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Terry Lefton

Terry Lefton covers marketing, including sponsorships, licensing and merchandising, for SportsBusiness Journal/Daily.

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Eagles To Remain On Entercom's WIP-FM Under Seven-Year Deal

Published in SportsBusiness Daily on 11 / 21 / 17

The Eagles will remain on WIP-FM with a new seven-year deal signed with Entercom, whose recent merger with CBS Radio gave it 225 stations nationwide. Eagles games have been on WIP for the past 25 years. Entercom Sports President Mike Dee said the new deal will have a bigger focus on ancillary prog...

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SportsBusiness Journal: Lefton Report: '47 Brand 'not for sale'

G oogle ’47 Brand and it yields 51.1 million hits. Fanatics.com lists more than 2,300 items for sale from the suburban Boston-based licensed sports apparel brand. Apparently, none of those SKUs include a definitive sales agreement: D ...

Tags: Marketing and Sponsorship

SportsBusiness Journal: MLB to sell World Series sponsorship

Major League Baseball is close to selling the first presenting sponsorship to its premier event, the World Series. The anticipated deal for this year’s World Series comes after MLB sold presenting sponsorships to all of its playoff series for the first time. T-Mobile, an MLB corporate sp ...

Tags: Marketing and Sponsorship

SportsBusiness Journal: Handler to exit CMO post at MLS

MLS Chief Marketing Officer Howard Handler is leaving the league Nov. 1. Handler, who’s been CMO since January 2012, said he has no definitive plans but wants to move on to something more entrepreneurial, and a position where he can head an organization. “Surely, I’m proud of wh ...

Tags: Leagues and Governing Bodies

SportsBusiness Daily: Doosan To Be ALDS Presenting Sponsor

Korean conglomerate Doosan has signed a three-year MLB sponsorship deal, which includes presenting sponsorship of both ALDS matchups. The deal, which runs through '20, includes domestic rights only and will be used to market the company’s construction business. Included in the deal is postsea ...

Tags: Marketing and Sponsorship, MLB

SportsBusiness Daily: Big Ten Strikes New Sales Deal With Learfield

Sponsors are now able to buy Big Ten media, digital and venue sponsorship assets from one place under a new agreement between Learfield, the Big Ten and Big Ten Network. Prior to this agreement, sponsors had to buy conference assets separately from Learfield -- which sells for eight conference schoo ...

Tags: Marketing and Sponsorship

SportsBusiness Journal: Power Players: Meier Raivich

Photo by: FANATICS MEIER RAIVICH Fanatics Vice president, communications and corporate branding Over the past few years, Fanatics has acquired some of the most significant rights and brands in th ...

Tags: Power Players

SportsBusiness Journal: Power Players: Diane Pelkey

DIANE PELKEY Under Armour Senior vice president, global communications and entertainment Keeping a brand’s message consistent and concise as it deals with geometric revenue growth is one of the most challenging tasks for any PR ...

Tags: Power Players

SportsBusiness Daily: E-Commerce Company Gets Lakers Patch

The Lakers have signed a jersey patch deal with S.F.-based e-commerce company Wish. The three-year agreement, according to a source, is between $12-14M annually, putting it on the top tier of NBA jersey patch deals. The Warriors' recent jersey patch deal with Rakuten is worth $20M annually but also ...

Tags: Marketing and Sponsorship, Los Angeles Lakers

SportsBusiness Daily: M&T Bank Signs Six-Year Deal With NFL Jets

M&T Bank has signed a six-year sponsorship making it the official retail bank of the NFL Jets. Under the deal, M&T, which replaces Chase, will sponsor the Jets’ training camp. Other activation plans include co-branded Jets debit cards and checking accounts and a small business &ld ...

Tags: Marketing and Sponsorship, New York Jets, Chase Bank

SportsBusiness Daily: MLB Sells Presenting Sponsorships In Both LCS

MLB has sold presenting sponsorships to both the ALCS and NLCS for the first time. A new and comprehensive five-year sponsorship with Camping World makes the RV/camping retailer the initial presenting sponsor of the championship series. It also will become the first presenting sponsor of MLB Spring ...

Tags: Marketing and Sponsorship, MLB

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