About The Author

Terry Lefton

Terry Lefton covers marketing, including sponsorships, licensing and merchandising, for SportsBusiness Journal/Daily.

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Jeff Shifrin Leaving CSM Sports 15 Months After Joining Firm

Published in SportsBusiness Daily on 11 / 13 / 17

CSM Sports & Entertainment North America CEO Jeff Shifrin has left the agency 15 months after he joined the firm. Sources said his position will not be immediately replaced. Shifrin said he left the Connecticut-based agency on good terms, and noted he was, and will continue to be, a shareholde...

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SportsBusiness Journal: On Location signs QuintEvents

On Location Experiences, one of the newest sports hospitality companies, has contracted for QuintEvents, one of the more venerable, to sell Super Bowl ticket and hospitality packages. Under the two-year deal signed last week, QuintEvents will sell offerings on a nonexclusive basis, including game ...

Tags: Marketing and Sponsorship

SportsBusiness Journal: MP & Silva hires Chris Lencheski

Attempting to establish as much credibility in North America as it has overseas, media rights agency MP & Silva has brought on sports industry veteran Chris Lencheski to head global sponsorship sales. Lencheski has been a senior adviser to MP & Silva’s management and board of direct ...

Tags: Marketing and Sponsorship

SportsBusiness Journal: Nike goes big with new NFL campaign

For the coming season, Nike is delivering its biggest NFL marketing campaign since regaining on-field rights in 2012. It’s a multiplatform effort featuring fashion and entertainment names, NFL hall of famers and current stars. The tagline, designed to highlight the importance of an NFL jers ...

Tags: Marketing and Sponsorship

SportsBusiness Daily: Harvey Schiller Takes Equity Position In CSMG

Sports industry veteran HARVEY SCHILLER has taken an equity position in Collegiate Sports Management Group and will lead the initial funding round for the third-party sponsorship sales and media-rights company. “As a former conference commissioner (SEC), I’m really in love with th ...

Tags: People and Pop Culture

SportsBusiness Journal: Archival firm builds business on ‘junk’

For years, the Los Angeles Dodgers’ considerable heritage lay aging inside rusting filing cabinets in forgotten rooms at Dodger Stadium, or gathering dust in cardboard boxes at off-site storage warehouses. Bits and pieces of Dodger tradition were ingloriously stored in the stadium parking lot. ...

Tags: Franchises

SportsBusiness Journal: Colleges chug beer dollars

T he wall that used to exist between beer marketers and college sports has crumbled under the weight of the schools’ need for more revenue and an enhanced game experience. Colleges are pouring beer at their games, they’re advertising beer on their in-stadium signage and media, they&r ...

Tags: Colleges

SportsBusiness Journal: Cajun country brings burst to brews

In Louisiana, where gastronomy is high art, the marketing of beer with colleges is the nation’s frothiest. At least three Louisiana institutions of higher learning license their intellectual property to local brewers. New Orleans’ NOLA Brewing is producing a wheat beer for Tulane Univ ...

Tags: Colleges

SportsBusiness Journal: College football beer spending doubles

.beerSmall{ display: none; } @media screen and (max-width: 480px){ .beerBig{ display: none !important; } .beerSmall{ display: block; } } Beer spending on college football broadcasts remains a fragment — 2.6 percent — of the overall spend, b ...

Tags: Colleges, Media

SportsBusiness Daily: Boomer Esiason Promoting Indoor Sausage Grill

CBS NFL analyst Boomer Esiason has signed a multiyear deal to endorse the Johnsonville Sizzling Sausage Grill, which is specifically aimed at cooking indoors. A pair of TV ads, shot last month in New Jersey, will begin airing next month, one of which shows Esiason playing hockey. The ...

Tags: Marketing and Sponsorship

SportsBusiness Daily: PepsiCo Lands Redskins Soft Drink Sponsorship

PepsiCo has replaced longtime partner Coca-Cola as a Redskins soft drink sponsor. The deal grants Pepsi co-exclusive and wide-ranging non-alcoholic beverage rights for the Redskins and FedEx Field. The agreement also includes extended rights within the salty snacks category, in which the Redskins we ...

Tags: Marketing and Sponsorship, Washington Redskins, PepsiCo

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