About The Author

Terry Lefton

Terry Lefton covers marketing, including sponsorships, licensing and merchandising, for SportsBusiness Journal/Daily.

Featured Story

Panini Signs Expected Lottery Pick Dante Exum To Trading Card Deal

04 / 07 / 14

Consensus NBA lottery pick Dante Exum has signed an exclusive trading-card deal with Panini, the NBA's sole trading-card licensee. The 18-year-old Exum, a member of the Australian national team, will be featured on packaging, participate in social media and marketing initiatives and sign memorabilia...

Read More

Tags: Marketing and Sponsorship

More Stories by this Author

09/11/13
NFL's Gary Gertzog Leaving For Fanatics

NFL Senior VP/Business Affairs & General Counsel GARY GERTZOG , who has been with the league since '94, is leaving the NFL to join Fanatics as Exec VP/Business Affairs. Gertzog will be based at Fanatics' Jacksonville HQs, which administers e-commerce for the NFL, along with almost every other m ...

Tags: People and Pop Culture, NFL

09/10/13
Delta To Sponsor Seahawks, Sounders

Delta has signed on as the new official airline of the Seahawks and MLS Sounders. The multiyear deal gets Delta entitlement to the 7,500-seat club level at CenturyLink Field, which will now be known as the Delta Sky360 Club, along with video scoreboard and other gameday enhancements. Delta now has m ...

09/03/13
Eagles Launch Two-Minute TV Ad

Looking to re-invigorate their longtime connection to Philadelphia fans, the Eagles on the eve of the new season are taking the unusual step of launching a two-minute TV ad. The ad represents the initial work from 160over90, the new branding agency for the team. The anthemic creative work, which int ...

08/26/13
Polamalu Stars In More Head & Shoulders Ads

Procter & Gamble’s Head & Shoulders brand today is debuting the latest round of humorous TV ads from the NFL player it says has the league’s “most famous mane” – Steelers S Troy Polamalu . The fifth-year NFL sponsor launches a TV and digital campaign this w ...

08/26/13
NFL's Bleczinski Leaving For UFC

NFL VP/Consumer Products & Apparel TRACEY BLECZINSKI is leaving the league after 14 years to head consumer products at Las Vegas-based UFC. Bleczinski has been associated with many of the recent women's apparel initiatives from NFL licensees, including female silhouettes from the Iikes of ...

Tags: People and Pop Culture, NFL, UFC

08/26/13
Big East Hires Ann Wells Crandall As CMO

Veteran sports marketer Ann Wells Crandall is joining the new Big East Conference as its first CMO. She will begin her new job Sept. 10, based in N.Y. and reporting to Commissioner Val Ackerman . Crandall will oversee marketing and sales, including brand development, advertising and promotion, c ...

08/01/13
Fanatics To Run Notre Dame's Online Shop

The Univ. of Notre Dame later today will announce that shop.und.com , the e-commerce site for the school's athletic department, will now be run by e-commerce provider Fanatics in what is being called a "long-term deal." The new site will go live today and offer twice the amount of Notre Dame-l ...

07/30/13
Consol Energy Center Hosts "NHL Exchange"

More than 95 NHL licensees in more than 105 booths will jam the floor of Pittsburgh's Consol Energy Center today and tomorrow for the league's annual licensing summit. The "NHL Exchange," now in its eighth year, travels to a different league arena every summer. This year's NHL licensed product trade ...

07/29/13
76ers Hire Chris Heck

Veteran sports exec Chris Heck has been hired by the 76ers as the team's new Chief Revenue Officer. "It was the easiest conversation about a hire I've ever had with someone," said 76ers President Scott O'Neil . "Chris knows how to run the business side of a team and during his time at the NBA sho ...

07/25/13
Boeing Signs As Sponsor Of Seahawks

Boeing is the newest corporate partner of the Seahawks. The longtime member of the Seattle corporate community gets branding on the Seahawks’ press conference backdrop under the deal, along with permanent signage for all events at CenturyLink Field. Seahawks President Peter McLoughlin said, &l ...

Tags: Marketing and Sponsorship, Boeing Co., Seattle Seahawks

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug