About The Author

Terry Lefton

Terry Lefton covers marketing, including sponsorships, licensing and merchandising, for SportsBusiness Journal/Daily.

Featured Story

New Chevron/Texaco Promo Ties Into Company's West Coast Football Sponsorships

Published in SportsBusiness Daily on 08 / 01 / 14

More than 2,600 Chevron and Texaco locations in the western U.S. are supporting the gasoline and convenience store chain's Game Day Chef Challenge, which begins Friday and ties into many of the merchant's football sponsorships. In the cooking competition, contestants in Arizona, California, Oregon o...

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Tags: Marketing and Sponsorship

More Stories by this Author

05/06/13
SportsBusiness Journal: Armato planning beach volleyball event

Former AVP Commissioner Leonard Armato is building a beach volleyball event for Southern California over a week in late July that will include around 11 hours of live telecasts on NBC and NBC Sports Network. As the first FIVB event in the U.S. for a decade, top players from around the world are expe ...

Tags: Events and Attractions

04/22/13
SportsBusiness Journal: In the Owner’s Box: Clark Hunt

Aside from 10 years of labor peace, one of the legacies of the NFL’s 2011 lockout will be that it allowed Kansas City Chiefs Chairman Clark Hunt to step out from the shadow of his father, Pro Football Hall of Famer Lamar Hunt. As an American Football League founder and the man credited with na ...

Tags: Franchises

04/15/13
SportsBusiness Journal: Fox near deal to show new soccer event

Miami Dolphins owner Stephen Ross’ dream of transforming Sun Life Stadium into a center for soccer in the United States could get a big boost this summer by way of an international tournament involving some top soccer brands. Details are sparse, as organizers had yet to finalize deals with ...

Tags: Media

04/11/13
SportsBusiness Daily: NFL, NBA Co-Hosting Summit In N.Y.

The NFL and NBA are co-hosting an Athlete Development Summit today and tomorrow in N.Y. The two-day program, overseen by the Professional Association of Athlete Development Specialists, will include panel discussions and networking with academic, athletic, and medical personnel. Around 70 people are ...

04/09/13
SportsBusiness Daily: Eagles, Dietz & Watson Launch Promotion

A new Eagles promotion encourages fans to grow virtual beards on the team's Facebook page on behalf of a team sponsor. The "Beard Yourself" promotion for longtime Eagles sponsor Dietz & Watson uses C Jason Kelce and exhorts fans to Join "Kelce's Beard's Crew," by becoming virtually hirsute. A ...

04/08/13
SportsBusiness Daily: Kellogg's Signs Multiyear Deal As MLB Sponsor

Kellogg's is MLB's newest corporate sponsor, signing a multiyear deal that gives the food giant rights across the cereal and various snack food categories. With its new rights, Kellogg's will stage a national campaign that will see MLB logos on a total of 27 million packages of Frosted Flakes, Nutri ...

Tags: Marketing and Sponsorship, Kellogg

04/08/13
SportsBusiness Daily: Kellogg's Agrees To Sponsor MLB

Kellogg's has signed a multiyear deal becoming MLB’s newest corporate sponsor that gives the food giant rights across the cereal and various snack food categories. With its new rights, Kellogg's will stage a national campaign that will see MLB logos on a total of 27 million packages of Frosted ...

04/08/13
SportsBusiness Journal: Lynch takes new marketing post

Longtime Visa sponsorship marketing chief Michael Lynch has resurfaced atop a surfboard. Lynch, who left his job at Visa last January after 16 years with the payment card brand, is the new chief marketing and revenue officer for the Association of Surfing Professionals, the de facto worldwide govern ...

Tags: Marketing and Sponsorship

04/01/13
SportsBusiness Daily: MLB Supporting Autism Awareness

Coinciding with Opening Day for most of its teams, MLB today is beginning a month-long campaign supporting autism awareness. A program with Autism Speaks, which calls itself the world’s largest autism science and advocacy organization, will see all 30 MLB clubs set a home game to raise awarene ...

04/01/13
SportsBusiness Journal: N.Y. Giants add brand to health center

In what is believed to be a first among NFL clubs, one of the league’s most venerable teams is extending its brand into health care and fitness. The first HackensackUMC Fitness & Wellness Center Powered by the Giants will open this December in Maywood, N.J., about 5 miles from the team ...

Tags: Franchises

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