About The Author

Terry Lefton

Terry Lefton covers marketing, including sponsorships, licensing and merchandising, for SportsBusiness Journal/Daily.

Featured Story

Archival firm builds business on teams’ ‘junk’

Published in SportsBusiness Journal on 08 / 21 / 17

For years, the Los Angeles Dodgers’ considerable heritage lay aging inside rusting filing cabinets in forgotten rooms at Dodger Stadium, or gathering dust in cardboard boxes at off-site storage warehouses. Bits and pieces of Dodger tradition were ingloriously stored in the stadium parking lot....

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Tags: Franchises

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SportsBusiness Daily Global: IHRA Expands Global Reach Into Australia

The Int'l Hot Rod Association is expanding globally with an agreement to sanction drag-racing events at four of Australia's largest quarter-mile tracks: Perth Motorplex, Sydney Dragway, Willowbank Raceway, located near Brisbane; and the recently opened Springmount Raceway, near Cairns, Queensland. I ...

Tags: Australia, Events and Attractions

SportsBusiness Daily: IHRA Expanding Global Reach Into Australia

IRG Sports + Entertainment Vice Chair & CEO Chris Lencheski said the IHRA will soon open a Sydney office, adding that the Australian expansion will help the IHRA in securing secure a media rights deal.

SportsBusiness Daily: Eagles Make Toyota First Auto Sponsor Since '08

With the Eagles opening training camp this week, the team has signed Toyota, in the form of the local Tri-State Toyota Dealers Association, to a multiyear sponsorship deal. The principal asset will be Toyota branding on the team's practice facility press conference backdrop. Activation will fea ...

Tags: Marketing and Sponsorship, Toyota, Philadelphia Eagles

SportsBusiness Journal: The Lefton Report: Break the Link

N aming rights for the Seattle stadium that houses the NFL Seahawks and the MLS Sounders are coming to market. We’re told that the Seahawks will handle the sales internally and that they already are proceeding with due diligence on the pro ...

Tags: Marketing and Sponsorship

SportsBusiness Journal: Don’t laugh: Mascot HOF looks like a go

The latest sign that mascots are more than just silly business? A planned Mascot Hall of Fame in Whiting, Ind., has signed its first corporate sponsor and has enough municipal funding that groundbreaking is scheduled for the fall, perhaps as soon as September. The three-story, 25,000-square ...

Tags: Events and Attractions

SportsBusiness Daily: Wines Commemorate 76ers' Titles

The 76ers and Chaddsford Wineries today are releasing the first of a three-bottle set of wines commemorating the franchise’s three NBA titles. The first wine in the team's “Banner Series” is dedicated to the '82-83 NBA Championship Team and priced at $24.99, with 10% of the pr ...

SportsBusiness Journal: ASG a local hero, but profile slips

A giant flag and a military flyover were part of the All-Star Game pregame at Petco Park. Photo by: GETTY IMAGES Perhaps more than ...

Tags: Events and Attractions

SportsBusiness Journal: A-B pours it on with NFL team logo cans

After seeing dramatic sales increases last season in markets where it sold Bud Light in team-logoed cans, Anheuser-Busch is doubling down on its exclusive NFL rights. League marks will be the centerpiece of the brewer’s national marketing campaign and packaging this season. It will feature ...

Tags: Marketing and Sponsorship

SportsBusiness Daily: Record Sales At ASG FanFest Shop

The MLB All-Star Game produced record sales at the 35,000-square-foot merchandise shop within MLB FanFest at the San Diego Convention Center. The MLB.com Shop presented by MasterCard broke previous sales records from the '07 FanFest shop in S.F. an ...

SportsBusiness Daily: MLB Breaking World Baseball Classic Ads

The day before its All-Star Game, MLB is breaking a marketing campaign behind next year's World Baseball Classic. Spots running during tonight's Home Run Derby on ESPN and tomorrow's All-Star Game on Fox will be in English and Spanish, and they also will be available on digital and social ...

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