About The Author

Terry Lefton

Terry Lefton covers marketing, including sponsorships, licensing and merchandising, for SportsBusiness Journal/Daily.

Featured Story

Panini Signs Expected Lottery Pick Dante Exum To Trading Card Deal

04 / 07 / 14

Consensus NBA lottery pick Dante Exum has signed an exclusive trading-card deal with Panini, the NBA's sole trading-card licensee. The 18-year-old Exum, a member of the Australian national team, will be featured on packaging, participate in social media and marketing initiatives and sign memorabilia...

Read More

Tags: Marketing and Sponsorship

More Stories by this Author

02/10/14
All Nippon Airways Sponsoring Tanaka Coverage

In what is undoubtedly a precursor to a number of Japanese brands buying Yankees advertising and marketing inventory, All Nippon Airways (ANA) has purchased the presenting sponsorship position on a rebroadcast tonight on YES Network of a '13 game pitched by Masahiro Tanaka , which will get two ...

01/31/14
Temporary NFL Shop Staying Open

The temporary 36,000-square-foot NFL Shop operated by Lids in Macy's flagship Herald Square store will be held over for another week. Lids Marketing VP John DeWaal said this afternoon that the pop-up licensed product emporium will not close until the weekend after Super Bowl. " It's been crazy her ...

01/31/14
McLoughlin Talks Super Bowl XLVIII

Seahawks President PETER MCLOUGHLIN spent more than two decades at Anheuser-Busch before leaving to join the NFL franchise in '10. Slightly more than three years later, his team is one win away from a Super Bowl title. McLoughlin sat down with THE DAILY in advance of Sunday's game. Q : You m ...

Tags: Seattle Seahawks, People and Pop Culture

01/29/14
New Video Boards Coming To The Linc

As part of a $125M renovation of Lincoln Financial Field, the Eagles have signed a deal under which Panasonic will replace the stadium's electronic signage, including the stadium's two massive end zone video boards, with state-of-the art HD boards totaling more than 9,400 square feet. Panasonic beat ...

Tags: Facilities, Philadelphia Eagles, Panasonic

01/29/14
Eagles Sign Panasonic As Stadium Partner

As part of a $125M renovation of Lincoln Financial Field, the Eagles have signed a deal under which Panasonic will replace the stadium's electronic signage, including two massive end zone video boards, with state-of-the-art HD boards totaling over 9,400 square feet. Panasonic beat out Sony and ...

01/28/14
Rick White To Become Atlantic League Prez

Former MLB Properties President RICK WHITE has been named President of the Atlantic League, a 16-year-old, eight-member circuit of unaffiliated pro baseball teams with franchises mostly based in the Northeast. White, who worked at MLB’s central offices from '83-'94 and at one point was consi ...

Tags: People and Pop Culture

01/28/14
SB Program Sees Higher Circ Base Than '13

Like almost every licensed product for Super Bowl XLVIII, the game program is selling briskly. With a circulation base 25% higher than a year ago and two markets starved for a championship, more copies were shipped in the days after the conference championships than ever. "Denver and Seattle are sh ...

Tags: Marketing and Sponsorship

01/28/14
Packers To Open Office At MillerCoors HQs

In what might be termed one of the more unusual benefits of a team sponsorship, the Packers today will announce they are opening a marketing field office in the Milwaukee HQs of MillerCoors, more than 100 miles from the Packers' home of Lambeau Field. Miller has been a Packers sponsor for more than ...

01/24/14
New Big East Ad Campaign Reaches Into The Past

The new Big East Conference is launching an ad campaign that recalls memorable moments from the old iteration of the league. The marketing effort, to be played across the conference's TV assets as well as with print, digital, e-mail, social media and in-arena ads, comes roughly six weeks before ...

Tags: Marketing and Sponsorship

01/15/14
NBA Fetes Heat, Warriors For Merch Sales

As part of its annual Team Retail Summit, the NBA has named the Warriors and the Heat co-winners of the '12-13 team retailer of the year. The awards follow a season during which the league set new highs in licensed merchandise sales. It is the first time in its history that the award has been given ...

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug