About The Author

Terry Lefton

Terry Lefton covers marketing, including sponsorships, licensing and merchandising, for SportsBusiness Journal/Daily.

Featured Story

New Chevron/Texaco Promo Ties Into Company's West Coast Football Sponsorships

Published in SportsBusiness Daily on 08 / 01 / 14

More than 2,600 Chevron and Texaco locations in the western U.S. are supporting the gasoline and convenience store chain's Game Day Chef Challenge, which begins Friday and ties into many of the merchant's football sponsorships. In the cooking competition, contestants in Arizona, California, Oregon o...

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Tags: Marketing and Sponsorship

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06/30/14
SportsBusiness Journal: CBS puts Thursday ads in line with ‘SNF’

CBS’s asking price and ratings guarantee for the new Thursday night NFL package make it the league’s second-most expensive offering, trailing only NBC’s Sunday night package — the highest-rated prime-time show on broadcast television last year. Sources said CBS executives ...

Tags: Media

06/30/14
SportsBusiness Journal: Endless possibilities for e-commerce

It’s February 2024 at Aflac Field in Atlanta, where fans have just watched the Cleveland Browns win their first Super Bowl. A championship T-shirt or cap is a must for victory-starved Clevelanders, who haven’t witnessed a pro sports championship for 60 years. No merchandise is in sigh ...

Tags: In-Depth

06/26/14
SportsBusiness Daily: Nets Signs Title Sponsor For Training Center

N.Y.-based orthopedic specialist Hospital for Special Surgery has signed a 10-year deal with the Nets to entitle the team's training center, which will be located just over three miles from Barclays Center in Brooklyn. The 70,000-square-foot facility, scheduled to open before the '15-16 season, is b ...

Tags: Facilities, Brooklyn Nets

06/26/14
SportsBusiness Daily: NBA Teams Prep Draft Viewing Parties For Fans

Teams with the top picks in tonight's NBA Draft are readying activation plans in their home markets. The Cavaliers have the top overall pick for the second consecutive year and are hosting a free event at Quicken Loans Arena, with Mountain Dew KickStart as the presenting sponsor. The event will incl ...

Tags: Franchises, Cleveland Cavaliers

06/25/14
SportsBusiness Daily: Ponturo's Company Gets Joe Louis Rights

Former A-B sports marketing and media chief Tony Ponturo ’s theatrical production company is taking another flyer at an entertainment vehicle based on a sports property. His Kirmser-Ponturo Group has acquired the life story of former heavyweight champion Joe Louis for future film and theatr ...

06/25/14
SportsBusiness Daily: Panini Signs Seven NBA Prospects

NBA trading-card licensee Panini has signed seven probable first-round picks in tomorrow night's NBA Draft to exclusive trading-card deals, including the likely top two in Jabari Parker and Andrew Wiggins . Also signing with Panini are Joel Embiid , Dante Exum , Marcus Smart , Noah Vonleh an ...

06/25/14
SportsBusiness Daily: Picca Leaving NBA To Join Fanatics

One of the NBA's top licensing execs is leaving for a senior position with the company that handles the league's e-commerce. NBA Senior VP/Licensing & Business Affairs Vicky Picca is leaving the league after 14 years to join licensed sports e-commerce specialist Fanatics. While Picca's title h ...

06/24/14
SportsBusiness Daily: Fanatics Hires Orbitz' Chris Orton

Fanatics has hired Orbitz President & COO Chris Orton as the sports licensed e-commerce company's new Chief Marketing & Revenue Officer, starting July 7. Orton will be based in S.F. and report to Fanatics CEO Doug Mack . Orton will be responsible for Fanatics’ marketing efforts acro ...

06/18/14
SportsBusiness Daily: Gillette To Title-Sponsor MLB Home Run Derby

Gillette, one of MLB's oldest corporate patrons, will title-sponsor the July 14 Home Run Derby held the evening before the MLB All-Star Game and televised on ESPN. While its commercial relationship with MLB dates to '39 and it has used pro baseball players as endorsers since 1910, Gillette has not b ...

Tags: Marketing and Sponsorship, MLB, Gillette

06/18/14
SportsBusiness Daily: Gillette To Sponsor '14 Home Run Derby

Gillette, one of MLB's oldest corporate patrons, will title sponsor the July 14 Home Run Derby, held the evening before the MLB All-Star Game and televised on ESPN. While its commercial relationship with MLB dates to '39 and it has used pro baseball players as endorsers since 1910, Gillette has not ...

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