About The Author

Terry Lefton

Terry Lefton covers marketing, including sponsorships, licensing and merchandising, for SportsBusiness Journal/Daily.

Featured Story

Eagles' Sponsors Santander, Acme Markets, A-B Seeing Activation Around NFC Championship

Published in SportsBusiness Daily on 01 / 19 / 18

With the Eagles on Sunday night hosting the team’s first NFC Championship since '05, team sponsors are readying activation plans. Santander, the Eagles' official retail bank, has presenting sponsorship rights for the game and will again underwrite traditional rally towels. Eagles VP/Corp...

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Tags: Marketing and Sponsorship, Philadelphia Eagles

More Stories by this Author

11/07/16
SportsBusiness Journal: Plugged In: Julie Haddon

With early stints at the Los Angeles Dodgers and trading card licensee Major League Marketing, followed by positions with seminal digital media brands eBay and Twitter, Julie Haddon brings a varied background to her new job as senior vice president of marketing for NFL Media. That’s appropria ...

Tags: People and Pop Culture

11/07/16
SportsBusiness Journal: The Lefton Report: Brooklyn beach

Barclays Center will welcome bars branded by Corona, Modelo Especial and Ballast Point beers. Photo by: BROOKLYN SPORTS & ENTERTAINMENT (3) ...

Tags: Marketing and Sponsorship

11/04/16
SportsBusiness Daily: N.Y. Community Bank Part Of Nassau Coliseum Name

Nassau Coliseum finally has a commercial nameplate, as the former home of the Islanders will reopen in April as the Nassau Veterans Memorial Coliseum Presented by New York Community Bank. The adjoining entertainment/retail development, also sc ...

Tags: Facilities

11/04/16
SportsBusiness Daily: NYCB Becomes Sponsor For Nassau Coliseum

Long Island’s Nassau Coliseum finally has a commercial nameplate, as the building will re-open in April as the Nassau Veterans Memorial Coliseum Presented by New York Community Bank (NYCB). The adjoining entertainment/retail development, also scheduled to be completed next year, will be known ...

11/02/16
SportsBusiness Daily: MLB Licensees See Demand For Cubs "If Win" Sales

MLB licensees and licensed product retailers report that “if win’’ sales generated by a potential Cubs victory tonight in World Series Game 7 are trending five to one over that for an Indians win. “With a Cubs victory, we are looking at the biggest hot market in the history o ...

Tags: Marketing and Sponsorship, MLB, Chicago Cubs, Cleveland Indians

11/02/16
SportsBusiness Daily: Green Giant Sponsoring California Chrome

B&G Foods' Green Giant vegetable brand will sponsor California Chrome in Saturday’s $6M Breeders’ Cup Classic. The deal includes a Jolly Green Giant-branded horse blanket that the Breeders’ Cup favorite will wear around the race at Santa Anita Park this weekend. Jolly Green Gia ...

Tags: Marketing and Sponsorship

11/02/16
SportsBusiness Daily: Green Giant To Sponsor California Chrome

B&G Foods' Green Giant vegetable brand will sponsor California Chrome in Saturday’s $6M Breeders’ Cup Classic. The deal includes a Jolly Green Giant-branded horse blanket that the Breeders’ Cup favorite will wear around the ra ...

10/31/16
SportsBusiness Journal: The Lefton Report: Creative basics

Photo by: CLARION PICTURES (3) “Products can be replicated. Experiences are much more difficult to attack.” JIM SPEROS EXECUTIVE VICE PRESIDENT, FIDELITY INVESTMENTS ...

Tags: Marketing and Sponsorship

10/31/16
SportsBusiness Journal: Ponturo, Turnkey to launch division

Longtime Anheuser-Busch media and sports marketing chief Tony Ponturo is joining Turnkey Sports & Entertainment to help it establish a new executive coaching division. “Even senior management has to keep learning,” Ponturo said. “Just keeping up with the content and distribu ...

Tags: People and Pop Culture

10/31/16
SportsBusiness Journal: CSM Sport buys LeadDog Marketing

CSM Sport & Entertainment has acquired experiential and event agency LeadDog Marketing Group, the latest action by the U.K. agency holding group, which is building its American capabilities. With around 170 staffers, LeadDog doubles CSM’s U.S. workforce. The New York City agency, which ...

Tags: Marketing and Sponsorship

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