About The Author

Terry Lefton

Terry Lefton covers marketing, including sponsorships, licensing and merchandising, for SportsBusiness Journal/Daily.

Featured Story

Dodgers asking $12 million a year for naming rights to field

Published in SportsBusiness Journal on 07 / 17 / 17

C ommercialism has seeped into MLB’s historical ballparks with signage amid the ivy at Wrigley Field and ads splashed across the Green Monster at Fenway Park. Now, America’s third-oldest MLB venue is looking to defy MLB’s lega...

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Tags: Marketing and Sponsorship

More Stories by this Author

03/01/17
SportsBusiness Daily: Geoff Reiss Joins AOL As Sports GM

Veteran sports exec GEOFF REISS has joined Verizon’s AOL unit as GM of Sports. Reiss helped start Starwave in the early '90s, which led to the creation and launch of ESPN.com. Those roots led to his latest gig -- AOL Chair & CEO TIM ARMSTRONG , who recruited Reiss, was a Starwave co-fou ...

Tags: People and Pop Culture

02/27/17
SportsBusiness Journal: For the high-flying NBA, it’s all good

Anthony Davis on the set with the NBA on TNT team. Photo by: NBAE / GETTY IMAGES (2) Commissioner Adam Sil ...

Tags: Leagues and Governing Bodies

02/27/17
SportsBusiness Journal: Hornets wondering what might have been

For Charlotte Hornets President Fred Whitfield, NBA All-Star was a weekend of what might have been. The Hornets were set to host the league’s marquee event until the game was shifted to New Orleans in response to North Carolina’s HB2 law. Hornets executives had spent more than ...

Tags: Events and Attractions

02/27/17
SportsBusiness Journal: More NBA teams sign jersey sponsors

Various team sponsorship executives huddled in New Orleans comparing notes on their efforts to sell jersey patch deals in time for the 2017-18 season. With the Jazz, Celtics, Sixers, Kings and Nets signing deals, other teams are expected to follow suit soon. Come April, it will be a year since ...

Tags: Marketing and Sponsorship

02/27/17
SportsBusiness Journal: Plugged In: Tracey Bleczinski, UFC

Tracey Bleczinski left the security of the NFL’s licensing program in 2013 to relaunch the UFC’s consumer products business. As the UFC’s relatively small consumer products licensing program restarts, Reebok signed on as the master apparel licensee, and an RFP is out for a vendor ...

Tags: People and Pop Culture

02/23/17
SportsBusiness Daily: Four Brands Sign Up As WBC Global Sponsors

Swiss watch brand Hublot, along with a trio of Japanese companies -- video game producer GungHo Online Entertainment, logistics specialist Nippon Express and financial services giant Nomura Securities -- are in as global sponsors of the World Baseball Classic, which begins March 6. As top-tier spons ...

Tags: Marketing and Sponsorship, MLB

02/20/17
SportsBusiness Journal: How Rubin is rocking sports licensing

ABOVE: Fanatics’ West Coast headquarters in San Mateo, Calif. BELOW: The company is building distribution centers like this one in Ohio. Photos by: COURTESY OF FANATICS (2) ...

Tags: Marketing and Sponsorship

02/20/17
SportsBusiness Journal: Lefton Report: Awaiting Intel

H aving completed their pitches, three of America’s top sports marketing shops are waiting to hear back from Intel , as the tech giant searches for a new agency of record. Sources said the hotly contested review has been going for a few ...

Tags: Marketing and Sponsorship

02/17/17
SportsBusiness Daily: NBPA Taking Over Hotel For All-Star Weekend

The NBPA for the second consecutive NBA All-Star Weekend has taken over a hotel, rebranding it this year as "One Court" and filling it with both players and sponsors. The Troubador Hotel in New Orleans will serve as home to the union and more than 70 players. Sponsors of "One Court" include Spalding ...

02/13/17
SportsBusiness Daily: Rubicon Talent Agency Makes Strategic Aligments

The new Rubicon Talent agency has two interesting alignments as it opens its doors: one with a venture capital firm in Philadelphia, and the other with Sandy Montag’s stable of broadcasters. Peter Raskin, David Maryles, Brandon Swibel and Jonathan Salant left the The Legacy Agency late last ye ...

Tags: Labor and Agents

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