About The Author

Terry Lefton

Terry Lefton covers marketing, including sponsorships, licensing and merchandising, for SportsBusiness Journal/Daily.

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American Express Renews USTA/U.S. Open Sponsorship Rights

Published in SportsBusiness Daily on 08 / 26 / 15

American Express has renewed its longstanding USTA/U.S. Open corporate sponsorship. AmEx has been a USTA sponsor since '94. The payment card brand will continue to leverage the Open and USTA grassroots tennis activities. Wasserman Media Group is the longtime sports- and entertainment-marketing agenc...

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More Stories by this Author

12/02/14
SportsBusiness Daily: DraftKings Signs Deal With 76ers

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SportsBusiness Journal: Pepsi contest winners will be on field

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Tags: Marketing and Sponsorship

11/24/14
SportsBusiness Journal: Column an effort to clarify NBA stance

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Tags: Leagues and Governing Bodies

11/24/14
SportsBusiness Journal: NFL plans Play 60 spots for Thanksgiving

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Tags: Marketing and Sponsorship

11/24/14
SportsBusiness Journal: Retooled Chase finishes strong

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Tags: Media

11/24/14
SportsBusiness Journal: Van Wagner hires Nelligan Sports trio

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Tags: Marketing and Sponsorship

11/24/14
SportsBusiness Journal: Feigin working to raise bar for Bucks

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Tags: Franchises

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Tags: Marketing and Sponsorship

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SportsBusiness Daily: Panini, Wizards' Wall Sign New Trading Card Deal

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Tags: Marketing and Sponsorship, Panini

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Tags: Leagues and Governing Bodies

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