About The Author

Terry Lefton

Terry Lefton covers marketing, including sponsorships, licensing and merchandising, for SportsBusiness Journal/Daily.

Featured Story

‘We’re talking to our partners every day’

Published in SportsBusiness Journal on 09 / 29 / 14

When the NFL’s domestic violence crisis became front-page news, corporate sponsors of the league, particularly the publicly traded companies, began applying pressure with the unusual step of taking the league to task publicly. That put the league’s top sales executive inside the controv...

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Tags: Leagues and Governing Bodies, Marketing and Sponsorship

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09/01/14
SportsBusiness Journal: Startup water brand uses NFL star power

While PepsiCo’s Dasani water and Gatorade’s isotonic beverage have NFL marketing rights under the company’s massive league deal, startup bottled water brand Formula Four is hoping the star power of New Orleans Saints coach Sean Payton and other NFL players will help it gain retail ...

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09/01/14
SportsBusiness Journal: Sponsors kicking off activation

NFL business partners are prepping for this week’s opening kickoff in Seattle. Eleven league sponsors will activate at the Thursday night opener, where a concert with Pharrell Williams and Soundgarden precedes the game between defending champion Seattle and Green Bay to start the season. A ...

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09/01/14
SportsBusiness Journal: The Lefton Report

S ome people insist that great salesmen are born, not made. On a sultry June day at Citi Field in Queens, about 50 young sales types from companies ranging from ESPN and the New York Yankees to USA Swimming and the Western Unlimited bull-riding c ...

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08/26/14
SportsBusiness Daily: McDonald's Preps Three Promos Around NFL Season

McDonald’s is marking the second year of its NFL league sponsorship with a trio of promotions timed to coincide with the start of the football season. In its first year returning as a league sponsor after a 15-year hiatus, McDonald’s scored well in SportsBusiness Journal's annual NF ...

Tags: Marketing and Sponsorship, NFL

08/01/14
SportsBusiness Daily: Chevron/Texaco Promo Ties Into Football Sponsorships

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07/28/14
SportsBusiness Journal: NFL near signing Nationwide as sponsor

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Tags: Marketing and Sponsorship

07/28/14
SportsBusiness Journal: The Lefton Report

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07/18/14
SportsBusiness Daily: David Abrutyn Leaving IMG After Nearly 15 Years

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Tags: People and Pop Culture, IMG

07/17/14
SportsBusiness Daily: Senior VP David Abrutyn Leaving IMG

IMG Senior VP/Global Head of Consulting David Abrutyn is leaving the agency after nearly 15 years. In an e-mail across IMG Consulting and to senior agency execs, Abrutyn said he will leave in early August "to pursue the next opportunity in my career." Abrutyn started at IMG in '99 and helped grow ...

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SportsBusiness Daily: Ads Breaking During MLB All-Star Game

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