About The Author

Terry Lefton

Terry Lefton covers marketing, including sponsorships, licensing and merchandising, for SportsBusiness Journal/Daily.

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Panini Signs Expected Lottery Pick Dante Exum To Trading Card Deal

04 / 07 / 14

Consensus NBA lottery pick Dante Exum has signed an exclusive trading-card deal with Panini, the NBA's sole trading-card licensee. The 18-year-old Exum, a member of the Australian national team, will be featured on packaging, participate in social media and marketing initiatives and sign memorabilia...

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Tags: Marketing and Sponsorship

More Stories by this Author

07/14/11
Under Armour's Bill Hampton Dies Unexpectedly

Veteran licensed apparel marketer BILL HAMPTON died unexpectedly on his way to the airport after the ESPY Awards last night. The cause of death is undetermined. Hampton, 51, was Senior Dir of Pro Leagues at Under Armour, where he had worked since '06. He was well known across sports mark ...

Tags: Under Armour, NFL, 16W Marketing

07/12/11
Sports Marketing Vet Storms Shifts Role At PepsiCo

JENNIFER STORMS , who headed Gatorade sports marketing as Senior VP/Sports Marketing for the past two years, has had her role and title shifted by parent PepsiCo as part of an ongoing marketing reorganization that has also seen the company's CMO and head of sports marketing exit in recent weeks. St ...

Tags: People and Pop Culture

07/11/11
"Moneyball" To Advertise During ASG

  Watch the "Moneyball" trailer Sony Pictures is using the MLB All-Star Game tomorrow as the launch for its baseball-themed movie "Moneyball." The film, which stars ...

Tags: Marketing and Sponsorship, MLB

07/01/11
MLB All-Stars To Wear Star-Adorned Gear

Players selected for the July 12 MLB All-Star Game in Phoenix will wear jerseys and caps adorned with stars in regular-season games the week before the Midsummer Classic. Beginning Monday and through games on July 10, two gold stars will be affixed next the MLB silhouetted batter logo on the back of ...

06/28/11
A-B's Mark Wright Leaving Company

Anheuser-Busch VP/Media, Sports & Entertainment Marketing MARK WRIGHT is leaving for a top job at AT&T in Dallas, in which he will head the telecom giant’s $2B annual media budget. Sources said Wright had been mulling the offer through Heidrick & Struggles for some time and gave ...

Tags: People and Pop Culture, Anheuser Busch

06/27/11
A-B VP Mark Wright Leaving To Join AT&T

Anheuser-Busch VP/Media, Sports & Entertainment Marketing Mark Wright is leaving for a top job at AT&T in Dallas, in which he will head the telecom giant’s $2B annual media budget. Sources said Wright had been mulling the offer through Heidrick & Struggles for some time and gave ...

06/13/11
Kia To Sponsor '11 NBA Draft

Kia will be presenting sponsor of the upcoming NBA Draft, which will be held June 23 and broadcast live on ESPN and NBA TV. The Korean automaker replaces EA Sports, which was presenting sponsor of the last two NBA Drafts. Kia will have ads in both broadcasts of the draft, which will be held at Prude ...

06/07/11
MLB Licensees Ready For Jeter To Hit 3,000

Yankees SS Derek Jeter moves more product than any other MLB player and has done so for at least a decade. Accordingly, more than 10 MLB licensees are combining to produce a variety of products as Jeter begins a 10-game home stand tonight in the Bronx, needing 14 hits to reach 3,000. Tops among th ...

04/27/11
CAA Handling 49ers Naming Rights In Santa Clara

49ers Chief Sales Officer John Vidalin yesterday confirmed that CAA Sports will be handling sales of naming rights for the team’s proposed stadium in Santa Clara. The news was first reported in the April 4 issue of SportsBusiness Journal. Vidalin said the review was among four agencies and took se ...

Tags: Facilities, San Francisco 49ers

04/26/11
Overstock Likely To Get Oakland Naming Rights

The stadium that houses both the A’s and Raiders will become Overstock.com Coliseum later this week if a proposed naming-rights deal is approved tomorrow by the joint city/county commission that oversees the facility. The commission is scheduled to meet in special session tomorrow morning. A review ...

Tags: Facilities

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