About The Author

Terry Lefton

Terry Lefton covers marketing, including sponsorships, licensing and merchandising, for SportsBusiness Journal/Daily.

Featured Story

Fanatics Lands 10-Year Deal To Manage Merch Sales At NASCAR's "Souvenir Row"

Published in SportsBusiness Daily on 09 / 18 / 14

Leading online sports retailer Fanatics has quietly won a shootout to manage trackside merchandise sales at NASCAR races for the next 10 years. Sources said that Fanatics, NASCAR's e-commerce provider since '03, beat out Legends and Aramark in securing the rights to NASCAR's "Souvenir Row." Motorspo...

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Tags: Marketing and Sponsorship, NASCAR

More Stories by this Author

04/07/14
SportsBusiness Daily: Dante Exum Signs Deal With Panini

Consensus NBA lottery pick Dante Exum has signed an exclusive trading-card deal with Panini, the NBA's sole trading-card licensee. The 18-year-old Exum, a member of the Australian national team, will be featured on packaging, participate in social media and marketing initiatives and sign memorabilia ...

Tags: Marketing and Sponsorship

04/07/14
SportsBusiness Journal: Category making some noise

Large sports properties have cashed in for years from the ultra-competitive battle for market share in the soft drink, athletic footwear and fast-food markets. Well, get ready for the headphone wars. On top of Bose recently signing a four-year deal with the NFL that grants it sideline rights in ...

Tags: Marketing and Sponsorship

04/07/14
SportsBusiness Journal: Still tasty after 23 years

Amid the abundance of corporate parties at every Super Bowl, the annual Taste of the NFL benefit is like a safe harbor in a hurricane. Set against the backdrop of commercial excess, and Super Bowl-eve fetes from Playboy, Maxim and others not necessarily renowned for philanthropy, the “Party Wi ...

Tags: In-Depth

04/02/14
SportsBusiness Daily: Teddy Bridgewater Inks Deal With Panini

Projected first-round NFL Draft pick Teddy Bridgewater has signed a deal with Panini, which will sell autographed versions of his trading cards. Bridgewater’s first card will be in the '14 Score product, which will  be available in June for $1.99 per pack or $48 a box. Bridgewater also ...

03/31/14
SportsBusiness Journal: Samsung latest deal for Ortiz

In addition to a new playing contract, David Ortiz continues to collect endorsements to go with the World Series MVP award he won last year while leading the Boston Red Sox to their third MLB title in 10 years. Ortiz’s latest deal is with Samsung, which is starting to look hard at a variety ...

Tags: Marketing and Sponsorship

03/26/14
SportsBusiness Daily: Church & Dwight Signs Three-Year Deal With MLB

Packaged-goods marketer Church & Dwight has signed a three-year deal as MLB's newest corporate sponsor. C&D, which gets rights across the laundry, pet care and oral care categories, will use its MLB rights principally to market its various Arm & Hammer and OxiClean laundry products. New ...

Tags: Marketing and Sponsorship, MLB, Church and Dwight

03/25/14
SportsBusiness Daily: Church & Dwight To Sponsor MLB

Packaged-goods marketer Church & Dwight has signed on as MLB's newest corporate sponsor, in what sources said is a three-year deal. The league is expected to make an official announcement tomorrow. Church & Dwight will use its MLB rights to market its various Arm & Hammer products, along ...

03/20/14
SportsBusiness Daily Global: MLB Expects Sellouts In Sydney

MLB is close to a sellout at the 40,000-seat Sydney Cricket Ground for this weekend's two Opening Series games in Australia. The Dodgers and D-Backs will each play a team of Australian nationals, including nine under contract to MLB teams, before playing each other in the first two games of the '14 ...

Tags: Events and Attractions, Australia

03/19/14
SportsBusiness Daily: MLB Expects Sellouts For Australia Games

MLB is close to a sellout at the 40,000-seat Sydney Cricket Ground for this weekend's two Opening Series games in Australia. The Dodgers and D-Backs will each play a team of Australian nationals, including nine under contract to MLB teams, before playing each other in the first two games of the ...

Tags: Events and Attractions, MLB

03/17/14
SportsBusiness Journal: Scotts plants March Madness effort

Scotts Miracle-Gro is mounting its first NCAA March Madness promotion with the help of pass-through rights from NCAA corporate sponsor Lowe’s and will do a media buy on the tournament in order to get in front of the spring yard season. Sc ...

Tags: Colleges

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