About The Author

Terry Lefton

Terry Lefton covers marketing, including sponsorships, licensing and merchandising, for SportsBusiness Journal/Daily.

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Int'l Hot Rod Association To Expand Global Reach With Four Events In Australia

Published in SportsBusiness Daily Global on 07 / 27 / 16

The Int'l Hot Rod Association is expanding globally with an agreement to sanction drag-racing events at four of Australia's largest quarter-mile tracks: Perth Motorplex, Sydney Dragway, Willowbank Raceway, located near Brisbane; and the recently opened Springmount Raceway, near Cairns, Queensland. I...

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Tags: Australia, Events and Attractions

More Stories by this Author

03/15/16
SportsBusiness Daily: NFL Honors Top Licensees

The NFL today honored top licensing performers at its annual Consumer Products Summit in Charlotte. Bed, Bath & Beyond received Retail Activation of the Year for a "homegating" merchandising program across 1,000 stores. Gene Smith 's UPI Marketing won Most Innovative Product for the Fantasy Dra ...

03/14/16
SportsBusiness Daily: NFL Kicks Off Products Summit

The NFL convenes its 14th annual Consumer Products Summit in Charlotte today. Around 100 licensees will have booths at the two-day event to display their licensed NFL wares to general retailers and buyers from team stores. Speakers include Panthers President Danny Morrison , and WD Partners Exec VP ...

03/14/16
SportsBusiness Journal: The Lefton Report: SAP opens up

S AP ’s sports account is in review following the departure of longtime sponsorship chief Chris Burton . With the goal of using sports as a demonstration platform for its business-to-business software and business analytics offerings, SAP ...

Tags: Marketing and Sponsorship

03/10/16
SportsBusiness Daily: NHL's Don Renzulli Stepping Down

NHL Exec VP/Events Don Renzulli turned in his resignation yesterday. Renzulli has been with the NHL since '07. Multiple sources indicated he was leaving to work with former NHL COO John Collins , who left the league in November to become CEO of On Location Experiences, a hospitality company owned ...

03/09/16
SportsBusiness Daily: Jeep, Sunkist Prep Big East Tourney Activation

Chrysler’s Jeep brand and Dr Pepper Snapple Group’s Sunkist orange soda will be the largest marketing activators behind the Big East men's basketball tournament, which tips off today at MSG. Jeep is presenting sponsor of both the women's Big East hoops tourney at DePaul Univ. and th ...

Tags: Marketing and Sponsorship

03/07/16
SportsBusiness Journal: Champions 2016: Joseph Cohen

Joe Cohen, the consummate New York insider, admires his two Rangers tickets for life that he received from Madison Square Garden. Photo by: PATRICK E. MCCARTHY C ompanies as large ...

Tags: Champions

03/07/16
SportsBusiness Journal: Charity luncheon a lasting legacy

One of the joys of Cohen’s career has been the March of Dimes Sports Luncheon in New York. Photo by: PATRICK E. MCCARTHY Not to be ignored on Joe Cohen’s list of achieveme ...

Tags: Champions

03/07/16
SportsBusiness Journal: In Trump, Cohen sees classmate

Donald Trump was a Wharton classmate of Joe Cohen’s. Cohen said that early in his second tour of duty at Madison Square Garden, ITT and MSG were selling the Miss Universe pageant. Cohen called his former classmate and suggested to Trump that he buy Miss Universe for Marla Maples, Trump&rsqu ...

Tags: Champions

02/29/16
SportsBusiness Journal: The Lefton Report: All-Star brand

T here’s still another season to go before Adidas ’ hold on NBA uniform rights ends, but Nike ’s marketing plans behind those rights are already firming up. Licensing industry sources at the NBA All-Star weekend in Toronto conf ...

Tags: Marketing and Sponsorship

02/23/16
SportsBusiness Daily: Snickers To Sponsor WrestleMania 32

Snickers has signed on as presenting sponsor of WrestleMania 32 at AT&T Stadium on April 3. Under the deal, Mars' top-selling candy brand will integrate WWE talent with Snickers’ six year-old “You’re Not You When You're Hungry" campaign, created by BBDO, N.Y., with digital co ...

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