About The Author

Terry Lefton

Terry Lefton covers marketing, including sponsorships, licensing and merchandising, for SportsBusiness Journal/Daily.

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Panini Signs Expected Lottery Pick Dante Exum To Trading Card Deal

04 / 07 / 14

Consensus NBA lottery pick Dante Exum has signed an exclusive trading-card deal with Panini, the NBA's sole trading-card licensee. The 18-year-old Exum, a member of the Australian national team, will be featured on packaging, participate in social media and marketing initiatives and sign memorabilia...

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Tags: Marketing and Sponsorship

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06/18/13
Barclays Center Honors Sponsors

Barclays Center handed out accolades to its top sponsor activators today at a partner summit held on the floor of the nine-month-old Brooklyn arena. Nike took honors for the best integration for a campaign behind the 30th anniversary of its popular Air Force One shoe. Nike promoted the December laun ...

06/13/13
Alex Woo To Debut MLB-Licensed Jewelry

Designer Alex Woo, a new MLB licensee, will debut a line of women’s "high-end, luxury jewelry" tonight in an event at the MLB Fan Cave in N.Y. The first products available will be "little MLB icon" necklaces, with team logos. Products will be available in sterling silver, 14K gold and white go ...

06/12/13
Bruins, Blackhawks See Big Merch Sales

The Bruins-Blackhawks Stanley Cup Final opens tonight, and the matchup of two Original Six teams has the NHL, its licensees and retailers optimistic even after the lockout-shortened season. “With a long series, I could easily see this being one of our top five (championship) hot markets," said ...

Tags: Marketing and Sponsorship, Chicago Blackhawks, Boston Bruins

06/11/13
NHL Sponsors Prep Activation For Cup Final

Hershey's is offering a sweet version of the Stanley Cup NHL corporate sponsors are completing activation plans for the Stanley Cup Final, which begins tomorrow night in Chicago. The&nbs ...

Tags: Marketing and Sponsorship, NHL

06/04/13
Verizon, NFL To Unveil $1B Extension

Verizon is close to taking the lid off a four-year, $1B extension of its NFL rights. The deal, which will allow Verizon to stream every NFL regular-season and playoff game to mobile phones, should forever obliterate the distinction between sponsor and media-rights deals. Its previous deal gave Veriz ...

06/03/13
Emirates Inks Jersey Deal With Cosmos

Emirates airline has agreed to a multiyear deal as jersey sponsor of the reborn N.Y. Cosmos, which will begin play in the North American Soccer League this August. The deal will be announced at a press conference featuring Pelé in N.Y. tomorrow. Outside of some hospitality deals, the Cos ...

Tags: Marketing and Sponsorship, Soccer

05/31/13
MLB Breaking All-Star Game Tune-In Spots

MLB breaks its first tune-in spot for the July 16 All-Star Game on Fox' nationally televised games tomorrow. The latest ad in the "I Play" campaign from MLB and ad agency Hill Holiday includes 13 recent All Stars touting the Midsummer Classic: Jose Bautista , Robinson Cano , Prince Fielder ...

05/29/13
Jeff Knapple In, Cliff Kaplan Out At Van Wagner

Knapple has been with Van Wagner since February '12 A shakeup at Van Wagner Sports & Entertainment sees CLIFF KAPLAN out and JEFF KNAPPLE in as President & CEO of the N.Y.-based rotational signage, sale ...

Tags: People and Pop Culture

05/22/13
And1 Sponsoring Hoops Tourney At Temple

Former Temple Univ. footwear and apparel sponsor And1 is returning to the Philadelphia campus as title sponsor for a grass-roots basketball tourney Aug. 29-Sept. 1. The 12-team winner-take-all event will offer a $100,000 cash prize to the winner. IMG is handling event management and sales for the to ...

Tags: Marketing and Sponsorship, And 1

04/11/13
NFL, NBA Co-Hosting Summit In N.Y.

The NFL and NBA are co-hosting an Athlete Development Summit today and tomorrow in N.Y. The two-day program, overseen by the Professional Association of Athlete Development Specialists, will include panel discussions and networking with academic, athletic, and medical personnel. Around 70 people are ...

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