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Terry Lefton

Terry Lefton covers marketing, including sponsorships, licensing and merchandising, for SportsBusiness Journal/Daily.

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Wish Granted: Lakers Sign Patch Deal With E-Commerce Company Worth $12-14M Annually

Published in SportsBusiness Daily on 09 / 21 / 17

The Lakers have signed a jersey patch deal with S.F.-based e-commerce company Wish. The three-year agreement, according to a source, is between $12-14M annually, putting it on the top tier of NBA jersey patch deals. The Warriors' recent jersey patch deal with Rakuten is worth $20M annually but also ...

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Tags: Marketing and Sponsorship, Los Angeles Lakers

More Stories by this Author

04/10/17
SportsBusiness Journal: Nassau’s back, bringing sports with it

Photo by: SHOP ARCHITECTS The songs of Long Island native Billy Joel filled the Nassau Coliseum last Wednesday, when the 45-year-old arena reopened after an 18-month, $165 million renovation. Brooklyn Sports ...

Tags: Facilities

04/10/17
SportsBusiness Journal: The Lefton Report: A new IPG

C all it “next year’s model.” Sponsorship industry sales veteran Jeff Marks is opening Innovative Partnerships Group in Los Angeles. Even with years selling naming rights and other top-shelf sponsorships for the likes of the ...

Tags: Marketing and Sponsorship

04/10/17
SportsBusiness Journal: Forty Under 40: Cole Gahagan

fanatics While at Ticketmaster, Cole Gahagan helped transform that business by combining primary and secondary ticketing packages across a swath of leagues and teams. Hired by Fanatics last October as chief commercial officer, Gahagan is hoping to bring that same sort of d ...

Tags: Forty Under 40

04/10/17
SportsBusiness Journal: CSM adds GlideSlope to the fold

Continuing to expand its U.S. presence, CSM Sport & Entertainment has acquired GlideSlope, a boutique New York City agency specializing in the Olympics and other global sports, along with marketing analytics. Under terms of the deal, GlideSlope will become the Advisory Group of CSM North Amer ...

Tags: Marketing and Sponsorship

04/10/17
SportsBusiness Journal: Forty Under 40: Dan Parise

zack perl Other dorm rooms at Colby College were filled with raucous music, beer, and smoke, but if you happened into Dan Parise’s room during his senior year, there’s a good chance you’d have overheard him trying to sell some CEO or CMO a hospitality packa ...

Tags: Forty Under 40

04/10/17
SportsBusiness Journal: The Lefton Report: Aramark lands Open

T he U.S. Tennis Association has quietly awarded merchandising rights for the next five years at the U.S. Open to Aramark . Industry sources said Aramark beat out the usual suspects in merchandising, including Legends and Fanatics . USTA Na ...

Tags: Marketing and Sponsorship

04/05/17
SportsBusiness Daily: Buster Posey Featured In New Esurance Spots

Third-year MLB corporate sponsor Esurance this coming Monday will break a new commercial in a series with Giants C Buster Posey in which the All-Star takes control of the ad shoot. In what is meant to replicate Esurance customers' ability to control and fulfilling insurance needs, Posey takes ...

Tags: Marketing and Sponsorship, MLB

04/04/17
SportsBusiness Daily: Fanatics-VF Deal To Have Big Sports Implications

Fanatics has reached a "definitive agreement" to acquire VF's Licensed Sports Group (LSG), which has held exclusive MLB jersey rights since '05. News of the pending acquisition was announced just before the start of trading this morning on the NYSE. The transaction is expected to close in Q2 and is ...

Tags: Marketing and Sponsorship, VF Corp., MLB

04/04/17
SportsBusiness Daily: Fanatics Has "Definitive Agreement" For VF's LSG

Fanatics has reached a "definitive agreement" to acquire VF's Licensed Sports Group (LSG), which has held exclusive MLB jersey rights since '05. News of the pending acquisition was announced just before the start of trading this morning on the NYSE. The transaction is expected to close in Q2 and i ...

04/03/17
SportsBusiness Journal: The Lefton Report: Curry’s step-back

N BA uberstar Steph Curry will not be renewing his three-year-old endorsement deal with Unilever ’s Degree deodorant when it runs out after this NBA season. Given Curry’s stature within the NBA pantheon, not to mention his positio ...

Tags: Marketing and Sponsorship

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