About The Author

Terry Lefton

Terry Lefton covers marketing, including sponsorships, licensing and merchandising, for SportsBusiness Journal/Daily.

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Nike Close To Taking Over NBA Apparel Rights From Adidas With Long-Term Deal

Published in SportsBusiness Daily on 04 / 16 / 15

Nike is close to securing a long-term NBA uniform rights deal. Sources said the framework for a deal has been reached, the outline of which will be presented to ownership today in N.Y. during a meeting of the Exec Committee and tomorrow before the full NBA BOG. Multiple sources said that while the t...

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Tags: Marketing and Sponsorship, Nike, NBA

More Stories by this Author

12/12/14
SportsBusiness Daily: USA Today, 3d Lacrosse Team For Youth Tourney

USA Today Sports and lacrosse events group 3d Lacrosse are teaming to stage a youth tournament that will see club teams from 16 markets in four age groups -- 8th-11th grade -- competing in “The Great State Showdown.” The event, which will showcase some of the country's top high-scho ...

Tags: Events and Attractions

12/10/14
SportsBusiness Daily: Table Tennis Event Set For Tonight

Former NBA marketer Peter Farnsworth ’s TopSpin table tennis tournament/sports industry gathering and benefit tips off its sixth year tonight at the Metropolitan Pavilion in Manhattan, with around 1,200 people expected to attend. Sponsors include MLB, NASCAR, the NBA, NFL, NHL, Octagon, IMG ...

12/09/14
SportsBusiness Daily: Dooney & Bourke Launch New College Line

New college-licensed items from leather bags and accessories marketer Dooney & Bourke are hitting retail in time for holiday shopping. A license with CLC, completed in July, gives D&B licensing to 13 schools: Alabama, Arkansas, Auburn, Clemson, Florida, Florida State, Georgia, LSU, Nebraska, ...

Tags: Marketing and Sponsorship

12/08/14
SportsBusiness Journal: Bills’ next decision: Future home

With relocation worries erased thanks to Terry Pegula, Buffalo Bills fans now can daydream about whether a new owner means a new venue for one of the NFL’s smallest markets, even with a $130 million renovation to 41-year-old Ralph Wilson Stadium just completed. The recent facelift added per ...

Tags: Franchises

12/08/14
SportsBusiness Journal: Bills consider selling naming rights

While nothing is on the market, the Buffalo Bills have started to consider the ramifications — both financial and political — of selling naming rights to a stadium named after a beloved owner. In October, Bills President Russ Brandon said he expected to discuss the matter with the new ...

Tags: Franchises

12/08/14
SportsBusiness Journal: Arena seeks a name fit for a Palace

A new scoreboard is among the $40M in upgrades at the Palace of Auburn Hills. Photo by: NBAE / GETTY IMAGES The Palace of Auburn Hills, one of only two NBA arenas without a naming-rig ...

Tags: Facilities

12/08/14
SportsBusiness Journal: The Lefton Report: Changing landscape

W ith the calendar changing soon, we thought it was time to suss out what the industry’s principal concerns are heading into a new year. We got a variety of feedback from property, marketing and agency types. Foremost among them, in resp ...

Tags: Marketing and Sponsorship

12/05/14
SportsBusiness Daily: Bud Light Rolls Out Broncos-Themed Ad

The latest NFL-themed ad in A-B’s “Up for Whatever’’ campaign debuts this weekend. The creative shows a diehard Broncos fan drinking Bud Light at a stadium parking-lot tailgate before a game. He then finds himself whisked onto the field, where he receives a game ball de ...

Tags: Marketing and Sponsorship, Anheuser Busch, NFL, Denver Broncos

12/05/14
SportsBusiness Daily: Bud To Debut Latest NFL-Themed Ad

The latest NFL-themed ad in A-B’s "Up for Whatever" campaign debuts this weekend. A diehard Broncos fan drinking Bud Light at a stadium parking lot tailgate before a game finds himself whisked onto the field, where he receives a game ball delivered by a parachutist and gets his name on th ...

12/03/14
SportsBusiness Daily: March Of Dimes Honors Sports Figures

The annual March of Dimes Luncheon was held today at the Waldorf Astoria in N.Y. NFL Senior VP/Broadcasting & Media Operations COO Howard Katz received the Sports Leadership Award; Under Armour Founder, Chair & CEO Kevin Plank won corporate leadership honors. Golfer Michelle Wie won Sp ...

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