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Terry Lefton

Terry Lefton covers marketing, including sponsorships, licensing and merchandising, for SportsBusiness Journal/Daily.

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American Express Renews USTA/U.S. Open Sponsorship Rights

Published in SportsBusiness Daily on 08 / 26 / 15

American Express has renewed its longstanding USTA/U.S. Open corporate sponsorship. AmEx has been a USTA sponsor since '94. The payment card brand will continue to leverage the Open and USTA grassroots tennis activities. Wasserman Media Group is the longtime sports- and entertainment-marketing agenc...

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SportsBusiness Journal: New hospitality for Super Bowl

The newest and perhaps largest piece of Super Bowl inventory exclusively sold by the NFL’s On Location hospitality company is a 1,200-seat “Super Suite” of lower-level end-zone seats at the University of Phoenix Stadium in Glendale, site of the NFL championship game on Feb. 1. ...

Tags: Events and Attractions

SportsBusiness Journal: Omaha Steaks sees sizzle in reality show

Omaha Steaks is normally a heavy buyer of direct mail and digital media, but the purveyor of what’s good on the grill has found a new marketing niche within sports as presenting sponsor of “Tailgate Turnover,” a reality show based ...

Tags: Marketing and Sponsorship

SportsBusiness Journal: The Lefton Report: Data on tap

W e’ve always considered beer among the most endemic sponsorship categories in sports. Outside of softball, beer isn’t normally found on the field of play, but it has long been the lifeblood of big-time sports. Symbiotic doesn&rsq ...

Tags: Marketing and Sponsorship

SportsBusiness Daily: Vera Bradley To Sponsor Ice Dancing Show

Handbag and luggage brand Vera Bradley is making its first run at sports sponsorship with a presenting sponsorship of “Shall We Dance on Ice,” a live performance and TV show that includes performances from Olympic Gold Medal-winning ice dancers Meryl Davis and Charlie White. The show is ...

Tags: Marketing and Sponsorship

SportsBusiness Daily: NBA Signs Lease For New Flagship Retail Store

The NBA has signed a 20-year lease for 25,000 square feet of retail space at 45th Street and Fifth Ave. in Manhattan that will become the league’s flagship store within a year. The new NBA Store will open in time for the '15 holiday shopping season and be built in retail space that held a ...

Tags: Marketing and Sponsorship, NBA

SportsBusiness Daily: New Space For NBA's Flagship Store

The NBA has signed a lease for 25,000 square feet of retail space on the corner of 45th and Fifth Ave. in Manhattan that will become the league’s flagship store within a year. The new NBA Store will open in time for the '15 holiday shopping season and will be built in space at 545 Fifth Ave. ...

SportsBusiness Daily: Bills Signs Deal With Watch Brand Benrus

Watch manufacturer Benrus has signed a three-year sponsorship deal valued in the mid-six figures to become the official timepiece of the Bills. Under the agreement, Benrus gets large branded clocks on both the North and South towers at Ralph Wilson Stadium. The Bills hope to have those clocks instal ...

Tags: Marketing and Sponsorship, Buffalo Bills

SportsBusiness Daily: Eagles Game To Have Military Theme

The Eagles' game tonight against the Panthers is the team's designated “Salute to Service" game and will carry a decidedly military theme. Falling the night before Veterans Day, the Eagles are planning a number of activations, including a temporary memorial seat in which one of the normally gr ...

SportsBusiness Journal: The Lefton Report: BofA renews

B ank of America has quietly renewed one of its largest sports sponsorships, a deal with the New York Yankees that has some interesting history. The renewal adds six years to a longtime Yankees-BofA sponsorship and, as is the case across the in ...

Tags: Marketing and Sponsorship

SportsBusiness Daily: Chase Gets Assets With D-League Knicks

JP Morgan Chase, already Madison Square Garden's largest sponsor, is receiving some additional marketing assets with MSG's NBA D-League franchise, the Westchester Knicks. As part of the "Marquee Partnership" Chase signed with MSG in '10, Chase will get its logo on the Westchester Knicks jerseys and ...

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