About The Author

Terry Lefton

Terry Lefton covers marketing, including sponsorships, licensing and merchandising, for SportsBusiness Journal/Daily.

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At start of ‘shakeout cycle,’ retailers prepare for a new reality

Published in SportsBusiness Journal on 09 / 26 / 16

A fter America’s largest sporting goods chain goes under, when you gather hundreds of sporting goods manufacturers and retailers, the main topic of discussion is obvious. The Sports Authority ’s bankruptcy means 20 million square feet...

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Tags: Marketing and Sponsorship

More Stories by this Author

04/11/16
SportsBusiness Journal: For Parkes, time right to end MLB run

Jacqueline Parkes became MLB's CMO in 2008. Photo by: GETTY IMAGES Jacqueline Parkes, departing chief marketing officer for Major League Baseball, said last week she reached a career “inflect ...

Tags: Leagues and Governing Bodies

04/11/16
SportsBusiness Journal: The Lefton Report: College landscape

W e’ve witnessed some years of a roiling college sports landscape that’s included massive conference shifts and defections. At the same time, we’ve seen and noted acquisition and consolidation within the marketing agencies servin ...

Tags: Marketing and Sponsorship

04/06/16
SportsBusiness Daily: Longtime NFL Licensing Exec Leo Kane Leaving

NFL Senior VP/Consumer Products LEO KANE , one of the most powerful figures in sports licensing and one of the league’s most tenured execs, is leaving after approximately 23 years with the league. Kane’s impending departure was made official last week at the close of the NFL's fiscal ye ...

Tags: People and Pop Culture, NFL

04/05/16
SportsBusiness Daily: Villanova Gear Selling Briskly

Fanatics.com reports that as of 2:00pm ET, championship merchandise sales for Villanova’s men’s basketball team had exceeded sales of Duke for the same time period last year and were on track to surpass sales for the entire day after the NCAA final game. Top-selling items are two champio ...

04/04/16
SportsBusiness Journal: Forty Under 40: Dana Rosenberg

Among Forty Under 40 honorees, “electrical engineering degree” is not a frequently seen résumé line. Dana Rosenberg can make that claim — but, by her own admission, “I loved math and science, but I was a horrific EE,” she said. “[At Princeton], I would cross out the profess ...

Tags: Forty Under 40

04/04/16
SportsBusiness Journal: Majestic campaign seeks youthful ties

For the new baseball season, longtime MLB jersey rights holder Majestic is introducing its most aggressive marketing campaign in years behind its Cool Base jersey, which had a record sales increase of more than 50 percent last year. ...

Tags: Marketing and Sponsorship

04/04/16
SportsBusiness Journal: Majestic sale could draw UA, Fanatics

In announcing recently that it would “seek strategic alternatives” for its licensed sports apparel, parent VF Corp. did everything but affix a “For Sale” sign to the front of Majestic Athletic headquarters. While few would comment on the record, the talk across the sports ...

Tags: Marketing and Sponsorship

04/04/16
SportsBusiness Journal: The Lefton Report: Big Papi farewell

D avid “Big Papi” Ortiz ’s final MLB season is being feted by a bevy of brands running both national and New England marketing campaigns. Ortiz, a prominent member of the 2004 team that won the Boston Red Sox’s first World ...

Tags: Marketing and Sponsorship

04/04/16
SportsBusiness Journal: Forty Under 40: Christopher Halpin

BILL MADIGAN / NFL Sports is the ultimate who-you-know business; sports licensing is even more so. So when the NFL moved in Christopher Halpin, an executive with a private equity background, to head its consumer products business, eyebrows were raised. Halpin, who’d ...

Tags: Forty Under 40

04/04/16
SportsBusiness Journal: Emojis join marketing conversation

With a generation unable or unwilling to send a text without including emojis, marketers are sensing opportunity and beginning to move in. Forrester Research says more than 6 billion text messages are sent daily in the U.S. With that sort of scale, the question becomes, is there a business in emo ...

Tags: Marketing and Sponsorship

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