About The Author

Terry Lefton

Terry Lefton covers marketing, including sponsorships, licensing and merchandising, for SportsBusiness Journal/Daily.

Featured Story

Startup water brand uses NFL star power

Published in SportsBusiness Journal on 09 / 01 / 14

While PepsiCo’s Dasani water and Gatorade’s isotonic beverage have NFL marketing rights under the company’s massive league deal, startup bottled water brand Formula Four is hoping the star power of New Orleans Saints coach Sean Payton and other NFL players will help it gain retail...

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Tags: Marketing and Sponsorship

More Stories by this Author

08/26/13
SportsBusiness Daily: Big East Hires Ann Wells Crandall As CMO

Veteran sports marketer Ann Wells Crandall is joining the new Big East Conference as its first CMO. She will begin her new job Sept. 10, based in N.Y. and reporting to Commissioner Val Ackerman . Crandall will oversee marketing and sales, including brand development, advertising and promotion, c ...

08/01/13
SportsBusiness Daily: Fanatics To Run Notre Dame's Online Shop

The Univ. of Notre Dame later today will announce that shop.und.com , the e-commerce site for the school's athletic department, will now be run by e-commerce provider Fanatics in what is being called a "long-term deal." The new site will go live today and offer twice the amount of Notre Dame-l ...

07/30/13
SportsBusiness Daily: Consol Energy Center Hosts "NHL Exchange"

More than 95 NHL licensees in more than 105 booths will jam the floor of Pittsburgh's Consol Energy Center today and tomorrow for the league's annual licensing summit. The "NHL Exchange," now in its eighth year, travels to a different league arena every summer. This year's NHL licensed product trade ...

07/29/13
SportsBusiness Daily: 76ers Hire Chris Heck

Veteran sports exec Chris Heck has been hired by the 76ers as the team's new Chief Revenue Officer. "It was the easiest conversation about a hire I've ever had with someone," said 76ers President Scott O'Neil . "Chris knows how to run the business side of a team and during his time at the NBA sho ...

07/29/13
SportsBusiness Journal: Hot Seahawks add Boeing, Starbucks

Boeing and Starbucks are the newest corporate partners of the Seattle Seahawks as the NFL team looks to lean on its newfound national popularity to stimulate deals. Locally based Boeing gets branding on the Seahawks’ news conference backdrop under the deal, along with permanent signage for ...

Tags: Franchises

07/29/13
SportsBusiness Journal: Experts: Market is ready for FS1

The addition of another sports channel next month does not concern executives in the ad buying community, who say the demand for sports programming is so strong now that the market easily can handle multiple networks. Most of the media executive ...

Tags: Media

07/29/13
SportsBusiness Journal: PGA Tour makes MetLife a partner

Through deals with broadcast rights holders, MetLife blimps have been hovering over PGA Tour events since 1987, but under a new rights agreement, the insurer is an official marketing partner of the tour for the first time. The Met ...

Tags: Marketing and Sponsorship

07/25/13
SportsBusiness Daily: Boeing Signs As Sponsor Of Seahawks

Boeing is the newest corporate partner of the Seahawks. The longtime member of the Seattle corporate community gets branding on the Seahawks’ press conference backdrop under the deal, along with permanent signage for all events at CenturyLink Field. Seahawks President Peter McLoughlin said, &l ...

Tags: Marketing and Sponsorship, Boeing Co., Seattle Seahawks

07/24/13
SportsBusiness Daily: Boeing Agrees To Sponsor Seahawks

Boeing is the newest corporate partner of the Seahawks. The longtime member of the Seattle corporate community gets branding on the Seahawks’ press conference backdrop under the deal, along with permanent signage for all events at CenturyLink Field. “We’ve been on a push to attract ...

07/24/13
SportsBusiness Daily: Timex Out As Sponsor Of Giants' Training Facility

Timex is out as sponsor of the NFL Giants’ training facility after a four-year run. The deal was announced in ‘09 as a four-year deal, which included branding on the Giants’ practice jersey and practice bubble. Industry sources have been buzzing about Timex wanting out of that deal ...

Tags: Marketing and Sponsorship, Timex, New York Giants

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