About The Author

Terry Lefton

Terry Lefton covers marketing, including sponsorships, licensing and merchandising, for SportsBusiness Journal/Daily.

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Fanatics locks up more shelf space for NHL licensed goods

Published in SportsBusiness Journal on 11 / 20 / 17

C ontinuing to lock up the most significant sports licensing rights in North America, Fanatics has extended its omnibus NHL rights deal to 2034, adding even broader rights to a deal that already included replica jerseys and championship apparel...

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Tags: Marketing and Sponsorship

More Stories by this Author

07/25/17
SportsBusiness Daily: PepsiCo Lands Redskins Soft Drink Sponsorship

PepsiCo has replaced longtime partner Coca-Cola as a Redskins soft drink sponsor. The deal grants Pepsi co-exclusive and wide-ranging non-alcoholic beverage rights for the Redskins and FedEx Field. The agreement also includes extended rights within the salty snacks category, in which the Redskins we ...

Tags: Marketing and Sponsorship, Washington Redskins, PepsiCo

07/25/17
SportsBusiness Daily: Pepsi Becomes Redskins' New Soft Drink Sponsor

PepsiCo has replaced longtime partner Coca-Cola as a Redskins soft drink sponsor. The deal grants Pepsi co-exclusive and wide-ranging non-alcoholic beverage rights for the Redskins and FedEx Field. The agreement also includes extended rights within the salty snacks category, in which the Redskins w ...

07/17/17
SportsBusiness Journal: The Lefton Report: MLB naming rights

C ommercialism has seeped into MLB’s historical ballparks with signage amid the ivy at Wrigley Field and ads splashed across the Green Monster at Fenway Park. Now, America’s third-oldest MLB venue is looking to defy MLB’s lega ...

Tags: Marketing and Sponsorship

07/10/17
SportsBusiness Journal: The Lefton Report: No soup for you

A fter decades with WPP -owned ad agency Y&R, Campbell’s Soup has quietly moved its NFL-centric Chunky Soup account to BBDO . Omnicom’s BBDO already handles creative duties for other Campbell’s brands, along with fell ...

Tags: Marketing and Sponsorship

07/07/17
SportsBusiness Daily: MLB Sponsors Prep All-Star Game Activation

MLB corporate sponsors are finalizing activation plans around the upcoming All-Star Game festivities in and around Miami. Among new MLB sponsors, Coca-Cola will be sampling at the Fan Zone adjacent to Marlins Park, among other locations, and will be offering personalized cans at the FanFest at the M ...

Tags: Marketing and Sponsorship, MLB

07/06/17
SportsBusiness Daily: Raptors Sign Sun Life For Jersey Sponsorship

The Raptors are the ninth NBA team to sell a jersey ad patch, having signed a three-year deal that will put Toronto-based Sun Life’s logo on the jerseys beginning next season. Sun Life’s jersey patch will be the anchor of a CSR program promoting diabetes awareness and prevention. Sun Lif ...

Tags: Marketing and Sponsorship, Toronto Raptors

07/06/17
SportsBusiness Daily: Fanatics To Run MLB Store At ASG Fan Fest

Fanatics will administer and operate MLB’s 20,000-square-foot store at the MLB All-Star Game Fan Fest in Miami. It marks a first for Fanatics and follows its $225M purchase of longtime MLB jersey rightsholders VF's Licensed Sports Group in April. MLB Exec VP/Business Noah Garden said the All-S ...

Tags: Marketing and Sponsorship, MLB

07/06/17
SportsBusiness Daily: Raptors Sign Jersey Patch Sponsor

The Raptors are the ninth NBA team to sell a jersey ad patch, having signed a deal that will put Toronto-based Sun Life’s logo on the jerseys beginning next season. Sun Life’s patch will be the anchor of a CSR program promoting diabetes ...

05/15/17
SportsBusiness Journal: The Lefton Report: Take the pair

W hen Source Communications President Larry Rothstein called 16W Marketing partner Steve Rosner in mid-January and asked him to recommend someone from his talent stable to carry the ball for Investors Bank , Rosner had an alternative idea ...

Tags: Marketing and Sponsorship

05/08/17
SportsBusiness Journal: Plugged In: Joao Chueiri

Joao Chueiri became vice president of consumer connections at Anheuser-Busch InBev last month. The former Nike marketer succeeds Lucas Herscovici in the job, which includes overseeing A-B InBev’s hefty U.S. sponsorship portfolio. The brewer has long been sports’ sugar daddy, but Chueiri ...

Tags: People and Pop Culture

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