About The Author

Terry Lefton

Terry Lefton covers marketing, including sponsorships, licensing and merchandising, for SportsBusiness Journal/Daily.

Featured Story

Hublot, Three Japanese Companies Sign As Global Sponsors For World Baseball Classic

Published in SportsBusiness Daily on 02 / 23 / 17

Swiss watch brand Hublot, along with a trio of Japanese companies -- video game producer GungHo Online Entertainment, logistics specialist Nippon Express and financial services giant Nomura Securities -- are in as global sponsors of the World Baseball Classic, which begins March 6. As top-tier spons...

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Tags: Marketing and Sponsorship, MLB

More Stories by this Author

11/28/16
SportsBusiness Journal: Falcons’ new home nears record

Sponsorship sales at Mercedes-Benz Stadium in Atlanta have surpassed $900 million in contractually obligated sponsorship revenue, according to sources close to the organization. The original target for the building, which is scheduled to open next summer, was $1 billion. ...

Tags: Marketing and Sponsorship

11/21/16
SportsBusiness Journal: Pro Football’s ‘Disneyland’ taking shape

Rendering shows hotel, retail as part of Hall of Fame Village. Photo by: RENDERINGS COURTESY OF PRO FOOTBALL HALL OF FAME David Baker’s a big man, and the 6-foot-9 leader of the ...

Tags: Marketing and Sponsorship

11/21/16
SportsBusiness Journal: The Lefton Report: Blue tsunami

Cubs merchandise dominated the MLB Retail Summit. Demand has been so great that some licensees have stopped making anything except Cubs products. Photo by: TERRY LEFTON / STAFF (4) ...

Tags: Marketing and Sponsorship

11/18/16
SportsBusiness Daily: Johnson Controls Gets HOF Village Naming Rights

Milwaukee-based Fortune 100 industrial equipment/smart city supplier Johnson Controls has acquired naming rights to the Hall of Fame Village, the $600M, 90-acre mixed-use development adjacent to the Pro Football HOF in Canton. Sources said the deal is worth in the high seven figures annually over it ...

Tags: Facilities

11/18/16
SportsBusiness Daily: Johnson Controls Gets HOF Village Rights

Industrial equipment supplier Johnson Controls is taking naming rights to the HOF Village, a $600M, 90-acre mixed-use development adjacent to the Pro Football HOF. Sources said the deal was worth in the high seven figures per year over its 18-year term. Johnson becomes presenting sponsor of the HOF& ...

11/08/16
SportsBusiness Daily: Cubs' Merch Sales Already At Record Levels

Cubs fans are making the team's first World Series title in 108 years the biggest hot market ever for MLB and its licensees. The questions remaining are how big it can be and how long it will last. MLB Exec VP/Business Noah Garden said the league was prepared for a huge spike, but even those projec ...

Tags: Marketing and Sponsorship, Chicago Cubs

11/07/16
SportsBusiness Journal: Plugged In: Julie Haddon

With early stints at the Los Angeles Dodgers and trading card licensee Major League Marketing, followed by positions with seminal digital media brands eBay and Twitter, Julie Haddon brings a varied background to her new job as senior vice president of marketing for NFL Media. That’s appropria ...

Tags: People and Pop Culture

11/07/16
SportsBusiness Journal: The Lefton Report: Brooklyn beach

Barclays Center will welcome bars branded by Corona, Modelo Especial and Ballast Point beers. Photo by: BROOKLYN SPORTS & ENTERTAINMENT (3) ...

Tags: Marketing and Sponsorship

11/04/16
SportsBusiness Daily: N.Y. Community Bank Part Of Nassau Coliseum Name

Nassau Coliseum finally has a commercial nameplate, as the former home of the Islanders will reopen in April as the Nassau Veterans Memorial Coliseum Presented by New York Community Bank. The adjoining entertainment/retail development, also sc ...

Tags: Facilities

11/04/16
SportsBusiness Daily: NYCB Becomes Sponsor For Nassau Coliseum

Long Island’s Nassau Coliseum finally has a commercial nameplate, as the building will re-open in April as the Nassau Veterans Memorial Coliseum Presented by New York Community Bank (NYCB). The adjoining entertainment/retail development, also scheduled to be completed next year, will be known ...

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