About The Author

Terry Lefton

Terry Lefton covers marketing, including sponsorships, licensing and merchandising, for SportsBusiness Journal/Daily.

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American Express Renews USTA/U.S. Open Sponsorship Rights

Published in SportsBusiness Daily on 08 / 26 / 15

American Express has renewed its longstanding USTA/U.S. Open corporate sponsorship. AmEx has been a USTA sponsor since '94. The payment card brand will continue to leverage the Open and USTA grassroots tennis activities. Wasserman Media Group is the longtime sports- and entertainment-marketing agenc...

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More Stories by this Author

05/21/15
SportsBusiness Daily: AT&T Wins Sports Sponsor Of The Year

AT&T, perennially one of the biggest sports marketing spenders, fittingly took Sponsor of the Year honors after a year when its familiar logo was associated with some of the biggest sports events in the country. That included the first College Football Playoff, at AT&T Stadium in Texas, whic ...

Tags: Sports Business Awards, ATT

05/21/15
SportsBusiness Daily: Subway's Paul Bamundo Leaving QSR

Subway Global Dir of Sports Marketing & Strategic Partnerships PAUL BAMUNDO is leaving the QSR after seven years for a senior post at WPP’s new global sports agency. Bamundo, a former SBJ "Forty Under 40" honoree , joined Subway in '08 as Senior Brand Manager, Sports & Strategic Par ...

Tags: People and Pop Culture, Subway

05/21/15
SportsBusiness Daily: Octagon Wins Best In Corporate Consulting

The first thing visitors to Octagon's Norwalk, Conn., headquarters notice are the two Sports Business Awards prominently displayed on the front reception desk. Now there is a new one to add. "I made room for a another one there this morning, and I worried that might jinx it," joked CEO Rick Dud ...

Tags: Sports Business Awards, Octagon

05/21/15
On The Ground: Sports Sponsor of the Year: AT&T

AT&T's Ryan Luckey. AT&T, perennially one of the biggest sports marketing spenders, fittingly took Sponsor of the Year honors after a year when their familiar logo was associated with some of the biggest spo ...

Tags: On The Ground

05/21/15
SportsBusiness Daily: Learfield Wins Best In Property Consulting, Sales

No portion of the sports business industry has been changing faster and more dramatically than college sports. With a series of moves to keep pace -- including acquisitions, advancements in multimedia offerings and innovative social media programs -- Learfield Sports more than kept pace. "It wa ...

Tags: Sports Business Awards

05/20/15
On The Ground: Best in Corporate Consulting, Marketing and Client Services: Octa ...

Octagon CEO Rick Dudley Photo by: MARC BRYAN-BROWN The first thing visitors to Octagon's Norwalk, Conn., headquarters notice are the two Sports Business Awards prominently displayed on the front ...

Tags: On The Ground

05/20/15
On The Ground: Best in Property Consulting, Marketing and Client Services: Learf ...

Learfield’s Andy Rawlings Photo by: MARC BRYAN-BROWN No portion of the sports business has been changing faster and more dramatically than college sports. With a series of moves ...

Tags: On The Ground

05/20/15
SportsBusiness Daily: Leverage Agency Links With American Pharoah

Leverage Agency has been named licensing and sponsorship agency for American Pharoah. The Ahmed Zayat -owned horse will enter the June 6 Belmont Stakes trying to become the first Triple Crown winner since '78. Leverage Agency last year managed sponsorships for Triple Crown contender California Chro ...

05/18/15
SportsBusiness Journal: New NYRR chief puts focus on running

With the departure of NYRR Chief Executive Officer Mary Wittenberg, longtime sports marketer Michael Capiraso takes over as president and CEO, with Peter Ciaccia elevated to president of events and race director for the New York City Marathon. ...

Tags: Leagues and Governing Bodies

05/18/15
SportsBusiness Journal: The Lefton Report: Verizon disconnecting

W hile its naming-rights deal in Washington, D.C., won’t expire until 2018, Verizon is not renewing as the title sponsor of the building that it and MCI have held rights to at the home of the Washington Wizards, Capitals, Mystics and the ...

Tags: Marketing and Sponsorship

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