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Terry Lefton

Terry Lefton covers marketing, including sponsorships, licensing and merchandising, for SportsBusiness Journal/Daily.

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IMG Senior VP David Abrutyn Leaving The Agency After Nearly 15 Years

Published in SportsBusiness Daily on 07 / 18 / 14

IMG Senior VP/Global Head of Consulting DAVID ABRUTYN is leaving the agency after nearly 15 years. In an e-mail across IMG Consulting and to senior agency execs, Abrutyn said he will leave in early August "to pursue the next opportunity in my career." Abrutyn started at IMG in '99 and helped grow ...

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Tags: People and Pop Culture, IMG

More Stories by this Author

02/17/14
SportsBusiness Journal: Gatorade had to poach Jordan from Coke

Michael Jordan’s 23-year relationship with Gatorade has been around so long and supported by such artful advertising that most people forget what was at the heart of the deal: Gatorade stole Jordan from Coke. There are dozens of stories about how Gatorade snatched Jordan from Coca-Cola. Eve ...

Tags: Champions

02/17/14
SportsBusiness Journal: Bill Schmidt: Thirst for the deal

B orn the son of a coal miner, in a house built by the company whose coal pit gave the town its name, Bill Schmidt made the unlikeliest of exits on his way to one of the most unlikely of careers. In an area of western Pennsylvania where employment meant coal mines or steel mills, and at a high s ...

Tags: Champions

02/10/14
SportsBusiness Daily: All Nippon Airways Sponsoring Tanaka Coverage

In what is undoubtedly a precursor to a number of Japanese brands buying Yankees advertising and marketing inventory, All Nippon Airways (ANA) has purchased the presenting sponsorship position on a rebroadcast tonight on YES Network of a '13 game pitched by Masahiro Tanaka , which will get two ...

02/10/14
SportsBusiness Journal: NBA tech partners take All-Star lead

Technology partners lead the activation around this week’s NBA All-Star Weekend in New Orleans. SAP is helping fans attending the league’s Jam Session event share their experiences across social media by giving them RFID when they enter the fan fest. First-year NBA sponsor Samsung ...

Tags: Marketing and Sponsorship

01/31/14
SportsBusiness Daily: Temporary NFL Shop Staying Open

The temporary 36,000-square-foot NFL Shop operated by Lids in Macy's flagship Herald Square store will be held over for another week. Lids Marketing VP John DeWaal said this afternoon that the pop-up licensed product emporium will not close until the weekend after Super Bowl. " It's been crazy her ...

01/31/14
SportsBusiness Daily: McLoughlin Talks Super Bowl XLVIII

Seahawks President PETER MCLOUGHLIN spent more than two decades at Anheuser-Busch before leaving to join the NFL franchise in '10. Slightly more than three years later, his team is one win away from a Super Bowl title. McLoughlin sat down with THE DAILY in advance of Sunday's game. Q : You m ...

Tags: Seattle Seahawks, People and Pop Culture

01/29/14
SportsBusiness Daily: New Video Boards Coming To The Linc

As part of a $125M renovation of Lincoln Financial Field, the Eagles have signed a deal under which Panasonic will replace the stadium's electronic signage, including the stadium's two massive end zone video boards, with state-of-the art HD boards totaling more than 9,400 square feet. Panasonic beat ...

Tags: Facilities, Philadelphia Eagles, Panasonic

01/29/14
SportsBusiness Daily: Eagles Sign Panasonic As Stadium Partner

As part of a $125M renovation of Lincoln Financial Field, the Eagles have signed a deal under which Panasonic will replace the stadium's electronic signage, including two massive end zone video boards, with state-of-the-art HD boards totaling over 9,400 square feet. Panasonic beat out Sony and ...

01/28/14
SportsBusiness Daily: Rick White To Become Atlantic League Prez

Former MLB Properties President RICK WHITE has been named President of the Atlantic League, a 16-year-old, eight-member circuit of unaffiliated pro baseball teams with franchises mostly based in the Northeast. White, who worked at MLB’s central offices from '83-'94 and at one point was consi ...

Tags: People and Pop Culture

01/28/14
SportsBusiness Daily: SB Program Sees Higher Circ Base Than '13

Like almost every licensed product for Super Bowl XLVIII, the game program is selling briskly. With a circulation base 25% higher than a year ago and two markets starved for a championship, more copies were shipped in the days after the conference championships than ever. "Denver and Seattle are sh ...

Tags: Marketing and Sponsorship

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