About The Author

Terry Lefton

Terry Lefton covers marketing, including sponsorships, licensing and merchandising, for SportsBusiness Journal/Daily.

Featured Story

Toyota To Be Eagles' First Auto Sponsor Since '08, Will Get Press Conference Branding

Published in SportsBusiness Daily on 07 / 25 / 16

With the Eagles opening training camp this week, the team has signed Toyota, in the form of the local Tri-State Toyota Dealers Association, to a multiyear sponsorship deal. The principal asset will be Toyota branding on the team's practice facility press conference backdrop. Activation will fea...

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Tags: Marketing and Sponsorship, Toyota, Philadelphia Eagles

More Stories by this Author

03/29/16
SportsBusiness Daily: Scotts Renews MLB Sponsorship Deal

Scotts has renewed its MLB sponsorship rights, with what sources said was a three-year deal. Under the new pact, Scotts continues to sponsor the league's grassroots Pitch, Hit & Run youth skills competition, but moves from presenting to title sponsor of the event. Royals 1B Eric Hosmer , who o ...

03/28/16
SportsBusiness Journal: WNBA shifts palette for 20th season

The WNBA will celebrate its 20th season in style. Other WNBA teams will join the Los Angeles Sparks in not wearing white at home. The league will introduce new pastel uniform colors, designed by lea ...

Tags: Leagues and Governing Bodies, Marketing and Sponsorship

03/28/16
SportsBusiness Journal: The Lefton Report: MLB's fat offseason

C ount us as impressed with the marketers at Major League Baseball for renewing all of their corporate sponsors during the offseason. This comes as we’re not quite sure what constitutes a sponsorship deal at “Our National Pastime&rd ...

Tags: Marketing and Sponsorship

03/22/16
SportsBusiness Daily: Fanatics Signs Long-Term Extension With NFL

Sports-licensing e-commerce specialist Fanatics has signed a long-term extension of its NFL rights deal, expanding its online rights and increasing the scope of licensed apparel it can manufacture and sell on NFLShop.com and across Fanatics’ own sites. That includes 15 NFL team sites along wit ...

Tags: Marketing and Sponsorship, NFL

03/21/16
SportsBusiness Daily: Fanatics Extends Of NFL Rights Deal

Sports-licensing e-commerce specialist Fanatics has signed a long-term extension of its NFL rights deal, expanding its online rights and increasing the scope of licensed apparel it can manufacture and sell on NFLShop.com and across Fanatics’ own sites. That include 15 NFL team sites along with ...

03/21/16
SportsBusiness Journal: The Lefton Report: Fighting counterfeiters

W hile knockoffs are a leading indicator of any intellectual property’s worth, counterfeiting has always been the weeds in the licensing garden: the more you do to eliminate the problem, the more the nuisance persists. The proliferation of c ...

Tags: Marketing and Sponsorship

03/16/16
SportsBusiness Daily: T-Mobile Renews MLB Deal For Three Years

T-Mobile has renewed its MLB sponsorship rights for an additional three years. The deal includes title sponsorship to the Home Run Derby, held the night before the MLB All-Star Game. Gillette held the Home Run Derby entitlement last year. T-Mobile last year sponsored the All-Star Game itself. The re ...

Tags: Marketing and Sponsorship, MLB, T Mobile

03/16/16
SportsBusiness Daily: T-Mobile Renews MLB Sponsorship

T-Mobile has renewed its MLB sponsorship rights for an additional three years. The deal includes title sponsorship to the Home Run Derby, held the night before the All-Star Game. T-Mobile last year sponsored the All-Star Game itself. The renewal also includes title rights to a new youth Home Run Der ...

03/15/16
SportsBusiness Daily: NFL Honors Top Licensees

The NFL today honored top licensing performers at its annual Consumer Products Summit in Charlotte. Bed, Bath & Beyond received Retail Activation of the Year for a "homegating" merchandising program across 1,000 stores. Gene Smith 's UPI Marketing won Most Innovative Product for the Fantasy Dra ...

03/14/16
SportsBusiness Daily: NFL Kicks Off Products Summit

The NFL convenes its 14th annual Consumer Products Summit in Charlotte today. Around 100 licensees will have booths at the two-day event to display their licensed NFL wares to general retailers and buyers from team stores. Speakers include Panthers President Danny Morrison , and WD Partners Exec VP ...

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