About The Author

Terry Lefton

Terry Lefton covers marketing, including sponsorships, licensing and merchandising, for SportsBusiness Journal/Daily.

Featured Story

NFL near signing Nationwide as sponsor

Published in SportsBusiness Journal on 07 / 28 / 14

The NFL is close to adding Nationwide Insurance to a category in which it already has a sponsor, allowing it to extract more money from a hypercompetitive category.

Read More

Tags: Marketing and Sponsorship

More Stories by this Author

07/29/13
SportsBusiness Journal: Experts: Market is ready for FS1

The addition of another sports channel next month does not concern executives in the ad buying community, who say the demand for sports programming is so strong now that the market easily can handle multiple networks. Most of the media executive ...

Tags: Media

07/29/13
SportsBusiness Journal: PGA Tour makes MetLife a partner

Through deals with broadcast rights holders, MetLife blimps have been hovering over PGA Tour events since 1987, but under a new rights agreement, the insurer is an official marketing partner of the tour for the first time. The Met ...

Tags: Marketing and Sponsorship

07/25/13
SportsBusiness Daily: Boeing Signs As Sponsor Of Seahawks

Boeing is the newest corporate partner of the Seahawks. The longtime member of the Seattle corporate community gets branding on the Seahawks’ press conference backdrop under the deal, along with permanent signage for all events at CenturyLink Field. Seahawks President Peter McLoughlin said, &l ...

Tags: Marketing and Sponsorship, Boeing Co., Seattle Seahawks

07/24/13
SportsBusiness Daily: Boeing Agrees To Sponsor Seahawks

Boeing is the newest corporate partner of the Seahawks. The longtime member of the Seattle corporate community gets branding on the Seahawks’ press conference backdrop under the deal, along with permanent signage for all events at CenturyLink Field. “We’ve been on a push to attract ...

07/24/13
SportsBusiness Daily: Timex Out As Sponsor Of Giants' Training Facility

Timex is out as sponsor of the NFL Giants’ training facility after a four-year run. The deal was announced in ‘09 as a four-year deal, which included branding on the Giants’ practice jersey and practice bubble. Industry sources have been buzzing about Timex wanting out of that deal ...

Tags: Marketing and Sponsorship, Timex, New York Giants

07/22/13
SportsBusiness Journal: Hawks to hit top 3 in hot market sales

Both the NHL and NBA are reporting an uptick in hot-market sales from their recently completed championships. NHL officials and retailers were calling the Chicago Blackhawks’ win one of their best-ever championship markets. Considering further the season’s lockout, which cut teams&r ...

Tags: Marketing and Sponsorship

07/17/13
SportsBusiness Daily: Panini Signs Puig To Memorabilia Deal

Panini has signed Dodgers RF Yasiel Puig to a memorabilia deal with its Panini Authentic brand. Puig also will participate in some marketing efforts, including an appearance on behalf of Panini at the 34th National Sports Collectors Convention July 31-Aug. 4 in Chicago. The Puig product line will ...

07/15/13
SportsBusiness Daily: Lipton To Be Deemed Official MLB Iced Tea

PepsiCo typically has supported its Gatorade, Pepsi Cola and Aquafina brands as part of its corporate sponsorship with MLB, but the company's ready-to-drink Lipton iced tea will activate a new "Official Iced Tea of Major League Baseball" designation beginning with tonight's Home Run Derby. With an i ...

Tags: Marketing and Sponsorship, MLB

07/15/13
SportsBusiness Daily: Eric Thomas To Voice New MLB "October" Ad

Your browser does not support iframes. MLB will air a new 60-second institutional ad during tonight's Chevy Home Run Derby on ESPN and tomorrow's All-Star Game on Fox that continues the league's "We Play For October" tagline. However, instead of music as a driving force, motivational/inspira ...

Tags: Marketing and Sponsorship, MLB

07/15/13
SportsBusiness Daily: Lipton Activating Around Home Run Derby

PepsiCo typically has supported its Gatorade, Pepsi Cola and Aquafina brands as part of its corporate sponsorship with MLB, but the company's ready-to-drink Lipton iced tea will activate a new "Official Iced Tea of Major League Baseball" designation beginning with tonight's Home Run Derby. With an ...

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug