About The Author

Terry Lefton

Terry Lefton covers marketing, including sponsorships, licensing and merchandising, for SportsBusiness Journal/Daily.

Featured Story

NFL near signing Nationwide as sponsor

Published in SportsBusiness Journal on 07 / 28 / 14

The NFL is close to adding Nationwide Insurance to a category in which it already has a sponsor, allowing it to extract more money from a hypercompetitive category.

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Tags: Marketing and Sponsorship

More Stories by this Author

06/18/13
SportsBusiness Daily: Barclays Center Honors Sponsors

Barclays Center handed out accolades to its top sponsor activators today at a partner summit held on the floor of the nine-month-old Brooklyn arena. Nike took honors for the best integration for a campaign behind the 30th anniversary of its popular Air Force One shoe. Nike promoted the December laun ...

06/17/13
SportsBusiness Journal: ESPN near deal to keep Little League

ESPN is closing in on an eight-year extension with Little League Baseball that will continue a 50-year relationship that the youth sports organization began with ABC in 1963. The deal is not complete, but both sides have reached broad agreement on most terms that will see ESPN pick up all TV and ...

Tags: Media

06/17/13
SportsBusiness Journal: USAA signs deal with RGIII

USAA, the insurance brand that serves military members and their families, has signed Washington Redskins quarterback Robert Griffin III to an endorsement deal. Griffin, whose parents were in the Army, is the first active NFL player signed by USAA, which is in its third year of a four-year NFL l ...

Tags: Marketing and Sponsorship

06/17/13
SportsBusiness Journal: Fighting Irish fragrance? Makes scents

Putting a new twist to “Irish spring,” the Cloudbreak Group, New York, will roll out a Notre Dame-licensed fragrance for the next college football season. The firm, which made the New York Yankees scent a $10 million-plus retail brand since it was introduced last spring, will introduce t ...

Tags: Colleges

06/13/13
SportsBusiness Daily: Alex Woo To Debut MLB-Licensed Jewelry

Designer Alex Woo, a new MLB licensee, will debut a line of women’s "high-end, luxury jewelry" tonight in an event at the MLB Fan Cave in N.Y. The first products available will be "little MLB icon" necklaces, with team logos. Products will be available in sterling silver, 14K gold and white go ...

06/12/13
SportsBusiness Daily: Bruins, Blackhawks See Big Merch Sales

The Bruins-Blackhawks Stanley Cup Final opens tonight, and the matchup of two Original Six teams has the NHL, its licensees and retailers optimistic even after the lockout-shortened season. “With a long series, I could easily see this being one of our top five (championship) hot markets," said ...

Tags: Marketing and Sponsorship, Chicago Blackhawks, Boston Bruins

06/11/13
SportsBusiness Daily: NHL Sponsors Prep Activation For Cup Final

Hershey's is offering a sweet version of the Stanley Cup NHL corporate sponsors are completing activation plans for the Stanley Cup Final, which begins tomorrow night in Chicago. The&nbs ...

Tags: Marketing and Sponsorship, NHL

06/10/13
SportsBusiness Journal: Networks cry foul at NFL-Verizon deal

NFL executives received an earful from their TV partners when the league informed them of the plan to sell Verizon the rights to stream all NFL games to their mobile phone users starting in 2014. Agitated media partners pushed them on how the league was further diluting the most popular programmi ...

Tags: Media

06/04/13
SportsBusiness Daily Global: Emirates Inks Jersey Deal With Cosmos

Emirates airline has agreed to a multi-year deal as jersey sponsor of the reborn N.Y. Cosmos, which will begin play in the North American Soccer League this August. The deal will be announced at a press conference featuring Pelé in N.Y. on Tuesday. Outside of some hospitality deals, the Cosmo ...

Tags: Marketing and Sponsorship, North America

06/04/13
SportsBusiness Daily: Verizon Close $1B NFL Extension

Verizon is close to taking the lid off a four-year, $1B extension of its NFL rights. The new deal, which starts in '14 and will allow Verizon to stream every NFL regular-season and playoff game to mobile phones, should forever obliterate the distinction between sponsor and media-rights deals. Its pr ...

Tags: NFL, Verizon, Media

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