About The Author

Terry Lefton

Terry Lefton covers marketing, including sponsorships, licensing and merchandising, for SportsBusiness Journal/Daily.

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McDonald's Rolling Out Three Separate Promos To Mark Second Year As NFL Sponsor

Published in SportsBusiness Daily on 08 / 26 / 14

McDonald’s is marking the second year of its NFL league sponsorship with a trio of promotions timed to coincide with the start of the football season. In its first year returning as a league sponsor after a 15-year hiatus, McDonald’s scored well in SportsBusiness Journal's annual NF...

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Tags: Marketing and Sponsorship, NFL

More Stories by this Author

05/22/13
SportsBusiness Daily: And1 Sponsoring Hoops Tourney At Temple

Former Temple Univ. footwear and apparel sponsor And1 is returning to the Philadelphia campus as title sponsor for a grass-roots basketball tourney Aug. 29-Sept. 1. The 12-team winner-take-all event will offer a $100,000 cash prize to the winner. IMG is handling event management and sales for the to ...

Tags: Marketing and Sponsorship, And 1

05/06/13
SportsBusiness Journal: Armato planning beach volleyball event

Former AVP Commissioner Leonard Armato is building a beach volleyball event for Southern California over a week in late July that will include around 11 hours of live telecasts on NBC and NBC Sports Network. As the first FIVB event in the U.S. for a decade, top players from around the world are expe ...

Tags: Events and Attractions

04/22/13
SportsBusiness Journal: In the Owner’s Box: Clark Hunt

Aside from 10 years of labor peace, one of the legacies of the NFL’s 2011 lockout will be that it allowed Kansas City Chiefs Chairman Clark Hunt to step out from the shadow of his father, Pro Football Hall of Famer Lamar Hunt. As an American Football League founder and the man credited with na ...

Tags: Franchises

04/15/13
SportsBusiness Journal: Fox near deal to show new soccer event

Miami Dolphins owner Stephen Ross’ dream of transforming Sun Life Stadium into a center for soccer in the United States could get a big boost this summer by way of an international tournament involving some top soccer brands. Details are sparse, as organizers had yet to finalize deals with ...

Tags: Media

04/11/13
SportsBusiness Daily: NFL, NBA Co-Hosting Summit In N.Y.

The NFL and NBA are co-hosting an Athlete Development Summit today and tomorrow in N.Y. The two-day program, overseen by the Professional Association of Athlete Development Specialists, will include panel discussions and networking with academic, athletic, and medical personnel. Around 70 people are ...

04/09/13
SportsBusiness Daily: Eagles, Dietz & Watson Launch Promotion

A new Eagles promotion encourages fans to grow virtual beards on the team's Facebook page on behalf of a team sponsor. The "Beard Yourself" promotion for longtime Eagles sponsor Dietz & Watson uses C Jason Kelce and exhorts fans to Join "Kelce's Beard's Crew," by becoming virtually hirsute. A ...

04/08/13
SportsBusiness Daily: Kellogg's Signs Multiyear Deal As MLB Sponsor

Kellogg's is MLB's newest corporate sponsor, signing a multiyear deal that gives the food giant rights across the cereal and various snack food categories. With its new rights, Kellogg's will stage a national campaign that will see MLB logos on a total of 27 million packages of Frosted Flakes, Nutri ...

Tags: Marketing and Sponsorship, Kellogg

04/08/13
SportsBusiness Daily: Kellogg's Agrees To Sponsor MLB

Kellogg's has signed a multiyear deal becoming MLB’s newest corporate sponsor that gives the food giant rights across the cereal and various snack food categories. With its new rights, Kellogg's will stage a national campaign that will see MLB logos on a total of 27 million packages of Frosted ...

04/08/13
SportsBusiness Journal: Lynch takes new marketing post

Longtime Visa sponsorship marketing chief Michael Lynch has resurfaced atop a surfboard. Lynch, who left his job at Visa last January after 16 years with the payment card brand, is the new chief marketing and revenue officer for the Association of Surfing Professionals, the de facto worldwide govern ...

Tags: Marketing and Sponsorship

04/01/13
SportsBusiness Daily: MLB Supporting Autism Awareness

Coinciding with Opening Day for most of its teams, MLB today is beginning a month-long campaign supporting autism awareness. A program with Autism Speaks, which calls itself the world’s largest autism science and advocacy organization, will see all 30 MLB clubs set a home game to raise awarene ...

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