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Terry Lefton

Terry Lefton covers marketing, including sponsorships, licensing and merchandising, for SportsBusiness Journal/Daily.

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Fanatics locks up more shelf space for NHL licensed goods

Published in SportsBusiness Journal on 11 / 20 / 17

C ontinuing to lock up the most significant sports licensing rights in North America, Fanatics has extended its omnibus NHL rights deal to 2034, adding even broader rights to a deal that already included replica jerseys and championship apparel...

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Tags: Marketing and Sponsorship

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SportsBusiness Journal: NBPA's unit for commercial ventures

As it establishes itself as a marketing property fully independent of the NBA, the league’s players’ association has established a separate business unit for commercial activities, including merchandising, sponsorship, events and content. The new unit, National Basketball Players Inc. ...

Tags: Leagues and Governing Bodies

SportsBusiness Journal: Lefton Report: Barça rivals Rams

N aming rights for FC Barcelona’s renovated Camp Nou stadium complex are on the market with an asking price of around $30 million per year, which would be a record for a stadium. Barça’s $650 million renovation of the 60-year ...

Tags: Marketing and Sponsorship

SportsBusiness Journal: Lefton Report: Media spending affecting agencies

O ver the past few months, we’ve watched with interest as the leaders at the world’s largest ad agency conglomerates offered financial forecasts only slightly less promising than the Cleveland Browns’ Super Bowl prospects. Thr ...

Tags: Marketing and Sponsorship

SportsBusiness Daily: Ovechkin To Push Papa John's In Russia

Capitals LW Alex Ovechkin , an endorser for Papa John’s in the U.S. since '15, will now be pushing the pizza brand in his native Russia. Ovechkin will appear in television and digital campaigns on Russian TV and websites. There are around 120 Papa John’s restaurants in Russia, where the ...

SportsBusiness Daily: Micone To Be NFL Consumer Products Chief

Hasbro VP/Licensing for North America MICHELLE MICONE has been hired as the NFL’s new Senior VP/Consumer Products. In perhaps the most talked-about job opening this year in sports licensing, the NFL has been looking for a new consumer products chief since April, when LEO KANE left the leag ...

Tags: People and Pop Culture, NFL

SportsBusiness Daily: NFL Hires Hasbro's Michelle Micone

Hasbro VP/Licensing for North America Michelle Micone has been hired as the NFL’s new Senior VP/Consumer Products. In perhaps the most talked-about job opening this year in sports licensing, the NFL has been looking for a new consumer products chief since April, when Leo Kane left the leag ...

SportsBusiness Daily: Panini Launching New Campaign With Top Rookies

Panini, the exclusive trading card licensee of the NFL and NFLPA, is launching a marketing campaign supporting its NFL trading cards this week, featuring top rookies including Jaguars RB Leonard Fournette and Texans QB Deshaun Watson. The ad was shot at the '17 NFLPA Rookie Premiere in L.A. The ...

Tags: Marketing and Sponsorship, Panini

SportsBusiness Journal: ‘TNF’ campaign favors moms, millennials

In one spot, part of the first creative work for the league by Goodby Silverstein & Partners, a soon-to-be mom is expecting NFL action. description here. Marketing behind the NFL’s “Th ...

Tags: Marketing and Sponsorship

SportsBusiness Daily: Prescott To Be Featured In Several National Ads

Cowboys QB Dak Prescott will vie with Giants WR Odell Beckham Jr. and Steelers WR Antonio Brown for the most national spots within the NFL TV schedule this season, the latest sign of his meteoric rise since being a fourth-round pick in the ’16 NFL Draft. Prescott’s plan even before being ...

Tags: Marketing and Sponsorship

SportsBusiness Journal: Sponsors' activation plans for NFL

NFL league sponsors are out of training camp and into the regular season this week. A robust marketing campaign will see 24 league sponsors activating their NFL rights across 37 brands, with more than 40 television and 55 digital spots, using 55 current or legendary players, according to Tracie R ...

Tags: Marketing and Sponsorship

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