About The Author

Terry Lefton

Terry Lefton covers marketing, including sponsorships, licensing and merchandising, for SportsBusiness Journal/Daily.

Featured Story

FanDuel Signs Multiyear Sponsorship Deals With 15 NFL Teams

Published in SportsBusiness Daily on 04 / 22 / 15

Weeks after Disney/ESPN reached an industry-redefining advertising and equity agreement with daily fantasy site DraftKings worth hundreds of millions, rival FanDuel today will announce that it has signed exclusive multiyear sponsorships with 15 NFL teams (see chart below). Since Yahoo ha...

Read More

More Stories by this Author

01/26/15
SportsBusiness Journal: Russo forms boutique agency

Veteran sports and media marketer Chris Russo is looking to capitalize on the trends in media technology and finance in launching Fifth Generation Sports, a boutique agency with capabilities in marketing, research, digital and social media with access to investment capital. The name Fifth Genera ...

Tags: Marketing and Sponsorship

01/26/15
SportsBusiness Journal: Licensees expect more big numbers

Last year’s New York/New Jersey Super Bowl yielded the most sales ever for NFL licensees. The hot market for Seattle’s championship eclipsed everyone’s predictions. The NFL is hoping for something nearly as big for Super Bowl 50 in 2016. So what are the expectations for Super Bo ...

Tags: In-Depth, Super Bowl

01/26/15
SportsBusiness Journal: What makes a great Super Bowl party?

Just as the Super Bowl decides the championship of the NFL, so too does it separate winners and losers in the hospitality industry. Valuable corporate relationships of long standing can be enhanced or ruined by a bad party, hotel trouble or a transportation snafu. So when Engine Shop was creating ...

Tags: Events and Attractions

01/26/15
SportsBusiness Journal: Jets, FanDuel deal starts at Super Bowl

FanDuel has signed its second NFL team sponsorship deal in three months, agreeing to a marketing pact with the New York Jets. Team President Neil Glat said the deal will begin this week with FanDuel’s support of the “Jets House” Super Bowl Week hospitality venue in New York City. ...

Tags: Marketing and Sponsorship

01/23/15
SportsBusiness Daily Global: WTA's Tseng Headed Back To IMG

WTA Global Head of Sponsorship Sales STEVE TSENG  is leaving to return to IMG, where he worked for 20 years before joining the women's tennis circuit in July '13. Tseng will head IMG’s consulting team on the Visa account. He will be based in S.F., where he previously worked for IMG.  ...

Tags: People and Pop Culture, North America

01/22/15
SportsBusiness Daily: WTA's Tseng Headed Back To IMG

WTA Global Head of Sponsorship Sales STEVE TSENG  is leaving to return to IMG, where he worked for 20 years before joining the women's tennis circuit in July '13. Tseng will head IMG’s consulting team on the Visa account. He will be based in S.F., where he previously worked for IMG.  ...

Tags: People and Pop Culture, IMG, WTA, Visa

01/21/15
SportsBusiness Daily: NBA Signs Up Kaiser Permanente, H&R Block

Kaiser Permanente has signed on as the NBA’s first Official Healthcare Partner in a multiyear deal that also includes WNBA and D-League rights. A player component sees Warriors G Stephen Curry and Clippers G Chris Paul serving as ambassadors. The Oakland-based health care firm has a team deal ...

Tags: Marketing and Sponsorship, NBA

01/20/15
SportsBusiness Daily: NFL Marketing Execs Meet With Sponsors

New NFL CMO  Dawn Hudson and Senior VP/Sponsorship & Partnership Management Renie Anderson huddled today at NFL HQ in N.Y. with a group of top marketers from league sponsors. The group looked ahead to next season and what is expected to be a long build-up to Super Bowl 50 in '16. Partici ...

01/19/15
SportsBusiness Journal: H&R Block signs multiyear NBA deal

Just in time for tax season, H&R Block has signed a multiyear promotional partner deal with the NBA. H&R Block will be the first official tax services partner of the NBA and also a partner of the Feb. 15 All-Star Game in New York City, where it will serve as an associate sponsor of that w ...

Tags: Marketing and Sponsorship

01/19/15
SportsBusiness Journal: The Lefton Report: Citi Field upgrades

W ithout a championship since 1986, New York Mets fans have been grumbling almost that long about the team’s unwillingness to pay for pricey free agents, particularly relative to their Bronx brethren. However, Mets aficionados can’t co ...

Tags: Marketing and Sponsorship

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug