About The Author

Terry Lefton

Terry Lefton covers marketing, including sponsorships, licensing and merchandising, for SportsBusiness Journal/Daily.

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Sports Business Awards: AT&T Wins Sports Sponsor Of The Year

Published in SportsBusiness Daily on 05 / 21 / 15

AT&T, perennially one of the biggest sports marketing spenders, fittingly took Sponsor of the Year honors after a year when its familiar logo was associated with some of the biggest sports events in the country. That included the first College Football Playoff, at AT&T Stadium in Texas, whic...

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Tags: Sports Business Awards, ATT

More Stories by this Author

03/09/15
SportsBusiness Journal: The Lefton Report: Paid fantasy gaming

A cross sports, everyone’s trying to gauge the effect that paid fantasy gaming will have on the industry. Affiliations with teams and leagues have attracted considerable attention, since they constitute a Good Housekeeping seal of sorts. ...

Tags: Marketing and Sponsorship

03/09/15
SportsBusiness Journal: Audi goes all in for MLS sponsorship

Audi of America has signed a four-year deal with Major League Soccer, making it the league’s official auto sponsor and presenting sponsor of the playoffs. A source described the deal as one of the largest in MLS history and Audi’s la ...

Tags: Marketing and Sponsorship

03/04/15
SportsBusiness Daily: Audi Inks Four-Year Deal With MLS

Audi of America has signed a four-year deal with MLS, making it the league's official auto sponsor and presenting sponsor of the playoffs. A source described the deal as one of the largest in MLS history and Audi's largest U.S. sports marketing expenditure. The sponsorship includes a national TV pac ...

Tags: Marketing and Sponsorship, MLS, Audi

03/02/15
SportsBusiness Journal: The Lefton Report: Locking up Longhorns

D allas Cowboys Merchandising/Legends is close to securing apparel rights for much of the University of Texas licensing program, one of the country’s largest, and a longtime Collegiate Licensing Co. school. Industry sources tell us t ...

Tags: Marketing and Sponsorship

02/27/15
SportsBusiness Daily: Ovechkin Signs With Fanatics Authentic

Capitals RW Alex Ovechkin has signed an exclusive memorabilia deal with Fanatics Authentic, becoming the first NHLer to sign such a deal with the company. Other Fanatics memorabilia exclusives include Broncos QB Peyton Manning, Pro Football HOFer Jim Brown, Rangers 1B Prince Fielder, Red Sox DH Davi ...

Tags: Marketing and Sponsorship

02/26/15
SportsBusiness Daily: Mike Sundet Leaving A-B For Momentum

Anheuser-Busch VP/Sports & Entertainment Marketing MIKE SUNDET this week is leaving the brewer after 19 years to join Momentum Worldwide as Senior VP and Dir of Sports & Entertainment. Sundet was one of the last of a core group of A-B marketers dating from before the InBev acquisition in ' ...

Tags: People and Pop Culture, Anheuser Busch

02/25/15
SportsBusiness Daily: Mike Sundet Leaving A-B For Momentum

Anheuser-Busch VP/Sports & Entertainment Marketing Mike Sundet this week is leaving the brewer after 19 years to join Momentum Worldwide as Senior VP and Dir of Sports & Entertainment. Sundet was one of the last of a core group of A-B marketers dating from before the InBev acquisitio ...

02/24/15
SportsBusiness Daily: Nike Signs Mariota To Endorsement Deal

Former Univ. of Oregon QB Marcus Mariota, who has worn the Nike swoosh while playing for the college program most aligned with the shoe and apparel company, is close to signing an endorsement deal with Nike. Sources with knowledge of the deal said the contract between Nike and the '14 Heisman Trophy ...

Tags: Marketing and Sponsorship, Nike

02/23/15
SportsBusiness Daily: MLB Senior VP/Licensing Howard Smith Out

The new administration of MLB Commissioner ROB MANFRED and President of Business & Media BOB BOWMAN  continues to reshape the league's front office in N.Y., as MLB Senior VP/Licensing HOWARD SMITH was abruptly dismissed Friday afternoon. Smith had been in charge of MLB licensing since ...

Tags: People and Pop Culture, MLB

02/23/15
SportsBusiness Journal: Gambling a key topic at All-Star

The NBA’s focus on gambling and its related business impact continues, with the league using its recent All-Star Weekend to push ahead its support of legalizing sports wagering. NBA Commissioner Adam Silver highlighted the issue of further legalization of gambling on pro sports by making it ...

Tags: Events and Attractions

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