About The Author

Terry Lefton

Terry Lefton covers marketing, including sponsorships, licensing and merchandising, for SportsBusiness Journal/Daily.

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AutoTrader renews with NBA, returns as TNT’s ‘Tip-Off’ sponsor

Published in SportsBusiness Journal on 10 / 20 / 14

AutoTrader.com has renewed its sponsorship ties with the NBA, a deal that, as usual, includes a large buy on league rights holder TNT. {podcast} SBJ Podcast: NBA writer John Lombardo and Assistant Managing Editor Tom Stinson discuss how the Cavs are handling LeBron James' return from a bu...

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Tags: Marketing and Sponsorship

More Stories by this Author

07/22/13
SportsBusiness Journal: Hawks to hit top 3 in hot market sales

Both the NHL and NBA are reporting an uptick in hot-market sales from their recently completed championships. NHL officials and retailers were calling the Chicago Blackhawks’ win one of their best-ever championship markets. Considering further the season’s lockout, which cut teams&r ...

Tags: Marketing and Sponsorship

07/17/13
SportsBusiness Daily: Panini Signs Puig To Memorabilia Deal

Panini has signed Dodgers RF Yasiel Puig to a memorabilia deal with its Panini Authentic brand. Puig also will participate in some marketing efforts, including an appearance on behalf of Panini at the 34th National Sports Collectors Convention July 31-Aug. 4 in Chicago. The Puig product line will ...

07/15/13
SportsBusiness Daily: Lipton To Be Deemed Official MLB Iced Tea

PepsiCo typically has supported its Gatorade, Pepsi Cola and Aquafina brands as part of its corporate sponsorship with MLB, but the company's ready-to-drink Lipton iced tea will activate a new "Official Iced Tea of Major League Baseball" designation beginning with tonight's Home Run Derby. With an i ...

Tags: Marketing and Sponsorship, MLB

07/15/13
SportsBusiness Daily: Eric Thomas To Voice New MLB "October" Ad

Your browser does not support iframes. MLB will air a new 60-second institutional ad during tonight's Chevy Home Run Derby on ESPN and tomorrow's All-Star Game on Fox that continues the league's "We Play For October" tagline. However, instead of music as a driving force, motivational/inspira ...

Tags: Marketing and Sponsorship, MLB

07/15/13
SportsBusiness Daily: Lipton Activating Around Home Run Derby

PepsiCo typically has supported its Gatorade, Pepsi Cola and Aquafina brands as part of its corporate sponsorship with MLB, but the company's ready-to-drink Lipton iced tea will activate a new "Official Iced Tea of Major League Baseball" designation beginning with tonight's Home Run Derby. With an ...

07/15/13
SportsBusiness Journal: What's next for Broadway?

Recalling a memorable sports film is about as easy as buying a movie ticket. From “Pride of the Yankees” (1942) and “The Hustler” (1961) to those of more recent vintage, like “Slap Shot” (1977) and “The Blind Side” (2009), there have been dozens of ind ...

Tags: In-Depth

07/15/13
SportsBusiness Journal: A story worth a million

Hollywood producer Mark Ciardi’s credits include inspirational sports films such as “Miracle,” “Invincible” and “The Rookie.’’ Ciardi’s career as a pitcher plateaued after four appearances with the Milwaukee Brewers in 1987, so he’s familia ...

Tags: In-Depth

07/15/13
SportsBusiness Journal: New Era, Yankees sign marketing deal

MLB on-field headwear rights holder New Era has gone deep with the league’s top-selling team, quietly signing an eight-year marketing agreement with the New York Yankees. One well-placed MLB source pegged the deal’s value at $20 million over the term and said it includes a host of ma ...

Tags: Marketing and Sponsorship

07/12/13
SportsBusiness Daily: Modell's Selling Merch At Concert

Official MLB All-Star Game retailer Modell’s will be in the unusual position of selling merchandise at a concert in N.Y. on Saturday night. As part of its All-Star Game rights, Modell’s will sell in and around the Great Lawn in Central Park, where a concert to benefit Hurricane Sand ...

07/12/13
SportsBusiness Daily: "42" Screening At Dodger Stadium

As a prelude to the July 16 Warner Home Video DVD launch for the Jackie Robinson movie “42,” the Dodgers are showing the film at Dodger Stadium after Saturday’s game against the Rockies. Prior to the screening of the film, which has grossed nearly $100M since its release in April ...

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