About The Author

Terry Lefton

Terry Lefton covers marketing, including sponsorships, licensing and merchandising, for SportsBusiness Journal/Daily.

Featured Story

Colleges chug beer dollars

Published in SportsBusiness Journal on 07 / 31 / 17

T he wall that used to exist between beer marketers and college sports has crumbled under the weight of the schools’ need for more revenue and an enhanced game experience. Colleges are pouring beer at their games, they’re advertising beer on their in-stadium signage and media, they&r...

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Tags: Colleges

More Stories by this Author

04/27/17
SportsBusiness Daily: Municipal Credit Union Signs With NFL Jets

Municipal Credit Union, which serves more than 400,000 N.Y. residents, has signed on as a Jets sponsor and will serve as presenting sponsor of the team's NFL Draft activities. MCU gets the "official credit union" designation and also receives stadium signage, TV, radio and digital media inventory. T ...

Tags: Marketing and Sponsorship, New York Jets

04/24/17
SportsBusiness Journal: World Congress of Sports: Don’t panic

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04/17/17
SportsBusiness Journal: Falcons stadium on cusp of $1B mark

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Tags: Marketing and Sponsorship

04/14/17
SportsBusiness Daily: SNY Ad Sales Up 10% For Mets Telecasts

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Tags: Marketing and Sponsorship, New York Mets, SNY

04/11/17
SportsBusiness Daily Global: Mich Ultra To Sponsor World Surf League

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Tags: Marketing and Sponsorship, North America

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Tags: Forty Under 40

04/10/17
SportsBusiness Journal: Forty Under 40: Alex Radetsky

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04/10/17
SportsBusiness Journal: Forty Under 40: Katherine Johnson

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