About The Author

Terry Lefton

Terry Lefton covers marketing, including sponsorships, licensing and merchandising, for SportsBusiness Journal/Daily.

Featured Story

AutoTrader renews with NBA, returns as TNT’s ‘Tip-Off’ sponsor

Published in SportsBusiness Journal on 10 / 20 / 14

AutoTrader.com has renewed its sponsorship ties with the NBA, a deal that, as usual, includes a large buy on league rights holder TNT. {podcast} SBJ Podcast: NBA writer John Lombardo and Assistant Managing Editor Tom Stinson discuss how the Cavs are handling LeBron James' return from a bu...

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Tags: Marketing and Sponsorship

More Stories by this Author

09/01/14
SportsBusiness Journal: Startup water brand uses NFL star power

While PepsiCo’s Dasani water and Gatorade’s isotonic beverage have NFL marketing rights under the company’s massive league deal, startup bottled water brand Formula Four is hoping the star power of New Orleans Saints coach Sean Payton and other NFL players will help it gain retail ...

Tags: Marketing and Sponsorship

09/01/14
SportsBusiness Journal: Sponsors kicking off activation

NFL business partners are prepping for this week’s opening kickoff in Seattle. Eleven league sponsors will activate at the Thursday night opener, where a concert with Pharrell Williams and Soundgarden precedes the game between defending champion Seattle and Green Bay to start the season. A ...

Tags: Marketing and Sponsorship

09/01/14
SportsBusiness Journal: The Lefton Report

S ome people insist that great salesmen are born, not made. On a sultry June day at Citi Field in Queens, about 50 young sales types from companies ranging from ESPN and the New York Yankees to USA Swimming and the Western Unlimited bull-riding c ...

Tags: Marketing and Sponsorship

08/26/14
SportsBusiness Daily: McDonald's Preps Three Promos Around NFL Season

McDonald’s is marking the second year of its NFL league sponsorship with a trio of promotions timed to coincide with the start of the football season. In its first year returning as a league sponsor after a 15-year hiatus, McDonald’s scored well in SportsBusiness Journal's annual NF ...

Tags: Marketing and Sponsorship, NFL

08/01/14
SportsBusiness Daily: Chevron/Texaco Promo Ties Into Football Sponsorships

More than 2,600 Chevron and Texaco locations in the western U.S. are supporting the gasoline and convenience store chain's Game Day Chef Challenge, which begins Friday and ties into many of the merchant's football sponsorships. In the cooking competition, contestants in Arizona, California, Oregon o ...

Tags: Marketing and Sponsorship

07/28/14
SportsBusiness Journal: NFL near signing Nationwide as sponsor

The NFL is close to adding Nationwide Insurance to a category in which it already has a sponsor, allowing it to extract more money from a hypercompetitive category.

Tags: Marketing and Sponsorship

07/28/14
SportsBusiness Journal: The Lefton Report

T wo years after a lockout canceled 41.5 percent of the 2012-13 regular season, the NHL held a love-in last week, celebrating its best year ever for consumer product sales. Lockout forgotten, the licensees and retailers who gathered on the floo ...

Tags: Marketing and Sponsorship

07/18/14
SportsBusiness Daily: David Abrutyn Leaving IMG After Nearly 15 Years

IMG Senior VP/Global Head of Consulting DAVID ABRUTYN is leaving the agency after nearly 15 years. In an e-mail across IMG Consulting and to senior agency execs, Abrutyn said he will leave in early August "to pursue the next opportunity in my career." Abrutyn started at IMG in '99 and helped grow ...

Tags: People and Pop Culture, IMG

07/17/14
SportsBusiness Daily: Senior VP David Abrutyn Leaving IMG

IMG Senior VP/Global Head of Consulting David Abrutyn is leaving the agency after nearly 15 years. In an e-mail across IMG Consulting and to senior agency execs, Abrutyn said he will leave in early August "to pursue the next opportunity in my career." Abrutyn started at IMG in '99 and helped grow ...

07/14/14
SportsBusiness Daily: Ads Breaking During MLB All-Star Game

Your browser does not support iframes. MLB will break its annual postseason tune-in campaign during Fox' telecast of tomorrow's 85th All-Star Game from Minneapolis. The creative work from BBDO, N.Y., employs the new tagline "October Writes Itself," and is a video montage of postseason action. "W ...

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