About The Author

Terry Lefton

Terry Lefton covers marketing, including sponsorships, licensing and merchandising, for SportsBusiness Journal/Daily.

Featured Story

FanDuel Signs Multiyear Sponsorship Deals With 15 NFL Teams

Published in SportsBusiness Daily on 04 / 22 / 15

Weeks after Disney/ESPN reached an industry-redefining advertising and equity agreement with daily fantasy site DraftKings worth hundreds of millions, rival FanDuel today will announce that it has signed exclusive multiyear sponsorships with 15 NFL teams (see chart below). Since Yahoo ha...

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More Stories by this Author

01/14/15
SportsBusiness Daily: Heat Named NBA Team Retailer Of Year

The Heat yesterday were named NBA team retailer of the year by the league for the fifth time at the annual NBA Team Retail Summit in Las Vegas. The award follows a season in which the Heat achieved the highest retail sales total in league history. "The Heat continue to do everything well and they ar ...

01/12/15
SportsBusiness Journal: Labatt extends deal with USA Hockey

Labatt, a USA Hockey corporate sponsor since 2003, has extended its deal for an additional four years and is leveraging its sponsorship with a packaging promotion starting later this month. The promotion will run through March 15 and be featured ...

Tags: Marketing and Sponsorship

01/12/15
SportsBusiness Journal: The Lefton Report: Daily fantasy

A s business scribes, we’re dedicated to following the money. So as the daily fantasy gold rush exploded, we’ve been faithfully chronicling those developments. Found money aside, there are some larger issues we’d like to explore, ...

Tags: Marketing and Sponsorship

01/12/15
SportsBusiness Journal: Licensing show returns with new exhibits

The Sports Licensing and Tailgate Show, the industry’s sole remaining sports licensing exhibition, opens this week with 25 new exhibitors out of 367 that will be spread across 72,000 square feet in the Las Vegas Convention Center. The show, which starts Wednesday, touts an increase over las ...

Tags: Marketing and Sponsorship

01/12/15
SportsBusiness Journal: Next merch call for NFL: Super Bowl 50

Having awarded merchandising rights to 2017’s Super Bowl LI in Houston, the NFL is now in the process of awarding stadium and hotel merchandising rights for Super Bowl 50 in Santa Clara, Calif., next February. Licensing industry sources said an RFP for merchandising rights around Super Bowl ...

Tags: NFL, Super Bowl, ING, CES, GE, Aramark

01/08/15
SportsBusiness Daily: Panini To Tackle College Trading-Card Market

Panini now has rights to legendary players in their college uniforms With the CFP National Championship just days away, Panini America is taking the wraps off a new venture aimed at the college tradi ...

Tags: Marketing and Sponsorship, Panini

01/08/15
SportsBusiness Daily: Sponsors Line Up For "Rivalry On Ice"

Turkish Air Lines, Celebrity Cruise Lines, Cross Pens, the Wall Street Journal and the Mead Brown Costa Rican resort are in as sponsors for the second annual "Rivalry on Ice" college hockey game Saturday, which pits Harvard against Yale at MSG and will be televised on NBCSN. Sponsors get dasherboard ...

Tags: Marketing and Sponsorship

01/06/15
SportsBusiness Daily: 76ers Sign Deal With StubHub

The 76ers have signed a five-year sponsorship deal with StubHub, a significant move since the league and most of its teams are aligned with Ticketmaster. 76ers CEO Scott O'Neil said the deal is at the top "Patriot Partner" sponsorship level, which includes radio, digital, courtside and LED signage ...

01/05/15
SportsBusiness Journal: IMG wins Visa shootout

IMG Consulting has triumphed in one of the largest and most scrutinized agency shootouts of 2014, winning a review to handle Visa’s sports marketing activities consolidated across its biggest properties. Those larger properties include Visa’s Olympic TOP sponsorship, the FIFA World Cu ...

Tags: Marketing and Sponsorship

01/05/15
SportsBusiness Journal: The Lefton Report: Team Epic prevails

W hile the NASCAR season won’t start until February at Daytona International Speedway, we’ve got an early winner. Team Epic has triumphed in an agency shootout that lasted about three months to handle activation of Sunoco ’s 1 ...

Tags: Marketing and Sponsorship

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