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Terry Lefton

Terry Lefton covers marketing, including sponsorships, licensing and merchandising, for SportsBusiness Journal/Daily.

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Sports Business Awards: AT&T Wins Sports Sponsor Of The Year

Published in SportsBusiness Daily on 05 / 21 / 15

AT&T, perennially one of the biggest sports marketing spenders, fittingly took Sponsor of the Year honors after a year when its familiar logo was associated with some of the biggest sports events in the country. That included the first College Football Playoff, at AT&T Stadium in Texas, whic...

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Tags: Sports Business Awards, ATT

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SportsBusiness Journal: Chobani pushes USOC deal through Tokyo

Chobani Greek Yogurt has renewed its U.S. Olympic Committee sponsorship, making it the first USOC corporate patron to publicly extend its rights through the 2020 Games in Tokyo. Chobani CMO Peter McGuinness said the Olympic connection since 2012 has been effective in securing incremental retail p ...

Tags: Olympics

SportsBusiness Journal: Under Armour signs for NFHS Network

Under Armour has signed on as the first “anchor partner” of the NFHS Network, a startup digital high school sports subscription service that hopes to attract 10 million visitors and 45 million page views this academic year. The network, owned in part by the National Federation of Sta ...

Tags: Marketing and Sponsorship

SportsBusiness Daily: Anderson: NFL Constantly Talking To Sponsors

When the NFL’s domestic violence crisis became front-page news, corporate sponsors of the league, particularly the publicly traded companies, began applying pressure with the unusual step of taking the league to task publicly. That put the league’s top sales exec inside the controversy.& ...

Tags: Marketing and Sponsorship, NFL

SportsBusiness Daily: Chobani Re-Ups As USOC Sponsor

Chobani Greek Yogurt has renewed its sponsorship deal with the USOC, becoming the organization's first corporate patron to publicly extend its rights through the '20 Tokyo Games. The deal includes sampling rights and exclusivity in USOC’s "Road to Rio" experiential marketing campaign begi ...

Tags: Marketing and Sponsorship, USOC

SportsBusiness Journal: Rebrand conveys MLS’s confidence

Seeking inspiration during a rebranding process that lasted more than a year, Major League Soccer marketers found it in the stands before a July 2013 Gold Cup game in Portland. Before a match in which the U.S. team beat Belize 6-1, some of the most ardent supporters of the U.S. national team erec ...

Tags: Leagues and Governing Bodies

SportsBusiness Journal: Harman deal breaks more ground for NBA

Last week’s deal between audio giant Harman and the NBA is the latest in a rush of new sponsorship opportunities for the league’s 30 teams under NBA Commissioner Adam Silver. The four-year league sponsorship deal announced on Sept. 17 makes Harman the official headphone, speaker and a ...

Tags: Marketing and Sponsorship

SportsBusiness Journal: The Lefton Report

L ooking to boost viewership and awareness of its live broadcasts Nov. 10 and 11 on ESPN, the World Series of Poker has engineered what could be termed a full house tune-in promotion splashed across more than 20 million bags of Frito-Lay ’ ...

Tags: Marketing and Sponsorship

SportsBusiness Daily: Fanatics Lands NASCAR's At-Track Merch Sales

Leading online sports retailer Fanatics has quietly won a shootout to manage trackside merchandise sales at NASCAR races for the next 10 years. Sources said that Fanatics, NASCAR's e-commerce provider since '03, beat out Legends and Aramark in securing the rights to NASCAR's "Souvenir Row." Motorspo ...

Tags: Marketing and Sponsorship, NASCAR

SportsBusiness Daily: MLS Unveils New Adaptable League Logo

As it approaches its 20th season next year, MLS is introducing a new logo and identity system that it is hoping will express its belief in a limitless future for pro soccer in the U.S. Unveiled today in N.Y., the MLS crest is an amalgam of European tradition and modern design that utilizes red ...

Tags: Leagues and Governing Bodies, MLS

SportsBusiness Daily: Harman Announces NBA Sponsorship Deal

Audio giant Harman  today is announcing a four-year NBA league sponsorship deal at its flagship store in Midtown Manhattan. Under the deal, Harman becomes the official headphone, speaker, and audio partner of the NBA. The deal includes rights for the NBA, WNBA, D-League and USA Basketball, whi ...

Tags: Marketing and Sponsorship, NBA

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