About The Author

Terry Lefton

Terry Lefton covers marketing, including sponsorships, licensing and merchandising, for SportsBusiness Journal/Daily.

Featured Story

Startup water brand uses NFL star power

Published in SportsBusiness Journal on 09 / 01 / 14

While PepsiCo’s Dasani water and Gatorade’s isotonic beverage have NFL marketing rights under the company’s massive league deal, startup bottled water brand Formula Four is hoping the star power of New Orleans Saints coach Sean Payton and other NFL players will help it gain retail...

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Tags: Marketing and Sponsorship

More Stories by this Author

05/27/13
SportsBusiness Journal: Collinsworth endorses financial firm

NFL TV analyst Cris Collinsworth has signed a rare endorsement deal, under which he will become the face of Western & Southern Financial Group later this year, as the 125-year-old financial services giant mounts a national ad campaign for the first time. ...

Tags: Leagues and Governing Bodies

05/27/13
SportsBusiness Journal: Chevy pulls into deal for HR Derby

Major League Baseball corporate sponsor Chevrolet has added title sponsorship of the league’s Home Run Derby to its collection of baseball marketing assets. Prince Fielder won last year’s event, the final edition spons ...

Tags: Marketing and Sponsorship

05/27/13
SportsBusiness Journal: Microsoft-NFL relationship ‘will evolve’

The NFL’s new five-year, $400 million technology and sponsorship deal with Microsoft, announced last week as part of the introduction of the forthcoming Xbox One gaming and home entertainment console, is the most extensive in league history in terms of its breadth and depth of execution. ...

Tags: Marketing and Sponsorship

05/22/13
SportsBusiness Daily: And1 Sponsoring Hoops Tourney At Temple

Former Temple Univ. footwear and apparel sponsor And1 is returning to the Philadelphia campus as title sponsor for a grass-roots basketball tourney Aug. 29-Sept. 1. The 12-team winner-take-all event will offer a $100,000 cash prize to the winner. IMG is handling event management and sales for the to ...

Tags: Marketing and Sponsorship, And 1

05/06/13
SportsBusiness Journal: Armato planning beach volleyball event

Former AVP Commissioner Leonard Armato is building a beach volleyball event for Southern California over a week in late July that will include around 11 hours of live telecasts on NBC and NBC Sports Network. As the first FIVB event in the U.S. for a decade, top players from around the world are expe ...

Tags: Events and Attractions

04/22/13
SportsBusiness Journal: In the Owner’s Box: Clark Hunt

Aside from 10 years of labor peace, one of the legacies of the NFL’s 2011 lockout will be that it allowed Kansas City Chiefs Chairman Clark Hunt to step out from the shadow of his father, Pro Football Hall of Famer Lamar Hunt. As an American Football League founder and the man credited with na ...

Tags: Franchises

04/15/13
SportsBusiness Journal: Fox near deal to show new soccer event

Miami Dolphins owner Stephen Ross’ dream of transforming Sun Life Stadium into a center for soccer in the United States could get a big boost this summer by way of an international tournament involving some top soccer brands. Details are sparse, as organizers had yet to finalize deals with ...

Tags: Media

04/11/13
SportsBusiness Daily: NFL, NBA Co-Hosting Summit In N.Y.

The NFL and NBA are co-hosting an Athlete Development Summit today and tomorrow in N.Y. The two-day program, overseen by the Professional Association of Athlete Development Specialists, will include panel discussions and networking with academic, athletic, and medical personnel. Around 70 people are ...

04/09/13
SportsBusiness Daily: Eagles, Dietz & Watson Launch Promotion

A new Eagles promotion encourages fans to grow virtual beards on the team's Facebook page on behalf of a team sponsor. The "Beard Yourself" promotion for longtime Eagles sponsor Dietz & Watson uses C Jason Kelce and exhorts fans to Join "Kelce's Beard's Crew," by becoming virtually hirsute. A ...

04/08/13
SportsBusiness Daily: Kellogg's Signs Multiyear Deal As MLB Sponsor

Kellogg's is MLB's newest corporate sponsor, signing a multiyear deal that gives the food giant rights across the cereal and various snack food categories. With its new rights, Kellogg's will stage a national campaign that will see MLB logos on a total of 27 million packages of Frosted Flakes, Nutri ...

Tags: Marketing and Sponsorship, Kellogg

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