About The Author

Terry Lefton

Terry Lefton covers marketing, including sponsorships, licensing and merchandising, for SportsBusiness Journal/Daily.

Featured Story

MLB VP/National Sales Chris Marciani Leaving As New Administration Gets Set To Take Over

Published in SportsBusiness Daily on 12 / 19 / 14

MLB VP/National Sales CHRIS MARCIANI  has quietly exited MLB, in what will likely be the first in a series of departures at MLB HQ under the new administration of Commissioner-elect ROB MANFRED and President of Business & Media BOB BOWMAN . Marciani, who was responsible for new bu...

Read More

Tags: People and Pop Culture, MLB

More Stories by this Author

01/03/14
SportsBusiness Daily: Sponsors Activating Around Wild Card Games

NFL team sponsors are readying activation plans around this weekend’s spate of Wild Card NFL Playoff games. In Philadelphia, where the Eagles on Saturday night are hosting the Saints in their first home playoff game since '11, team spo ...

Tags: Marketing and Sponsorship

01/02/14
SportsBusiness Daily: Baker Named Pro Football HOF President

Former AFL Commissioner David Baker is returning to the football world as the sixth President & Exec Dir of the Pro Football HOF. Baker will be based at the HOF in Canton, Ohio, and will begin his new job on Monday. Baker succeeds Stephen Parry , who is retiring after more than seven years. & ...

12/30/13
SportsBusiness Daily: NHL Expects Big Merch Sales For Winter Classic

NHL officials are optimistic that Wednesday’s Winter Classic will produce the most merchandise sales ever for the series. Stoking their optimism is a number of factors. Principally, there is the size of the crowd at Michigan’s "Big House." The game will be played in front of more than 1 ...

Tags: Marketing and Sponsorship, NHL

12/16/13
SportsBusiness Journal: DePaoli, Mets work for the weekend

The new head of business for the New York Mets thinks his fans want more weekend fun. Accordingly, a promotional calendar built around Friday, Saturday and Sunday games is one of the hallmarks of the new way Lou DePaoli, the Mets’ executive vice president and chief revenue officer, is marke ...

Tags: Franchises

12/12/13
SportsBusiness Daily: Steiner Activates Around "Bronx Bombers"

Steiner Sports is leveraging its position as the Yankees’ exclusive memorabilia company by tying into the Broadway production of "Bronx Bombers," which opens Jan. 10 at N.Y.'s Circle in the Square Theater. Steiner is mounting a display of Yankees memorabilia in the theater lobby that will incl ...

12/10/13
SportsBusiness Daily: USA Today Partners With QuintEvents

USA Today is lending its name to a hospitality venture though an agreement between the USA Today Sports Group and QuintEvents. Under the arrangement, USA Today will use assets within Gannett’s media properties to sell packages for top-shelf sports events, including the Super Bowl and Kentucky ...

Tags: Marketing and Sponsorship

12/09/13
SportsBusiness Daily: Steiner Sports Hosts Yankees Dinner

Around 650 people are paying $1,000-2,000 each for a dinner and Q&A managed by Steiner Sports and honoring the Yankees’ “Core 4” tonight at the Cipriani Wall Street in N.Y. Yankees corporate sponsor Delta is the lead sponsor and gets logo placement. The “Core 4” of ...

12/09/13
SportsBusiness Daily: NFL Launching "Homecoming" Effort

Beginning with tonight’s game in Chicago, the NFL is launching a "Homecoming" platform, designed to further unite fans with legacy players and their favorite teams. Kicking off with Mike Ditka’s number retirement during tonight’s game at Soldier Field, various retired NFLers w ...

12/05/13
SportsBusiness Daily: Panini America Inks Deal With E.J. Manuel

Panini America has signed Bills QB E.J. Manuel to a multiyear autograph and memorabilia deal. Manuel is scheduled to do a signing next week, after which autographed and game-worn items will be on sale on the company’s website. The agreement continues the expansion of the Panini Authentic di ...

12/05/13
SportsBusiness Daily: CHL Looking To Expand To 12-Team League

Months after buying itself from a longtime ownership group and naming a new commissioner, the Central Hockey League is putting out a "space available" sign, saying it will expand the 10-team league by two additional franchises next season. The CHL has retained W.B. Grimes’ Sports Advisory Grou ...

Tags: Leagues and Governing Bodies, CHL

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug