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Terry Lefton

Terry Lefton covers marketing, including sponsorships, licensing and merchandising, for SportsBusiness Journal/Daily.

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IMG Senior VP David Abrutyn Leaving The Agency After Nearly 15 Years

Published in SportsBusiness Daily on 07 / 18 / 14

IMG Senior VP/Global Head of Consulting DAVID ABRUTYN is leaving the agency after nearly 15 years. In an e-mail across IMG Consulting and to senior agency execs, Abrutyn said he will leave in early August "to pursue the next opportunity in my career." Abrutyn started at IMG in '99 and helped grow ...

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Tags: People and Pop Culture, IMG

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SportsBusiness Daily: Target, A-B Backing MLB All-Star Concert

Target and longtime MLB partner Anheuser-Busch are the lead sponsors for this year's All-Star Game Concert on July 12. Imagine Dragons will headline the show at the Univ. of Minnesota's TCF Bank Stadium. Target will be the title sponsor, while A-B will be the presenting sponsor. Fellow MLB corpora ...

SportsBusiness Daily: QuintEvents Acquires Competitor Sports Events

Sports ticketing and hospitality firm QuintEvents has acquired a competitor, Indianapolis-based Sport Events. Quint CEO Brian Learst said Sport Events, a company with $8-10M in annual revenues, brings some key customers and event relationships to Quint, especially at The Masters. In past years, Sp ...

SportsBusiness Journal: Discover, Tostitos to end bowl deals

The new College Football Playoff is going to look a lot different than the old BCS, both on the field and off. Two more brands that were closely linked to the BCS — Discover and Tostitos — have told ESPN that they are ending their title sponsorship of playoff bowl games. Capital One, ...

Tags: Colleges

SportsBusiness Daily: Lynch To Head Repucom's U.S. Consulting Practice

Former Visa sponsorship chief MICHAEL LYNCH has joined sports and media valuation researcher Repucom to head its U.S. consulting practice. Lynch said the consulting arm was a natural extension of Repucom’s expertise in research, sports media and sponsorship, as the company evolves from a dat ...

Tags: People and Pop Culture

SportsBusiness Daily: NHL Merch Sales Strong Heading Into Final

The Stanley Cup Final begins tonight, but the league’s licensees and retailers are already smiling. As would be expected, “if-win" orders for championship-licensed product heavily favor the Rangers. Still, the league has already seen sales more than double from last year during the playo ...

Tags: Marketing and Sponsorship, NHL

SportsBusiness Journal: Memories of '94 World Cup

Twenty years ago, David Sternberg never imagined he’d build a career around soccer. He knew next to nothing about the sport when he took a temporary job with the 1994 World Cup organizing committee. He just wanted to do some sports-related work before he enrolled in business school at UCLA. ...

Tags: In-Depth

SportsBusiness Daily: Cowboys Ink Memorabilia Deal With Panini

The Cowboys have signed Panini America as their exclusive game-worn memorabilia rights holder. Under the multiyear agreement, the Panini Authentic memorabilia division will sell game-used apparel and equipment, starting with the '14 season. The deal also allows the inclusion of game-worn memorabilia ...

SportsBusiness Daily: ACC Launches New Logo

The ACC is rebranding today with the launch of a new logo. While most fans will not see the new mark until the upcoming college football season, the ACC hopes to have it widely distributed by July 1, the date that Louisville officially joins the co ...

Tags: Colleges, ACC

SportsBusiness Journal: Allstate’s net gain

As Allstate approaches its first decade as a college football fixture, the origin of its field goal nets can finally be revealed. Turns out that some of the most indelible advertising in sports was inspired, when traced back to its origin, by a Wilson tennis racket. It was more than a dozen ye ...

Tags: In-Depth

SportsBusiness Journal: Ads creep closer to playing field

At a recent team partner summit, NBA Commissioner Adam Silver said that uniform ads were “highly likely” in the league. Moments later, an agency head asked Silver to explain how that would work, given the possible conflicts. A uniform ad, for example, could clash with an athlete endorsem ...

Tags: In-Depth

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