About The Author

Terry Lefton

Terry Lefton covers marketing, including sponsorships, licensing and merchandising, for SportsBusiness Journal/Daily.

Featured Story

IMG Senior VP David Abrutyn Leaving The Agency After Nearly 15 Years

Published in SportsBusiness Daily on 07 / 18 / 14

IMG Senior VP/Global Head of Consulting DAVID ABRUTYN is leaving the agency after nearly 15 years. In an e-mail across IMG Consulting and to senior agency execs, Abrutyn said he will leave in early August "to pursue the next opportunity in my career." Abrutyn started at IMG in '99 and helped grow ...

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Tags: People and Pop Culture, IMG

More Stories by this Author

05/22/14
On The Ground: Sports Sponsor of the Year: Pepsi Beverages Co.

Pepsi is the first brand to win Sports Business Award Sponsor of the Year accolades for a second time, having also finished first in 2008. During the judging period, Pepsi reinvested in its core brand with seasonlong NFL marketing efforts, stretching from kickoff to a sponsorship of the Super Bowl h ...

Tags: On The Ground

05/21/14
On The Ground: Best in Property Consulting, Sales and Client Services: CAA Sport ...

CAA Sports won its fifth Sports Business Award, but first in property consulting. Its year of mammoth deals included the latest in a total $650 million of sponsorship contracts sold at the San Francisco 49ers new stadium, and sales agreements with the NCAA and the Los Angeles Dodgers, and the Inte ...

Tags: On The Ground

05/21/14
On The Ground: Best in Talent Representation and Management: Excel Sports Manage ...

After its third nomination, Excel Sports Management took home the honors in the Best in Talent Representation and Management category of the Sports Business Awards for the first time. After a year in which Excel represented 11 NBA draft picks, including seven in the first round, and negotiated a rec ...

Tags: On The Ground

05/21/14
SportsBusiness Daily: Ravens, M&T Bank Extend Stadium Deal

The Ravens and M&T Bank have called a press conference for this morning at 11:00am ET on the team's home field to announce a 10-year extension of the bank's entitlement at the Ravens' stadium. The venue will continue as M&T Bank Stadium through '27. The bank has entitled the field since '03. ...

05/19/14
SportsBusiness Daily: Panini Reaches Deal With Clowney

Panini has signed Texans DE Jadeveon Clowney, the first overall pick in this year's NFL Draft. Under the agreement, Clowney will be featured in Panini’s '14-15 NFL/NFLPA trading cards, appear on Panini packaging and participate in Panini social media. As one of his first activations, Clowney w ...

Tags: Houston Texans, Panini, Marketing and Sponsorship

05/16/14
SportsBusiness Daily: Panini Signs Jadeveon Clowney

Panini has signed Texans DE Jadeveon Clowney , the first overall pick in this year's NFL Draft. Under the agreement, Clowney will be featured in Panini’s '14-15 NFL/NFLPA trading cards, appear on Panini packaging and participate in Panini social media. As one of his first activations, he will ...

05/05/14
SportsBusiness Journal: Sponsors draft stars, contests

A high of 24 league sponsors are activating behind this week’s NFL draft, which begins Thursday. Bud Light will provide contest winners from each team with a VIP draft experience. ...

Tags: Marketing and Sponsorship

05/05/14
SportsBusiness Journal: Lagardère landing a Haymaker

Looking to augment its corporate consulting practice in the United States, Lagardère Unlimited has hired the leadership group within Haymaker, the 9-year-old sports and entertainment marketing practice of The Richards Group ad agency. Jay Danzi, senior vice president at Lagardère, w ...

Tags: Marketing and Sponsorship

04/28/14
SportsBusiness Daily: Panini Signs Draft Prospect Johnny Manziel

Panini has signed projected first-round NFL Draft pick Johnny Manziel to a marketing agreement covering both trading cards and signed memorabilia. The former Heisman Trophy winner will exclusively sign memorabilia to be sold by Panini. His first trading card for Panini will be for the Score set in l ...

04/24/14
SportsBusiness Daily: Kobe, Luck In New Panini WC Sticker Campaign

Lakers G Kobe Bryant and Colts QB Andrew Luck reveal their soccer affinity in a series of viral videos from Panini America backing its FIFA World Cup sticker collection. The spots are dubbed "Who Do You Collect?" and were developed with agency Conscious-Minds, Pasadena, and shot at StubHub Cent ...

Tags: Marketing and Sponsorship, Panini

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