About The Author

Terry Lefton

Terry Lefton covers marketing, including sponsorships, licensing and merchandising, for SportsBusiness Journal/Daily.

Featured Story

Dodgers asking $12 million a year for naming rights to field

Published in SportsBusiness Journal on 07 / 17 / 17

C ommercialism has seeped into MLB’s historical ballparks with signage amid the ivy at Wrigley Field and ads splashed across the Green Monster at Fenway Park. Now, America’s third-oldest MLB venue is looking to defy MLB’s lega...

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Tags: Marketing and Sponsorship

More Stories by this Author

03/27/17
SportsBusiness Journal: In print: Chairmain of the boards

Wilt Chamberlain is the NBA’s career leader in rebounds, but it’s easy to make the case that George Raveling is the leading expert on the subject. Raveling authored two books solely on rebounding: “War on the Boards: A Rebounding Manual” in 1984, the first book devoted to ...

Tags: Champions

03/27/17
SportsBusiness Journal: How Raveling came to possess MLK speech

The story of how George Raveling came to own the only original copy of Martin Luther King Jr.’s “I Have a Dream” speech is one of opportunity and luck. And in this case, the line separating those is blurry. A few days before 250,000 people gathered in front of the Lincoln Memori ...

Tags: Champions

03/20/17
SportsBusiness Daily: Fred Mangione Set To Join Jets

Brooklyn Sports & Entertainment COO Fred Mangione is leaving after 17 years to join the NFL Jets as Senior VP/Ticket & Premium Revenue, Strategy & Development, a new position for the team. Mangione will be responsible for ticketing strategy, including premium and suite offerings. ...

03/19/17
SportsBusiness Daily: NFL Set For Consumer Products Summit

About 100 NFL licensees, along with team merchandising personnel and outside retailers, are gathering today and tomorrow at Jacksonville's EverBank Field for the league's 15th Consumer Products Summit. The Summit is held annually in tandem with the NFL's Equipment Managers meeting. A total of more t ...

03/07/17
SportsBusiness Daily: Ivy League Tourneys Draws Bevy Of Sponsors

Citizens Bank is in as presenting sponsor of the Ivy League’s first postseason men’s and women’s basketball tournament, taking place this weekend at The Palestra in Philadelphia. Rhode Island-based Citizens Bank operates in all of ...

03/07/17
SportsBusiness Daily: Tanduay To Sponsor Nets, Barclays Center

Tanduay is now the official rum of both the Nets and Barclays Center under a new multiyear deal. The rum, produced in the Philippines, will be presenting sponsor of the arena’s 40/40 Club & Restaurant, last sponsored by AmEx. It also will entitle a suite-level bar and receive camera-v ...

03/06/17
SportsBusiness Journal: Lefton Report: Pepsi challenge

F or the first time in two decades, Major League Baseball will open its season without Pepsi as a corporate sponsor. Sources said that while Pepsi-owned Gatorade — at 27 years MLB’s second-most-tenured corporate patron — is r ...

Tags: Marketing and Sponsorship

03/06/17
SportsBusiness Journal: Warriors give PSLs hard look

While Golden State Warriors President Rick Welts insists no final decision has been made, many in the NBA are convinced that the Warriors will be the first NBA team to sell personal seat licenses across the vast majority of their seats, a huge boon to the privately financed, $1 billion Chase Center ...

Tags: Franchises

03/06/17
SportsBusiness Journal: Lefton Report: Retail hand-wringing

I ndustrywide anxiety about the consolidation of brick-and-mortar sporting goods retailers has morphed into a more broad-based concern about softness of retail in general. In February, U.S. retail sales recorded their smallest gain in six month ...

Tags: Marketing and Sponsorship

03/03/17
SportsBusiness Daily: NFL Sponsors Activating At Combine

The on-field portion of the annual NFL Combine begins today at Lucas Oil Stadium in Indianapolis, and the league is encouraging fan interest and sponsor activation around the first year of the NFL Combine Experience. During the event at the Indiana Convention Center this weekend, fans can get autogr ...

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