About The Author

Terry Lefton

Terry Lefton covers marketing, including sponsorships, licensing and merchandising, for SportsBusiness Journal/Daily.

Featured Story

Sail The High Brees: Saints QB Signs On To Endorse Carnival Cruise Lines

Published in SportsBusiness Daily on 10 / 19 / 17

Carnival Cruise Lines has signed Saints QB Drew Brees to an endorsement deal and will use him in a sweepstakes promotion offering a free cruise any time he and the Saints throw for more than 300 yards in a game this season. “Cruising brings people together and nothing unites the New Orleans c...

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Tags: Marketing and Sponsorship, Carnival

More Stories by this Author

09/26/16
SportsBusiness Journal: Octagon rebrand: New logo, outlook

IPG’s Octagon sponsorship consulting and talent representation agency has completed a rebrand, yielding both a new logo and a new positioning. “We wanted to tell people that we are in the business of the future,” said Rick Dudley, Octagon Worldwide chairman and CEO. ...

Tags: Marketing and Sponsorship

09/26/16
SportsBusiness Journal: Octagon: What’s new, what’s growing

Since Octagon’s new positioning embraces the future , a room full of their best and brightest gathered at the agency’s Norwalk, Conn., headquarters to discuss what’s next. The group included CEO Rick Dudley; Chief Strategy Officer Simon Wardle; co-consulting heads Derek Aframe an ...

Tags: Marketing and Sponsorship

09/22/16
SportsBusiness Daily: Lady Gaga Set To Headline SB Halftime

Lady Gaga will indeed be the halftime show headliner at Super Bowl LI after reports first popped up last week that she would perform at the game in Houston. Sources said that Gaga will be confirmed by Fox on Sunday during its NFL programming, most likely during its pregame show. Fox will televi ...

Tags: Events and Attractions, NFL, PepsiCo

09/12/16
SportsBusiness Journal: Game Changers: Diane Pelkey

Photo by: UNDER ARMOUR D iane Pelkey joined Under Armour in 2007, when it was a $700 million brand. It’s now a $5 billion brand, so yes, it’s been a bit of a rocket ride — but not one the 13-year Reebok/Adidas marketer anticipated. When a colleague firs ...

Tags: Game Changers

09/12/16
SportsBusiness Journal: Rams fill top slots with Hyundai, AT&T

Hyundai and AT&T are in as the last of 10 top-level “homecoming” sponsors that the Los Angeles Rams have secured for their first season back in Los Angeles. Hyundai’s nonexclusive Rams deal fits with its NFL league deal, the car brand’s five other NFL team sponsorships ...

Tags: Marketing and Sponsorship

09/12/16
SportsBusiness Journal: Game Changers: Jaime Weston

Photo by: KRYSTAL ATWATER T he NFL has long been the most ubiquitous sports property in America. Amplifying that power was just a question of allocating resources. Jaime Weston NFL, SENIOR VICE PRESIDENT, MARKETING Jaime Weston has been part of the team ...

Tags: Game Changers

09/12/16
SportsBusiness Journal: Plugged In: Chris Koch, New Era

Naming rights weren’t invented when New Era President and CEO Chris Koch’s great-grandfather borrowed $5,000 in 1920 to start the cap company. Nonetheless, the Buffalo Bills open their home schedule Thursday in a stadium rechristened as New Era Field. As Koch looks to expand New Era&rsq ...

Tags: People and Pop Culture

09/12/16
SportsBusiness Journal: The Lefton Report: Fanatics expands

C ontinuing to expand its venue merchandising capabilities, sports e-commerce specialist Fanatics has bought some of the remaining assets of Milt Arenson ’s Facility Merchandising Inc. and brought him into the fold as senior vice presid ...

Tags: Marketing and Sponsorship

09/12/16
SportsBusiness Journal: Game Changers: Michelle Palmer

Photo by: MICHAEL BRUNER / THE MARKETING ARM W hen Michelle Palmer joined The Marketing Arm in 2000, the Dallas-based marketing agency employed fewer than 30 people, and the number of women working in sports was relatively small. Palmer’s previous hands-on expe ...

Tags: Game Changers

09/07/16
SportsBusiness Daily: Ford Signs To Be Official Truck Of NFL

Ford Trucks has signed a three-year sponsorship with the NFL and will activate its new designation as the league's official truck by linking the strength, performance and durability of its trucks with the NFL's top offensive lines. The lead activation platform will be the "Ford Tough Offensive Line ...

Tags: Marketing and Sponsorship, Ford, NFL

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