About The Author

Terry Lefton

Terry Lefton covers marketing, including sponsorships, licensing and merchandising, for SportsBusiness Journal/Daily.

Featured Story

Fanatics Lands 10-Year Deal To Manage Merch Sales At NASCAR's "Souvenir Row"

Published in SportsBusiness Daily on 09 / 18 / 14

Leading online sports retailer Fanatics has quietly won a shootout to manage trackside merchandise sales at NASCAR races for the next 10 years. Sources said that Fanatics, NASCAR's e-commerce provider since '03, beat out Legends and Aramark in securing the rights to NASCAR's "Souvenir Row." Motorspo...

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Tags: Marketing and Sponsorship, NASCAR

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06/13/13
SportsBusiness Daily: Alex Woo To Debut MLB-Licensed Jewelry

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06/12/13
SportsBusiness Daily: Bruins, Blackhawks See Big Merch Sales

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06/11/13
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Tags: Marketing and Sponsorship, NHL

06/10/13
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Tags: Media

06/04/13
SportsBusiness Daily Global: Emirates Inks Jersey Deal With Cosmos

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06/04/13
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06/04/13
SportsBusiness Daily: Verizon, NFL To Unveil $1B Extension

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Tags: Marketing and Sponsorship, Soccer

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Tags: Marketing and Sponsorship

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