About The Author

Terry Lefton

Terry Lefton covers marketing, including sponsorships, licensing and merchandising, for SportsBusiness Journal/Daily.

Featured Story

Panini Signs Expected Lottery Pick Dante Exum To Trading Card Deal

04 / 07 / 14

Consensus NBA lottery pick Dante Exum has signed an exclusive trading-card deal with Panini, the NBA's sole trading-card licensee. The 18-year-old Exum, a member of the Australian national team, will be featured on packaging, participate in social media and marketing initiatives and sign memorabilia...

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Tags: Marketing and Sponsorship

More Stories by this Author

04/20/11
Subway Inks Deal With Mark Ingram

Former Univ. of Alabama RB Mark Ingram will be a spokesperson for Subway restaurants, starting with activity around next week’s NFL Draft. Ingram, a Heisman Trophy winner and member of the Crimson Tide’s ‘10 national championship team, will make appearances, blog and do a PR tour for the QSR in N.Y. ...

Tags: Subway, Marketing and Sponsorship

04/20/11
Mark Ingram To Endorse Subway

Former Univ. of Alabama RB Mark Ingram will be a spokesman for Subway restaurants, starting with activity around next week’s NFL Draft. Ingram will make appearances, blog and do a PR tour for the QSR in N.Y. next week. For the past several years, Subway has selected a top collegian to put a face o ...

04/19/11
Pepsi Max Ads Feature Current, Former MLBers

Watch the "Clubhouse in the Corn" Spot Longtime MLB corporate sponsor Pepsi has unveiled a trio of new baseball-themed spots directed by the legendary Joe Pytka and based on the film "F ...

Tags: PepsiCo, Marketing and Sponsorship

04/18/11
Pepsi Unveils Baseball Spots

Watch the "Clubhouse in the Corn" Spot Longtime MLB corporate sponsor Pepsi today unveiled a trio of new baseball-themed spots directed by the legendary Joe Pytka and based on the film "Field of Dreams." The ads include a bevy of baseball talent, such as HOFers ...

04/07/11
Griffin Signs Exclusive Deal With Panini

Looking to build up its soon-to-launched memorabilia line, Panini America has signed Clippers F and NBA Slam Dunk Contest winner Blake Griffin to an exclusive multiyear deal. Griffin joins Lakers G Kobe Bryant, Thunder F Kevin Durant and Wizards G John Wall on Panini’s roster of exclusive athle ...

Tags: Marketing and Sponsorship

04/07/11
Blake Griffin To Endorse Panini

Looking to build up its soon-to-launch memorabilia line, Panini America has signed Clippers F and NBA Slam Dunk Contest winner Blake Griffin to an exclusive multiyear deal. Griffin joins Lakers G Kobe Bryant , Thunder F Kevin Durant and Wizards G John Wall on Panini’s roster of exclusive athl ...

04/06/11
Baldwin, Krasinski Star In New Era Campaign

TV sitcom stars Alec Baldwin and John Krasinski will carry the flag for New Era Cap this season as stars of a season-long campaign centered on MLB rivalries that will be played out across eight separate TV ads. New Era agency Brooklyn Brothers shot the first five ads for MLB’s longtime on-field ...

Tags: Marketing and Sponsorship, New Era

03/30/11
MLB Fan Cave Opens Today In N.Y.

The MLB Fan Cave opens today in N.Y. at the site of the former Tower Records, a 15,000-square-foot space at the corner of Broadway and 4th Street. MLB has populated the Fan Cave with two young males who will watch all 2,430 MLB games this season and share their thoughts on Facebook, Twitter, MLB.c ...

03/29/11
BofA Debuting New MLB Campaign

Bank of America, an MLB corporate sponsor since ‘04, is adopting a decidedly grassroots approach to the early season activation of its baseball rights. BofA Senior VP/Global Sponsorship Marketing Charles Greenstein said the bank is using MLB-themed marketing to thank the bank’s customers. Beginning ...

Tags: Marketing and Sponsorship, MLB, Bank of America

03/29/11
BofA Activating Around Start Of MLB Season

Bank of America, an MLB corporate sponsor since ‘04, is adopting a decidedly grassroots approach to the early season activation of its baseball rights. BofA Senior VP/Sponsorship Marketing Charles Greenstein said the bank is using MLB-themed marketing to thank the bank’s customers. Beginning on Op ...

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