About The Author

Terry Lefton

Terry Lefton covers marketing, including sponsorships, licensing and merchandising, for SportsBusiness Journal/Daily.

Featured Story

Int'l Hot Rod Association To Expand Global Reach With Four Events In Australia

Published in SportsBusiness Daily Global on 07 / 27 / 16

The Int'l Hot Rod Association is expanding globally with an agreement to sanction drag-racing events at four of Australia's largest quarter-mile tracks: Perth Motorplex, Sydney Dragway, Willowbank Raceway, located near Brisbane; and the recently opened Springmount Raceway, near Cairns, Queensland. I...

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Tags: Australia, Events and Attractions

More Stories by this Author

11/02/15
SportsBusiness Journal: U.K.-based Synergy opening U.S. office

U.K.-based sports marketing agency Synergy is setting up shop in the United States. CROW Synergy CEO Tim Crow said the 30-year-old sports agency’s first office outside the United Kingdom will ...

Tags: Marketing and Sponsorship

10/30/15
SportsBusiness Daily Global: Citi Partners With Cricket All-Stars Tour

Citi has signed on as presenting sponsor of the upcoming Cricket All-Stars tour, which will see some of the biggest names in the sport lead all-star squads onto Citi Field in N.Y. on Nov. 7, Houston's Minute Maid Park on Nov. 11 and L.A.'s Dodger Stadium Nov. 14. Citi, which will use the events ...

Tags: Media, North America

10/29/15
SportsBusiness Daily: Citi To Sponsor Cricket All-Stars Tour

Citi has signed on as presenting sponsor of the upcoming Cricket All-Stars tour, which will see some of the biggest names in the sport lead all-star squads into Citi Field on Nov. 7, Minute Maid Park on Nov. 11 and Dodger Stadium on Nov. 14. Citi, which will use the events for global branding, gets ...

10/26/15
SportsBusiness Journal: NBA sponsors activate around tipoff

NBA sponsors are initializing activation plans with the league’s season tipping off this week. Veteran NBA rights holders Anheuser-Busch (a sponsor since 1998) and State Farm (since 2010) were both close to announcing their sponsorship renewals last week. League officials refused to discuss ...

Tags: Marketing and Sponsorship

10/26/15
SportsBusiness Journal: The Lefton Report: Agility, stability

J ean-Marie Dru ’s seminal book on marketing disruption was published in 1996, when the Internet was the “World Wide Web,” AOL was as ubiquitous as Google is today, and social media meant thank-you cards. Used copies of &ldq ...

Tags: Marketing and Sponsorship

10/26/15
SportsBusiness Journal: Warriors, Cavaliers push sales higher

The economic boom that has lifted the NBA to new highs for franchise valuations and sponsorship sales is also boosting the league’s consumer products business. The fiscal year that ended Sept. 30 produced another record yield for NBA licensees. Without revealing specific sales figures, Chri ...

Tags: Marketing and Sponsorship

10/19/15
SportsBusiness Journal: The Lefton Report: The new MKTG

S ports and entertainment marketing agency Team Epic is merging with experiential and retail marketing shop MKTG as part of a global unification of six agencies owned by the Dentsu Aegis Network . The new offering, designed to counter offe ...

Tags: Marketing and Sponsorship

10/19/15
SportsBusiness Journal: Cubs title could stretch licensees

The Cubs have the longest championship drought, but all four MLB survivors have gone more than 20 years without a title. Photo by: GETTY IMAGES MLB’s most visible on-field licen ...

Tags: Marketing and Sponsorship

10/19/15
SportsBusiness Journal: Heineken near deal for CFP sponsorship

Editor’s note: This story has been updated from the print edition. The country’s second-largest imported beer company is signing on to be an official sponsor of America’s biggest college football game. Heineken is close to a deal that will make its Dos Equis brand the off ...

Tags: Marketing and Sponsorship

10/12/15
SportsBusiness Journal: The Lefton Report: Starwood lines up MLB

Editor’s note: This story is revised from the print edition. S tarwood Hotels and Resorts is close to taking the wraps off a multiyear, leaguewide sponsorship pact with Major League Baseball. Looking to take advantage of the buzz ge ...

Tags: Marketing and Sponsorship

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