About The Author

Terry Lefton

Terry Lefton covers marketing, including sponsorships, licensing and merchandising, for SportsBusiness Journal/Daily.

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Nivea Men Signs On To Be Presenting Sponsor Of Inaugural FXFL Season

Published in SportsBusiness Daily on 10 / 23 / 14

The fledgling Fall Experimental Football League has signed Nivea Men as its presenting sponsor. Nivea Men joins apparel/supplier adidas as the developmental league’s initial corporate patrons in what the FXFL was calling a multiyear deal. The four-team league, which is playing a six-week sched...

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Tags: Marketing and Sponsorship

More Stories by this Author

10/04/13
SportsBusiness Daily: Visa Breaking New NFL-Themed Spot

Longtime NFL corporate sponsor Visa is breaking another TV spot in support of its "My Football Fantasy" promotion, in which consumers are asked to submit their ultimate football experience, and possibly win it. The ad from BBDO shows fans doing a series of dances, which turn out to be inspired ...

10/04/13
SportsBusiness Daily: T-Mobile Backing World Series Trophy Tour

MLB sponsor T-Mobile is sponsoring a World Series trophy tour during the postseason. The trophy will tour various cities and make traffic-building visits to various T-Mobile stores. Accompanying the trophy from Tiffany will be various retired postseason heroes, including Jack Morris , Ron Darling ...

10/02/13
SportsBusiness Daily: IT Company TCS To Title Sponsor N.Y. Marathon

N.Y. Road Runners has a new title sponsor for its flagship N.Y. Marathon that will also support its other top-tier events. IT services and consulting giant Tata Consultancy Services (TCS) has signed on as a top-level sponsor with NYRR in an eight-year deal that sources pegged at around $100M. NYRR ...

Tags: Marketing and Sponsorship

10/01/13
SportsBusiness Daily: NBC Seeing Solid Ad Sales For Its NHL Package

The NHL opens its national schedule of more than 100 games on the NBC networks tonight with the defending Stanley Cup champion Blackhawks raising their banner before playing the Capitals on NBCSN. Last year at this time, a lockout which eventually reduced the NHL regular season from 82 to 48 games w ...

Tags: NBC, NHL, NHL Season Preview

09/30/13
SportsBusiness Journal: Partnerships stand test of time

From Gillette and MLB to Kraft and the NHL, there are sports sponsorships that are as enduring as Mount Rushmore. Marketers share the secrets of what makes those partnerships last.

Tags: In-Depth

09/27/13
SportsBusiness Daily: SNY Launches New Ad Campaign

SportsNet N.Y. calls out ESPN in a new brand campaign designed to draw attention to "Geico SportsNite," the RSN's local answer to "SportsCenter." The campaign, from Spork, N.Y., breaks next week. It includes four animated TV ads tweaking the "paltry local coverage of the worldwide leader." Past ads ...

Tags: Marketing and Sponsorship

09/25/13
SportsBusiness Daily: SFIA Kicks Off Leaders Summit

The Sports & Fitness Industry Association's inaugural "Industry Leaders Summit" begins this morning at the Four Seasons Hotel in Baltimore before a capacity crowd. Speakers and panelists for the two-day event, organized by the former Sporting Goods Manufacturers Association, include Under Armour ...

09/24/13
SportsBusiness Daily: NHL-Licensed Gear On Sale At Yankee Stadium

Visitors to Yankee Stadium for the team’s last six home games are seeing the earliest available licensed merchandise for the NHL’s outdoor games. A kiosk in the ballpark's Great Hall, just outside the Yankees Home Plate store, is selling a variety of licensed merchandise for the NHL Stad ...

09/24/13
SportsBusiness Daily: NBA Hosting Partner Summit In N.Y.

With the NBA season tipoff set for Oct. 29, the league this afternoon is gathering its commercial partners for a two-day meeting in N.Y. The "Partner Summit" will include a state-of-the-league address from Commissioner David Stern and Deputy Commissioner & COO Adam Silver , along with panels ...

09/23/13
SportsBusiness Journal: Company scores with Goal Light

Like a police car, it has a rotating red light on top and an ear-splitting siren. It’s a pizza cutter, a bottle opener, an alarm clock, a key ring and a pen. It is the Goal Light line of products from Fan Fever, a relatively new company that has captured the unrivaled frenzy and joy of ...

Tags: In-Depth, NHL Season Preview

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