About The Author

Terry Lefton

Terry Lefton covers marketing, including sponsorships, licensing and merchandising, for SportsBusiness Journal/Daily.

Featured Story

At start of ‘shakeout cycle,’ retailers prepare for a new reality

Published in SportsBusiness Journal on 09 / 26 / 16

A fter America’s largest sporting goods chain goes under, when you gather hundreds of sporting goods manufacturers and retailers, the main topic of discussion is obvious. The Sports Authority ’s bankruptcy means 20 million square feet...

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Tags: Marketing and Sponsorship

More Stories by this Author

11/23/15
SportsBusiness Journal: PCG-SDM raises $1M for holding company

Sponsorship marketing and digital media agency PCG-SDM has raised $1 million in an initial funding round to back a new holding company structure, and subsequently hired industry veterans Wade Martin and Brian Gainor for its property consulting and sales units, respectively. ...

Tags: Marketing and Sponsorship

11/19/15
SportsBusiness Daily: Spalding Has New Agency Of Record

Spalding, the NBA's official ball for over 30 years, has awarded its ad account to the Chicago office of Walton Isaacson after a review. Massachusetts-based WinStanley Partners was Spalding's agency, dating from when the sporting goods brand was based in Chicopee, Mass. However, Walter Isaacson won ...

11/16/15
SportsBusiness Journal: Biometrics speeding entry at ballparks

After recent ballpark tests with a “biometric identity system” called Clear, in which a swipe of two fingers got fans through security, three MLB teams are thinking that wands and magnetometers are destined to go the way of buggy whips and straight razors. Call it the E-ZPass for spor ...

Tags: Franchises

11/16/15
SportsBusiness Journal: A-B/Miller deal good or bad for sports?

Will the biggest deal in the history of the brewing business be a benefit or detriment to the U.S. sports industry? Like so many things surrounding Anheuser-Busch InBev’s $108 billion acquisition of SABMiller, there’s a lot of wait and see involved. First, there are regulatory h ...

Tags: Marketing and Sponsorship

11/12/15
SportsBusiness Daily: Jets Promoting Game As "Green Out"

The Jets are promoting tonight’s game at MetLife Stadium against the Bills and former Jets coach Rex Ryan as a “green out." The team will wear Nike’s full Kelly green “Color Rush” uniforms, featuring green pants, shoes, jersey, gloves, socks and a chrome Kelly green f ...

11/09/15
SportsBusiness Journal: The Lefton Report: Pepsi out at Citi

C hatter among New York Mets fans has the National League champions losing second baseman Daniel Murphy and center fielder Yoenis Cespedes to free agency. Regardless of who is playing those positions for the Mets next season, they won’t ...

Tags: Marketing and Sponsorship

11/09/15
SportsBusiness Journal: ‘Uncharted waters’ good for Royals’ biz

Mere hours after extracting themselves from a massive sea of blue at the Kansas City Royals’ championship parade, Mike Bucek, the team’s vice president of marketing and business development, and many of his colleagues were back in their ...

Tags: Events and Attractions

11/09/15
SportsBusiness Journal: A-B goes deep with NFL

Expanded geographic marketing rights could be the prime legacy of Anheuser-Busch InBev’s massive renewal with the NFL, but more immediately, the agreement reflects what’s becoming a frequent theme of the brand’s new sports marketing administration: Go bigger, and deeper, on the rig ...

Tags: Marketing and Sponsorship

11/02/15
SportsBusiness Daily: Tissot Signs Deals With Five NBA Teams

Tony Parker's signature Tissot watch sells for $1,200 New NBA sponsor Tissot has signed sponsorship deals with five teams to support its new leaguewide pact under which the watchmaker became the N ...

Tags: Marketing and Sponsorship, NBA

11/02/15
SportsBusiness Daily: Geico To Sponsor Rock 'n' Roll Marathons

Geico has signed on as the official insurance sponsor for the Rock 'n' Roll Marathon Series. The multiyear deal includes category exclusivity and title sponsorship of the Nov. 15 Las Vegas race. Geico will also have a presence at 22 other Rock 'n' Roll races in '16. Intersport, Chicago, handled neg ...

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