About The Author

Terry Lefton

Terry Lefton covers marketing, including sponsorships, licensing and merchandising, for SportsBusiness Journal/Daily.

Featured Story

At start of ‘shakeout cycle,’ retailers prepare for a new reality

Published in SportsBusiness Journal on 09 / 26 / 16

A fter America’s largest sporting goods chain goes under, when you gather hundreds of sporting goods manufacturers and retailers, the main topic of discussion is obvious. The Sports Authority ’s bankruptcy means 20 million square feet...

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Tags: Marketing and Sponsorship

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SportsBusiness Journal: Care for wine with that Super Bowl?

Add Bordeaux wine to the list of licensed products carrying the Super Bowl 50 logo. With the Super Bowl’s San Francisco location indicating that much of the focus will be on food and wine, the NFL is licensing a Super Bowl wine for the first time. Napa Valley’s Freemark Abbey Winery a ...

Tags: Marketing and Sponsorship, Events and Attractions

SportsBusiness Journal: The Lefton Report: Next bobble?

F or the past few decades, sponsors, along with any team marketer looking to pump up attendance, have been obsessed with a solitary issue of critical import: What’s the next bobblehead? Which premium could rival “nodders” as an a ...

Tags: Marketing and Sponsorship

SportsBusiness Daily: NFL Commemorating Super Bowl XXXIX

Three days before the combatants in Super Bowl XXXIX (Patriots-Eagles) square off again in Foxboro, Mass., the NFL and some of its licensees will commemorate the matchup with a retro “On The Fifty” event at the Nordstrom in nearby Natick. Super Bowl XXXIX MVP Deion Branch hosts, as l ...

SportsBusiness Daily: Mets' Asencio Joining Fanatics

Longtime Mets corporate sales exec Paul Asencio is leaving the team to join licensed sports specialist Fanatics as VP/Venue Development. Asencio has been VP/Corporate Partnerships Sales & Services with the Mets since '09. He joined the team in '98 after five years in the sales and marketing fo ...

SportsBusiness Daily: March of Dimes Hosts Sports Luncheon

The 32 annual March of Dimes Sports Luncheon was held today at the Waldorf Astoria in N.Y. Honorees were Fox Sports President & COO Eric Shanks , who received the corporate leadership award; former SEC Commissioner Mike Slive , who got the Sports Leadership Award; USWNT F Carli Lloyd , who wo ...

SportsBusiness Journal: Lencheski named to lead IHRA parent

Veteran sports executive Chris Lencheski is returning to his motorsports roots to become vice chairman and CEO of IRG Sports & Entertainment. Lencheski will oversee IRGSE’s motorsports portfolio, which encompasses more than 1,150 events a year through the International Hot Rod Associati ...

Tags: People and Pop Culture, Leagues and Governing Bodies

SportsBusiness Journal: SB 50 takeover planned for SF restaurant

With Super Bowl 50 being held in one of the top food cities in America, the NFL is joining with restaurateur Michael Mina to convert one of his San Francisco restaurants into a football-themed eatery during Super Bowl week. On The 50 will be the temporary name given to Mina’s RN74 Mission S ...

Tags: Marketing and Sponsorship, Super Bowl

SportsBusiness Journal: Plugged In: François Thiébaud

Tissot recently signed a global rights deal as the NBA’s first official timekeeper, with the promise of getting the Swiss watch brand on the NBA’s 24-second clock, and being the brand associated with a new league timekeeping technology under development. Tissot in December will start se ...

Tags: People and Pop Culture

SportsBusiness Journal: T-shirts in a 'micro moment'

On the evening of Oct. 31, the University of Miami beat 22nd-ranked Duke on a crazy, eight-lateral kickoff return, resulting in a touchdown with no time remaining. As a licensee for both teams, Fanatics personnel were on the phone discussing a T-shirt design commemorating the play, minutes after ...

Tags: In-Depth, Colleges

SportsBusiness Journal: The Lefton Report: Jets fan gets ‘Up’

F or Andres Segura , it was going to be just another night watching his beloved New York Jets over some Bud Lights with a pal. Segura, a 31-year-old New York banker, met a friend at a sports bar in Hell’s Kitchen around 5 p.m. Like so man ...

Tags: Marketing and Sponsorship

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