About The Author

Terry Lefton

Terry Lefton covers marketing, including sponsorships, licensing and merchandising, for SportsBusiness Journal/Daily.

Featured Story

Scout will plan, execute activation for FanDuel’s NFL team sponsorships

Published in SportsBusiness Journal on 05 / 25 / 15

Horizon Media’s Scout Sports and Entertainment unit has won a coveted assignment to leverage the growing sports sponsorship portfolio of daily fantasy provider FanDuel. FanDuel NFL Sponsorships ■ Baltimore Ravens    ■ Buffalo Bills ■ Chicag...

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Tags: Marketing and Sponsorship

More Stories by this Author

03/23/15
SportsBusiness Journal: MLB's new power brokers

Photo by: Getty Images W ho are some of the key influencers and power brokers in baseball under new Commissioner Rob Manfred? Manfred’s arrival as the league’s 10th commissioner, succeeding the ...

Tags: In-Depth, MLB Season Preview

03/23/15
SportsBusiness Journal: Ravens, Rams sign with FanDuel

O ne NFL team after another continues to sign deals with daily fantasy providers, though some are waiting for marketing restrictions on the category to be eased, a topic to be discussed at this week’s NFL meetings in Arizona. The Baltimo ...

Tags: Marketing and Sponsorship

03/16/15
SportsBusiness Daily: NYC FC Earns $13.60 Per Cap In Home Debut

The home debut of NYC FC yesterday produced what some officials at Yankee Stadium were calling a record cash register ring for a regular-season MLS game. An MLS official did confirm that the numbers were in fact a record for the league. Around $500,000 in NYC FC merchandise was sold, with a per cap ...

03/16/15
SportsBusiness Daily: Panini Signs Exclusive Deal With Dez Bryant

Cowboys WR Dez Bryant has signed an exclusive multiyear deal with Panini America for trading cards, autographs and memorabilia. Panini's other NFL exclusives include Colts QB Andrew Luck and Browns QB Johnny Manziel. Bryant’s autographed memorabilia will be featured exclusively throu ...

Tags: Marketing and Sponsorship

03/16/15
SportsBusiness Journal: Farmers deal served its purpose

Four years ago last month, AEG and Farmers Insurance revealed a blockbuster partnership tied to the proposed development of an NFL stadium in downtown Los Angeles. They announced a mammoth 30-year naming-rights deal valued at $600 million to $700 million, touted as the biggest agreement in sports. F ...

Tags: Marketing and Sponsorship, Facilities

03/16/15
SportsBusiness Journal: Nike extends on-field deal with the NFL

N ike has quietly renewed its massive NFL on-field apparel rights contract, adding three years to the five-year deal that took effect in the 2012 NFL season. In keeping its NFL exclusive without an auction, Nike retains one of its most powerful domestic sports marketing assets through the 2019 s ...

Tags: Marketing and Sponsorship

03/09/15
SportsBusiness Daily: NFL Consumer Products Summit Begins

The 13th annual NFL Consumer Products Summit kicks off today at the George R. Brown Convention Center in downtown Houston. More than 500 NFL retailers, licensees and club merchandising personnel will attend the two-day gathering, which will include a show floor with 146 booths displaying licensed pr ...

03/09/15
SportsBusiness Journal: The Lefton Report: Paid fantasy gaming

A cross sports, everyone’s trying to gauge the effect that paid fantasy gaming will have on the industry. Affiliations with teams and leagues have attracted considerable attention, since they constitute a Good Housekeeping seal of sorts. ...

Tags: Marketing and Sponsorship

03/09/15
SportsBusiness Journal: Audi goes all in for MLS sponsorship

Audi of America has signed a four-year deal with Major League Soccer, making it the league’s official auto sponsor and presenting sponsor of the playoffs. A source described the deal as one of the largest in MLS history and Audi’s la ...

Tags: Marketing and Sponsorship

03/04/15
SportsBusiness Daily: Audi Inks Four-Year Deal With MLS

Audi of America has signed a four-year deal with MLS, making it the league's official auto sponsor and presenting sponsor of the playoffs. A source described the deal as one of the largest in MLS history and Audi's largest U.S. sports marketing expenditure. The sponsorship includes a national TV pac ...

Tags: Marketing and Sponsorship, MLS, Audi

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