About The Author

Terry Lefton

Terry Lefton covers marketing, including sponsorships, licensing and merchandising, for SportsBusiness Journal/Daily.

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S&E Sponsorship Group Acquired By Dentsu Aegis, Will Be Rebranded As MKTG Canada

Published in SportsBusiness Daily on 12 / 02 / 16

Toronto-based S&E Sponsorship Group has been acquired by Dentsu Aegis and will be integrated into Dentsu Aegis’ experiential/event marketing agency MKTG. The new company will be branded as MKTG Canada. "It came down to people and fit, and they (MKTG) have a real culture of inclusion that's...

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Tags: People and Pop Culture

More Stories by this Author

07/25/16
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Tags: Events and Attractions

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SportsBusiness Daily: Wines Commemorate 76ers' Titles

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Tags: Events and Attractions

07/18/16
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Tags: Marketing and Sponsorship

07/14/16
SportsBusiness Daily: Record Sales At ASG FanFest Shop

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SportsBusiness Daily: New Era Opening Store At L.A. Live

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SportsBusiness Journal: Company Watch: Outerstuff

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Tags: Marketing and Sponsorship

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Tags: Marketing and Sponsorship

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Tags: Marketing and Sponsorship

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