About The Author

Terry Lefton

Terry Lefton covers marketing, including sponsorships, licensing and merchandising, for SportsBusiness Journal/Daily.

Featured Story

Take the pair: Simms, Esiason line up for Investors Bank

Published in SportsBusiness Journal on 05 / 15 / 17

W hen Source Communications President Larry Rothstein called 16W Marketing partner Steve Rosner in mid-January and asked him to recommend someone from his talent stable to carry the ball for Investors Bank , Rosner had an alternative idea...

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Tags: Marketing and Sponsorship

More Stories by this Author

01/30/17
SportsBusiness Journal: Super expensive: Do parties meet ROI test?

Staging or sponsoring a Super Bowl party is a rite of passage for many brands, akin to buying a Super Bowl ad, because it means they’ve arrived.

Tags: Super Bowl

01/26/17
SportsBusiness Daily: NBA Signs Multiyear Deal With Jack Daniel's

The NBA has signed a league-wide sponsorship deal with Brown-Forman’s Jack Daniel's brand. Activation will begin at next month's All-Star Game in New Orleans. The multiyear deal with Jack Daniel's replaces Diageo as the league’s spirits sponsor. Financial terms were not disclosed. This i ...

Tags: Marketing and Sponsorship, NBA

01/23/17
SportsBusiness Journal: Trophy moment

Behold, pro sports’ most famous trophy. That’s the Los Angeles Kings’ Dustin Brown doing the honors in 2014. Photo by: GETTY IMAGES Surely, there are Pro Footbal ...

Tags: NHL at 100

01/20/17
SportsBusiness Daily: Falcons, Pats Sponsors Make Final Activation Push

Sponsors of the Falcons and Patriots are making their last pushes this weekend before the teams host the NFC and AFC Championship games, respectively. In what will be the Falcons' last game after 25 years at the Georgia Dome, the Falcons' four presenting playoff sponsors -- American Family Insurance ...

Tags: Marketing and Sponsorship, Atlanta Falcons, New England Patriots

01/16/17
SportsBusiness Daily: Bucks Win Team Retailer Of The Year

The Bucks today at the NBA's annual Team Retail Summit & Product Expo in Las Vegas were awarded the league's Team Retailer of the Year award for the '15-16 season. Last season, the Bucks completely renovated all of their arena retail locations at BMO Harris Bradley Center, including the rebrandi ...

01/16/17
SportsBusiness Journal: NBPA bets on power of its stars

The National Basketball Players Association is making a significant move this summer as it takes its marketing and merchandising rights in-house after more than two decades of leasing them to the NBA. The move comes amid an extension of the league’s collective-bargaining agreement, the fram ...

Tags: Labor and Agents

01/16/17
SportsBusiness Journal: Licensing show looks for rise in numbers

The Sports Licensing and Tailgate Show, the industry’s sole remaining sports licensing exhibition, opens its doors this week in Las Vegas, and show organizers forecast an uptick in show space and attendance this year. Change is the watchword this year, with Adidas taking over as the NHL&rsq ...

Tags: Marketing and Sponsorship

01/16/17
SportsBusiness Journal: Lefton Report: Chevron’s choice

T he first major sports agency review of 2017 is in its bell lap, with around a half-dozen sports shops delivering presentations beginning last week to Chevron marketing and procurement officials. Industry sources said the review began with a &ldq ...

Tags: Marketing and Sponsorship

01/16/17
SportsBusiness Journal: Fanatics into NBA replica jerseys

Editor’s note: This story is revised from the print edition. Fanatics’ takeover of the sports licensing business is continuing, with the company expanding its collection of apparel rights to include manufacturing and sales of NBA replica jerseys. What sources said is a 10-year-plu ...

Tags: Marketing and Sponsorship

01/13/17
SportsBusiness Daily: NFL Playoff Hosts Finalize Sponsor Activation

Sponsors of NFL teams hosting Divisional Playoff games this weekend are finalizing activation plans. In Atlanta, where the Falcons host the Seahawks on Saturday, the team has four presenting sponsors for the playoffs: American Family Insurance, SunTrust Bank, Georgia Power and Ford. Those sponsors g ...

Tags: Marketing and Sponsorship, Dallas Cowboys, Kansas City Chiefs, New England Patriots, Atlanta Falcons

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