product Expo in Las Vegas were awarded the league's Team Retailer of the Year award for the '15-16 season. Last season, the Bucks completely renovated all of their arena retail locations at BMO Harris Bradley Center, including the rebrandi...

Read More

More Stories by this Author

08/18/16
SportsBusiness Daily Global: NBA Teams, Emirates Talking Jersey Deals

Multiple NBA teams are in discussions with Emirates airline for sponsorship deals that would include jersey patch advertising, according to sources. While no deals are imminent, sources said that talks with Dubai-based Emirates began after the league in April allowed teams to sell corporate adv ...

Tags: Marketing and Sponsorship, Middle East, North America

08/17/16
SportsBusiness Daily: NBA Teams Talking Jersey Deal With Emirates

Multiple NBA teams are in discussions with Emirates airline for sponsorships deals that would include jersey patch advertising, according to sources. While no deals are imminent, sources said that talks with Dubai-based Emirates began after the league in April allowed teams to sell corporate a ...

Tags: Marketing and Sponsorship, Emirates, NBA

08/11/16
SportsBusiness Daily: Axalta Upgrades Sponsor Deal With Eagles

Fans attending tonight's Eagles preseason opener against the Buccaneers will see new branding on the passage through which the team enters and exits the field, as Axalta Coating Systems has upgraded to a six-year founding partner level sponsorship with the team. The deal includes title sponsorship ...

Tags: Marketing and Sponsorship, Philadelphia Eagles

07/27/16
SportsBusiness Daily Global: IHRA Expands Global Reach Into Australia

The Int'l Hot Rod Association is expanding globally with an agreement to sanction drag-racing events at four of Australia's largest quarter-mile tracks: Perth Motorplex, Sydney Dragway, Willowbank Raceway, located near Brisbane; and the recently opened Springmount Raceway, near Cairns, Queensland. I ...

Tags: Australia, Events and Attractions

07/26/16
SportsBusiness Daily: IHRA Expanding Global Reach Into Australia

IRG Sports + Entertainment Vice Chair & CEO Chris Lencheski said the IHRA will soon open a Sydney office, adding that the Australian expansion will help the IHRA in securing secure a media rights deal.

07/25/16
SportsBusiness Daily: Eagles Make Toyota First Auto Sponsor Since '08

With the Eagles opening training camp this week, the team has signed Toyota, in the form of the local Tri-State Toyota Dealers Association, to a multiyear sponsorship deal. The principal asset will be Toyota branding on the team's practice facility press conference backdrop. Activation will fea ...

Tags: Marketing and Sponsorship, Toyota, Philadelphia Eagles

07/25/16
SportsBusiness Journal: The Lefton Report: Break the Link

N aming rights for the Seattle stadium that houses the NFL Seahawks and the MLS Sounders are coming to market. We’re told that the Seahawks will handle the sales internally and that they already are proceeding with due diligence on the pro ...

Tags: Marketing and Sponsorship

07/25/16
SportsBusiness Journal: Don’t laugh: Mascot HOF looks like a go

The latest sign that mascots are more than just silly business? A planned Mascot Hall of Fame in Whiting, Ind., has signed its first corporate sponsor and has enough municipal funding that groundbreaking is scheduled for the fall, perhaps as soon as September. The three-story, 25,000-square ...

Tags: Events and Attractions

07/19/16
SportsBusiness Daily: Wines Commemorate 76ers' Titles

The 76ers and Chaddsford Wineries today are releasing the first of a three-bottle set of wines commemorating the franchise’s three NBA titles. The first wine in the team's “Banner Series” is dedicated to the '82-83 NBA Championship Team and priced at $24.99, with 10% of the pr ...

07/18/16
SportsBusiness Journal: ASG a local hero, but profile slips

A giant flag and a military flyover were part of the All-Star Game pregame at Petco Park. Photo by: GETTY IMAGES Perhaps more than ...

Tags: Events and Attractions

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug