About The Author

Terry Lefton

Terry Lefton covers marketing, including sponsorships, licensing and merchandising, for SportsBusiness Journal/Daily.

Featured Story

Sail The High Brees: Saints QB's Foundation Endorsing Carnival Cruise Lines

Published in SportsBusiness Daily on 10 / 19 / 17

Carnival Cruise Lines has signed a deal with Saints QB Drew Brees' foundation and will use him in a sweepstakes promotion offering a free cruise any time he and the Saints throw for more than 300 yards in a game this season. “Cruising brings people together and nothing unites the New Orleans ...

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Tags: Marketing and Sponsorship, Carnival

More Stories by this Author

09/25/17
SportsBusiness Journal: Power Players: Meier Raivich

Photo by: FANATICS MEIER RAIVICH Fanatics Vice president, communications and corporate branding Over the past few years, Fanatics has acquired some of the most significant rights and brands in th ...

Tags: Power Players

09/25/17
SportsBusiness Journal: Power Players: Diane Pelkey

DIANE PELKEY Under Armour Senior vice president, global communications and entertainment Keeping a brand’s message consistent and concise as it deals with geometric revenue growth is one of the most challenging tasks for any PR ...

Tags: Power Players

09/21/17
SportsBusiness Daily: E-Commerce Company Gets Lakers Patch

The Lakers have signed a jersey patch deal with S.F.-based e-commerce company Wish. The three-year agreement, according to a source, is between $12-14M annually, putting it on the top tier of NBA jersey patch deals. The Warriors' recent jersey patch deal with Rakuten is worth $20M annually but also ...

Tags: Marketing and Sponsorship, Los Angeles Lakers

09/19/17
SportsBusiness Daily: M&T Bank Signs Six-Year Deal With NFL Jets

M&T Bank has signed a six-year sponsorship making it the official retail bank of the NFL Jets. Under the deal, M&T, which replaces Chase, will sponsor the Jets’ training camp. Other activation plans include co-branded Jets debit cards and checking accounts and a small business &ld ...

Tags: Marketing and Sponsorship, New York Jets, Chase Bank

09/18/17
SportsBusiness Daily: MLB Sells Presenting Sponsorships In Both LCS

MLB has sold presenting sponsorships to both the ALCS and NLCS for the first time. A new and comprehensive five-year sponsorship with Camping World makes the RV/camping retailer the initial presenting sponsor of the championship series. It also will become the first presenting sponsor of MLB Spring ...

Tags: Marketing and Sponsorship, MLB

09/18/17
SportsBusiness Daily: Camping World Locks Up ALCS, NLCS Sponsorship

MLB has sold presenting sponsorships to both the ALCS and NLCS for the first time. A new and comprehensive five-year sponsorship with Camping World makes the RV/camping retailer the initial presenting sponsor of the championship series. It also will become the first presenting sponsor of MLB Spring ...

09/18/17
SportsBusiness Journal: NBPA's unit for commercial ventures

As it establishes itself as a marketing property fully independent of the NBA, the league’s players’ association has established a separate business unit for commercial activities, including merchandising, sponsorship, events and content. The new unit, National Basketball Players Inc. ...

Tags: Leagues and Governing Bodies

09/18/17
SportsBusiness Journal: Lefton Report: Barça rivals Rams

N aming rights for FC Barcelona’s renovated Camp Nou stadium complex are on the market with an asking price of around $30 million per year, which would be a record for a stadium. Barça’s $650 million renovation of the 60-year ...

Tags: Marketing and Sponsorship

09/18/17
SportsBusiness Journal: Lefton Report: Media spending affecting agencies

O ver the past few months, we’ve watched with interest as the leaders at the world’s largest ad agency conglomerates offered financial forecasts only slightly less promising than the Cleveland Browns’ Super Bowl prospects. Thr ...

Tags: Marketing and Sponsorship

09/13/17
SportsBusiness Daily: Ovechkin To Push Papa John's In Russia

Capitals LW Alex Ovechkin , an endorser for Papa John’s in the U.S. since '15, will now be pushing the pizza brand in his native Russia. Ovechkin will appear in television and digital campaigns on Russian TV and websites. There are around 120 Papa John’s restaurants in Russia, where the ...

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