About The Author

Terry Lefton

Terry Lefton covers marketing, including sponsorships, licensing and merchandising, for SportsBusiness Journal/Daily.

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NFL near signing Nationwide as sponsor

Published in SportsBusiness Journal on 07 / 28 / 14

The NFL is close to adding Nationwide Insurance to a category in which it already has a sponsor, allowing it to extract more money from a hypercompetitive category.

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Tags: Marketing and Sponsorship

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SportsBusiness Daily: Barclays Center Honors Sponsors

Barclays Center handed out accolades to its top sponsor activators today at a partner summit held on the floor of the nine-month-old Brooklyn arena. Nike took honors for the best integration for a campaign behind the 30th anniversary of its popular Air Force One shoe. Nike promoted the December laun ...

SportsBusiness Journal: ESPN near deal to keep Little League

ESPN is closing in on an eight-year extension with Little League Baseball that will continue a 50-year relationship that the youth sports organization began with ABC in 1963. The deal is not complete, but both sides have reached broad agreement on most terms that will see ESPN pick up all TV and ...

Tags: Media

SportsBusiness Journal: USAA signs deal with RGIII

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Tags: Marketing and Sponsorship

SportsBusiness Journal: Fighting Irish fragrance? Makes scents

Putting a new twist to “Irish spring,” the Cloudbreak Group, New York, will roll out a Notre Dame-licensed fragrance for the next college football season. The firm, which made the New York Yankees scent a $10 million-plus retail brand since it was introduced last spring, will introduce t ...

Tags: Colleges

SportsBusiness Daily: Alex Woo To Debut MLB-Licensed Jewelry

Designer Alex Woo, a new MLB licensee, will debut a line of women’s "high-end, luxury jewelry" tonight in an event at the MLB Fan Cave in N.Y. The first products available will be "little MLB icon" necklaces, with team logos. Products will be available in sterling silver, 14K gold and white go ...

SportsBusiness Daily: Bruins, Blackhawks See Big Merch Sales

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Tags: Marketing and Sponsorship, Chicago Blackhawks, Boston Bruins

SportsBusiness Daily: NHL Sponsors Prep Activation For Cup Final

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Tags: Marketing and Sponsorship, NHL

SportsBusiness Journal: Networks cry foul at NFL-Verizon deal

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Tags: Media

SportsBusiness Daily Global: Emirates Inks Jersey Deal With Cosmos

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Tags: Marketing and Sponsorship, North America

SportsBusiness Daily: Verizon Close $1B NFL Extension

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Tags: NFL, Verizon, Media

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