About The Author

Terry Lefton

Terry Lefton covers marketing, including sponsorships, licensing and merchandising, for SportsBusiness Journal/Daily.

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Fanatics, Under Armour Team For MLB's On-Field Jerseys Beginning With '20 Season

Published in SportsBusiness Daily on 10 / 17 / 16

In what would mark a significant shake up in MLB’s licensing business, Fanatics and Under Armour have quietly completed a deal that will see them team to produce UA-branded on-field jerseys starting with the '20 season. The deal would mean the end of MLB’s longtime licensing relationship...

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Tags: Marketing and Sponsorship, Under Armour, MLB

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SportsBusiness Journal: The Lefton Report: NFL retail rights

S ince Chris Halpin , NFL senior vice president of licensing and consumer products, moved over from his prior league post as vice president of media strategy and business development less than two years ago, the NFL has extended deals with some o ...

Tags: Marketing and Sponsorship

SportsBusiness Daily: State Farm Wins Sports Sponsor Of The Year

After its fourth nomination in eight years, State Farm Insurance was in danger of being forever cast as a bridesmaid. Finally winning sponsor of the year, especially in as competitive a category as insurance, put all the past disappointments to rest. "We feel like our sports strategy and assets ...

Tags: Sports Business Awards, State Farm

SportsBusiness Daily: CAA Sports Wins Best In Property Consulting

CAA Sports represents another SBA winner connected to the phenomenal success of the Warriors in the last year. In selling naming rights for the Warriors' arena to JPMorgan Chase more than three years before the building will open, CAA Sports fashioned the most celebrated facility deal of the year -- ...

Tags: Sports Business Awards

SportsBusiness Daily: Octagon Wins Best Talent Rep Of The Year

Octagon is now a multifaceted sports marketing agency, but since it has its roots in talent representation, winning in that category for the first time seems more than appropriate. As the rep for Warriors G and two-time NBA MVP Stephen Curry, Octagon helped orchestrate the year's biggest individual ...

Tags: Sports Business Awards, Octagon

SportsBusiness Daily: 76ers, StubHub Sign Jersey Patch Deal

The 76ers have signed the NBA's first jersey patch advertising deal, a three-year agreement with StubHub. The patch will appear on jerseys for the start of the '17-18 season, when Nike replaces adidas with NBA uniform rights. StubHub in F ...

SportsBusiness Journal: The Lefton Report: Brady dreams in black

F rom our vantage point at the intersection of sports and commerce, we’re used to marketers being so overcome by the sizzle of sports that they rarely think about how to sell the steak until after they have bought a bundle of sports rights t ...

Tags: Marketing and Sponsorship

SportsBusiness Daily: NFL Giants Set For Health Festival

The NFL Giants’ fourth annual health festival kicks off Saturday at MetLife Stadium, with sponsors support from WNBC, WNJU-Telemundo, Quest Diagnostics and Verizon. Last year, the two-day health and fitness fest drew 40,000 fans. Quest and Hackensack Univ. Medical Center will offer adults free ...

SportsBusiness Daily: Kentucky Derby Sets Retail Record

Fanatics is reporting record retail sales at Churchill Downs during the Kentucky Derby last Saturday. In the first year of a multiyear deal with Churchill Downs to operate both online and on-site retail at the track, Fanatics said it surpassed the ...

SportsBusiness Daily: Brady In New Campaign For Simmons

Patriots QB Tom Brady is on board with Simmons as the center of a new TV campaign behind the mattress maker’s Beautyrest Black mattresses, which retail for $1,995 and up. In a television ad breaking this week from agency KBS that is a decided homage to James Bond, Brady checks into a ...

Tags: Marketing and Sponsorship

SportsBusiness Journal: Creating WNBA's look

Given the NBA’s obsession with planning and detail, creating the most fundamental parts of the WNBA, including logos, uniforms and even team names, came quickly, if not easily. The initial eight teams — the Los Angeles Sparks, New York Liberty, Charlotte Sting, Cleveland Rockers, Hous ...

Tags: Leagues and Governing Bodies

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