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Terry Lefton

Terry Lefton covers marketing, including sponsorships, licensing and merchandising, for SportsBusiness Journal/Daily.

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American Express Renews USTA/U.S. Open Sponsorship Rights

Published in SportsBusiness Daily on 08 / 26 / 15

American Express has renewed its longstanding USTA/U.S. Open corporate sponsorship. AmEx has been a USTA sponsor since '94. The payment card brand will continue to leverage the Open and USTA grassroots tennis activities. Wasserman Media Group is the longtime sports- and entertainment-marketing agenc...

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SportsBusiness Daily: Constellation, NHL Sign Groundbreaking Pact

Constellation Energy today announced its first league sponsorship, a multiyear pact that will be used to make the claim that the NHL is the first "carbon-neutral" sports property. Constellation's NHL team sponsorships include the Blackhawks and Capitals -- not coincidentally the teams competing ...

Tags: Marketing and Sponsorship, NHL

SportsBusiness Daily: Constellation, NHL Reach Sponsorship Deal

Constellation Energy today will take the wraps off its first league sponsorship, a multiyear pact that will be used to make the claim that the NHL is the first "carbon-neutral" sports property. Constellation's NHL team sponsorships include the Blackhawks and Capitals – not coincident ...

SportsBusiness Daily: Panini Inks Trading Card Deal With Oregon

Panini has signed the Univ. of Oregon to an exclusive multi-year deal, under which the trading-card giant will have cards with famous Duck alumni at retail in April. With the deal, executed by Oregon licensing agent Fermata Partners, the school becomes the latest of more than 200 schools with an ex ...

Tags: Marketing and Sponsorship, Panini

SportsBusiness Journal: The Lefton Report: NFL goes car shopping

T he wheels you hear screeching across the streets of Manhattan are not just yellow taxis. We’re told the NFL is relentlessly shopping for a new car deal, having been told by General Motors that this season will be its last as an NFL corpo ...

Tags: Marketing and Sponsorship

SportsBusiness Journal: Study: If you post, more likely to buy

For those still wondering about the value of, if not the pervasiveness of, social media, new research from Horizon Media has a data point to make any marketer’s head turn: “Greater willingness to post at a sporting event = greater willingness to buy.” Cause/effect marketing ...

Tags: Marketing and Sponsorship

SportsBusiness Daily: Geico Renews Deal With Mets

Just as things appear to be on the relative upswing for the Mets on the field, some of the club’s off-field efforts seem to be catching up, as well. Geico, one of the venue’s original top-level, signature sponsors, has renewed with the team for an additional three years. Sources sai ...

Tags: Marketing and Sponsorship, New York Mets, Geico

SportsBusiness Daily: USA Today, 3d Lacrosse Team For Youth Tourney

USA Today Sports and lacrosse events group 3d Lacrosse are teaming to stage a youth tournament that will see club teams from 16 markets in four age groups -- 8th-11th grade -- competing in “The Great State Showdown.” The event, which will showcase some of the country's top high-scho ...

Tags: Events and Attractions

SportsBusiness Daily: Table Tennis Event Set For Tonight

Former NBA marketer Peter Farnsworth ’s TopSpin table tennis tournament/sports industry gathering and benefit tips off its sixth year tonight at the Metropolitan Pavilion in Manhattan, with around 1,200 people expected to attend. Sponsors include MLB, NASCAR, the NBA, NFL, NHL, Octagon, IMG ...

SportsBusiness Daily: Dooney & Bourke Launch New College Line

New college-licensed items from leather bags and accessories marketer Dooney & Bourke are hitting retail in time for holiday shopping. A license with CLC, completed in July, gives D&B licensing to 13 schools: Alabama, Arkansas, Auburn, Clemson, Florida, Florida State, Georgia, LSU, Nebraska, ...

Tags: Marketing and Sponsorship

SportsBusiness Journal: Bills’ next decision: Future home

With relocation worries erased thanks to Terry Pegula, Buffalo Bills fans now can daydream about whether a new owner means a new venue for one of the NFL’s smallest markets, even with a $130 million renovation to 41-year-old Ralph Wilson Stadium just completed. The recent facelift added per ...

Tags: Franchises

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