About The Author

Terry Lefton

Terry Lefton covers marketing, including sponsorships, licensing and merchandising, for SportsBusiness Journal/Daily.

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Shout! Factory Regains Rights To Distribute/Sell Annual World Series Highlights Film

Published in SportsBusiness Daily on 10 / 27 / 16

Shout! Factory has secured the rights from MLB to distribute and sell the annual World Series highlights film, in a multiyear deal. Those rights had been held by Lionsgate Home Entertainment since '12. Shout! Factory previously held those same rights from '05-10. The '16 World Series film will be o...

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Tags: Media, MLB

More Stories by this Author

SportsBusiness Journal: Webber rises to president of GMR

Tyson Webber has been elevated from executive vice president to president of GMR Marketing after more than a decade with the Omnicom-owned sports/entertainment/experiential marketing agency. Webber, a SportsBusiness Journal/Daily Forty Under 40 honoree in 2012, succeeds Craig Connelly as presiden ...

Tags: Marketing and Sponsorship

SportsBusiness Journal: The Lefton Report: NBA House

T he National Basketball Players Association will be flexing its marketing muscles at the NBA All-Star Game in Toronto next month, continuing a course we believe will end with it taking back from the league the group licensing/marketing rights for ...

Tags: Marketing and Sponsorship

SportsBusiness Journal: Touching base with Michelle Palmer

Michelle Palmer was recently elevated to president of sports at The Marketing Arm, with Dan Belmont becoming CEO of the Dallas-headquartered Omnicom sports, promotion and consumer engagement agency. Palmer has been at TMA for 16 years, working on ...

Tags: Marketing and Sponsorship

SportsBusiness Journal: The Lefton Report: 2016 challenges

A cross the sports and experiential agency landscape, 2016 starts with a feeling of extended holiday cheer. Last year, agencies benefited from swelled marketing budgets and enough consumer confidence that new car sales established a record, sur ...

Tags: Marketing and Sponsorship

SportsBusiness Journal: Yale to sign $16M deal with Under Armour

How much is a 10-year, head-to-toe apparel deal with Yale University worth? Around $16 million to Under Armour, which is expected to announce a decade-long hookup with the institution this week. Under Armour will design and su ...

Tags: Colleges

SportsBusiness Journal: Plugged In: Dan Levy

Dan Levy started his career representing female athletes in 1999, when he was the agent to Women’s World Cup and Olympic gold-medal winner Mia Hamm. Today, as head of Olympics and women’s sports for Wasserman Media Group, he represents seven members of the U.S. women’s national so ...

Tags: People and Pop Culture

SportsBusiness Daily: Wild Card Teams Finalizing Sponsor Activation

NFL teams hosting Wild Card playoff games this weekend are finalizing activation plans. In Cincinnati, where the Bengals host the Steelers on Saturday night, Fifth Third Bank is the gameday sponsor and is supporting with the distribution of logoed “Brandanas." Those can be fashioned by fa ...

Tags: Marketing and Sponsorship, Cincinnati Bengals, Minnesota Vikings, Houston Texans, Washington Redskins

SportsBusiness Daily: State Farm Officially Extends NBA Deal

State Farm officially has extended its status as an NBA league sponsor for an additional six years, including this season. The league is expected to announce the agreement later today. The renewal adds USA Basketball and NBA D-League rights for the first time, along with integration in the new NBA S ...

Tags: Marketing and Sponsorship, NBA, State Farm

SportsBusiness Journal: The Lefton Report: Mainstream UFC

F or all of the UFC’s growth in recent years, the leading MMA circuit still lacks sponsors in some of the biggest consumer categories. Anheuser-Busc h has been a corporate patron since 2008, and Reebok has built much of its repositioning ...

Tags: Marketing and Sponsorship

SportsBusiness Daily: Sponsors Lining Up For Xmas Games

NBA sponsors are finalizing activation for the quintet of NBA games televised on Christmas Day. Harman and Tissot will debut their initial NBA-themed TV ads, while State Farm, which renewed its NBA sponsorship earlier this year, will also have new spots. Nike will extend its “Bring Your Game&r ...

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