About The Author

Terry Lefton

Terry Lefton covers marketing, including sponsorships, licensing and merchandising, for SportsBusiness Journal/Daily.

Featured Story

Let's Get It Started: NFL To Hold Concerts, Fan Fests In S.F., Boston To Begin Season

Published in SportsBusiness Daily on 06 / 30 / 15

As part of its hype around Super Bowl 50, the NFL will kick off the ’15 regular season on Sept. 10 with an Opening Day concert and fan fest in the Super Bowl market of S.F. Boston, home market of the Super Bowl champion Patriots, also will see some season-opening activities. Pepsi will be the ...

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Tags: NFL, Leagues and Governing Bodies

More Stories by this Author

11/24/14
SportsBusiness Journal: Feigin working to raise bar for Bucks

Milwaukee Bucks President Peter Feigin joined the franchise on Oct. 8 and set out to overhaul the Bucks’ business, while leading the team’s efforts to build a new arena under new owners Marc Lasry and Wes Edens. Feigin, who most recently worked as chief marketing and revenue officer of ...

Tags: Franchises

11/24/14
SportsBusiness Journal: The Lefton Report: Red Sox head start

T he Boston Red Sox have learned that the roller-coaster ride that has seen the team bounce from last place in 2012 to World Series champions in 2013 and back to last place this year has some advantages. Chief among those is getting an early s ...

Tags: Marketing and Sponsorship

11/18/14
SportsBusiness Daily: Panini, Wizards' Wall Sign New Trading Card Deal

Panini America has signed Wizards G John Wall to a new exclusive autograph memorabilia and trading card agreement. He had previously signed a deal with Panini in '10 , but that agreement had lapsed. The roster of exclusive Panini Authentic athletes for autographs and memorabilia includes Lakers G K ...

Tags: Marketing and Sponsorship, Panini

11/17/14
SportsBusiness Journal: New site for NBA Store

The NBA has signed a 20-year lease for 25,000 square feet of retail space at 45th Street and Fifth Avenue in Manhattan that will become the league’s flagship store within a year. The league’s “temporary” Ma ...

Tags: Leagues and Governing Bodies

11/17/14
SportsBusiness Journal: New hospitality for Super Bowl

The newest and perhaps largest piece of Super Bowl inventory exclusively sold by the NFL’s On Location hospitality company is a 1,200-seat “Super Suite” of lower-level end-zone seats at the University of Phoenix Stadium in Glendale, site of the NFL championship game on Feb. 1. ...

Tags: Events and Attractions

11/17/14
SportsBusiness Journal: Omaha Steaks sees sizzle in reality show

Omaha Steaks is normally a heavy buyer of direct mail and digital media, but the purveyor of what’s good on the grill has found a new marketing niche within sports as presenting sponsor of “Tailgate Turnover,” a reality show based ...

Tags: Marketing and Sponsorship

11/17/14
SportsBusiness Journal: The Lefton Report: Data on tap

W e’ve always considered beer among the most endemic sponsorship categories in sports. Outside of softball, beer isn’t normally found on the field of play, but it has long been the lifeblood of big-time sports. Symbiotic doesn&rsq ...

Tags: Marketing and Sponsorship

11/14/14
SportsBusiness Daily: Vera Bradley To Sponsor Ice Dancing Show

Handbag and luggage brand Vera Bradley is making its first run at sports sponsorship with a presenting sponsorship of “Shall We Dance on Ice,” a live performance and TV show that includes performances from Olympic Gold Medal-winning ice dancers Meryl Davis and Charlie White. The show is ...

Tags: Marketing and Sponsorship

11/12/14
SportsBusiness Daily: NBA Signs Lease For New Flagship Retail Store

The NBA has signed a 20-year lease for 25,000 square feet of retail space at 45th Street and Fifth Ave. in Manhattan that will become the league’s flagship store within a year. The new NBA Store will open in time for the '15 holiday shopping season and be built in retail space that held a ...

Tags: Marketing and Sponsorship, NBA

11/12/14
SportsBusiness Daily: New Space For NBA's Flagship Store

The NBA has signed a lease for 25,000 square feet of retail space on the corner of 45th and Fifth Ave. in Manhattan that will become the league’s flagship store within a year. The new NBA Store will open in time for the '15 holiday shopping season and will be built in space at 545 Fifth Ave. ...

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