About The Author

Terry Lefton

Terry Lefton covers marketing, including sponsorships, licensing and merchandising, for SportsBusiness Journal/Daily.

Featured Story

IMG Senior VP David Abrutyn Leaving The Agency After Nearly 15 Years

Published in SportsBusiness Daily on 07 / 18 / 14

IMG Senior VP/Global Head of Consulting DAVID ABRUTYN is leaving the agency after nearly 15 years. In an e-mail across IMG Consulting and to senior agency execs, Abrutyn said he will leave in early August "to pursue the next opportunity in my career." Abrutyn started at IMG in '99 and helped grow ...

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Tags: People and Pop Culture, IMG

More Stories by this Author

04/11/13
SportsBusiness Daily: NFL, NBA Co-Hosting Summit In N.Y.

The NFL and NBA are co-hosting an Athlete Development Summit today and tomorrow in N.Y. The two-day program, overseen by the Professional Association of Athlete Development Specialists, will include panel discussions and networking with academic, athletic, and medical personnel. Around 70 people are ...

04/09/13
SportsBusiness Daily: Eagles, Dietz & Watson Launch Promotion

A new Eagles promotion encourages fans to grow virtual beards on the team's Facebook page on behalf of a team sponsor. The "Beard Yourself" promotion for longtime Eagles sponsor Dietz & Watson uses C Jason Kelce and exhorts fans to Join "Kelce's Beard's Crew," by becoming virtually hirsute. A ...

04/08/13
SportsBusiness Daily: Kellogg's Signs Multiyear Deal As MLB Sponsor

Kellogg's is MLB's newest corporate sponsor, signing a multiyear deal that gives the food giant rights across the cereal and various snack food categories. With its new rights, Kellogg's will stage a national campaign that will see MLB logos on a total of 27 million packages of Frosted Flakes, Nutri ...

Tags: Marketing and Sponsorship, Kellogg

04/08/13
SportsBusiness Daily: Kellogg's Agrees To Sponsor MLB

Kellogg's has signed a multiyear deal becoming MLB’s newest corporate sponsor that gives the food giant rights across the cereal and various snack food categories. With its new rights, Kellogg's will stage a national campaign that will see MLB logos on a total of 27 million packages of Frosted ...

04/08/13
SportsBusiness Journal: Lynch takes new marketing post

Longtime Visa sponsorship marketing chief Michael Lynch has resurfaced atop a surfboard. Lynch, who left his job at Visa last January after 16 years with the payment card brand, is the new chief marketing and revenue officer for the Association of Surfing Professionals, the de facto worldwide govern ...

Tags: Marketing and Sponsorship

04/01/13
SportsBusiness Daily: MLB Supporting Autism Awareness

Coinciding with Opening Day for most of its teams, MLB today is beginning a month-long campaign supporting autism awareness. A program with Autism Speaks, which calls itself the world’s largest autism science and advocacy organization, will see all 30 MLB clubs set a home game to raise awarene ...

04/01/13
SportsBusiness Journal: N.Y. Giants add brand to health center

In what is believed to be a first among NFL clubs, one of the league’s most venerable teams is extending its brand into health care and fitness. The first HackensackUMC Fitness & Wellness Center Powered by the Giants will open this December in Maywood, N.J., about 5 miles from the team ...

Tags: Franchises

04/01/13
SportsBusiness Journal: MLB sponsors step up for new season

Some of MLB’s biggest sponsors are rolling out new activation as the league opens its season this week. Anheuser-Busch, which is the presenting sponsor of opening week, will support its league rights and its 23 club deals with team-branded cans of Budweiser in those markets and cans bearin ...

Tags: Marketing and Sponsorship

04/01/13
SportsBusiness Journal: NHL launches marketing around playoffs

Editor's note: This story is revised from the print edition. Buoyed by strong attendance and TV ratings for a lockout-shortened regular season that cost each team 34 games, or 41 percent of its usual 82-game schedule, the NHL is launching a postseason marketing campaign this week. The Stanley ...

Tags: Leagues and Governing Bodies

04/01/13
SportsBusiness Journal: What drove the new WNBA deal

A few months ago, NBA Deputy Commissioner Adam Silver and WNBA President Laurel Richie approached ESPN President John Skipper with a plan. Even though the WNBA was under contract to ESPN for another four years, the league’s executives wanted ESPN to open its deal and renegotiate new terms. ...

Tags: Leagues and Governing Bodies

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