About The Author

Terry Lefton

Terry Lefton covers marketing, including sponsorships, licensing and merchandising, for SportsBusiness Journal/Daily.

Featured Story

Will jersey ads bring big bucks?

Published in SportsBusiness Journal on 04 / 25 / 16

The most talked about piece of sponsorship inventory to hit the NBA in years is smaller than a standard Post-it note. But as teams hit the market ready to cash-in on this new, long-awaited asset, the case of whether size matters becomes tricky, as the value and impact of the forthcoming 2.5-by-2....

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Tags: Leagues and Governing Bodies

More Stories by this Author

02/08/16
SportsBusiness Daily: Fanatics, USA Golf Reach E-Commerce Pact

Fanatics is the new e-commerce provider for USA Golf, the sport's NGB. Under the pact, Fanatics will launch www.shop.usagolf.org , an e-commerce store that will sell the first USA Golf-licensed apparel. The new site will sell some apparel sourced and produced by Fanatics. The site opens with golf r ...

02/08/16
SportsBusiness Journal: Face of NHRA named president of IHRA

Mike Dunn, a former drag racing driver and owner who has been the face of the NHRA on ESPN for the past 14 years, is the new president of the rival International Hot Rod Association. The move comes as part of a reorganization engineered by Chris Lencheski, hired as vice chairman and CEO of IHRA p ...

Tags: Leagues and Governing Bodies

02/08/16
SportsBusiness Journal: The Lefton Report: Suit up

Ugly Suits extend Forever Collectibles’ novelty line beyond just sweaters. Photos by: TERRY LEFTON / STAFF T he eternally cr ...

Tags: Marketing and Sponsorship

02/05/16
SportsBusiness Daily: Paxton Lynch Signs Card Deal With Panini

Panini has signed Univ. of Memphis QB and projected NFL first-round pick Paxton Lynch to an autograph trading card agreement. Under the agreement, Lynch will appear on both Panini collegiate and NFL trading card packaging through the '16 season. Lynch also will appear in Panini’s digital tradi ...

Tags: Marketing and Sponsorship, Panini

02/05/16
SportsBusiness Daily: Top-Selling Item At NFL Experience Is A Bag

Aramark's 35,000-square-foot licensed NFL merchandise store at the NFL Experience in S.F. has more than 1,500 items, with prices as high as $49,999 for a 16-ounce gold "coin." However, the top-selling item at the "NFL Shop at Super Bowl, Presented by Visa" costs just $0.25, and nearly every customer ...

Tags: Marketing and Sponsorship, NFL

02/05/16
SportsBusiness Daily: Panini Signs Memphis QB Paxton Lynch

Lynch will appear on both Panini collegiate and NFL trading card packaging Panini has signed Univ. of Memphis QB and projected NFL first-round pick Paxton Lynch to an autograph trading card de ...

02/04/16
SportsBusiness Daily: Bridgestone Renews NFL Sponsorship

Bridgestone Tires, an NFL corporate sponsor since '07, has renewed its marketing rights with the league for an additional five years. Bridgestone VP/Consumer Marketing Phil Pacsi said that the NFL sponsorship has helped Bridgestone achieve increases in overall brand perception and purchase intent. " ...

Tags: Marketing and Sponsorship, NFL, Bridgestone

02/03/16
SportsBusiness Daily: Bridgestone Renews NFL Sponsorship

Bridgestone Tires, an NFL corporate sponsor since '07, has renewed its marketing rights with the league for an additional five years. Bridgestone VP/Consumer Marketing Phil Pacsi said that the NFL sponsorship has helped Bridgestone achieve increases in overall brand perception and purchase intent ...

02/01/16
SportsBusiness Journal: Retailers betting on Broncos

There is a unanimous choice among retailers as to which team will generate the most licensed merchandise sales if it wins Super Bowl 50: Denver. “Peyton Manning going for one last win is clearly the best story for sales,” said Milt Arenson, FMI president and CEO. “Broncos fans t ...

Tags: Super Bowl, Marketing and Sponsorship

02/01/16
SportsBusiness Journal: Merch sales expected to set record

It’s bigger and more posh than ever, and all the gold within should produce an unprecedented shimmer. Sure, it’s Super Bowl 50, so the same might be said of nearly everything tied to the championship this week in San Francisco. This year’s licensed-product area at the NFL Experi ...

Tags: Super Bowl, Marketing and Sponsorship

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