About The Author

Terry Lefton

Terry Lefton covers marketing, including sponsorships, licensing and merchandising, for SportsBusiness Journal/Daily.

Featured Story

Falcons, Patriots Sponsors Make Final Activation Push Ahead Of Title Games

Published in SportsBusiness Daily on 01 / 20 / 17

Sponsors of the Falcons and Patriots are making their last pushes this weekend before the teams host the NFC and AFC Championship games, respectively. In what will be the Falcons' last game after 25 years at the Georgia Dome, the Falcons' four presenting playoff sponsors -- American Family Insurance...

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Tags: Marketing and Sponsorship, Atlanta Falcons, New England Patriots

More Stories by this Author

04/04/16
SportsBusiness Journal: Emojis join marketing conversation

With a generation unable or unwilling to send a text without including emojis, marketers are sensing opportunity and beginning to move in. Forrester Research says more than 6 billion text messages are sent daily in the U.S. With that sort of scale, the question becomes, is there a business in emo ...

Tags: Marketing and Sponsorship

04/04/16
SportsBusiness Journal: Forty Under 40: Kevin McSherry

CHRISTINA HONDROMIHALIS Kevin McSherry joins the ranks of Forty Under 40 this year, but his ties to the program run deep, as he broke into the business under a past honoree. That start, 13 years ago, came with an entry-level job at IMG assisting former IMG Consulting chief Dav ...

Tags: Forty Under 40

04/04/16
SportsBusiness Journal: Forty Under 40: Patrick Kraft

COURTESY OF TEMPLE UNIVERSITY Patrick Kraft walked on and eventually earned a scholarship playing football at Indiana University, but as befits one of the youngest Division I athletic directors in America, it was also during his undergraduate years that he got hooked on the co ...

Tags: Forty Under 40

04/04/16
SportsBusiness Journal: Scotts renews deal with MLB

Scotts renewed its MLB sponsorship rights in what sources said was a three-year deal. Scotts will continue to sponsor MLB’s grassroots Pitch, Hit and Run youth skills competition, moving from presenting sponsor to title sponsor. Kansas City Royals first baseman Eric Hosmer, a finalist in Pi ...

Tags: Marketing and Sponsorship

03/31/16
SportsBusiness Daily: New MLB Promos Highlight Young Stars

Three new MLB promos highlighting the league’s top young stars debut today. There eventually will be 10 spots as part of the second iteration of the #THIS campaign from MLB and Anomaly, its creative agency. The spots include one highlighting the World Series champion Royals as f ...

Tags: Marketing and Sponsorship, MLB

03/29/16
SportsBusiness Daily: Scotts Renews MLB Deal For Three Years

Scotts has renewed its MLB sponsorship rights, with what sources said was a three-year deal. Under the new pact, Scotts continues to sponsor the league's grassroots Pitch, Hit & Run youth skills competition, moving from the presenting sponsor to the title sponsor of the event. Royals 1B Eric Hos ...

Tags: Marketing and Sponsorship, MLB

03/29/16
SportsBusiness Daily: Scotts Renews MLB Sponsorship Deal

Scotts has renewed its MLB sponsorship rights, with what sources said was a three-year deal. Under the new pact, Scotts continues to sponsor the league's grassroots Pitch, Hit & Run youth skills competition, but moves from presenting to title sponsor of the event. Royals 1B Eric Hosmer , who o ...

03/28/16
SportsBusiness Journal: WNBA shifts palette for 20th season

The WNBA will celebrate its 20th season in style. Other WNBA teams will join the Los Angeles Sparks in not wearing white at home. The league will introduce new pastel uniform colors, designed by lea ...

Tags: Leagues and Governing Bodies, Marketing and Sponsorship

03/28/16
SportsBusiness Journal: The Lefton Report: MLB's fat offseason

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Tags: Marketing and Sponsorship

03/22/16
SportsBusiness Daily: Fanatics Signs Long-Term Extension With NFL

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Tags: Marketing and Sponsorship, NFL

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