About The Author

Terry Lefton

Terry Lefton covers marketing, including sponsorships, licensing and merchandising, for SportsBusiness Journal/Daily.

Featured Story

NBPA Hosting Players House During ASG Weekend; More Than 15 Sponsors On Board

Published in SportsBusiness Daily on 02 / 11 / 16

The NBPA is flexing its marketing muscles during All-Star Weekend with a "OneCourt" players house and union HQ at Toronto's Thompson Hotel. More than 15 companies have signed on as sponsors. NBPA CMO Jordan Schlachter said sponsors receive signage, sampling opportunities, interaction with NBA player...

Read More

Tags: Marketing and Sponsorship, NBA

More Stories by this Author

11/02/15
SportsBusiness Journal: Plugged In: Denise Karkos, TD Ameritrade

Finding differentiation for any financial services brand has never been easy. When that brand is digital in nature, it gets even tougher. So included in online brokerage TD Ameritrade’s marketing war chest are both NFL and U.S. Olympic Committee sponsorships, along with a hefty media budget. ...

Tags: People and Pop Culture

11/02/15
SportsBusiness Journal: It's game on for e-sports

We’re talking to a veteran league marketer, who’s got decades of experience at two of the biggest sports properties in the U.S. We tell him about some of the more impressive stats across the e-sports world. How live gaming site Twitch, e-sports’ ESPN, attracts 100 million uniques a ...

Tags: In-Depth, Marketing and Sponsorship

11/02/15
SportsBusiness Journal: Verizon close to NBA deal

Verizon is close to completing an NBA content-rights deal. Sources familiar with the pending deal said last week that the agreement would include intellectual property and other traditional sponsorship rights but is centered on content — which Verizon wants for over-the-top programming effo ...

Tags: Marketing and Sponsorship

11/02/15
SportsBusiness Journal: U.K.-based Synergy opening U.S. office

U.K.-based sports marketing agency Synergy is setting up shop in the United States. CROW Synergy CEO Tim Crow said the 30-year-old sports agency’s first office outside the United Kingdom will ...

Tags: Marketing and Sponsorship

10/30/15
SportsBusiness Daily Global: Citi Partners With Cricket All-Stars Tour

Citi has signed on as presenting sponsor of the upcoming Cricket All-Stars tour, which will see some of the biggest names in the sport lead all-star squads onto Citi Field in N.Y. on Nov. 7, Houston's Minute Maid Park on Nov. 11 and L.A.'s Dodger Stadium Nov. 14. Citi, which will use the events ...

Tags: Media, North America

10/29/15
SportsBusiness Daily: Citi To Sponsor Cricket All-Stars Tour

Citi has signed on as presenting sponsor of the upcoming Cricket All-Stars tour, which will see some of the biggest names in the sport lead all-star squads into Citi Field on Nov. 7, Minute Maid Park on Nov. 11 and Dodger Stadium on Nov. 14. Citi, which will use the events for global branding, gets ...

10/26/15
SportsBusiness Journal: NBA sponsors activate around tipoff

NBA sponsors are initializing activation plans with the league’s season tipping off this week. Veteran NBA rights holders Anheuser-Busch (a sponsor since 1998) and State Farm (since 2010) were both close to announcing their sponsorship renewals last week. League officials refused to discuss ...

Tags: Marketing and Sponsorship

10/26/15
SportsBusiness Journal: The Lefton Report: Agility, stability

J ean-Marie Dru ’s seminal book on marketing disruption was published in 1996, when the Internet was the “World Wide Web,” AOL was as ubiquitous as Google is today, and social media meant thank-you cards. Used copies of &ldq ...

Tags: Marketing and Sponsorship

10/26/15
SportsBusiness Journal: Warriors, Cavaliers push sales higher

The economic boom that has lifted the NBA to new highs for franchise valuations and sponsorship sales is also boosting the league’s consumer products business. The fiscal year that ended Sept. 30 produced another record yield for NBA licensees. Without revealing specific sales figures, Chri ...

Tags: Marketing and Sponsorship

10/19/15
SportsBusiness Journal: The Lefton Report: The new MKTG

S ports and entertainment marketing agency Team Epic is merging with experiential and retail marketing shop MKTG as part of a global unification of six agencies owned by the Dentsu Aegis Network . The new offering, designed to counter offe ...

Tags: Marketing and Sponsorship

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug