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Terry Lefton

Terry Lefton covers marketing, including sponsorships, licensing and merchandising, for SportsBusiness Journal/Daily.

Featured Story

Panini Signs Expected Lottery Pick Dante Exum To Trading Card Deal

04 / 07 / 14

Consensus NBA lottery pick Dante Exum has signed an exclusive trading-card deal with Panini, the NBA's sole trading-card licensee. The 18-year-old Exum, a member of the Australian national team, will be featured on packaging, participate in social media and marketing initiatives and sign memorabilia...

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Tags: Marketing and Sponsorship

More Stories by this Author

01/10/12
USA Today Signs Deal With PGA Tour

USA Today's Sports Media Group has cut its first deal with a major sports property, signing on as a preferred supplier with the PGA Tour. Under the five-year deal, USA Today gets a guaranteed ad spend by the PGA Tour, and the Tour will direct its sponsors to spend some of their ad guarantees with US ...

Tags: PGA Tour, Marketing and Sponsorship

01/06/12
Wild Card Teams Prep Sponsor Activation

NFL teams and their sponsors are ramping up activation plans behind this weekend’s Wild Card playoff games. In N.Y., Giants marketers are driving home the point that this is the first time the two-year-old MetLife Stadium will be hosting an NFL playoff game. The “First-Ever Playoff Game ...

Tags: Marketing and Sponsorship, Houston Texans, Denver Broncos, New Orleans Saints, New York Giants

12/20/11
Mission Products Gets NBA Marketing Rights

Mission Products has finalized a deal with the NBA under which its Court Grip and Power Grip products receive league marketing rights and can be used on NBA courts when the season tips off Sunday. What the NBA is referring to as a "merchandising partnership" will allow Mission to utilize NBA marks o ...

Tags: Marketing and Sponsorship, NBA

12/20/11
Mission Products, NBA Ink Marketing Deal

Mission Products has finalized a deal with the NBA under which its Court Grip and Power Grip products receive league marketing rights and can be used on NBA courts when the season tips off Sunday. What the NBA is referring to as a "merchandising partnership" will allow Mission to utilize NBA marks o ...

12/14/11
Judelson Leaving USSA For Job At WWE

U.S. Ski & Snowboard Association Chief Revenue & Marketing Officer Andrew Judelson is leaving for a job running the sales efforts of WWE. Judelson, who will report to CMO Michelle Wilson , will start his new job as Exec VP/Sales & Partnership Marketing Jan. 2. The position will entail ...

12/14/11
Sprint To Be NBA's New Wireless Sponsor

Sprint and the NBA will today officially announce a four-year corporate sponsorship deal, under which the K.C.-based carrier will become the league's official wireless service partner. Sources said Sprint hopes to have basketball-themed ads ready in time for the start of the season, which tips off w ...

12/13/11
Under Armour, NBA Reach League Rights Deal

With the recalibrated NBA season less than two weeks from tipping off, Under Armour is expected to take the lid off of a league rights deal later this week. What a source termed "a short-term deal" will give Under Armour the rights to use its NBA endorsers – Bucks G Brandon Jennings , T'Wolve ...

12/13/11
BarclayCard Offers NFL Playoff Ticket Promo

NFL payment-card sponsor BarclayCard is staging a usage and acquisition promotion under which cardholders using their Extra Points Visa or MasterCard to purchase playoff tickets from teams can get six months of interest-free financing on those ticket purchases. Fans signing up for new cards will rec ...

12/01/11
MLB Properties Names Tigers Retailer Of Year

MLB Properties has named the Tigers as its “Club Retailer of the Year’’ after a season in which regular-season sales soared 26% at Comerica Park. Tigers retail partner Sportservice opened a new 6,000 square-foot stadium store, “The D Shop,” in April. On-field performanc ...

11/30/11
Lockout Settlement Sparks NBA Merch Sales

The apparent settlement of the NBA lockout looks like it sparked consumer demand for products from league licensees. Speaking for the first time since players and management reached a tentative end to their labor dispute early Saturday morning, NBA Exec VP/Global Merchandising Group Sal LaRocca ...

Tags: NBA, Marketing and Sponsorship

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