About The Author

Terry Lefton

Terry Lefton covers marketing, including sponsorships, licensing and merchandising, for SportsBusiness Journal/Daily.

Featured Story

How Rubin is rocking sports licensing

Published in SportsBusiness Journal on 02 / 20 / 17

ABOVE: Fanatics’ West Coast headquarters in San Mateo, Calif. BELOW: The company is building distribution centers like this one in Ohio. Photos by: COURTESY OF FANATICS (2) ...

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Tags: Marketing and Sponsorship

More Stories by this Author

03/10/16
SportsBusiness Daily: NHL's Don Renzulli Stepping Down

NHL Exec VP/Events Don Renzulli turned in his resignation yesterday. Renzulli has been with the NHL since '07. Multiple sources indicated he was leaving to work with former NHL COO John Collins , who left the league in November to become CEO of On Location Experiences, a hospitality company owned ...

03/09/16
SportsBusiness Daily: Jeep, Sunkist Prep Big East Tourney Activation

Chrysler’s Jeep brand and Dr Pepper Snapple Group’s Sunkist orange soda will be the largest marketing activators behind the Big East men's basketball tournament, which tips off today at MSG. Jeep is presenting sponsor of both the women's Big East hoops tourney at DePaul Univ. and th ...

Tags: Marketing and Sponsorship

03/07/16
SportsBusiness Journal: Champions 2016: Joseph Cohen

Joe Cohen, the consummate New York insider, admires his two Rangers tickets for life that he received from Madison Square Garden. Photo by: PATRICK E. MCCARTHY C ompanies as large ...

Tags: Champions

03/07/16
SportsBusiness Journal: Charity luncheon a lasting legacy

One of the joys of Cohen’s career has been the March of Dimes Sports Luncheon in New York. Photo by: PATRICK E. MCCARTHY Not to be ignored on Joe Cohen’s list of achieveme ...

Tags: Champions

03/07/16
SportsBusiness Journal: In Trump, Cohen sees classmate

Donald Trump was a Wharton classmate of Joe Cohen’s. Cohen said that early in his second tour of duty at Madison Square Garden, ITT and MSG were selling the Miss Universe pageant. Cohen called his former classmate and suggested to Trump that he buy Miss Universe for Marla Maples, Trump&rsqu ...

Tags: Champions

02/29/16
SportsBusiness Journal: The Lefton Report: All-Star brand

T here’s still another season to go before Adidas ’ hold on NBA uniform rights ends, but Nike ’s marketing plans behind those rights are already firming up. Licensing industry sources at the NBA All-Star weekend in Toronto conf ...

Tags: Marketing and Sponsorship

02/23/16
SportsBusiness Daily: Snickers To Sponsor WrestleMania 32

Snickers has signed on as presenting sponsor of WrestleMania 32 at AT&T Stadium on April 3. Under the deal, Mars' top-selling candy brand will integrate WWE talent with Snickers’ six year-old “You’re Not You When You're Hungry" campaign, created by BBDO, N.Y., with digital co ...

02/22/16
SportsBusiness Daily: Pilson To Advise IHRA On Rights

The IHRA has retained Pilson Communications to advise the drag-racing circuit, as well as its IDBL National Drag Bike sanctioning body, on TV and digital media rights distribution. Most recently, the IHRA was on MAVTV, but with the larger NHRA moving to Fox Sports after 14 years with ESPN, there co ...

02/22/16
SportsBusiness Journal: Rebrand simplifies name to ‘Wasserman’

Casey Wasserman’s media, marketing and talent representation agency will now be synonymous with his surname. In a rebrand, the 600-person company will now be known simply as “Wasserman.” A new logo with a single “W” accompanies the change for the company, founded in ...

Tags: Marketing and Sponsorship

02/22/16
SportsBusiness Journal: NBA owners near vote on jersey ads

The much-debated league effort to sell corporate logos on NBA jerseys is moving toward a vote among owners after the league’s planning committee, chaired by Philadelphia 76ers owner Josh Harris , revisited the issue starting last July. Le ...

Tags: Events and Attractions

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