About The Author

Terry Lefton

Terry Lefton covers marketing, including sponsorships, licensing and merchandising, for SportsBusiness Journal/Daily.

Featured Story

Bucks Win NBA Team Retailer Of The Year Award For First Time

Published in SportsBusiness Daily on 01 / 16 / 17

The Bucks today at the NBA's annual Team Retail Summit & Product Expo in Las Vegas were awarded the league's Team Retailer of the Year award for the '15-16 season. Last season, the Bucks completely renovated all of their arena retail locations at BMO Harris Bradley Center, including the rebrandi...

Read More

More Stories by this Author

10/17/16
SportsBusiness Journal: The Lefton Report: A-B raises a Khan

B y now, we’re used to Dallas Cowboys owner Jerry Jones appearing in TV ads. Over the years, he’s performed in front of the camera for Pepsi , New Era , Apex , ESPN “Monday Night Football,” NFL Network , Verizon Wi ...

Tags: Marketing and Sponsorship

10/17/16
SportsBusiness Journal: The value of recycled naming rights

The Denver Broncos have been meeting with the industry’s biggest sales agencies about the assignment of selling naming rights to the stadium of the Super Bowl champion. But as the talks take place, and with more venues looking to add a second or in some cases third naming-rights partner, a ...

Tags: Marketing and Sponsorship

10/17/16
SportsBusiness Journal: Leaving a lasting impression

M ost sponsors of the New England Patriots weren’t happy about Deflategate. The controversy raged over 18 months, tarnishing the championship brand, for which Pats corporate patrons were paying top dollar. Still, one of the Pats’ newer corporate sponsors found unexpected value in th ...

Tags: In-Depth

10/17/16
SportsBusiness Journal: Fanatics hires ticketing vet Gahagan

Fanatics has hired a veteran ticketing executive as its first chief commercial officer. Cole Gahagan, formerly Ticketmaster’s chief revenue officer, will head what Fanatics is calling a new and unnamed division focusing on growth across retail channels and in the company’s many pro a ...

Tags: People and Pop Culture

10/10/16
SportsBusiness Journal: Blue Diamond lands on Kings’ jersey

The Sacramento Kings are now the second NBA team to sell advertising on game jerseys, with locally based Blue Diamond Growers signing on. Team and company executives declined to comment on the value of the three-year deal, but a source familiar with the agreement said Sacramento-based Blue Diamon ...

Tags: Marketing and Sponsorship

10/10/16
SportsBusiness Journal: Continental finds traction in college basketball

T here’s a buzz of activity on the floor of an otherwise desolate Barclays Center on a recent September afternoon, a week before NBA training camps open. Other than the calendar, two things are telling us it’s not a basketball warmup, ...

Tags: Marketing and Sponsorship

10/10/16
SportsBusiness Journal: Plugged In: Chris Clawson, SFIA

Sports & Fitness Industry Association Chairman and Life Fitness President Chris Clawson is at the center of a rapidly changing industry. Sporting goods retail is shrinking, sports participation is changing and, of course, the internet is changing both sporting goods products and their sales and ...

Tags: People and Pop Culture

10/10/16
SportsBusiness Journal: Mobil 1 gets official status with NBA

ExxonMobil has signed a multiyear sponsorship deal with the NBA, making its Mobil 1 brand of synthetic motor oil the NBA, WNBA and D-League’s official motor oil, motor fuel and lubricant. The deal includes NBA rights in China, where activa ...

Tags: Marketing and Sponsorship

10/05/16
SportsBusiness Daily: ExxonMobil Signs Multiyear Deal With NBA

ExxonMobil has signed a multiyear sponsorship deal with the NBA, making its Mobil 1 brand of synthetic motor oil the NBA, WNBA, and the D-League’s official motor oil, motor fuel and lubricant. The deal includes NBA rights in China, where activation -- including in-arena promos and customer hos ...

Tags: Marketing and Sponsorship, NBA, ExxonMobil

10/03/16
SportsBusiness Journal: The Lefton Report: Clocking in

C AA Sports has won a three-month-long agency shootout to assist Tissot with marketing activation of its NBA rights deal, a major investment by the company approaching its second year. This season, Tissot’s brand will be on the 24-sec ...

Tags: Marketing and Sponsorship

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug