About The Author

Terry Lefton

Terry Lefton covers marketing, including sponsorships, licensing and merchandising, for SportsBusiness Journal/Daily.

Featured Story

Let's Get It Started: NFL To Hold Concerts, Fan Fests In S.F., Boston To Begin Season

Published in SportsBusiness Daily on 06 / 30 / 15

As part of its hype around Super Bowl 50, the NFL will kick off the ’15 regular season on Sept. 10 with an Opening Day concert and fan fest in the Super Bowl market of S.F. Boston, home market of the Super Bowl champion Patriots, also will see some season-opening activities. Pepsi will be the ...

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Tags: NFL, Leagues and Governing Bodies

More Stories by this Author

05/20/15
On The Ground: Best in Property Consulting, Marketing and Client Services: Learf ...

Learfield’s Andy Rawlings Photo by: MARC BRYAN-BROWN No portion of the sports business has been changing faster and more dramatically than college sports. With a series of moves ...

Tags: On The Ground

05/20/15
SportsBusiness Daily: Leverage Agency Links With American Pharoah

Leverage Agency has been named licensing and sponsorship agency for American Pharoah. The Ahmed Zayat -owned horse will enter the June 6 Belmont Stakes trying to become the first Triple Crown winner since '78. Leverage Agency last year managed sponsorships for Triple Crown contender California Chro ...

05/18/15
SportsBusiness Journal: New NYRR chief puts focus on running

With the departure of NYRR Chief Executive Officer Mary Wittenberg, longtime sports marketer Michael Capiraso takes over as president and CEO, with Peter Ciaccia elevated to president of events and race director for the New York City Marathon. ...

Tags: Leagues and Governing Bodies

05/18/15
SportsBusiness Journal: The Lefton Report: Verizon disconnecting

W hile its naming-rights deal in Washington, D.C., won’t expire until 2018, Verizon is not renewing as the title sponsor of the building that it and MCI have held rights to at the home of the Washington Wizards, Capitals, Mystics and the ...

Tags: Marketing and Sponsorship

05/12/15
SportsBusiness Daily: Wittenberg Leaving NYRR To Launch Virgin Sport

RICHARD BRANSON 's gain is the N.Y. Road Runners’ loss. MARY WITTENBERG , the veteran President & CEO of the group that operates the TCS N.Y. Marathon, will resign Monday after 10 years to lead the newly launched Virgin Sport. The new outfit will operate running, cycling and other e ...

Tags: People and Pop Culture, New York Road Runners

05/11/15
SportsBusiness Journal: CareerBuilder to title PGA Tour stop

The Clinton Foundation’s relationship with the tournament continues through 2019. Photo by: GETTY IMAGES The PGA Tour has signed job site CareerBuilder to replace Humana as titl ...

Tags: Marketing and Sponsorship

05/11/15
SportsBusiness Journal: The Lefton Report: A-B agency review

T he transfer of Anheuser-Busch InBev ’s U.S. marketing and sales offices from St. Louis to Manhattan this summer has gotten considerably frothier: A-B has put its sports agency in review. Sources said that client work that has been unde ...

Tags: Marketing and Sponsorship

05/07/15
SportsBusiness Daily: Sponsors Activate Around Volvo Ocean Race

Sponsors are finalizing plans in Newport, R.I., for activation during the 10-day "stopover" between legs of the 38,739-nautical mile Volvo Ocean Race. The six competing boats finished a 5,000-mile leg from Brazil yesterday, and this morning reached Newport, the only U.S. stop. Newport is expecting ...

Tags: Marketing and Sponsorship

05/07/15
SportsBusiness Daily: Aramark Lands Super Bowl 50 Rights

The NFL has awarded Super Bowl 50 retail rights with Aramark returning to administer the oversized shop at the NFL Experience fan fest, which league officials said set a sales record at the most recent Super Bowl. The NFL earlier awarded Aramark rights to the NFL Experience and stadium merchandise ...

05/06/15
SportsBusiness Daily Global: Jeep To Sponsor World Surf League

Jeep has signed on as the official auto brand of the World Surf League in what is believed to be the first global automotive sponsor for the WSL. Jeep will take entitlement to the leaderboard online and in broadcasts for both the men's and women's WSL tours, and the top surfer in each competition wi ...

Tags: Marketing and Sponsorship, Europe

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