About The Author

Terry Lefton

Terry Lefton covers marketing, including sponsorships, licensing and merchandising, for SportsBusiness Journal/Daily.

Featured Story

What A Catch: Giants' Odell Beckham Jr. Leads NFLPI's List Of Rising Stars

Published in SportsBusiness Daily on 01 / 28 / 15

NFL Players Inc. is using the backdrop of Super Bowl week to issue what might be termed a list of coming attractions. The licensing and merchandising arm of the NFLPA is issuing its first "Rising 50" list of matriculating college football stars and young NFL players it expects to have the biggest im...

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Tags: Marketing and Sponsorship, NFL

More Stories by this Author

SportsBusiness Journal: Paro to Van Wagner’s consulting business

Industry veteran David Paro has been hired by Van Wagner Sports and Entertainment and charged with helping to expand its consulting business. Paro Named executive vice president, Paro will relocate ...

Tags: Marketing and Sponsorship

SportsBusiness Daily: Jets Hire Ian Lasher; Brian Matthews Joins NFL

See the Free Listing for the New York Jets Longtime ESPN marketer IAN LASHER has been hired as Jets Senior VP/Corporate Sponsorships. Lasher will report to team President NEIL GLAT and head the team's sponsorship and media sales. Lasher's 15 years with ESPN include the last sev ...

Tags: People and Pop Culture, NFL

SportsBusiness Daily: NFL Hires Matthews As Senior VP/Media Sales

The NFL has hired digital ad sales veteran Brian Matthews as its new Senior VP/Media Sales. Matthews is now responsible for selling both NFL Network and NFL digital inventory, reporting to NFL Media COO Brian Rolapp . The move completes a reorganization at the NFL that started last Sept ...

SportsBusiness Daily: Disson's Skating Shows Headed To ABC

Longtime figure-skating marketer  Steve Disson is moving his stable of skating/family entertainment TV shows to ABC, after more than 20 years on NBC. Beginning this fall, four two-hour specials will be taped by IMG Productions for broadcast on ABC via a time buy by Disson Skating and an agreem ...

SportsBusiness Daily: Michael Lynch Leaves ASP

Former Visa sponsorship exec Michael Lynch has left the Association of Surfing Professionals after spending the last year as the organization's Chief Marketing & Revenue Officer. Lynch joined the ASP in April '13 and worked on the organization’s media deals with ESPN and YouTube and titl ...

SportsBusiness Journal: Silver lines up input for media talks

NBA Commissioner Adam Silver has formed a second media committee to engage in the process of the league’s coming media rights talks, marking the latest sign of momentum in the negotiations that are expected to begin in the near term. The n ...

Tags: Leagues and Governing Bodies, Events and Attractions, Media

SportsBusiness Journal: Gatorade had to poach Jordan from Coke

Michael Jordan’s 23-year relationship with Gatorade has been around so long and supported by such artful advertising that most people forget what was at the heart of the deal: Gatorade stole Jordan from Coke. There are dozens of stories about how Gatorade snatched Jordan from Coca-Cola. Eve ...

Tags: Champions

SportsBusiness Journal: Bill Schmidt: Thirst for the deal

B orn the son of a coal miner, in a house built by the company whose coal pit gave the town its name, Bill Schmidt made the unlikeliest of exits on his way to one of the most unlikely of careers. In an area of western Pennsylvania where employment meant coal mines or steel mills, and at a high s ...

Tags: Champions

SportsBusiness Daily: All Nippon Airways Sponsoring Tanaka Coverage

In what is undoubtedly a precursor to a number of Japanese brands buying Yankees advertising and marketing inventory, All Nippon Airways (ANA) has purchased the presenting sponsorship position on a rebroadcast tonight on YES Network of a '13 game pitched by Masahiro Tanaka , which will get two ...

SportsBusiness Journal: NBA tech partners take All-Star lead

Technology partners lead the activation around this week’s NBA All-Star Weekend in New Orleans. SAP is helping fans attending the league’s Jam Session event share their experiences across social media by giving them RFID when they enter the fan fest. First-year NBA sponsor Samsung ...

Tags: Marketing and Sponsorship

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