About The Author

Terry Lefton

Terry Lefton covers marketing, including sponsorships, licensing and merchandising, for SportsBusiness Journal/Daily.

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Panini Signs Expected Lottery Pick Dante Exum To Trading Card Deal

04 / 07 / 14

Consensus NBA lottery pick Dante Exum has signed an exclusive trading-card deal with Panini, the NBA's sole trading-card licensee. The 18-year-old Exum, a member of the Australian national team, will be featured on packaging, participate in social media and marketing initiatives and sign memorabilia...

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Tags: Marketing and Sponsorship

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09/15/11
Panini Coming Out With Baseball Card Line

Panini America is adding baseball products to its line of NBA, NFL, NHL, trading cards and stickers through a license with the MLBPA being announced today. Rangers LF Josh Hamilton will serve as spokesperson for the new line, appearing on packaging and providing autographs for Panini. Company CEO M ...

Tags: Marketing and Sponsorship

09/13/11
Tiffany Hosts Event To Mark USSA Partnership

Olympic medalists Donna Weinbrecht , Lindsey Jacobellis , and Andrew Weibrecht will appear at a "Breakfast at Tiffany" event this morning in the luxury-goods marketer's flagship store in N.Y. The appearance is to commemorate Tiffany's new U.S. Ski & Snowboard Association sponsorship, through ...

09/07/11
Brady's First UGG Commercial To Air Monday

Santa Barbara-based footwear brand UGG will debut its first TV spot featuring Patriots QB Tom Brady during Monday's Patriots-Dolphins "MNF" game on ESPN. “Steps,” from M&C Saatchi, L.A., is the first wave of a campaign with Brady to support the UGG men's line of footwear and outerwea ...

Tags: Marketing and Sponsorship

09/06/11
Alex Ovechkin Agrees To Endorse Bauer

Capitals LW Alex Ovechkin has signed a long-term global endorsement deal with Bauer. The deal covers on-ice equipment – including skates, sticks, gloves, helmets and pads – and follows last week's announcement of a deal in which Nike locked up Ovechkin for base layer and other appare ...

08/11/11
Apogee To Sponsor North Texas' Stadium

The Univ. of North Texas will announce tomorrow that campus networking firm Apogee is the naming-rights partner for the school's new $79M football stadium, in a 20-year deal that averages around $1M a year. Austin-based Apogee has been a supplier to UNT since '08, and the naming-rights deal behind w ...

08/10/11
Verizon's Suzy Deering Joining The Home Depot

Verizon Wireless Exec Dir of Media, Engagements, & Integrations SUZY DEERING is leaving the telecom giant and joining The Home Depot in a senior marketing and media post, according to numerous industry sources. Her precise new title at the home improvement and appliance retailer could not be l ...

Tags: People and Pop Culture

08/08/11
MLB Hires Marketing Vet Chris Marciani

CHRIS MARCIANI has been hired as MLB's new VP/National Sales in its corporate sales and marketing division. Marciani has been VP/Sales & Marketing at Michael Waltrip Racing since May '09. He was senior account manager in NASCAR's N.Y. sales office; spent two years as VP/Partnership Market ...

Tags: People and Pop Culture

07/27/11
Greg Luckman Joining CAA Sports

GroupM Entertainment & Sports Partnerships North America CEO GREG LUCKMAN is jumping ship to CAA Sports, a strong indication that the five-year-old sports division of the Hollywood talent agency is making a run at the corporate consulting market. Luckman helped build GroupM ESP over the past f ...

Tags: People and Pop Culture

07/22/11
PepsiCo Appoints Adam Harter U.S. Sports Chief

Harter has been with Pepsi for over a decade ADAM HARTER is PepsiCo's new U.S. sports chief, the latest move in a marketing reshuffle at the beverage and snack food giant. While hi ...

Tags: People and Pop Culture, PepsiCo

07/14/11
Under Armour's Bill Hampton Dies Unexpectedly

Under Armour's Bill Hampton died unexpectedly on his way to the airport after the ESPY Awards last night. The cause of death is undetermined.

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