About The Author

Terry Lefton

Terry Lefton covers marketing, including sponsorships, licensing and merchandising, for SportsBusiness Journal/Daily.

Featured Story

Fred Mangione Leaving Nets For NFL Jets' Newly Created Position

Published in SportsBusiness Daily on 03 / 20 / 17

Brooklyn Sports & Entertainment COO Fred Mangione is leaving after 17 years to join the NFL Jets as Senior VP/Ticket & Premium Revenue, Strategy & Development, a new position for the team. Mangione will be responsible for ticketing strategy, including premium and suite offerings. ...

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More Stories by this Author

05/16/16
SportsBusiness Daily: 76ers, StubHub Sign Jersey Patch Deal

The 76ers have signed the NBA's first jersey patch advertising deal, a three-year agreement with StubHub. The patch will appear on jerseys for the start of the '17-18 season, when Nike replaces adidas with NBA uniform rights. StubHub in F ...

05/16/16
SportsBusiness Journal: The Lefton Report: Brady dreams in black

F rom our vantage point at the intersection of sports and commerce, we’re used to marketers being so overcome by the sizzle of sports that they rarely think about how to sell the steak until after they have bought a bundle of sports rights t ...

Tags: Marketing and Sponsorship

05/13/16
SportsBusiness Daily: NFL Giants Set For Health Festival

The NFL Giants’ fourth annual health festival kicks off Saturday at MetLife Stadium, with sponsors support from WNBC, WNJU-Telemundo, Quest Diagnostics and Verizon. Last year, the two-day health and fitness fest drew 40,000 fans. Quest and Hackensack Univ. Medical Center will offer adults free ...

05/10/16
SportsBusiness Daily: Kentucky Derby Sets Retail Record

Fanatics is reporting record retail sales at Churchill Downs during the Kentucky Derby last Saturday. In the first year of a multiyear deal with Churchill Downs to operate both online and on-site retail at the track, Fanatics said it surpassed the ...

05/09/16
SportsBusiness Daily: Brady In New Campaign For Simmons

Patriots QB Tom Brady is on board with Simmons as the center of a new TV campaign behind the mattress maker’s Beautyrest Black mattresses, which retail for $1,995 and up. In a television ad breaking this week from agency KBS that is a decided homage to James Bond, Brady checks into a ...

Tags: Marketing and Sponsorship

05/09/16
SportsBusiness Journal: Creating WNBA's look

Given the NBA’s obsession with planning and detail, creating the most fundamental parts of the WNBA, including logos, uniforms and even team names, came quickly, if not easily. The initial eight teams — the Los Angeles Sparks, New York Liberty, Charlotte Sting, Cleveland Rockers, Hous ...

Tags: Leagues and Governing Bodies

05/09/16
SportsBusiness Journal: Two decades of the W

A few hours before the WNBA’s tipoff on June 21, 1997, then-WNBA President Val Ackerman and former NBA Chief Marketing Officer Rick Welts ran into Jerry Buss, the owner of the NBA Lakers and WNBA Sparks. The scene was the Forum Club at the Great Western Forum, where both Hollywood gl ...

Tags: Leagues and Governing Bodies

05/09/16
SportsBusiness Journal: Tourney is Pepsi’s first event with NBA

Call it Hoop-It-Up for millennials. An NBA three-on-three basketball tour underwritten by Pepsi as part of its new NBA official sponsorship tips off later this month. The Mountain Dew title-sponsored three-on-three hoops tour is reminiscent o ...

Tags: Marketing and Sponsorship

05/02/16
SportsBusiness Journal: The Lefton Report: Barça inks Van Wagner

V an Wagner Sports & Entertainment has won an agency shootout to sell naming rights for FC Barcelona’s refurbished Camp Nou stadium in what’s likely to be the world’s largest naming-rights deal. Since Barça is one of ...

Tags: Marketing and Sponsorship

04/25/16
SportsBusiness Journal: Will jersey ads bring big bucks?

The most talked about piece of sponsorship inventory to hit the NBA in years is smaller than a standard Post-it note. But as teams hit the market ready to cash-in on this new, long-awaited asset, the case of whether size matters becomes tricky, as the value and impact of the forthcoming 2.5-by-2. ...

Tags: Leagues and Governing Bodies

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