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Terry Lefton

Terry Lefton covers marketing, including sponsorships, licensing and merchandising, for SportsBusiness Journal/Daily.

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American Express Renews USTA/U.S. Open Sponsorship Rights

Published in SportsBusiness Daily on 08 / 26 / 15

American Express has renewed its longstanding USTA/U.S. Open corporate sponsorship. AmEx has been a USTA sponsor since '94. The payment card brand will continue to leverage the Open and USTA grassroots tennis activities. Wasserman Media Group is the longtime sports- and entertainment-marketing agenc...

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SportsBusiness Daily: DraftKings Signs Deal With 76ers

The 76ers today are set to announce a sponsorship with DraftKings. Included in the deal are stanchion and courtside LED signage, digital assets, radio ad inventory, hospitality and tickets. The 76ers will host daily fantasy games offering non-cash prizes on the team’s website, a ...

SportsBusiness Journal: Pepsi contest winners will be on field

Pepsi is backing its third consecutive sponsorship of the Super Bowl Halftime Show with a contest that offers winners a place on the field in front of performer Katy Perry. The “Hype Your Hometown” promotion supporting its Pepsi brand asks consumers to submit photos and videos showing ...

Tags: Marketing and Sponsorship

SportsBusiness Journal: Column an effort to clarify NBA stance

NBA Commissioner Adam Silver’s jolting opinion piece in The New York Times pushing for more legalized sports betting was the result of the league being asked to clarify its views related to the continuing New Jersey sports gambling lawsuit. According to an industry source, Silver wrote the ...

Tags: Leagues and Governing Bodies

SportsBusiness Journal: NFL plans Play 60 spots for Thanksgiving

Topping the menu for the NFL’s three Thanksgiving Day games is a spate of new promotional spots supporting the league’s Play 60 anti-youth obesity campaign, with a side dish of new sideline caps from New Era. Looking to capture the T ...

Tags: Marketing and Sponsorship

SportsBusiness Journal: Retooled Chase finishes strong

NASCAR’s Chase for the Sprint Cup may have started slowly, but it ended with the sport’s biggest viewership figures in several years. Kevin Harvick celebrated the first championship under the new format. ...

Tags: Media

SportsBusiness Journal: Van Wagner hires Nelligan Sports trio

Van Wagner Sports & Entertainment is attacking the collegiate space and has hired a trio of former Nelligan Sports Marketing employees to offer a broad range of services. The move comes as Van Wagner is focusing more on sports after it sold its outdoor signage business to CBS in October. & ...

Tags: Marketing and Sponsorship

SportsBusiness Journal: Feigin working to raise bar for Bucks

Milwaukee Bucks President Peter Feigin joined the franchise on Oct. 8 and set out to overhaul the Bucks’ business, while leading the team’s efforts to build a new arena under new owners Marc Lasry and Wes Edens. Feigin, who most recently worked as chief marketing and revenue officer of ...

Tags: Franchises

SportsBusiness Journal: The Lefton Report: Red Sox head start

T he Boston Red Sox have learned that the roller-coaster ride that has seen the team bounce from last place in 2012 to World Series champions in 2013 and back to last place this year has some advantages. Chief among those is getting an early s ...

Tags: Marketing and Sponsorship

SportsBusiness Daily: Panini, Wizards' Wall Sign New Trading Card Deal

Panini America has signed Wizards G John Wall to a new exclusive autograph memorabilia and trading card agreement. He had previously signed a deal with Panini in '10 , but that agreement had lapsed. The roster of exclusive Panini Authentic athletes for autographs and memorabilia includes Lakers G K ...

Tags: Marketing and Sponsorship, Panini

SportsBusiness Journal: New site for NBA Store

The NBA has signed a 20-year lease for 25,000 square feet of retail space at 45th Street and Fifth Avenue in Manhattan that will become the league’s flagship store within a year. The league’s “temporary” Ma ...

Tags: Leagues and Governing Bodies

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