About The Author

Terry Lefton

Terry Lefton covers marketing, including sponsorships, licensing and merchandising, for SportsBusiness Journal/Daily.

Featured Story

Sources: VF Corp. To Sell Its Sports Licensing Group To Fanatics, Likely "Within Weeks"

Published in SportsBusiness Daily on 03 / 27 / 17

NFL owners later today at meetings in Phoenix are scheduled to vote on proposals surrounding the transfer of the NFL business held by VF’s Licensed Sports Group (LSG) to Fanatics. Sources said this means VF is close to selling its licensing business to Fanatics, and the sale should be official...

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Tags: Finance, Majestic Athletic, VF Corp.

More Stories by this Author

01/06/17
SportsBusiness Daily: Teams Prep Activation For Wild Card Games

Sponsors of the four NFL teams hosting playoff games this weekend are finalizing activation plans for Wild Card weekend. Kroger will be the presenting sponsor of the Raiders-Texans game at NRG Stadium, and the grocery store chain will get its trademark, along with NRG’s Reliant brand, on rally ...

Tags: Marketing and Sponsorship, Green Bay Packers, Houston Texans, Pittsburgh Steelers, Seattle Seahawks, NFL

01/04/17
SportsBusiness Daily: Aquafina Named Pro Bowl Presenting Sponsor

NFL sponsor Pepsi's Aquafina water brand will be presenting sponsor of the Pro Bowl at Camping World Stadium in Orlando. Pepsi has been a league sponsor since '02 and also sponsors 15 NFL teams, but has only infrequently used its NFL rights to support Aquafina. Activation plans are TBD. Aquafina re ...

12/22/16
SportsBusiness Daily: NBA Sponsors Finalizing Christmas Game Activations

League sponsors are finalizing activation for five NBA Christmas Day games on ESPN and ABC, which include a rematch of last season's Finals. Harman, the NBA's official headphone, speaker and audio sponsor, will debut an ad featuring Warriors G Stephen Curry, while State Farm also will break its late ...

Tags: Marketing and Sponsorship, NBA

12/21/16
SportsBusiness Daily: Cubs World Series Items Among Top Sports Gifts

For the first time, people shopping for licensed sports products as holiday gifts have Cubs championship merchandise from which to to choose. There are more than 625 Cubs championship items listed on MLBshop.com, including “necessities” like a dog leash from Gamewear (MSRP $19.99); and a ...

Tags: Marketing and Sponsorship

12/15/16
SportsBusiness Daily: Pepsi Renews Sponsorship Deal With Cowboys

Pepsi has renewed and extended its beverage and salty snacks sponsorship rights with the Cowboys for an additional 10 years. New inventory includes a digital tunnel cover at AT&T Stadium, along with retail and other wide-ranging rights at The Star, the team's HQ and practice facility in Frisco, ...

Tags: Marketing and Sponsorship, PepsiCo, Dallas Cowboys

12/15/16
SportsBusiness Daily: Pepsi Renews Cowboys Sponsorship

Pepsi has renewed and extended its beverage and salty snacks sponsorship rights with the Cowboys for an additional 10 years. New inventory includes a digital tunnel cover at AT&T Stadium, along with retail and other wide-ranging rights at The S ...

12/12/16
SportsBusiness Journal: Lefton Report: Ortiz bats for TurboTax

T here’s been ample speculation on what vocation David Ortiz will pursue, now that the Red Sox slugger has retired from baseball. The three-time World Series champion has interests in broadcasting, film and video production and snack foods ...

Tags: Marketing and Sponsorship

12/12/16
SportsBusiness Journal: Catching Up With Mark King, Adidas

After some rocky years in the U.S. market, Adidas now has a nice turnaround story to tell. On the recent December day that Adidas’ flagship store on Manhattan’s Fifth Avenue opened, Adidas North America President Mark King discussed th ...

Tags: Marketing and Sponsorship

12/05/16
SportsBusiness Journal: Group builds platform for hockey award

Hockey’s Hobey Baker Award is trying to develop some marketing muscles. The award has been presented annually since 1981 honoring the NCAA’s top hockey player. Like the Heisman Trophy, it’s owned by a foundation. Unlike the Heisman, it has rarely, if ever, been exploited commerc ...

Tags: Marketing and Sponsorship

12/05/16
SportsBusiness Journal: Lefton Report: CAA Sports joins search

A fter a period during which CAA Sports used acquisitions to enter or expand its corporate hospitality, talent representation, licensing, stadium and arena project management, and corporate consulting businesses, it’s now entering sports e ...

Tags: Marketing and Sponsorship

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