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Terry Lefton

Terry Lefton covers marketing, including sponsorships, licensing and merchandising, for SportsBusiness Journal/Daily.

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Fanatics Lands 10-Year Deal To Manage Merch Sales At NASCAR's "Souvenir Row"

Published in SportsBusiness Daily on 09 / 18 / 14

Leading online sports retailer Fanatics has quietly won a shootout to manage trackside merchandise sales at NASCAR races for the next 10 years. Sources said that Fanatics, NASCAR's e-commerce provider since '03, beat out Legends and Aramark in securing the rights to NASCAR's "Souvenir Row." Motorspo...

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Tags: Marketing and Sponsorship, NASCAR

More Stories by this Author

07/24/13
SportsBusiness Daily: Timex Out As Sponsor Of Giants' Training Facility

Timex is out as sponsor of the NFL Giants’ training facility after a four-year run. The deal was announced in ‘09 as a four-year deal, which included branding on the Giants’ practice jersey and practice bubble. Industry sources have been buzzing about Timex wanting out of that deal ...

Tags: Marketing and Sponsorship, Timex, New York Giants

07/22/13
SportsBusiness Journal: Hawks to hit top 3 in hot market sales

Both the NHL and NBA are reporting an uptick in hot-market sales from their recently completed championships. NHL officials and retailers were calling the Chicago Blackhawks’ win one of their best-ever championship markets. Considering further the season’s lockout, which cut teams&r ...

Tags: Marketing and Sponsorship

07/17/13
SportsBusiness Daily: Panini Signs Puig To Memorabilia Deal

Panini has signed Dodgers RF Yasiel Puig to a memorabilia deal with its Panini Authentic brand. Puig also will participate in some marketing efforts, including an appearance on behalf of Panini at the 34th National Sports Collectors Convention July 31-Aug. 4 in Chicago. The Puig product line will ...

07/15/13
SportsBusiness Daily: Lipton To Be Deemed Official MLB Iced Tea

PepsiCo typically has supported its Gatorade, Pepsi Cola and Aquafina brands as part of its corporate sponsorship with MLB, but the company's ready-to-drink Lipton iced tea will activate a new "Official Iced Tea of Major League Baseball" designation beginning with tonight's Home Run Derby. With an i ...

Tags: Marketing and Sponsorship, MLB

07/15/13
SportsBusiness Daily: Eric Thomas To Voice New MLB "October" Ad

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Tags: Marketing and Sponsorship, MLB

07/15/13
SportsBusiness Daily: Lipton Activating Around Home Run Derby

PepsiCo typically has supported its Gatorade, Pepsi Cola and Aquafina brands as part of its corporate sponsorship with MLB, but the company's ready-to-drink Lipton iced tea will activate a new "Official Iced Tea of Major League Baseball" designation beginning with tonight's Home Run Derby. With an ...

07/15/13
SportsBusiness Journal: What's next for Broadway?

Recalling a memorable sports film is about as easy as buying a movie ticket. From “Pride of the Yankees” (1942) and “The Hustler” (1961) to those of more recent vintage, like “Slap Shot” (1977) and “The Blind Side” (2009), there have been dozens of ind ...

Tags: In-Depth

07/15/13
SportsBusiness Journal: A story worth a million

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Tags: In-Depth

07/15/13
SportsBusiness Journal: New Era, Yankees sign marketing deal

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Tags: Marketing and Sponsorship

07/12/13
SportsBusiness Daily: Modell's Selling Merch At Concert

Official MLB All-Star Game retailer Modell’s will be in the unusual position of selling merchandise at a concert in N.Y. on Saturday night. As part of its All-Star Game rights, Modell’s will sell in and around the Great Lawn in Central Park, where a concert to benefit Hurricane Sand ...

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