About The Author

Terry Lefton

Terry Lefton covers marketing, including sponsorships, licensing and merchandising, for SportsBusiness Journal/Daily.

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Int'l Hot Rod Association To Expand Global Reach With Four Events In Australia

Published in SportsBusiness Daily Global on 07 / 27 / 16

The Int'l Hot Rod Association is expanding globally with an agreement to sanction drag-racing events at four of Australia's largest quarter-mile tracks: Perth Motorplex, Sydney Dragway, Willowbank Raceway, located near Brisbane; and the recently opened Springmount Raceway, near Cairns, Queensland. I...

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Tags: Australia, Events and Attractions

More Stories by this Author

10/12/15
SportsBusiness Journal: A new take on sponsor exposure

Wasserman Media Group says it has a better mousetrap for generating analytics around sponsor exposure. As part of a joint development agreement, WMG has introduced Nervve video and image recognition software to the sports and entertainment industries, an alternative to the likes of SRi and Repuco ...

Tags: In-Depth

10/12/15
SportsBusiness Journal: What drives team loyalty?

What determines loyalty across pro sports? That’s one of the principal things consultancy Deloitte’s nascent sports division looked to assess in an April survey of 4,000 sports fans in the U.S. Some of the findings were garden variety. For example, hometown was the biggest factor in d ...

Tags: In-Depth

10/07/15
SportsBusiness Daily Global: Cricket All-Star Tour Coming To U.S.

Pepsi, State Farm and MasterCard are in as sponsors of the Cricket All-Star Series that will be hosted at MLB venues Citi Field on Nov. 7, Minute Maid Park on Nov. 11 and Dodger Stadium on Nov. 14. The teams will be led by India's Sachin Tendulkar, widely regarded as the best cricketer ever, and Aus ...

Tags: Events and Attractions, Europe

10/07/15
SportsBusiness Daily: NBC Ad Sales For NHL Coverage Up 30%

The '15-16 NHL season opens tonight with an NBCSN “Rivalry Night” telecast that sees the Stanley Cup Champion Blackhawks hosting the Rangers. NBC Sports Exec VP/Sales & Sales Marketing Seth Winter said that even without an expected boost in ad dollars from the daily fantasy cate ...

Tags: NHL Season Preview, NBCSN

10/07/15
SportsBusiness Daily: Griz Vice Chair, GMR Get Into eSports

A group of prominent sports business, media and entertainment execs have purchased the Team 8 competitive video gaming franchise, continuing a recent run of activity in the white-hot eSports space. The consortium includes Peter Levin, former AFL Chicago Rush Owner and current Lionsgate President of ...

Tags: Franchises

10/05/15
SportsBusiness Daily: Cricket All-Star Tour Coming To U.S.

Three MLB venues will play host to an All-Star cricket tour next month. Pepsi, State Farm and MasterCard are in as sponsors of the Cricket All-Star Series, scheduled for Citi Field on Nov. 7, Minute Maid Park on Nov. 11 and Dodger Stadium on Nov. 14. The teams will be led by India's Sachin Ten ...

Tags: Events and Attractions

10/05/15
SportsBusiness Journal: NFL aims for Super Bowl record

With both a retro Super Bowl licensing program and the NFL’s 50th Super Bowl celebration to fuel sales, the league is eyeing record sales to mark the golden anniversary of its championship game. ...

Tags: Marketing and Sponsorship

10/05/15
SportsBusiness Journal: Forever Collectibles likes apparel fit

Having landed an MLB license for casual footwear, novelty licensee Forever Collectibles is looking more like an apparel company every day. With the company’s recent success in apparel, like last year’s Ugly Sweaters sensation licensed by nearly every major sports property, Forever Col ...

Tags: Marketing and Sponsorship

10/05/15
SportsBusiness Journal: Coyotes’ message: Here to stay

The Arizona Coyotes are introducing a marketing campaign designed to reassure a community that it will be around for a while. The team has been in the Phoenix area for 19 seasons, but it’s been a rocky tenure that has included bankruptcy and league ownership. With new ownership now entering ...

Tags: Franchises

10/05/15
SportsBusiness Journal: WME-IMG to rep NHL’s global media rights

WME-IMG won a shootout to represent the NHL’s global media rights as part of a multiyear deal signed last week. The deal is structured as two separate contracts: one for the World Cup of Hockey tournament next September, in which the NHL Players’ Association receives a 50 percent reve ...

Tags: Media

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