About The Author

Terry Lefton

Terry Lefton covers marketing, including sponsorships, licensing and merchandising, for SportsBusiness Journal/Daily.

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How Rubin is rocking sports licensing

Published in SportsBusiness Journal on 02 / 20 / 17

ABOVE: Fanatics’ West Coast headquarters in San Mateo, Calif. BELOW: The company is building distribution centers like this one in Ohio. Photos by: COURTESY OF FANATICS (2) ...

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Tags: Marketing and Sponsorship

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