About The Author

Terry Lefton

Terry Lefton covers marketing, including sponsorships, licensing and merchandising, for SportsBusiness Journal/Daily.

Featured Story

Hublot, Three Japanese Companies Sign As Global Sponsors For World Baseball Classic

Published in SportsBusiness Daily on 02 / 23 / 17

Swiss watch brand Hublot, along with a trio of Japanese companies -- video game producer GungHo Online Entertainment, logistics specialist Nippon Express and financial services giant Nomura Securities -- are in as global sponsors of the World Baseball Classic, which begins March 6. As top-tier spons...

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Tags: Marketing and Sponsorship, MLB

More Stories by this Author

11/02/16
SportsBusiness Daily: MLB Licensees See Demand For Cubs "If Win" Sales

MLB licensees and licensed product retailers report that “if win’’ sales generated by a potential Cubs victory tonight in World Series Game 7 are trending five to one over that for an Indians win. “With a Cubs victory, we are looking at the biggest hot market in the history o ...

Tags: Marketing and Sponsorship, MLB, Chicago Cubs, Cleveland Indians

11/02/16
SportsBusiness Daily: Green Giant Sponsoring California Chrome

B&G Foods' Green Giant vegetable brand will sponsor California Chrome in Saturday’s $6M Breeders’ Cup Classic. The deal includes a Jolly Green Giant-branded horse blanket that the Breeders’ Cup favorite will wear around the race at Santa Anita Park this weekend. Jolly Green Gia ...

Tags: Marketing and Sponsorship

11/02/16
SportsBusiness Daily: Green Giant To Sponsor California Chrome

B&G Foods' Green Giant vegetable brand will sponsor California Chrome in Saturday’s $6M Breeders’ Cup Classic. The deal includes a Jolly Green Giant-branded horse blanket that the Breeders’ Cup favorite will wear around the ra ...

10/31/16
SportsBusiness Journal: The Lefton Report: Creative basics

Photo by: CLARION PICTURES (3) “Products can be replicated. Experiences are much more difficult to attack.” JIM SPEROS EXECUTIVE VICE PRESIDENT, FIDELITY INVESTMENTS ...

Tags: Marketing and Sponsorship

10/31/16
SportsBusiness Journal: Ponturo, Turnkey to launch division

Longtime Anheuser-Busch media and sports marketing chief Tony Ponturo is joining Turnkey Sports & Entertainment to help it establish a new executive coaching division. “Even senior management has to keep learning,” Ponturo said. “Just keeping up with the content and distribu ...

Tags: People and Pop Culture

10/31/16
SportsBusiness Journal: CSM Sport buys LeadDog Marketing

CSM Sport & Entertainment has acquired experiential and event agency LeadDog Marketing Group, the latest action by the U.K. agency holding group, which is building its American capabilities. With around 170 staffers, LeadDog doubles CSM’s U.S. workforce. The New York City agency, which ...

Tags: Marketing and Sponsorship

10/31/16
SportsBusiness Journal: Geico sponsoring tournament benefiting 9/11 families

Geico has signed on as presenting sponsor for a Dec. 10 college basketball doubleheader at Newark’s Prudential Center, which will benefit the children of 9/11 families. The inaugural Never Forget Tribute Classic will feature NCAA men’s basketball champion Villanova playing Notre Dame ...

Tags: Marketing and Sponsorship

10/27/16
SportsBusiness Daily: Shout! Factory Regains World Series Film Rights

Shout! Factory has secured the rights from MLB to distribute and sell the annual World Series highlights film, in a multiyear deal. Those rights had been held by Lionsgate Home Entertainment since '12. Shout! Factory previously held those same rights from '05-10. The '16 World Series film will be o ...

Tags: Media, MLB

10/26/16
SportsBusiness Daily: Fanatics To Get Rights To NHL Playoff Apparel

Fanatics today revealed some specifics within the broad licensing deal it signed with the NHL more than a year ago. Starting next season, Fanatics will have exclusive playoff and championship locker-room apparel rights with the NHL, along with the rights to exclusively make and sell adult-sized NHL ...

Tags: Marketing and Sponsorship, NHL

10/26/16
SportsBusiness Daily: Fanatics Revealing Details Of NHL Deal

Fanatics today is revealing some specifics of the licensing deal it signed with the NHL more than a year ago. Starting next season, Fanatics will have exclusive playoff and championship locker-room apparel rights with the NHL, along with the right ...

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