About The Author

Terry Lefton

Terry Lefton covers marketing, including sponsorships, licensing and merchandising, for SportsBusiness Journal/Daily.

Featured Story

Poll: Millennials already distrusted NFL

Published in SportsBusiness Journal on 09 / 15 / 14

Even before the Ray Rice domestic abuse case ascended to the top of America’s news consciousness, one market researcher had data that he says shows the image of the NFL has already started to erode. {podcast} SBJ Podcast: NFL writer Daniel Kaplan and Executive Editor Abraham Madkour...

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Tags: Leagues and Governing Bodies

More Stories by this Author

08/26/14
SportsBusiness Daily: McDonald's Preps Three Promos Around NFL Season

McDonald’s is marking the second year of its NFL league sponsorship with a trio of promotions timed to coincide with the start of the football season. In its first year returning as a league sponsor after a 15-year hiatus, McDonald’s scored well in SportsBusiness Journal's annual NF ...

Tags: Marketing and Sponsorship, NFL

08/01/14
SportsBusiness Daily: Chevron/Texaco Promo Ties Into Football Sponsorships

More than 2,600 Chevron and Texaco locations in the western U.S. are supporting the gasoline and convenience store chain's Game Day Chef Challenge, which begins Friday and ties into many of the merchant's football sponsorships. In the cooking competition, contestants in Arizona, California, Oregon o ...

Tags: Marketing and Sponsorship

07/28/14
SportsBusiness Journal: NFL near signing Nationwide as sponsor

The NFL is close to adding Nationwide Insurance to a category in which it already has a sponsor, allowing it to extract more money from a hypercompetitive category.

Tags: Marketing and Sponsorship

07/28/14
SportsBusiness Journal: The Lefton Report

T wo years after a lockout canceled 41.5 percent of the 2012-13 regular season, the NHL held a love-in last week, celebrating its best year ever for consumer product sales. Lockout forgotten, the licensees and retailers who gathered on the floo ...

Tags: Marketing and Sponsorship

07/18/14
SportsBusiness Daily: David Abrutyn Leaving IMG After Nearly 15 Years

IMG Senior VP/Global Head of Consulting DAVID ABRUTYN is leaving the agency after nearly 15 years. In an e-mail across IMG Consulting and to senior agency execs, Abrutyn said he will leave in early August "to pursue the next opportunity in my career." Abrutyn started at IMG in '99 and helped grow ...

Tags: People and Pop Culture, IMG

07/17/14
SportsBusiness Daily: Senior VP David Abrutyn Leaving IMG

IMG Senior VP/Global Head of Consulting David Abrutyn is leaving the agency after nearly 15 years. In an e-mail across IMG Consulting and to senior agency execs, Abrutyn said he will leave in early August "to pursue the next opportunity in my career." Abrutyn started at IMG in '99 and helped grow ...

07/14/14
SportsBusiness Daily: Ads Breaking During MLB All-Star Game

Your browser does not support iframes. MLB will break its annual postseason tune-in campaign during Fox' telecast of tomorrow's 85th All-Star Game from Minneapolis. The creative work from BBDO, N.Y., employs the new tagline "October Writes Itself," and is a video montage of postseason action. "W ...

07/14/14
SportsBusiness Journal: Licensees bullish on sales

At 18,000 square feet, the MLB Clubhouse Store at this year’s All-Star Game FanFest is easily the largest ever. The expectations of MLB licensing chief Howard Smith are also sizable. “I’d be disappointed if we didn’t set records, because the amount of product and its quali ...

Tags: In-Depth

07/14/14
SportsBusiness Journal: Sponsor activation game plan

Major League Baseball’s corporate partners are involved in a bevy of activities around the All-Star Game in Minneapolis. Thirteen MLB corporate sponsors are advertising during the Fox All-Star Game telecast: Anheuser-Busch, Pepsi, Gatorade, T-Mobile, Nike, Gillette, Head & Shoulders, Ch ...

Tags: In-Depth

07/14/14
SportsBusiness Journal: Out of the park art

So many times, there are disputes about the origins of an idea or program, even when you speak to those involved from the start. Such is the case with the Statues on Parade program. Each MLB All-Star Game, the program places around the host city more than 30 5-foot-tall statues of an important lo ...

Tags: In-Depth

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