About The Author

Terry Lefton

Terry Lefton covers marketing, including sponsorships, licensing and merchandising, for SportsBusiness Journal/Daily.

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Take the pair: Simms, Esiason line up for Investors Bank

Published in SportsBusiness Journal on 05 / 15 / 17

W hen Source Communications President Larry Rothstein called 16W Marketing partner Steve Rosner in mid-January and asked him to recommend someone from his talent stable to carry the ball for Investors Bank , Rosner had an alternative idea...

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Tags: Marketing and Sponsorship

More Stories by this Author

SportsBusiness Journal: What’s next for NFL?

After a season that saw television viewership drop by double digits, the NFL is looking at changing the advertising inventory around NFL games as one way to guarantee a rebound. The league is considering everything from rolling out fewer pods to using a play clock after touchdowns, which w ...

Tags: Leagues and Governing Bodies

SportsBusiness Daily: Patriots Super Bowl Merch Selling Fast

Multiple championships in quick succession do not normally produce strong licensed-product sales, but the early retail results for Patriots championship merchandise sales have been surprisingly positive. Data from Fanatics shows that since the end of Super Bowl LI, Patriots merch has been selling at ...

Tags: Marketing and Sponsorship, New Era, New England Patriots

SportsBusiness Journal: MLBers go to the canvas for Majestic

While basketball players are usually associated with playing in the paint, eight top MLB athletes do their best imitations of abstract expressionists like Jackson Pollock in a new campaign for longtime MLB jersey rights holder Majestic Athletic. In the latest iteration of the VF Corp. brand&rsquo ...

Tags: Marketing and Sponsorship

SportsBusiness Daily: Fournette Signs Exclusive Deal With Panini

Panini has signed former LSU RB Leonard Fournette to an exclusive autograph trading card and memorabilia deal. Fournette, who is projected as a top pick in the '17 NFL Draft, will appear on packaging and be featured in both Panini’s Collegiate and NFL trading cards. Fournette's first card wil ...

Tags: Marketing and Sponsorship, Panini

SportsBusiness Daily: Steiner Sports Signs Deal With Basketball HOF

The Basketball HOF has retained Steiner Sports as its first licensing agency of record. The HOF currently has a relatively small licensing program, with product available on site and online. Panini and Spalding are among the HOF's biggest licensees. Steiner will also assist in selling marketing and ...

Tags: Marketing and Sponsorship

SportsBusiness Daily: ESPN Signs Deal With IHRA Drag Racing

After losing the NHRA to Fox last year, ESPN signed a four-year revenue-sharing deal with a smaller drag racing outfit, the Int'l Hot Rod Association. The deal will put IHRA races and shoulder programming on ESPN’s digital platform, ESPN3, though IHRA execs say they hope some programming migra ...

Tags: Media, ESPN

SportsBusiness Journal: Aramark and New Era set the bar higher

Assisted by the hype around Super Bowl 50, Aramark set a merchandise sales record at last year’s NFL Experience flagship store. Can that ever be topped? “With the right teams, maybe,” said Carl Mittleman, Aramark president of sports and entertainment. “We may not set finan ...

Tags: Super Bowl

SportsBusiness Journal: Top Super Bowl 50? Brands ready to try

Editor’s note: This story is revised from the print edition. NFL corporate sponsors are completing activation plans in Houston for Super Bowl LI. After last year’s blowout for Super Bowl 50, there was “initially a feeling of ‘How can we top this?’” said ...

Tags: Super Bowl

SportsBusiness Journal: Lefton Report: Time will tell

T he winds of change buffeted the recent Sports Licensing Show so forcefully that just months after the Chicago Cubs World Series title yielded record sales, the most basic questions about the structure and dynamics of the business were a paramoun ...

Tags: Marketing and Sponsorship

SportsBusiness Journal: Lexus and MSG keep deal rolling

Toyota’s Lexus luxury brand has renewed its Madison Square Garden corporate sponsorship, adding arena displays and rights to Radio City Music Hall to a broad package that already included MSG along with the Knicks, Rangers, Liberty and MSG TV. Lexus has been an MSG sponsor since 2012, enter ...

Tags: Marketing and Sponsorship

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