About The Author

Terry Lefton

Terry Lefton covers marketing, including sponsorships, licensing and merchandising, for SportsBusiness Journal/Daily.

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Meier Raivich, Fanatics

Published in SportsBusiness Journal on 09 / 25 / 17

Photo by: FANATICS MEIER RAIVICH Fanatics Vice president, communications and corporate branding Over the past few years, Fanatics has acquired some of the most significant rights and brands in th...

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Tags: Power Players

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10/27/16
SportsBusiness Daily: Shout! Factory Regains World Series Film Rights

Shout! Factory has secured the rights from MLB to distribute and sell the annual World Series highlights film, in a multiyear deal. Those rights had been held by Lionsgate Home Entertainment since '12. Shout! Factory previously held those same rights from '05-10. The '16 World Series film will be o ...

Tags: Media, MLB

10/26/16
SportsBusiness Daily: Fanatics To Get Rights To NHL Playoff Apparel

Fanatics today revealed some specifics within the broad licensing deal it signed with the NHL more than a year ago. Starting next season, Fanatics will have exclusive playoff and championship locker-room apparel rights with the NHL, along with the rights to exclusively make and sell adult-sized NHL ...

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10/26/16
SportsBusiness Daily: Fanatics Revealing Details Of NHL Deal

Fanatics today is revealing some specifics of the licensing deal it signed with the NHL more than a year ago. Starting next season, Fanatics will have exclusive playoff and championship locker-room apparel rights with the NHL, along with the right ...

10/24/16
SportsBusiness Journal: BDA gets into NBA game

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Tags: In-Depth, NBA Season Preview

10/24/16
SportsBusiness Journal: Licensees prep for campaigns

Since it’s the last of 11 seasons for Adidas as the NBA’s uniform rights holder, as the season starts, there’s not much news for on-court licensees. For marketers of other apparel, it’s another story. New Era has not yet convinced the league that its familiar 59Fifty fi ...

Tags: In-Depth, NBA Season Preview

10/24/16
SportsBusiness Journal: Fanatics-UA to field MLB jerseys in 2020

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Tags: MLB, Baseball, ING, Under Armour, Nike, Majestic Athletic, New Era, GE, Ugg, CES, Media, Target, Super Bowl, NFL, NBA, NHL, NASCAR, PGA Tour, Ally, Adidas, Reebok, Los Angeles Dodgers, Washington Nationals, San Francisco Giants

10/24/16
SportsBusiness Journal: The Lefton Report: NBA sponsors tip off

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Tags: Marketing and Sponsorship

10/17/16
SportsBusiness Daily: Fanatics, UA Team For MLB Jerseys Starting In '20

In what would mark a significant shake up in MLB’s licensing business, Fanatics and Under Armour have quietly completed a deal that will see them team to produce UA-branded on-field jerseys starting with the '20 season. The deal would mean the end of MLB’s longtime licensing relationship ...

Tags: Marketing and Sponsorship, Under Armour, MLB

10/17/16
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Tags: Marketing and Sponsorship

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SportsBusiness Journal: The value of recycled naming rights

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Tags: Marketing and Sponsorship

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