About The Author

Terry Lefton

Terry Lefton covers marketing, including sponsorships, licensing and merchandising, for SportsBusiness Journal/Daily.

Featured Story

Let's Get It Started: NFL To Hold Concerts, Fan Fests In S.F., Boston To Begin Season

Published in SportsBusiness Daily on 06 / 30 / 15

As part of its hype around Super Bowl 50, the NFL will kick off the ’15 regular season on Sept. 10 with an Opening Day concert and fan fest in the Super Bowl market of S.F. Boston, home market of the Super Bowl champion Patriots, also will see some season-opening activities. Pepsi will be the ...

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Tags: NFL, Leagues and Governing Bodies

More Stories by this Author

11/11/14
SportsBusiness Daily: Bills Signs Deal With Watch Brand Benrus

Watch manufacturer Benrus has signed a three-year sponsorship deal valued in the mid-six figures to become the official timepiece of the Bills. Under the agreement, Benrus gets large branded clocks on both the North and South towers at Ralph Wilson Stadium. The Bills hope to have those clocks instal ...

Tags: Marketing and Sponsorship, Buffalo Bills

11/10/14
SportsBusiness Daily: Eagles Game To Have Military Theme

The Eagles' game tonight against the Panthers is the team's designated “Salute to Service" game and will carry a decidedly military theme. Falling the night before Veterans Day, the Eagles are planning a number of activations, including a temporary memorial seat in which one of the normally gr ...

11/10/14
SportsBusiness Journal: The Lefton Report: BofA renews

B ank of America has quietly renewed one of its largest sports sponsorships, a deal with the New York Yankees that has some interesting history. The renewal adds six years to a longtime Yankees-BofA sponsorship and, as is the case across the in ...

Tags: Marketing and Sponsorship

11/07/14
SportsBusiness Daily: Chase Gets Assets With D-League Knicks

JP Morgan Chase, already Madison Square Garden's largest sponsor, is receiving some additional marketing assets with MSG's NBA D-League franchise, the Westchester Knicks. As part of the "Marquee Partnership" Chase signed with MSG in '10, Chase will get its logo on the Westchester Knicks jerseys and ...

11/04/14
SportsBusiness Daily: Sony To Sponsor NBA's "Hoops For Troops"

Sony Computer Entertainment America has signed on as an NBA promotional partner for a year and will be the first sponsor of the league's six-year-old "Hoops for Troops" military appreciation program. Sony and the NBA will stage eight Hoops for Troops events at USO military bases around the country, ...

Tags: Marketing and Sponsorship, NBA, Sony

11/03/14
SportsBusiness Journal: NFL goes camo for military appreciation

The NFL and corporate sponsor USAA kick off three weeks of games dedicated to military appreciation beginning with Thursday’s game between the Cleveland Browns and Cincinnati Bengals as part of the league’s commemoration of Veterans Day. Every team will host a military appreciation game ...

Tags: Marketing and Sponsorship

11/03/14
SportsBusiness Journal: Turner bullish on D-League’s growth

Turner becomes D-League’s third president on Nov. 12. Photo by: WASSERMAN MEDIA GROUP For new D-League President Malcolm Turner, the expectation is clear: lead the developmental ...

Tags: Leagues and Governing Bodies

11/03/14
SportsBusiness Journal: NHL tests virtual ads for dasherboards

The NHL is quietly testing virtual advertising technology that would allow broadcasters to replace ads on home team dasherboards with their own electronic signage. What’s being referred to internally as “dynamic dasherboards” would allow more vibrant and pricey ad messages, incl ...

Tags: Leagues and Governing Bodies, Media

11/03/14
SportsBusiness Journal: The Lefton Report: Lagardère scores

L agardère Unlimited ’s corporate consulting group has scored an impressive win in one of the biggest agency shootouts of the year, securing Citigroup ’s global sports and entertainment business from an original list of around ...

Tags: Marketing and Sponsorship

10/31/14
SportsBusiness Daily: NYC Marathon Sports 26 Corporate Partners

The TCS New York City Marathon takes place this Sunday with a 26 partners -- one for each mile -- including a new eight-year entitlement deal with Tata Consultancy Services. Other new deals for this year's race include sponsorships with Toyota, Tag Heuer, and Airbnb. Below is a list of official part ...

Tags: Marketing and Sponsorship, New York Road Runners

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