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Terry Lefton

Terry Lefton covers marketing, including sponsorships, licensing and merchandising, for SportsBusiness Journal/Daily.

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Panini Signs Expected Lottery Pick Dante Exum To Trading Card Deal

04 / 07 / 14

Consensus NBA lottery pick Dante Exum has signed an exclusive trading-card deal with Panini, the NBA's sole trading-card licensee. The 18-year-old Exum, a member of the Australian national team, will be featured on packaging, participate in social media and marketing initiatives and sign memorabilia...

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Tags: Marketing and Sponsorship

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Panini Coming Out With Baseball Card Line

Panini America is adding baseball products to its line of NBA, NFL, NHL, trading cards and stickers through a license with the MLBPA being announced today. Rangers LF Josh Hamilton will serve as spokesperson for the new line, appearing on packaging and providing autographs for Panini. Company CEO M ...

Tags: Marketing and Sponsorship

Tiffany Hosts Event To Mark USSA Partnership

Olympic medalists Donna Weinbrecht , Lindsey Jacobellis , and Andrew Weibrecht will appear at a "Breakfast at Tiffany" event this morning in the luxury-goods marketer's flagship store in N.Y. The appearance is to commemorate Tiffany's new U.S. Ski & Snowboard Association sponsorship, through ...

Brady's First UGG Commercial To Air Monday

Santa Barbara-based footwear brand UGG will debut its first TV spot featuring Patriots QB Tom Brady during Monday's Patriots-Dolphins "MNF" game on ESPN. “Steps,” from M&C Saatchi, L.A., is the first wave of a campaign with Brady to support the UGG men's line of footwear and outerwea ...

Tags: Marketing and Sponsorship

Alex Ovechkin Agrees To Endorse Bauer

Capitals LW Alex Ovechkin has signed a long-term global endorsement deal with Bauer. The deal covers on-ice equipment – including skates, sticks, gloves, helmets and pads – and follows last week's announcement of a deal in which Nike locked up Ovechkin for base layer and other appare ...

Apogee To Sponsor North Texas' Stadium

The Univ. of North Texas will announce tomorrow that campus networking firm Apogee is the naming-rights partner for the school's new $79M football stadium, in a 20-year deal that averages around $1M a year. Austin-based Apogee has been a supplier to UNT since '08, and the naming-rights deal behind w ...

Verizon's Suzy Deering Joining The Home Depot

Verizon Wireless Exec Dir of Media, Engagements, & Integrations SUZY DEERING is leaving the telecom giant and joining The Home Depot in a senior marketing and media post, according to numerous industry sources. Her precise new title at the home improvement and appliance retailer could not be l ...

Tags: People and Pop Culture

MLB Hires Marketing Vet Chris Marciani

CHRIS MARCIANI has been hired as MLB's new VP/National Sales in its corporate sales and marketing division. Marciani has been VP/Sales & Marketing at Michael Waltrip Racing since May '09. He was senior account manager in NASCAR's N.Y. sales office; spent two years as VP/Partnership Market ...

Tags: People and Pop Culture

Greg Luckman Joining CAA Sports

GroupM Entertainment & Sports Partnerships North America CEO GREG LUCKMAN is jumping ship to CAA Sports, a strong indication that the five-year-old sports division of the Hollywood talent agency is making a run at the corporate consulting market. Luckman helped build GroupM ESP over the past f ...

Tags: People and Pop Culture

PepsiCo Appoints Adam Harter U.S. Sports Chief

Harter has been with Pepsi for over a decade ADAM HARTER is PepsiCo's new U.S. sports chief, the latest move in a marketing reshuffle at the beverage and snack food giant. While hi ...

Tags: People and Pop Culture, PepsiCo

Under Armour's Bill Hampton Dies Unexpectedly

Under Armour's Bill Hampton died unexpectedly on his way to the airport after the ESPY Awards last night. The cause of death is undetermined.

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