About The Author

Terry Lefton

Terry Lefton covers marketing, including sponsorships, licensing and merchandising, for SportsBusiness Journal/Daily.

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MLB VP/National Sales Chris Marciani Leaving As New Administration Gets Set To Take Over

Published in SportsBusiness Daily on 12 / 19 / 14

MLB VP/National Sales CHRIS MARCIANI  has quietly exited MLB, in what will likely be the first in a series of departures at MLB HQ under the new administration of Commissioner-elect ROB MANFRED and President of Business & Media BOB BOWMAN . Marciani, who was responsible for new bu...

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Tags: People and Pop Culture, MLB

More Stories by this Author

SportsBusiness Daily: FXFL Signs Nivea Men As Sponsor

The fledgling Fall Experimental Football League (FXFL) has signed a presenting sponsor. Nivea Men joins apparel supplier adidas as the developmental league’s initial corporate patrons in what the first-year league was calling a multi-year deal. Nivea Men will have its name within three circul ...

SportsBusiness Journal: AutoTrader.com renews with NBA

AutoTrader.com has renewed its sponsorship ties with the NBA, a deal that, as usual, includes a large buy on league rights holder TNT. {podcast} SBJ Podcast: NBA writer John Lombardo and Assistant Managing Editor Tom Stinson discuss how the Cavs are handling LeBron James' return from a bu ...

Tags: Marketing and Sponsorship

SportsBusiness Journal: King out to make Adidas swift of foot

It seems peculiar for a man who fell in love with golf as a kid and then spent his life on the business side of the sport, but new Adidas North America President Mark King is a speed demon. Speed from concept to design; swiftness from design board to product model; quickness from model to production ...

Tags: Marketing and Sponsorship

SportsBusiness Journal: Another win for merch sales?

Editor’s note: This story is revised from the print edition. Unremittingly expanding offshore sales and continued buoyancy in video games have NBA licensing officials forecasting a second consecutive record sales year. Take-Two’s “NBA 2K14” was the league’s to ...

Tags: In-Depth, NBA Season Preview

SportsBusiness Journal: The Lefton Report: Austin in tune

S ki Austin was hired to work for NBA special events in 1989. There were less than a handful of people in the department and about the same number of annual events. Walkie-talkies were the only form of mobile communications; cellphones were an e ...

Tags: Marketing and Sponsorship

SportsBusiness Journal: The Lefton Report: Model evolves

I n what looks to easily be the best year for sports agencies since the recession, revenue concerns have been replaced by a number of other issues. A quick voyage across agency-land last week helped remind us of some of their larger concerns. F ...

Tags: Marketing and Sponsorship

SportsBusiness Daily: MLB Sponsor T-Mobile Leveraging Playoffs

Starting tonight, MLB sponsor T-Mobile is leveraging the MLB postseason with what it is calling “THE Biggest 7th Innings Stretch Ever #TheBig7th." Fans are being encouraged through MLB media to post "video selfies" of themselves singing "Take Me Out to the Ballgame." A mashup version o ...

SportsBusiness Daily: United Extends Deal With N.Y. Marathon

Longtime TCS New York City Marathon sponsor United Airlines has renewed its sponsorship with N.Y. Road Runners. Along with continuing rights to the premier running event, which will be held Nov. 2, the new deal includes entitlement to the New York City Half-Marathon on March 15. Also included in th ...

Tags: Marketing and Sponsorship, New York Road Runners

SportsBusiness Journal: The Lefton Report: MLB doubleheader

W ith the postseason in full swing, Major League Baseball’s corporate partners are finalizing their activation efforts. This time of year is also important off the diamond, since it’s the first inning of MLB’s sales season. P ...

Tags: Marketing and Sponsorship

SportsBusiness Journal: Kings’ sponsors spending

How much is a Stanley Cup championship worth in sponsorship revenue? With more than $100 million worth of major partnership renewals and new sponsorships sold since June, when the Los Angeles Kings won their second NHL title in three years, the folks at AEG Global Partnerships have a good idea. B ...

Tags: Franchises

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