About The Author

Terry Lefton

Terry Lefton covers marketing, including sponsorships, licensing and merchandising, for SportsBusiness Journal/Daily.

Featured Story

Let's Get It Started: NFL To Hold Concerts, Fan Fests In S.F., Boston To Begin Season

Published in SportsBusiness Daily on 06 / 30 / 15

As part of its hype around Super Bowl 50, the NFL will kick off the ’15 regular season on Sept. 10 with an Opening Day concert and fan fest in the Super Bowl market of S.F. Boston, home market of the Super Bowl champion Patriots, also will see some season-opening activities. Pepsi will be the ...

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Tags: NFL, Leagues and Governing Bodies

More Stories by this Author

06/16/15
SportsBusiness Daily: MLB, Fanatics Sign 17-Year Deal

MLB has signed a massive deal with Fanatics under which the sports retail specialist will run all facets of the league's licensed-product e-commerce business through the '33 season. The unprecedented 17-year-deal, which starts next season, expands and extends an existing relationship under whic ...

Tags: Marketing and Sponsorship, MLB

06/16/15
SportsBusiness Daily: Golden 1 Buys Kings Arena Naming Rights

Golden 1, one of the nation’s largest credit unions, has acquired naming rights for the $477M downtown NBA Kings arena, scheduled to open in October '16. An announcement on what will be called Golden 1 Center is scheduled for today adjacent to the construction site in downtown in Sacramento. S ...

06/15/15
SportsBusiness Daily: U.S. Bank Lands On Vikes' Stadium

U.S. Bank will be the naming-rights partner for the Vikings' new $1.1B stadium scheduled to open in July '16. Sources said the deal was completed in March, but will be officially announced next Monday. The sources added that the deal for what will soon be called U.S. Bank Stadium is for 20 year ...

Tags: Facilities, Minnesota Vikings

06/15/15
SportsBusiness Daily: U.S. Bank To Sponsor Vikings' Stadium

U.S. Bank will be the naming-rights partner for the Vikings' new $1.1B stadium scheduled to open in July '16 . Sources said the entitlement deal was completed in March but will be officially announced June 22. The sources added that the deal for what will soon be called U.S. Bank Stadium is for 20 ...

06/15/15
SportsBusiness Journal: The Lefton Report: 'Silicon Alley'

N ew York City’s “Silicon Alley” community of Web developers normally interacts with sports execs with the regularity of an East Coast earthquake. Still, there they were, 175 strong, a midtown melange gathered at a definitive mil ...

Tags: Marketing and Sponsorship

06/09/15
SportsBusiness Daily Global: Lagardère Acquires Akzio Ajoint

Lagardère Unlimited has acquired Akzio Ajoint Group, one of Germany's largest sponsorship consulting and activation agencies. Lagardère President & CEO Andy Pierce said, "We’re happy to add a really strong group as part of the expansion of our consulting in Europe as we grow ...

Tags: Europe, Finance

06/08/15
SportsBusiness Daily: Lagardere Acquires Akzio Ajoint

Lagardere Unlimited has acquired Akzio Ajoint Group, one of Germany’s largest sponsorship consulting and activation agencies. "We’re happy to add a really strong group as part of the expansion of our consulting in Europe as we grow into a truly global consulting unit," said Lagardè ...

06/08/15
SportsBusiness Journal: FIFA sponsors ‘along for the ride’

As the FIFA brand staggered under the glare of a global corruption investigation last week, politicians and media pundits made a simple call to sponsors of the embattled soccer organization: Demand change or walk. But sponsors are finding that real life is not so simple, especially not in the mur ...

Tags: Leagues and Governing Bodies

06/08/15
SportsBusiness Journal: Jack Morton hires McQueen in NYC

Interpublic Group’s Jack Morton Worldwide experiential and events shop is hiring agency veteran Rob McQueen as president and head of its New York City office and a member of the agency’s executive team. He will start this week. McQueen has been at fellow IPG agency Momentum Worldwide ...

Tags: Marketing and Sponsorship

06/08/15
SportsBusiness Journal: The Lefton Report: Performance goes to bed

Y ou drive a performance car, while wearing a performance watch and sunglasses, and after jamming the brakes with a performance athletic shoe, your sweat is wicked away by the performance fabrics in your socks and shirt. Everywhere, but especia ...

Tags: Marketing and Sponsorship

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