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Terry Lefton

Terry Lefton covers marketing, including sponsorships, licensing and merchandising, for SportsBusiness Journal/Daily.

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Panini Signs Expected Lottery Pick Dante Exum To Trading Card Deal

04 / 07 / 14

Consensus NBA lottery pick Dante Exum has signed an exclusive trading-card deal with Panini, the NBA's sole trading-card licensee. The 18-year-old Exum, a member of the Australian national team, will be featured on packaging, participate in social media and marketing initiatives and sign memorabilia...

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Tags: Marketing and Sponsorship

More Stories by this Author

11/16/11
Griffin, Love Star In New Jenga Ad

While a lockout threatens to cancel the entire NBA season, some players are still getting commercial endorsements. A new ad for Hasbro’s Jenga game, shot last month in L.A., pits Clippers F Blake Griffin against T'Wolves F Kevin Love in a Jenga game staged on a basketball court that turn ...

Tags: Marketing and Sponsorship

11/16/11
Symetra To Title LPGA Developmental Tour

The developmental leg of the LPGA will be known as the Symetra Tour, Road to the LPGA, in a three-year deal that includes course signage, hospitality and integration into some LPGA TV programming. Symetra Financial, based in Bellevue, Wash., gets broad financial service category rights, exclusive of ...

Tags: Marketing and Sponsorship, LPGA

11/10/11
Tiger Woods To Endorse Fuse Science

Fuse Science today announced a five-year endorsement deal with Tiger Woods that is interesting for reasons well beyond the marketing rehabilitation of an athlete who once ruled the endorsement game. The deal covers both the sports nutrition and energy categories, the latter of which once provided ...

10/31/11
Rawlings Increasing Gold Glove Program

Rawlings, the longtime sponsor of the Gold Glove awards for defensive excellence in MLB, is pushing the program up a notch with the awarding of a Platinum Glove to the top defensive players in the AL and NL, and a one-hour show on ESPN2 tomorrow evening. “Baseball Tonight Presents Rawlings Gol ...

Tags: Marketing and Sponsorship, Rawlings Sporting Goods Co.

10/28/11
NBA Opens New Official Store In N.Y.

Thirteen years ago during a lockout, the NBA opened a store on Fifth Avenue in Manhattan to sell licensed products and showcase its brand. Friday, in the midst of another lockout, the league opened another NBA Store on Fifth Avenue, five blocks south of the initial location. At just 6,000 square fee ...

Tags: Marketing and Sponsorship, NBA

10/19/11
Marketing Data Describes Rangers, Cardinals Fans

With the Cardinals squaring off against the Rangers in the World Series starting tonight, data from Scarborough Sports Marketing highlights some intriguing differences between fans in the two locales. St. Louis is renowned as a baseball town so it should be no surprise that an MLB-market high 73% of ...

10/18/11
Motorola To Sponsor ING N.Y. Marathon

Less than three weeks before the start of the ING N.Y. Marathon, the race's parent N.Y. Road Runners has reeled in a final sponsor. Motorola Mobility is in as the official entertainment partner for the Nov. 6 Marathon and the '12 Half Marathon, scheduled for March 18. Motorola is looking to marry it ...

09/30/11
WNBA Sponsors Activating Around Finals

WNBA sponsors are lining up activation plans behind the league's championship, which begins Sunday between the Atlanta Dream and the Minnesota Lynx. Boost Mobile, which  signed this summer as the league's "marquee partner," while parent Sprint took wireless rights for the NBA, is presenting pa ...

09/27/11
Source Lands '14 SB Host Committee Account

With around 60 employees, Source Communications is a relatively small agency by the standards of the N.Y. market. However, it has won a shootout for an assignment any agency would covet: the creative assignment for the ‘14 New York/New Jersey Super Bowl Host Committee. With an eye toward ...

Tags: Marketing and Sponsorship

09/27/11
Source Wins Creative Account For '14 Super Bowl

Source Communications, a relatively small agency by the standards of the N.Y. market, has won a shootout for an assignment any agency would covet: the creative assignment for the '14 New York/New Jersey Super Bowl Host Committee. An official announcement is expected today. With an eye toward un ...

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