About The Author

Terry Lefton

Terry Lefton covers marketing, including sponsorships, licensing and merchandising, for SportsBusiness Journal/Daily.

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Let's Get It Started: NFL To Hold Concerts, Fan Fests In S.F., Boston To Begin Season

Published in SportsBusiness Daily on 06 / 30 / 15

As part of its hype around Super Bowl 50, the NFL will kick off the ’15 regular season on Sept. 10 with an Opening Day concert and fan fest in the Super Bowl market of S.F. Boston, home market of the Super Bowl champion Patriots, also will see some season-opening activities. Pepsi will be the ...

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Tags: NFL, Leagues and Governing Bodies

More Stories by this Author

06/04/15
SportsBusiness Daily: Wheels Up The Latest To Sign American Pharoah

Membership-based private aviation company Wheels Up is grabbing a ride on the American Pharoah marketing bandwagon with a sponsorship that will give it signage on each of jockey Victor Espinoza's pant legs. Wheels Up also will have its logo on a cap that Ahmed Zayat, the owner of the Triple Crown co ...

Tags: Marketing and Sponsorship

06/04/15
SportsBusiness Daily: Fanatics To Operate New NBA Store

Fanatics has signed a deal under which for the next 14 years, it will operate the new NBA Store on Fifth Avenue in Manhattan scheduled to open this fall. The league signed a 20-year lease for 25,000 square feet of retail space at 45th St. and Fifth Ave. earlier this year. Fanatics als ...

06/02/15
SportsBusiness Daily: The Hartford To Sponsor MLB Reliever Awards

The Hartford today is officially announcing its MLB sponsorship, which grants the insurer exclusivity within the business insurance, homeowners insurance and employee benefits categories. The Hartford's new rights include presenting sponsorship of the AL and NL Reliever of the Year Awards. Former ML ...

Tags: Marketing and Sponsorship, MLB, Hartford Financial

06/02/15
SportsBusiness Daily: MillerCoors To Sponsor Braves

MillerCoors has signed on as the beer sponsor of the Braves, as well as their upcoming $620M SunTrust Park and the adjoining mixed-use development. Coors Light will be the lead MillerCoors brand at SunTrust Park, but Peroni will be the Braves' official imported beer, while Smith & Forge wil ...

06/02/15
SportsBusiness Daily: Hartford To Announce MLB Deal

The Hartford today is officially announcing its MLB sponsorship, which grants the insurer exclusivity within the business insurance, homeowners insurance and employee benefits categories. The Hartford's new rights include presenting sponsorship of the AL and NL Reliever of the Year Awards. Former ML ...

05/28/15
SportsBusiness Daily: Sports Deals A Big Differentiator For Reese's

In candy, the most impulse-driven consumer-products category, sports has been a powerful differentiator for Reese's. Beginning in '08, The Hershey Co. began with an NCAA rights deal. It has since multiplied that investment by adding sponsorships, including ESPN's "College GameDay" and the CFP.  ...

Tags: Brand Engagement Summit

05/28/15
SportsBusiness Daily: MLB Teams Participating In Delta SkyMiles Promo

Delta is tying together five of its MLB team sponsorships for a season-long, baseball-themed frequency/loyalty platform. The Delta Dugout program, expanded from two to five MLB teams this year, will run June 1-Sept. 3 and will work in conjunction w ...

Tags: Marketing and Sponsorship, Delta Airlines

05/25/15
SportsBusiness Journal: Scout to handle FanDuel’s NFL activation

Horizon Media’s Scout Sports and Entertainment unit has won a coveted assignment to leverage the growing sports sponsorship portfolio of daily fantasy provider FanDuel. FanDuel NFL Sponsorships ■ Baltimore Ravens    ■ Buffalo Bills ■ Chicag ...

Tags: Marketing and Sponsorship

05/25/15
SportsBusiness Journal: Lightning in a bottle

H all of famer Jack Youngblood vividly recalls his first swig of Gatorade on a scorching Florida football field — and it isn’t a fond memory. “The stuff we drank at first was just nasty,” said Youngblood, who played defensive end at the University of Florida from 1967 ...

Tags: In-Depth

05/25/15
SportsBusiness Journal: Museum to honor inventor

Aside from being the chief inventor of Gatorade and a professor of renal medicine at the University of Florida, Dr. Robert Cade had diverse interests. He was a poet, a musician, a collector of antique violins, and a car buff who restored more than 60 Studebaker cars and carriages, some from the 1 ...

Tags: In-Depth

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