About The Author

Terry Lefton

Terry Lefton covers marketing, including sponsorships, licensing and merchandising, for SportsBusiness Journal/Daily.

Featured Story

Panini Signs Expected Lottery Pick Dante Exum To Trading Card Deal

04 / 07 / 14

Consensus NBA lottery pick Dante Exum has signed an exclusive trading-card deal with Panini, the NBA's sole trading-card licensee. The 18-year-old Exum, a member of the Australian national team, will be featured on packaging, participate in social media and marketing initiatives and sign memorabilia...

Read More

Tags: Marketing and Sponsorship

More Stories by this Author

12/03/13
Sports Properties Report Cyber Monday Gains

Never underestimate the influence of television to propel the NFL’s businesses. The latest example of that powerful relationship comes from Cyber Monday sales results in which a New Era knit cap carrying the colors and logos of the Seahawks was the top-selling item on NFLShop.com. The Seahawks ...

11/20/13
Kia Sponsoring USA Today "Best Of" Sports Awards

Kia Motors has signed on as presenting sponsor of a USA Today promotion debuting later this week in which the Ad Meter platform will be employed to determine the “Best Of” across sports and sports culture. Fans can register online to be an Ad Meter panelist and help decide 15 of the ...

Tags: Marketing and Sponsorship, Kia Motors

11/14/13
NFL, McDonald's Partnering On New Promo

The NFL this weekend is kicking off what is believed to be its first McDonald's Happy Meal premium promotion. The effort will be tied to the league's "NFL Rush Zone" animated property, which started online, and now airs on Nicktoons. Beginning this weekend, consumers buying Happy Meals at ...

Tags: Marketing and Sponsorship, McDonalds, NFL

11/08/13
Drew Brees To Star In Latest Visa NFL Ad

Saints QB Drew Brees on Sunday will be featured in the latest TV ad supporting NFL corporate sponsor Visa’s season-long “My Football Fantasy’’ promotion, in which fans submit NFL dream scenarios with hopes they will be fulfilled. Along with the spot from BBDO, which has a fan ...

Tags: Marketing and Sponsorship, Visa

11/07/13
Jaguar To Make Super Bowl Advertising Debut

Jaguar this morning in N.Y. announced that it has bought Super Bowl advertising for the first time and will use it to help launch its F-Type Coupe. Jaguar said it purchased a 30-second spot in the second half of Fox' Feb. 2 broadcast of Super Bowl XLVIII and added its U.S. sales were up 36% this yea ...

Tags: Marketing and Sponsorship

11/04/13
Warriors Hosting Partner Summit

Around 75 people representing 30 Bay Area-companies are expected at the Warriors' first-ever partner summit today at Oracle Arena in Oakland. Attendees will get a locker-room tour and hear a keynote from Warriors co-Owner Joe Lacob , along with presentations from Warriors President & COO Rick ...

10/30/13
Diageo Close To Sponsorship With NBA

Spirits marketer Diageo is close to taking the wraps off a multiyear sponsorship deal with the NBA. Specific brands being leveraged have yet to be named. Last night’s TNT broadcast of Bulls-Heat had a variety of spirits commercials, including ads for Diageo’s Ciroc Amaretto, a flavored v ...

Tags: Marketing and Sponsorship, NBA

10/22/13
MLB Sponsors Prep WS Activation Plans

MLB corporate sponsors are readying activation plans for the World Series, which opens tomorrow night at Fenway Park. Sponsored gate premiums include miniature American flags for Game 1, which will tie in with MLB corporate patron Bank of America’s “Express Your Thanks” cause-relat ...

Tags: Marketing and Sponsorship, Boston Red Sox, St. Louis Cardinals

10/22/13
MLB To Break TV Spot Thanking Fans

MLB during the World Series will debut a TV spot thanking the record 74 million-plus fans who walked through turnstiles at its 30 parks during the '13 regular season. The creative is a mashup of MLB player highlights along with players interacting with fans, some even tipping their caps. The ...

10/04/13
Visa Breaking New NFL-Themed Spot

Longtime NFL corporate sponsor Visa is breaking another TV spot in support of its "My Football Fantasy" promotion, in which consumers are asked to submit their ultimate football experience, and possibly win it. The ad from BBDO shows fans doing a series of dances, which turn out to be inspired ...

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug