About The Author

Terry Lefton

Terry Lefton covers marketing, including sponsorships, licensing and merchandising, for SportsBusiness Journal/Daily.

Featured Story

Eagles' Sponsors Santander, Acme Markets, A-B Seeing Activation Around NFC Championship

Published in SportsBusiness Daily on 01 / 19 / 18

With the Eagles on Sunday night hosting the team’s first NFC Championship since '05, team sponsors are readying activation plans. Santander, the Eagles' official retail bank, has presenting sponsorship rights for the game and will again underwrite traditional rally towels. Eagles VP/Corp...

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Tags: Marketing and Sponsorship, Philadelphia Eagles

More Stories by this Author

08/28/17
SportsBusiness Journal: Nike goes big with new NFL campaign

For the coming season, Nike is delivering its biggest NFL marketing campaign since regaining on-field rights in 2012. It’s a multiplatform effort featuring fashion and entertainment names, NFL hall of famers and current stars. The tagline, designed to highlight the importance of an NFL jers ...

Tags: Marketing and Sponsorship

08/22/17
SportsBusiness Daily: Harvey Schiller Takes Equity Position In CSMG

Sports industry veteran HARVEY SCHILLER has taken an equity position in Collegiate Sports Management Group and will lead the initial funding round for the third-party sponsorship sales and media-rights company. “As a former conference commissioner (SEC), I’m really in love with th ...

Tags: People and Pop Culture

08/21/17
SportsBusiness Journal: Archival firm builds business on ‘junk’

For years, the Los Angeles Dodgers’ considerable heritage lay aging inside rusting filing cabinets in forgotten rooms at Dodger Stadium, or gathering dust in cardboard boxes at off-site storage warehouses. Bits and pieces of Dodger tradition were ingloriously stored in the stadium parking lot. ...

Tags: Franchises

07/31/17
SportsBusiness Journal: Colleges chug beer dollars

T he wall that used to exist between beer marketers and college sports has crumbled under the weight of the schools’ need for more revenue and an enhanced game experience. Colleges are pouring beer at their games, they’re advertising beer on their in-stadium signage and media, they&r ...

Tags: Colleges

07/31/17
SportsBusiness Journal: Cajun country brings burst to brews

In Louisiana, where gastronomy is high art, the marketing of beer with colleges is the nation’s frothiest. At least three Louisiana institutions of higher learning license their intellectual property to local brewers. New Orleans’ NOLA Brewing is producing a wheat beer for Tulane Univ ...

Tags: Colleges

07/31/17
SportsBusiness Journal: College football beer spending doubles

.beerSmall{ display: none; } @media screen and (max-width: 480px){ .beerBig{ display: none !important; } .beerSmall{ display: block; } } Beer spending on college football broadcasts remains a fragment — 2.6 percent — of the overall spend, b ...

Tags: Colleges, Media

07/27/17
SportsBusiness Daily: Boomer Esiason Promoting Indoor Sausage Grill

CBS NFL analyst Boomer Esiason has signed a multiyear deal to endorse the Johnsonville Sizzling Sausage Grill, which is specifically aimed at cooking indoors. A pair of TV ads, shot last month in New Jersey, will begin airing next month, one of which shows Esiason playing hockey. The ...

Tags: Marketing and Sponsorship

07/25/17
SportsBusiness Daily: PepsiCo Lands Redskins Soft Drink Sponsorship

PepsiCo has replaced longtime partner Coca-Cola as a Redskins soft drink sponsor. The deal grants Pepsi co-exclusive and wide-ranging non-alcoholic beverage rights for the Redskins and FedEx Field. The agreement also includes extended rights within the salty snacks category, in which the Redskins we ...

Tags: Marketing and Sponsorship, Washington Redskins, PepsiCo

07/25/17
SportsBusiness Daily: Pepsi Becomes Redskins' New Soft Drink Sponsor

PepsiCo has replaced longtime partner Coca-Cola as a Redskins soft drink sponsor. The deal grants Pepsi co-exclusive and wide-ranging non-alcoholic beverage rights for the Redskins and FedEx Field. The agreement also includes extended rights within the salty snacks category, in which the Redskins w ...

07/17/17
SportsBusiness Journal: The Lefton Report: MLB naming rights

C ommercialism has seeped into MLB’s historical ballparks with signage amid the ivy at Wrigley Field and ads splashed across the Green Monster at Fenway Park. Now, America’s third-oldest MLB venue is looking to defy MLB’s lega ...

Tags: Marketing and Sponsorship

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