About The Author

Terry Lefton

Terry Lefton covers marketing, including sponsorships, licensing and merchandising, for SportsBusiness Journal/Daily.

Featured Story

Lady Gaga Set To Headline Super Bowl Halftime; Pepsi Marketing Plans To Come

Published in SportsBusiness Daily on 09 / 22 / 16

Lady Gaga will indeed be the halftime show headliner at Super Bowl LI after reports first popped up last week that she would perform at the game in Houston. Sources said that Gaga will be confirmed by Fox on Sunday during its NFL programming, most likely during its pregame show. Fox will televi...

Read More

Tags: Events and Attractions, NFL, PepsiCo

More Stories by this Author

06/21/16
SportsBusiness Daily: Licensed-Product Sales Topped $250B

Worldwide retail sales of licensed products in '15 increased 4.2% to $251.7B, according to a study commissioned by the Licensing Industry Merchandisers' Association that will be released today in conjunction with the trade association's annual expo ...

06/20/16
SportsBusiness Journal: The $5 billion startup

U nder Armour founder and CEO Kevin Plank has a riposte for all those marketing authorities with Harvard and Wharton degrees or pedigrees from companies like Procter & Gamble and Coke. “Branding can’t be taught,” declared Plank, who in a little more than 20 years has bu ...

Tags: In-Depth

06/20/16
SportsBusiness Journal: The Lefton Report: Rising water

L ate this year or early next, aquatic history will be made: Sales of bottled water in America will exceed those of carbonated soft drinks for the first time. Nice to see Americans thinking — and drinking — healthier. Still, we were ...

Tags: Marketing and Sponsorship

06/20/16
SportsBusiness Journal: The making of 'Protect This House'

Like so many things during Under Armour’s early years, “Protect This House,” the brand’s first TV brand campaign, was a fortuitous mixture of grassroots authenticity and a meager marketing budget. “Kevin wanted to do a TV ad, and of course we had no money,” sai ...

Tags: In-Depth

06/20/16
SportsBusiness Journal: Envisioning a grand headquarters

Under Armour has big goals for revenue and plans for a big headquarters to match. Revenue is expected to top $5 billion this year, but as it eventually grows to $10 billion and beyond, Under Armour plans to be occupying a multibillion-dollar headquarters at Port Covington along the harbor in Sout ...

Tags: In-Depth

06/20/16
SportsBusiness Journal: What if?

So what would Kevin Plank be doing if he wasn’t running Under Armour? There’s overwhelming opinion that he would be running his own business. “He couldn’t work for anybody,” said Under Armour North America President Matt Mirchin. “Kevin would definitely have hi ...

Tags: In-Depth

06/17/16
SportsBusiness Daily: NBPA Ends Relationship With Personal Capital

The NBPA has severed its relationship with wealth management firm Personal Capital, which had provided its personal-finance app and services to NBPA members. Finsbury, an agency representing the union, said that Personal Capital issued an unauthorized press release and "publicly shared confidential ...

06/16/16
SportsBusiness Daily: Free Concerts Supporting MLB All-Star Game

As part of celebrations supporting the July 12 MLB All-Star Game in San Diego, league sponsors Budweiser and Pepsi are backing free concerts with Gwen Stefani, OneRepublic and Tori Kelly. Those acts will headline three separate shows on Friday, July 8, and Saturday, July 9 at San Diego's Embarcadero ...

Tags: Events and Attractions, MLB

06/13/16
SportsBusiness Journal: For Ali, ‘there will always be a market’

A crowd greets Muhammad Ali as he helps launch Adidas’ "Impossible Is Nothing" ad campaign in 2004. Photo by: GETTY IMAGES After what many called the most far-reaching memorial ...

Tags: Marketing and Sponsorship

06/13/16
SportsBusiness Journal: ABG in charge of Champ’s commercial legacy

Assuring that The Greatest’s legacy endures commercially falls to Authentic Brands Group, a firm that also represents the estates of the King of Pop, the King of Rock ’n’ Roll and Hollywood’s ultimate blonde. ABG, which handles the commercial estates of Michael Jackson, El ...

Tags: Marketing and Sponsorship

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug