About The Author

Terry Lefton

Terry Lefton covers marketing, including sponsorships, licensing and merchandising, for SportsBusiness Journal/Daily.

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Dodgers asking $12 million a year for naming rights to field

Published in SportsBusiness Journal on 07 / 17 / 17

C ommercialism has seeped into MLB’s historical ballparks with signage amid the ivy at Wrigley Field and ads splashed across the Green Monster at Fenway Park. Now, America’s third-oldest MLB venue is looking to defy MLB’s lega...

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Tags: Marketing and Sponsorship

More Stories by this Author

SportsBusiness Journal: Game Changers: Michelle Palmer

Photo by: MICHAEL BRUNER / THE MARKETING ARM W hen Michelle Palmer joined The Marketing Arm in 2000, the Dallas-based marketing agency employed fewer than 30 people, and the number of women working in sports was relatively small. Palmer’s previous hands-on expe ...

Tags: Game Changers

SportsBusiness Daily: Ford Signs To Be Official Truck Of NFL

Ford Trucks has signed a three-year sponsorship with the NFL and will activate its new designation as the league's official truck by linking the strength, performance and durability of its trucks with the NFL's top offensive lines. The lead activation platform will be the "Ford Tough Offensive Line ...

Tags: Marketing and Sponsorship, Ford, NFL

SportsBusiness Daily: Ford Begins Activating Behind NFL Sponsorship

Ford Trucks has signed a three-year league sponsorship and will activate its new "Official Truck of the NFL" designation by linking the strength, performance and durability of its trucks with the NFL's top offensive lines. The lead activation platform will be the "Ford Tough Offensive Line of the W ...

SportsBusiness Daily: NBC's Winter Stepping Down From Exec VP Role

NBC Sports Group’s long-time ad sales exec Seth Winter is stepping down from his post as Exec VP/Ad Sales next month and taking on an advisory role for the network through '18. Winter will be “taking a step back from his work at NBCUniversal,” according to an internal memo NBCUni ...

SportsBusiness Journal: The Lefton Report: Momentum wins EPL

M omentum Worldwide has won a global agency shootout to assist the English Premier League in growing its popularity and businesses in markets including China, India and the U.S. The IPG -owned agency bested agencies including Octagon , WME-I ...

Tags: Marketing and Sponsorship

SportsBusiness Journal: NFL-themed ads reach new highs

On and off the field, numbers don’t lie. Stats outlining the activation for NFL corporate sponsors this season look healthier than ever. The season kicking off this week will see 26 NFL sponsors backing 50 brands, activating across all media. There will be a new high of 45 national NFL-them ...

Tags: Marketing and Sponsorship

SportsBusiness Journal: NFL-licensed gear forecast to grow

Top Sellers Fanatics.com’s top sellers in the NFL since April 1 Team 1. Denver Broncos 2. Seattle Seahawks 3. Dallas Cowboys 4. New England Patriots 5. Pittsburgh Steelers Player 1. Ezekiel Elliott 2. Odell Beckham Jr. 3. Tom Brady 4. Russell Wilson 5. Cam N ...

Tags: Marketing and Sponsorship

SportsBusiness Journal: Fitness, sports in flux

Editor’s note: This story is updated from the print edition. Walking, running and jogging remain America’s most popular fitness activities, but despite their popularity, all have been in decline over the past three years, according to the Sports & Fitness Industry As ...

Tags: Research and Ratings

SportsBusiness Daily: Panini Launches NFL Effort Around Rookies

With the NFL regular season just over two weeks away, Panini is launching a marketing campaign to back its new exclusive trading-card license with the league. The ads, shot during the NFLPA Rookie Premiere at the L.A. Coliseum by agency Conscious Minds, focus on the top rookies’ preparatio ...

Tags: Marketing and Sponsorship, Panini

SportsBusiness Daily: Jets Unveiling New Products At MetLife Stadium

The Jets today are showcasing new interactive elements, along with new food and licensed products which will be available at home games this season. During what the team is calling a “Jets Gameday Upfront’’ at MetLife Stadium, team President Neil Glat will officiate, while MetLif ...

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