About The Author

Terry Lefton

Terry Lefton covers marketing, including sponsorships, licensing and merchandising, for SportsBusiness Journal/Daily.

Featured Story

Scout will plan, execute activation for FanDuel’s NFL team sponsorships

Published in SportsBusiness Journal on 05 / 25 / 15

Horizon Media’s Scout Sports and Entertainment unit has won a coveted assignment to leverage the growing sports sponsorship portfolio of daily fantasy provider FanDuel. FanDuel NFL Sponsorships ■ Baltimore Ravens    ■ Buffalo Bills ■ Chicag...

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Tags: Marketing and Sponsorship

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SportsBusiness Journal: ESPN to buy stake in DraftKings

RELATED STORY : • Jan. 5: ESPN eyes getting into daily games The stakes in daily fantasy keep getting bigger. DraftKings is close to getting significant financial backing from arguably the most powerful brand in sports: ESPN. Industry sources said ESPN has agreed to invest hun ...

Tags: Media, Finance, Marketing and Sponsorship

SportsBusiness Journal: CFL growth ‘has to make business sense’

From an original pool of more than 100 candidates, four-year CBC executive Jeffrey Orridge was recently named the next commissioner of the Canadian Football League. A New Yorker with experience at Reebok and USA Basketball, Orridge will start with ...

Tags: Leagues and Governing Bodies

SportsBusiness Journal: The Hartford to join MLB sponsor roster

With baseball’s 2015 season opening this week, The Hartford is close to unveiling its new league sponsorship deal. Related stories: • Networks plan more talk, tech and stunts for MLB telecasts • MLB clubs see social media gains in lead-up to season Terms were not ...

Tags: Marketing and Sponsorship

On The Ground: ESPN agrees to buy stake in DraftKings

The stakes in daily fantasy keep getting bigger. DraftKings is close to getting significant financial backing from arguably the most powerful brand in sports: ESPN. Industry sources said ESPN has agreed to invest hundreds of millions of dollars for up to a 20 percent stake in DraftKings. The m ...

Tags: ESPN, ING, GE, CES, Media, ATT, Ping, And 1, GMAC, UPS, NHL, MLB, NBA, NFL, Comcast Corp., NBC, Dell, Walt Disney

SportsBusiness Daily: Comcast-Spectacor Shuttering Front Row Marketing

Comcast-Spectacor’s Front Row Marketing Services sales unit has been shuttered. The venue sponsorship division of Front Row, led by Senior VP BRYAN FUREY , is being absorbed in sister company Global Spectrum. Front Row’s high-visibility analytics department is also closed, and Senior VP ...

Tags: People and Pop Culture, Comcast-Spectacor

SportsBusiness Daily: United Extends Deal With N.Y. Marathon

Longtime TCS New York City Marathon sponsor United Airlines has renewed its sponsorship with N.Y. Road Runners. Along with continuing rights to the premier running event, which will be held Nov. 2, the new deal includes entitlement to the New York City Half-Marathon on March 15. Also included in th ...

Tags: Marketing and Sponsorship, New York Road Runners

SportsBusiness Daily: Panini Signs Mariota Card Deal

Panini has signed NFL Draft prospect and Heisman Trophy winner Marcus Mariota  to an autograph trading-card deal. Under the agreement, Mariota will appear on Panini packaging including its first collegiate licensed trading cards, "Contenders ...

SportsBusiness Daily: Curry Signs Deal For Coaching Site CoachUp

Warriors G Stephen Curry has signed an endorsement deal with coaching site CoachUp. The agreement that gives Curry equity in the site, which represents 13,000 coaches available for private instruction in a variety of team and individual sports. CoachUp Founder & President Jordan Fliegel sai ...

Tags: Marketing and Sponsorship

SportsBusiness Journal: The Lefton Report: Next NBA apparel deal

D uring the recent NBA All-Star festivities in New York City, we asked both the league and licensee side about the NBA apparel deal and were told it was too early to give much consideration to a deal that doesn’t expire until 2017. A month o ...

Tags: Marketing and Sponsorship

SportsBusiness Daily: MLB Hires Uzma Rawn As Senior Dir Of Sales

The newly unified commercial side of MLB has made it first significant sales hire. UZMA RAWN , who heads Premier Partnerships' N.Y. sales office as VP/Corporate Partnerships, will join MLB as Senior Dir of Sales in a few weeks. Rawn will report to VP/Sponsorship JIM MCCLOUD and sell traditional a ...

Tags: People and Pop Culture, MLB

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