About The Author

Terry Lefton

Terry Lefton covers marketing, including sponsorships, licensing and merchandising, for SportsBusiness Journal/Daily.

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IMG Senior VP David Abrutyn Leaving The Agency After Nearly 15 Years

Published in SportsBusiness Daily on 07 / 18 / 14

IMG Senior VP/Global Head of Consulting DAVID ABRUTYN is leaving the agency after nearly 15 years. In an e-mail across IMG Consulting and to senior agency execs, Abrutyn said he will leave in early August "to pursue the next opportunity in my career." Abrutyn started at IMG in '99 and helped grow ...

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Tags: People and Pop Culture, IMG

More Stories by this Author

07/25/13
SportsBusiness Daily: Boeing Signs As Sponsor Of Seahawks

Boeing is the newest corporate partner of the Seahawks. The longtime member of the Seattle corporate community gets branding on the Seahawks’ press conference backdrop under the deal, along with permanent signage for all events at CenturyLink Field. Seahawks President Peter McLoughlin said, &l ...

Tags: Marketing and Sponsorship, Boeing Co., Seattle Seahawks

07/24/13
SportsBusiness Daily: Boeing Agrees To Sponsor Seahawks

Boeing is the newest corporate partner of the Seahawks. The longtime member of the Seattle corporate community gets branding on the Seahawks’ press conference backdrop under the deal, along with permanent signage for all events at CenturyLink Field. “We’ve been on a push to attract ...

07/24/13
SportsBusiness Daily: Timex Out As Sponsor Of Giants' Training Facility

Timex is out as sponsor of the NFL Giants’ training facility after a four-year run. The deal was announced in ‘09 as a four-year deal, which included branding on the Giants’ practice jersey and practice bubble. Industry sources have been buzzing about Timex wanting out of that deal ...

Tags: Marketing and Sponsorship, Timex, New York Giants

07/22/13
SportsBusiness Journal: Hawks to hit top 3 in hot market sales

Both the NHL and NBA are reporting an uptick in hot-market sales from their recently completed championships. NHL officials and retailers were calling the Chicago Blackhawks’ win one of their best-ever championship markets. Considering further the season’s lockout, which cut teams&r ...

Tags: Marketing and Sponsorship

07/17/13
SportsBusiness Daily: Panini Signs Puig To Memorabilia Deal

Panini has signed Dodgers RF Yasiel Puig to a memorabilia deal with its Panini Authentic brand. Puig also will participate in some marketing efforts, including an appearance on behalf of Panini at the 34th National Sports Collectors Convention July 31-Aug. 4 in Chicago. The Puig product line will ...

07/15/13
SportsBusiness Daily: Lipton To Be Deemed Official MLB Iced Tea

PepsiCo typically has supported its Gatorade, Pepsi Cola and Aquafina brands as part of its corporate sponsorship with MLB, but the company's ready-to-drink Lipton iced tea will activate a new "Official Iced Tea of Major League Baseball" designation beginning with tonight's Home Run Derby. With an i ...

Tags: Marketing and Sponsorship, MLB

07/15/13
SportsBusiness Daily: Eric Thomas To Voice New MLB "October" Ad

Your browser does not support iframes. MLB will air a new 60-second institutional ad during tonight's Chevy Home Run Derby on ESPN and tomorrow's All-Star Game on Fox that continues the league's "We Play For October" tagline. However, instead of music as a driving force, motivational/inspira ...

Tags: Marketing and Sponsorship, MLB

07/15/13
SportsBusiness Daily: Lipton Activating Around Home Run Derby

PepsiCo typically has supported its Gatorade, Pepsi Cola and Aquafina brands as part of its corporate sponsorship with MLB, but the company's ready-to-drink Lipton iced tea will activate a new "Official Iced Tea of Major League Baseball" designation beginning with tonight's Home Run Derby. With an ...

07/15/13
SportsBusiness Journal: What's next for Broadway?

Recalling a memorable sports film is about as easy as buying a movie ticket. From “Pride of the Yankees” (1942) and “The Hustler” (1961) to those of more recent vintage, like “Slap Shot” (1977) and “The Blind Side” (2009), there have been dozens of ind ...

Tags: In-Depth

07/15/13
SportsBusiness Journal: A story worth a million

Hollywood producer Mark Ciardi’s credits include inspirational sports films such as “Miracle,” “Invincible” and “The Rookie.’’ Ciardi’s career as a pitcher plateaued after four appearances with the Milwaukee Brewers in 1987, so he’s familia ...

Tags: In-Depth

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