About The Author

Terry Lefton

Terry Lefton covers marketing, including sponsorships, licensing and merchandising, for SportsBusiness Journal/Daily.

Featured Story

Panini Signs Expected Lottery Pick Dante Exum To Trading Card Deal

04 / 07 / 14

Consensus NBA lottery pick Dante Exum has signed an exclusive trading-card deal with Panini, the NBA's sole trading-card licensee. The 18-year-old Exum, a member of the Australian national team, will be featured on packaging, participate in social media and marketing initiatives and sign memorabilia...

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Tags: Marketing and Sponsorship

More Stories by this Author

10/04/13
T-Mobile Backing World Series Trophy Tour

MLB sponsor T-Mobile is sponsoring a World Series trophy tour during the postseason. The trophy will tour various cities and make traffic-building visits to various T-Mobile stores. Accompanying the trophy from Tiffany will be various retired postseason heroes, including Jack Morris , Ron Darling ...

10/02/13
IT Company TCS To Title Sponsor N.Y. Marathon

N.Y. Road Runners has a new title sponsor for its flagship N.Y. Marathon that will also support its other top-tier events. IT services and consulting giant Tata Consultancy Services (TCS) has signed on as a top-level sponsor with NYRR in an eight-year deal that sources pegged at around $100M. NYRR ...

Tags: Marketing and Sponsorship

10/01/13
NBC Seeing Solid Ad Sales For Its NHL Package

The NHL opens its national schedule of more than 100 games on the NBC networks tonight with the defending Stanley Cup champion Blackhawks raising their banner before playing the Capitals on NBCSN. Last year at this time, a lockout which eventually reduced the NHL regular season from 82 to 48 games w ...

Tags: NBC, NHL, NHL Season Preview

09/27/13
SNY Launches New Ad Campaign

SportsNet N.Y. calls out ESPN in a new brand campaign designed to draw attention to "Geico SportsNite," the RSN's local answer to "SportsCenter." The campaign, from Spork, N.Y., breaks next week. It includes four animated TV ads tweaking the "paltry local coverage of the worldwide leader." Past ads ...

Tags: Marketing and Sponsorship

09/25/13
SFIA Kicks Off Leaders Summit

The Sports & Fitness Industry Association's inaugural "Industry Leaders Summit" begins this morning at the Four Seasons Hotel in Baltimore before a capacity crowd. Speakers and panelists for the two-day event, organized by the former Sporting Goods Manufacturers Association, include Under Armour ...

09/24/13
NHL-Licensed Gear On Sale At Yankee Stadium

Visitors to Yankee Stadium for the team’s last six home games are seeing the earliest available licensed merchandise for the NHL’s outdoor games. A kiosk in the ballpark's Great Hall, just outside the Yankees Home Plate store, is selling a variety of licensed merchandise for the NHL Stad ...

09/24/13
NBA Hosting Partner Summit In N.Y.

With the NBA season tipoff set for Oct. 29, the league this afternoon is gathering its commercial partners for a two-day meeting in N.Y. The "Partner Summit" will include a state-of-the-league address from Commissioner David Stern and Deputy Commissioner & COO Adam Silver , along with panels ...

09/19/13
Jets' Riccio To Step Down

NFL Jets Senior VP/Business Development Marc Riccio is leaving the team after 17 years. Riccio has resigned, but will remain with the club for another three to four weeks. A search for his replacement is being conducted by Korn/Ferry, and will include internal candidates, like VP/Business Developm ...

09/17/13
John Brody Leaving NFL Sponsorship Position

NFL Senior VP/Sponsorship & Media Sales JOHN BRODY will soon leave the top sponsorship job which he began only in February. NFL VP/Communications BRIAN MCCARTHY said Brody’s move was catalyzed by NFL Media COO BRIAN ROLAPP ’s decision to split sponsorship and media sales into se ...

Tags: People and Pop Culture, NFL

09/16/13
John Brody Will Soon Leave NFL

NFL Senior VP/Sponsorship & Media Sales John Brody will soon leave the top sponsorship job which he began only in February. NFL VP/Communications Brian McCarthy said Brody’s move was catalyzed by NFL Media COO Brian Rolapp ’s decision to split sponsorship and media sales into s ...

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