About The Author

Terry Lefton

Terry Lefton covers marketing, including sponsorships, licensing and merchandising, for SportsBusiness Journal/Daily.

Featured Story

Colleges chug beer dollars

Published in SportsBusiness Journal on 07 / 31 / 17

T he wall that used to exist between beer marketers and college sports has crumbled under the weight of the schools’ need for more revenue and an enhanced game experience. Colleges are pouring beer at their games, they’re advertising beer on their in-stadium signage and media, they&r...

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Tags: Colleges

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SportsBusiness Journal: Plugged In: Tracey Bleczinski, UFC

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Tags: People and Pop Culture

SportsBusiness Daily: Four Brands Sign Up As WBC Global Sponsors

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SportsBusiness Journal: How Rubin is rocking sports licensing

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SportsBusiness Journal: Lefton Report: Awaiting Intel

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Tags: Marketing and Sponsorship

SportsBusiness Daily: NBPA Taking Over Hotel For All-Star Weekend

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SportsBusiness Daily: Rubicon Talent Agency Makes Strategic Aligments

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Tags: Labor and Agents

SportsBusiness Daily: Emilio Collins Leaving NBA For Excel Sports

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SportsBusiness Journal: NFL sponsor sales begin in earnest

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SportsBusiness Journal: Brosnan set to lead PrimeSport

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Tags: Events and Attractions

SportsBusiness Journal: Hospitality now includes ‘experiences’

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Tags: Events and Attractions

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