About The Author

Terry Lefton

Terry Lefton covers marketing, including sponsorships, licensing and merchandising, for SportsBusiness Journal/Daily.

Featured Story

At start of ‘shakeout cycle,’ retailers prepare for a new reality

Published in SportsBusiness Journal on 09 / 26 / 16

A fter America’s largest sporting goods chain goes under, when you gather hundreds of sporting goods manufacturers and retailers, the main topic of discussion is obvious. The Sports Authority ’s bankruptcy means 20 million square feet...

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Tags: Marketing and Sponsorship

More Stories by this Author

10/19/15
SportsBusiness Journal: Cubs title could stretch licensees

The Cubs have the longest championship drought, but all four MLB survivors have gone more than 20 years without a title. Photo by: GETTY IMAGES MLB’s most visible on-field licen ...

Tags: Marketing and Sponsorship

10/19/15
SportsBusiness Journal: Heineken near deal for CFP sponsorship

Editor’s note: This story has been updated from the print edition. The country’s second-largest imported beer company is signing on to be an official sponsor of America’s biggest college football game. Heineken is close to a deal that will make its Dos Equis brand the off ...

Tags: Marketing and Sponsorship

10/12/15
SportsBusiness Journal: The Lefton Report: Starwood lines up MLB

Editor’s note: This story is revised from the print edition. S tarwood Hotels and Resorts is close to taking the wraps off a multiyear, leaguewide sponsorship pact with Major League Baseball. Looking to take advantage of the buzz ge ...

Tags: Marketing and Sponsorship

10/12/15
SportsBusiness Journal: A new take on sponsor exposure

Wasserman Media Group says it has a better mousetrap for generating analytics around sponsor exposure. As part of a joint development agreement, WMG has introduced Nervve video and image recognition software to the sports and entertainment industries, an alternative to the likes of SRi and Repuco ...

Tags: In-Depth

10/12/15
SportsBusiness Journal: What drives team loyalty?

What determines loyalty across pro sports? That’s one of the principal things consultancy Deloitte’s nascent sports division looked to assess in an April survey of 4,000 sports fans in the U.S. Some of the findings were garden variety. For example, hometown was the biggest factor in d ...

Tags: In-Depth

10/07/15
SportsBusiness Daily Global: Cricket All-Star Tour Coming To U.S.

Pepsi, State Farm and MasterCard are in as sponsors of the Cricket All-Star Series that will be hosted at MLB venues Citi Field on Nov. 7, Minute Maid Park on Nov. 11 and Dodger Stadium on Nov. 14. The teams will be led by India's Sachin Tendulkar, widely regarded as the best cricketer ever, and Aus ...

Tags: Events and Attractions, Europe

10/07/15
SportsBusiness Daily: NBC Ad Sales For NHL Coverage Up 30%

The '15-16 NHL season opens tonight with an NBCSN “Rivalry Night” telecast that sees the Stanley Cup Champion Blackhawks hosting the Rangers. NBC Sports Exec VP/Sales & Sales Marketing Seth Winter said that even without an expected boost in ad dollars from the daily fantasy cate ...

Tags: NHL Season Preview, NBCSN

10/07/15
SportsBusiness Daily: Griz Vice Chair, GMR Get Into eSports

A group of prominent sports business, media and entertainment execs have purchased the Team 8 competitive video gaming franchise, continuing a recent run of activity in the white-hot eSports space. The consortium includes Peter Levin, former AFL Chicago Rush Owner and current Lionsgate President of ...

Tags: Franchises

10/05/15
SportsBusiness Daily: Cricket All-Star Tour Coming To U.S.

Three MLB venues will play host to an All-Star cricket tour next month. Pepsi, State Farm and MasterCard are in as sponsors of the Cricket All-Star Series, scheduled for Citi Field on Nov. 7, Minute Maid Park on Nov. 11 and Dodger Stadium on Nov. 14. The teams will be led by India's Sachin Ten ...

Tags: Events and Attractions

10/05/15
SportsBusiness Journal: NFL aims for Super Bowl record

With both a retro Super Bowl licensing program and the NFL’s 50th Super Bowl celebration to fuel sales, the league is eyeing record sales to mark the golden anniversary of its championship game. ...

Tags: Marketing and Sponsorship

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