About The Author

Terry Lefton

Terry Lefton covers marketing, including sponsorships, licensing and merchandising, for SportsBusiness Journal/Daily.

Featured Story

Let's Get It Started: NFL To Hold Concerts, Fan Fests In S.F., Boston To Begin Season

Published in SportsBusiness Daily on 06 / 30 / 15

As part of its hype around Super Bowl 50, the NFL will kick off the ’15 regular season on Sept. 10 with an Opening Day concert and fan fest in the Super Bowl market of S.F. Boston, home market of the Super Bowl champion Patriots, also will see some season-opening activities. Pepsi will be the ...

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Tags: NFL, Leagues and Governing Bodies

More Stories by this Author

12/03/14
SportsBusiness Daily: DailyMVP Launches First Tom Brady Video

Fantasy sports site DailyMVP today breaks its first ad with Patriots QB Tom Brady, in which the two-time NFL MVP portrays a telemarketer hooked on daily fantasy. Lakers G Steve Nash played a librarian in the first ad of the “Have an MVP Day” brand campaign from ad agency barrettSF. ...

Tags: Marketing and Sponsorship

12/03/14
SportsBusiness Daily: DailyMVP Breaking Tom Brady Ad

Fantasy site DailyMVP today breaks its first ad with Patriots QB Tom Brady , in which the two-time NFL MVP portrays a telemarketer hooked on daily fantasy. Lakers G Steve Nash played a librarian in the first ad of the “Have an MVP Day” brand campaign from ad agency barrettSF. The Bra ...

12/02/14
SportsBusiness Daily: DraftKings Signs Sponsorship Deal With 76ers

Related stories : Patriots Become First NFL Team To Sign Deal With DraftKings DraftKings Signs Deal With NHL As League's Official Daily Fantasy Game NBA Signs Four-Year Deal With FanDuel, Gets Equity Stake In Company Leagues Embrace Daily Fantasy Despite Traditio ...

Tags: Marketing and Sponsorship, Philadelphia 76ers

12/02/14
SportsBusiness Daily: NBA Unveils All-Star Jerseys

adidas and the NBA today are taking the wraps off the jersey design for the Feb. 15 All-Star Game in N.Y. The jerseys will have players' first and last names on the back for the first time, along with side panels of five stars, representing each of N.Y.'s boroughs. The jerseys will not be available ...

12/02/14
SportsBusiness Daily: DraftKings Signs Deal With 76ers

The 76ers today are set to announce a sponsorship with DraftKings. Included in the deal are stanchion and courtside LED signage, digital assets, radio ad inventory, hospitality and tickets. The 76ers will host daily fantasy games offering non-cash prizes on the team’s website, a ...

12/01/14
SportsBusiness Journal: Pepsi contest winners will be on field

Pepsi is backing its third consecutive sponsorship of the Super Bowl Halftime Show with a contest that offers winners a place on the field in front of performer Katy Perry. The “Hype Your Hometown” promotion supporting its Pepsi brand asks consumers to submit photos and videos showing ...

Tags: Marketing and Sponsorship

11/24/14
SportsBusiness Journal: Column an effort to clarify NBA stance

NBA Commissioner Adam Silver’s jolting opinion piece in The New York Times pushing for more legalized sports betting was the result of the league being asked to clarify its views related to the continuing New Jersey sports gambling lawsuit. According to an industry source, Silver wrote the ...

Tags: Leagues and Governing Bodies

11/24/14
SportsBusiness Journal: NFL plans Play 60 spots for Thanksgiving

Topping the menu for the NFL’s three Thanksgiving Day games is a spate of new promotional spots supporting the league’s Play 60 anti-youth obesity campaign, with a side dish of new sideline caps from New Era. Looking to capture the T ...

Tags: Marketing and Sponsorship

11/24/14
SportsBusiness Journal: Retooled Chase finishes strong

NASCAR’s Chase for the Sprint Cup may have started slowly, but it ended with the sport’s biggest viewership figures in several years. Kevin Harvick celebrated the first championship under the new format. ...

Tags: Media

11/24/14
SportsBusiness Journal: Van Wagner hires Nelligan Sports trio

Van Wagner Sports & Entertainment is attacking the collegiate space and has hired a trio of former Nelligan Sports Marketing employees to offer a broad range of services. The move comes as Van Wagner is focusing more on sports after it sold its outdoor signage business to CBS in October. & ...

Tags: Marketing and Sponsorship

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