About The Author

Terry Lefton

Terry Lefton covers marketing, including sponsorships, licensing and merchandising, for SportsBusiness Journal/Daily.

Featured Story

Falcons, Patriots Sponsors Make Final Activation Push Ahead Of Title Games

Published in SportsBusiness Daily on 01 / 20 / 17

Sponsors of the Falcons and Patriots are making their last pushes this weekend before the teams host the NFC and AFC Championship games, respectively. In what will be the Falcons' last game after 25 years at the Georgia Dome, the Falcons' four presenting playoff sponsors -- American Family Insurance...

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Tags: Marketing and Sponsorship, Atlanta Falcons, New England Patriots

More Stories by this Author

11/18/16
SportsBusiness Daily: Johnson Controls Gets HOF Village Rights

Industrial equipment supplier Johnson Controls is taking naming rights to the HOF Village, a $600M, 90-acre mixed-use development adjacent to the Pro Football HOF. Sources said the deal was worth in the high seven figures per year over its 18-year term. Johnson becomes presenting sponsor of the HOF& ...

11/08/16
SportsBusiness Daily: Cubs' Merch Sales Already At Record Levels

Cubs fans are making the team's first World Series title in 108 years the biggest hot market ever for MLB and its licensees. The questions remaining are how big it can be and how long it will last. MLB Exec VP/Business Noah Garden said the league was prepared for a huge spike, but even those projec ...

Tags: Marketing and Sponsorship, Chicago Cubs

11/07/16
SportsBusiness Journal: Plugged In: Julie Haddon

With early stints at the Los Angeles Dodgers and trading card licensee Major League Marketing, followed by positions with seminal digital media brands eBay and Twitter, Julie Haddon brings a varied background to her new job as senior vice president of marketing for NFL Media. That’s appropria ...

Tags: People and Pop Culture

11/07/16
SportsBusiness Journal: The Lefton Report: Brooklyn beach

Barclays Center will welcome bars branded by Corona, Modelo Especial and Ballast Point beers. Photo by: BROOKLYN SPORTS & ENTERTAINMENT (3) ...

Tags: Marketing and Sponsorship

11/04/16
SportsBusiness Daily: N.Y. Community Bank Part Of Nassau Coliseum Name

Nassau Coliseum finally has a commercial nameplate, as the former home of the Islanders will reopen in April as the Nassau Veterans Memorial Coliseum Presented by New York Community Bank. The adjoining entertainment/retail development, also sc ...

Tags: Facilities

11/04/16
SportsBusiness Daily: NYCB Becomes Sponsor For Nassau Coliseum

Long Island’s Nassau Coliseum finally has a commercial nameplate, as the building will re-open in April as the Nassau Veterans Memorial Coliseum Presented by New York Community Bank (NYCB). The adjoining entertainment/retail development, also scheduled to be completed next year, will be known ...

11/02/16
SportsBusiness Daily: MLB Licensees See Demand For Cubs "If Win" Sales

MLB licensees and licensed product retailers report that “if win’’ sales generated by a potential Cubs victory tonight in World Series Game 7 are trending five to one over that for an Indians win. “With a Cubs victory, we are looking at the biggest hot market in the history o ...

Tags: Marketing and Sponsorship, MLB, Chicago Cubs, Cleveland Indians

11/02/16
SportsBusiness Daily: Green Giant Sponsoring California Chrome

B&G Foods' Green Giant vegetable brand will sponsor California Chrome in Saturday’s $6M Breeders’ Cup Classic. The deal includes a Jolly Green Giant-branded horse blanket that the Breeders’ Cup favorite will wear around the race at Santa Anita Park this weekend. Jolly Green Gia ...

Tags: Marketing and Sponsorship

11/02/16
SportsBusiness Daily: Green Giant To Sponsor California Chrome

B&G Foods' Green Giant vegetable brand will sponsor California Chrome in Saturday’s $6M Breeders’ Cup Classic. The deal includes a Jolly Green Giant-branded horse blanket that the Breeders’ Cup favorite will wear around the ra ...

10/31/16
SportsBusiness Journal: The Lefton Report: Creative basics

Photo by: CLARION PICTURES (3) “Products can be replicated. Experiences are much more difficult to attack.” JIM SPEROS EXECUTIVE VICE PRESIDENT, FIDELITY INVESTMENTS ...

Tags: Marketing and Sponsorship

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