About The Author

Terry Lefton

Terry Lefton covers marketing, including sponsorships, licensing and merchandising, for SportsBusiness Journal/Daily.

Featured Story

Fitness, sports in flux

Published in SportsBusiness Journal on 08 / 29 / 16

Editor’s note: This story is updated from the print edition. Walking, running and jogging remain America’s most popular fitness activities, but despite their popularity, all have been in decline over the past three years, according to the Sports & Fitness Industry As...

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Tags: Research and Ratings

More Stories by this Author

11/30/15
SportsBusiness Journal: Plugged In: François Thiébaud

Tissot recently signed a global rights deal as the NBA’s first official timekeeper, with the promise of getting the Swiss watch brand on the NBA’s 24-second clock, and being the brand associated with a new league timekeeping technology under development. Tissot in December will start se ...

Tags: People and Pop Culture

11/30/15
SportsBusiness Journal: T-shirts in a 'micro moment'

On the evening of Oct. 31, the University of Miami beat 22nd-ranked Duke on a crazy, eight-lateral kickoff return, resulting in a touchdown with no time remaining. As a licensee for both teams, Fanatics personnel were on the phone discussing a T-shirt design commemorating the play, minutes after ...

Tags: In-Depth, Colleges

11/23/15
SportsBusiness Journal: The Lefton Report: Jets fan gets ‘Up’

F or Andres Segura , it was going to be just another night watching his beloved New York Jets over some Bud Lights with a pal. Segura, a 31-year-old New York banker, met a friend at a sports bar in Hell’s Kitchen around 5 p.m. Like so man ...

Tags: Marketing and Sponsorship

11/23/15
SportsBusiness Journal: PCG-SDM raises $1M for holding company

Sponsorship marketing and digital media agency PCG-SDM has raised $1 million in an initial funding round to back a new holding company structure, and subsequently hired industry veterans Wade Martin and Brian Gainor for its property consulting and sales units, respectively. ...

Tags: Marketing and Sponsorship

11/19/15
SportsBusiness Daily: Spalding Has New Agency Of Record

Spalding, the NBA's official ball for over 30 years, has awarded its ad account to the Chicago office of Walton Isaacson after a review. Massachusetts-based WinStanley Partners was Spalding's agency, dating from when the sporting goods brand was based in Chicopee, Mass. However, Walter Isaacson won ...

11/16/15
SportsBusiness Journal: Biometrics speeding entry at ballparks

After recent ballpark tests with a “biometric identity system” called Clear, in which a swipe of two fingers got fans through security, three MLB teams are thinking that wands and magnetometers are destined to go the way of buggy whips and straight razors. Call it the E-ZPass for spor ...

Tags: Franchises

11/16/15
SportsBusiness Journal: A-B/Miller deal good or bad for sports?

Will the biggest deal in the history of the brewing business be a benefit or detriment to the U.S. sports industry? Like so many things surrounding Anheuser-Busch InBev’s $108 billion acquisition of SABMiller, there’s a lot of wait and see involved. First, there are regulatory h ...

Tags: Marketing and Sponsorship

11/12/15
SportsBusiness Daily: Jets Promoting Game As "Green Out"

The Jets are promoting tonight’s game at MetLife Stadium against the Bills and former Jets coach Rex Ryan as a “green out." The team will wear Nike’s full Kelly green “Color Rush” uniforms, featuring green pants, shoes, jersey, gloves, socks and a chrome Kelly green f ...

11/09/15
SportsBusiness Journal: The Lefton Report: Pepsi out at Citi

C hatter among New York Mets fans has the National League champions losing second baseman Daniel Murphy and center fielder Yoenis Cespedes to free agency. Regardless of who is playing those positions for the Mets next season, they won’t ...

Tags: Marketing and Sponsorship

11/09/15
SportsBusiness Journal: ‘Uncharted waters’ good for Royals’ biz

Mere hours after extracting themselves from a massive sea of blue at the Kansas City Royals’ championship parade, Mike Bucek, the team’s vice president of marketing and business development, and many of his colleagues were back in their ...

Tags: Events and Attractions

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