About The Author

Terry Lefton

Terry Lefton covers marketing, including sponsorships, licensing and merchandising, for SportsBusiness Journal/Daily.

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Panini Inks Wizards' John Wall To New Exclusive Trading Card Deal

Published in SportsBusiness Daily on 11 / 18 / 14

Panini America has signed Wizards G John Wall to a new exclusive autograph memorabilia and trading card agreement. He had previously signed a deal with Panini in '10 , but that agreement had lapsed. The roster of exclusive Panini Authentic athletes for autographs and memorabilia includes Lakers G K...

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Tags: Marketing and Sponsorship, Panini

More Stories by this Author

10/30/14
SportsBusiness Daily: Fanatics Prep Standalone N.Y. Office

Online licensed sports retailer Fanatics is opening its first standalone office in N.Y. next month. The new 3,200-square-foot offices at 41st St. and Madison Ave. will house communications and business development. That includes Exec VP/Business Affairs Gary Gertzog, who previously was NFL Senior VP ...

Tags: Marketing and Sponsorship

10/28/14
SportsBusiness Daily Global: SJX Acquired By Chime Communications

Connecticut-based sponsorship consulting and sales agency SJX Partners has been acquired by Chime Communications, the London-based marketing services and agency holding company. Chime comprises more than 50 companies and 1,700 employees. SJX, which has 14 employees, will become part of Chi ...

Tags: Marketing and Sponsorship, North America, United Kingdom

10/27/14
SportsBusiness Daily: SJX Acquired By Chime Communications

Connecticut-based sponsorship consulting and sales agency SJX Partners has been acquired by Chime Communications, the London-based marketing services and agency holding company. Chime comprises more than 50 companies and 1,700 employees. SJX, which has 14 employees, will become part of Chi ...

Tags: People and Pop Culture

10/27/14
SportsBusiness Daily: Knicks Signs Multiyear Deal With ZTE

The official cell phone of the NBA in China is now the official smartphone of the Knicks stateside. The team today is announcing that Chinese cell phone brand ZTE, the fourth-largest handset manufacturer in the U.S., has signed a multiyear sponsorship deal with club, joining the Rockets and Warriors ...

Tags: Marketing and Sponsorship, New York Knicks

10/27/14
SportsBusiness Daily: Chime Acquires SJX Partners

Sponsorship consulting and sales agency SJX Partners of New Canaan, Conn., has been acquired by Chime Communications, the London-based marketing services and agency holding company. Chime comprises more than 50 companies and 1,700 employees. SJX, which has 14 employees, will become part of ...

10/27/14
SportsBusiness Daily: NHL Hosting "Innovation Day" In San Jose

The NHL is holding an “Innovation Day” meeting today at SAP Center to demonstrate and test some cutting-edge technology the league hopes to have on ice some day. NHL COO John Collins said that around 50 people will attend the briefings and demonstrations, including NHL rights holders N ...

10/27/14
SportsBusiness Journal: The Lefton Report: ANA conference

C ause or “purpose marketing,” along with the explosion of marketing driven by big data, dominated discussions at the Association of National Advertisers ’ annual conference here, which attracted a record crowd of more than 2,80 ...

Tags: Marketing and Sponsorship

10/27/14
SportsBusiness Journal: Stealth SME adds GlobalWorks

Stealth SME, a marketing and athlete representation firm recently created through a six-agency rollup, has brought on additional capabilities. GlobalWorks, a 15-year-old New York City-based multicultural marketing agency, has been added to the firm in what Stealth partner John Cimperman termed &l ...

Tags: Labor and Agents

10/27/14
SportsBusiness Journal: NYC race sponsors sprint to line

New York City Marathon sponsors are finalizing activation plans for Sunday’s race, with the integration of new title sponsor Tata Consultancy Services a principal concern, since it is entirely a business-to-business play. “We’re part of the largest industrial conglomerate in Ind ...

Tags: Marketing and Sponsorship

10/23/14
SportsBusiness Daily: Nivea Men Signs As FXFL Sponsor

The fledgling Fall Experimental Football League has signed Nivea Men as its presenting sponsor. Nivea Men joins apparel/supplier adidas as the developmental league’s initial corporate patrons in what the FXFL was calling a multiyear deal. The four-team league, which is playing a six-week sched ...

Tags: Marketing and Sponsorship

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