About The Author

Terry Lefton

Terry Lefton covers marketing, including sponsorships, licensing and merchandising, for SportsBusiness Journal/Daily.

Featured Story

Wish Granted: Lakers Sign Patch Deal With E-Commerce Company Worth $12-14M Annually

Published in SportsBusiness Daily on 09 / 21 / 17

The Lakers have signed a jersey patch deal with S.F.-based e-commerce company Wish. The three-year agreement, according to a source, is between $12-14M annually, putting it on the top tier of NBA jersey patch deals. The Warriors' recent jersey patch deal with Rakuten is worth $20M annually but also ...

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Tags: Marketing and Sponsorship, Los Angeles Lakers

More Stories by this Author

07/06/17
SportsBusiness Daily: Raptors Sign Jersey Patch Sponsor

The Raptors are the ninth NBA team to sell a jersey ad patch, having signed a deal that will put Toronto-based Sun Life’s logo on the jerseys beginning next season. Sun Life’s patch will be the anchor of a CSR program promoting diabetes ...

05/15/17
SportsBusiness Journal: The Lefton Report: Take the pair

W hen Source Communications President Larry Rothstein called 16W Marketing partner Steve Rosner in mid-January and asked him to recommend someone from his talent stable to carry the ball for Investors Bank , Rosner had an alternative idea ...

Tags: Marketing and Sponsorship

05/08/17
SportsBusiness Journal: Plugged In: Joao Chueiri

Joao Chueiri became vice president of consumer connections at Anheuser-Busch InBev last month. The former Nike marketer succeeds Lucas Herscovici in the job, which includes overseeing A-B InBev’s hefty U.S. sponsorship portfolio. The brewer has long been sports’ sugar daddy, but Chueiri ...

Tags: People and Pop Culture

05/08/17
SportsBusiness Journal: Octagon CMO: Tech firms ‘new endemics’

When marketers at the largest sports properties think about how to increase sponsorship revenue these days, it usually becomes an exercise in further dividing the burgeoning technology sector. At the NFL and NBA, close to a third of sponsors are technology providers of one form or another; at MLB it ...

Tags: Technology, Marketing and Sponsorship

05/08/17
SportsBusiness Journal: NFL, MLB, NFLPA buy Fanatics stakes

The NFL, NFL Players Association and Major League Baseball have all purchased equity stakes in Fanatics, America’s biggest online sports retailer, which has grown to become one of the largest licensees of each league. At its meeting in late March, NFL ownership by a vote of 32-0 authorized ...

Tags: Leagues and Governing Bodies

05/04/17
SportsBusiness Daily: Skechers To Sponsor Jockey In Ky. Derby

Skechers is sponsoring jockey Victor Espinoza in Saturday's Kentucky Derby. Esponoza will be riding recent Santa Anita Derby winner Gormley in the first leg of the Triple Crown, while wearing Skechers branding on his shirt and pants. Ben Sturner 's Leverage Agency, N.Y., brokered the deal for Ske ...

05/03/17
SportsBusiness Daily: Eagles Hosting Annual Partner Summit

Around 100 guests are gathering at Philadelphia’s Lincoln Financial Field this morning for the Eagles' 14th annual Partner Summit. Speakers will include NBC Broadcasting & Sports Chair Mark Lazarus ; Rebel Ventures CEO Craig Howe ; members of the NFL’s Consumer Insights group; spon ...

05/01/17
SportsBusiness Journal: Lids enlists director Spike Lee

Lids will use Lee’s video on social, digital channels within stores. The 1,200-store Lids retail chain is relatively marketing shy, but the cap specialist is about to debut a social and digital ...

Tags: Marketing and Sponsorship

05/01/17
SportsBusiness Journal: The Lefton Report: L.A. seeks $30M

S ources tell us that the Los Angeles Rams are in the market with an asking price in excess of $30 million per year on naming rights for the forthcoming $2.6 billion stadium in Inglewood that will house both the Rams and the team formerly known as ...

Tags: Marketing and Sponsorship

04/27/17
SportsBusiness Daily: Municipal Credit Union Signs With NFL Jets

Municipal Credit Union, which serves more than 400,000 N.Y. residents, has signed on as a Jets sponsor and will serve as presenting sponsor of the team's NFL Draft activities. MCU gets the "official credit union" designation and also receives stadium signage, TV, radio and digital media inventory. T ...

Tags: Marketing and Sponsorship, New York Jets

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