About The Author

Terry Lefton

Terry Lefton covers marketing, including sponsorships, licensing and merchandising, for SportsBusiness Journal/Daily.

Featured Story

Panini Launches Campaign Around NFL Rookies, Including Top Picks Goff, Wentz

Published in SportsBusiness Daily on 08 / 24 / 16

With the NFL regular season just over two weeks away, Panini is launching a marketing campaign to back its new exclusive trading-card license with the league. The ads, shot during the NFLPA Rookie Premiere at the L.A. Coliseum by agency Conscious Minds, focus on the top rookies’ preparatio...

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Tags: Marketing and Sponsorship, Panini

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11/02/15
SportsBusiness Daily: Tissot Signs Deals With Five NBA Teams

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Tags: Marketing and Sponsorship, NBA

11/02/15
SportsBusiness Daily: Geico To Sponsor Rock 'n' Roll Marathons

Geico has signed on as the official insurance sponsor for the Rock 'n' Roll Marathon Series. The multiyear deal includes category exclusivity and title sponsorship of the Nov. 15 Las Vegas race. Geico will also have a presence at 22 other Rock 'n' Roll races in '16. Intersport, Chicago, handled neg ...

11/02/15
SportsBusiness Journal: Plugged In: Denise Karkos, TD Ameritrade

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Tags: People and Pop Culture

11/02/15
SportsBusiness Journal: It's game on for e-sports

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Tags: In-Depth, Marketing and Sponsorship

11/02/15
SportsBusiness Journal: Verizon close to NBA deal

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11/02/15
SportsBusiness Journal: U.K.-based Synergy opening U.S. office

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Tags: Marketing and Sponsorship

10/30/15
SportsBusiness Daily Global: Citi Partners With Cricket All-Stars Tour

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Tags: Media, North America

10/29/15
SportsBusiness Daily: Citi To Sponsor Cricket All-Stars Tour

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10/26/15
SportsBusiness Journal: NBA sponsors activate around tipoff

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Tags: Marketing and Sponsorship

10/26/15
SportsBusiness Journal: The Lefton Report: Agility, stability

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