About The Author

Terry Lefton

Terry Lefton covers marketing, including sponsorships, licensing and merchandising, for SportsBusiness Journal/Daily.

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AutoTrader renews with NBA, returns as TNT’s ‘Tip-Off’ sponsor

Published in SportsBusiness Journal on 10 / 20 / 14

AutoTrader.com has renewed its sponsorship ties with the NBA, a deal that, as usual, includes a large buy on league rights holder TNT. {podcast} SBJ Podcast: NBA writer John Lombardo and Assistant Managing Editor Tom Stinson discuss how the Cavs are handling LeBron James' return from a bu...

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Tags: Marketing and Sponsorship

More Stories by this Author

09/16/13
SportsBusiness Daily: John Brody Will Soon Leave NFL

NFL Senior VP/Sponsorship & Media Sales John Brody will soon leave the top sponsorship job which he began only in February. NFL VP/Communications Brian McCarthy said Brody’s move was catalyzed by NFL Media COO Brian Rolapp ’s decision to split sponsorship and media sales into s ...

09/16/13
SportsBusiness Journal: NYC Marathon keeps focus forward

A year after the New York City Marathon was canceled in the aftermath of Hurricane Sandy, and five months after the bombing at the Boston Marathon, the new marketing campaign for the 2013 New York City Marathon has a decidedly celebratory tone. ...

Tags: Marketing and Sponsorship

09/11/13
SportsBusiness Daily: NFL's Gary Gertzog Leaving For Fanatics

NFL Senior VP/Business Affairs & General Counsel GARY GERTZOG , who has been with the league since '94, is leaving the NFL to join Fanatics as Exec VP/Business Affairs. Gertzog will be based at Fanatics' Jacksonville HQs, which administers e-commerce for the NFL, along with almost every other m ...

Tags: People and Pop Culture, NFL

09/10/13
SportsBusiness Daily: Delta To Sponsor Seahawks, Sounders

Delta has signed on as the new official airline of the Seahawks and MLS Sounders. The multiyear deal gets Delta entitlement to the 7,500-seat club level at CenturyLink Field, which will now be known as the Delta Sky360 Club, along with video scoreboard and other gameday enhancements. Delta now has m ...

09/09/13
SportsBusiness Journal: Pepsi beverages to get NFL push

Pepsi is mounting what it’s calling its biggest NFL marketing offensive yet. For the first time, the company will link America’s biggest sports property with all of its Pepsi-branded beverages — Pepsi, Pepsi Max, Pepsi Next and Diet Pepsi. ...

Tags: Marketing and Sponsorship

09/03/13
SportsBusiness Daily: Eagles Launch Two-Minute TV Ad

Looking to re-invigorate their longtime connection to Philadelphia fans, the Eagles on the eve of the new season are taking the unusual step of launching a two-minute TV ad. The ad represents the initial work from 160over90, the new branding agency for the team. The anthemic creative work, which int ...

09/02/13
SportsBusiness Journal: With NFL Kickoff, league builds bookend

The NFL’s annual kickoff celebration has become a mini-national holiday in just 12 years, since its inaugural event in Times Square in 2002. This year, even with the Baltimore Orioles refusing to relinquish a home date so that their neighboring Ravens could host the NFL opener, there’ ...

Tags: Leagues and Governing Bodies

09/02/13
SportsBusiness Journal: ESPN to show lacrosse event

Continuing to augment its lacrosse portfolio, ESPN will showcase as many as 60 games over 10 nights from the 2014 Federation of International Lacrosse Men’s World Championship in Denver, which organizers are calling “the largest lacrosse event in history.” ...

Tags: Leagues and Governing Bodies

08/26/13
SportsBusiness Daily: Polamalu Stars In More Head & Shoulders Ads

Procter & Gamble’s Head & Shoulders brand today is debuting the latest round of humorous TV ads from the NFL player it says has the league’s “most famous mane” – Steelers S Troy Polamalu . The fifth-year NFL sponsor launches a TV and digital campaign this w ...

08/26/13
SportsBusiness Daily: NFL's Bleczinski Leaving For UFC

NFL VP/Consumer Products & Apparel TRACEY BLECZINSKI is leaving the league after 14 years to head consumer products at Las Vegas-based UFC. Bleczinski has been associated with many of the recent women's apparel initiatives from NFL licensees, including female silhouettes from the Iikes of ...

Tags: People and Pop Culture, NFL, UFC

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