About The Author

Terry Lefton

Terry Lefton covers marketing, including sponsorships, licensing and merchandising, for SportsBusiness Journal/Daily.

Featured Story

IMG Senior VP David Abrutyn Leaving The Agency After Nearly 15 Years

Published in SportsBusiness Daily on 07 / 18 / 14

IMG Senior VP/Global Head of Consulting DAVID ABRUTYN is leaving the agency after nearly 15 years. In an e-mail across IMG Consulting and to senior agency execs, Abrutyn said he will leave in early August "to pursue the next opportunity in my career." Abrutyn started at IMG in '99 and helped grow ...

Read More

Tags: People and Pop Culture, IMG

More Stories by this Author

06/17/13
SportsBusiness Journal: USAA signs deal with RGIII

USAA, the insurance brand that serves military members and their families, has signed Washington Redskins quarterback Robert Griffin III to an endorsement deal. Griffin, whose parents were in the Army, is the first active NFL player signed by USAA, which is in its third year of a four-year NFL l ...

Tags: Marketing and Sponsorship

06/17/13
SportsBusiness Journal: Fighting Irish fragrance? Makes scents

Putting a new twist to “Irish spring,” the Cloudbreak Group, New York, will roll out a Notre Dame-licensed fragrance for the next college football season. The firm, which made the New York Yankees scent a $10 million-plus retail brand since it was introduced last spring, will introduce t ...

Tags: Colleges

06/13/13
SportsBusiness Daily: Alex Woo To Debut MLB-Licensed Jewelry

Designer Alex Woo, a new MLB licensee, will debut a line of women’s "high-end, luxury jewelry" tonight in an event at the MLB Fan Cave in N.Y. The first products available will be "little MLB icon" necklaces, with team logos. Products will be available in sterling silver, 14K gold and white go ...

06/12/13
SportsBusiness Daily: Bruins, Blackhawks See Big Merch Sales

The Bruins-Blackhawks Stanley Cup Final opens tonight, and the matchup of two Original Six teams has the NHL, its licensees and retailers optimistic even after the lockout-shortened season. “With a long series, I could easily see this being one of our top five (championship) hot markets," said ...

Tags: Marketing and Sponsorship, Chicago Blackhawks, Boston Bruins

06/11/13
SportsBusiness Daily: NHL Sponsors Prep Activation For Cup Final

Hershey's is offering a sweet version of the Stanley Cup NHL corporate sponsors are completing activation plans for the Stanley Cup Final, which begins tomorrow night in Chicago. The&nbs ...

Tags: Marketing and Sponsorship, NHL

06/10/13
SportsBusiness Journal: Networks cry foul at NFL-Verizon deal

NFL executives received an earful from their TV partners when the league informed them of the plan to sell Verizon the rights to stream all NFL games to their mobile phone users starting in 2014. Agitated media partners pushed them on how the league was further diluting the most popular programmi ...

Tags: Media

06/04/13
SportsBusiness Daily Global: Emirates Inks Jersey Deal With Cosmos

Emirates airline has agreed to a multi-year deal as jersey sponsor of the reborn N.Y. Cosmos, which will begin play in the North American Soccer League this August. The deal will be announced at a press conference featuring Pelé in N.Y. on Tuesday. Outside of some hospitality deals, the Cosmo ...

Tags: Marketing and Sponsorship, North America

06/04/13
SportsBusiness Daily: Verizon Close $1B NFL Extension

Verizon is close to taking the lid off a four-year, $1B extension of its NFL rights. The new deal, which starts in '14 and will allow Verizon to stream every NFL regular-season and playoff game to mobile phones, should forever obliterate the distinction between sponsor and media-rights deals. Its pr ...

Tags: NFL, Verizon, Media

06/04/13
SportsBusiness Daily: Verizon, NFL To Unveil $1B Extension

Verizon is close to taking the lid off a four-year, $1B extension of its NFL rights. The deal, which will allow Verizon to stream every NFL regular-season and playoff game to mobile phones, should forever obliterate the distinction between sponsor and media-rights deals. Its previous deal gave Veriz ...

06/03/13
SportsBusiness Daily: Emirates Inks Jersey Deal With Cosmos

Emirates airline has agreed to a multiyear deal as jersey sponsor of the reborn N.Y. Cosmos, which will begin play in the North American Soccer League this August. The deal will be announced at a press conference featuring Pelé in N.Y. tomorrow. Outside of some hospitality deals, the Cos ...

Tags: Marketing and Sponsorship, Soccer

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug