About The Author

Terry Lefton

Terry Lefton covers marketing, including sponsorships, licensing and merchandising, for SportsBusiness Journal/Daily.

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Playing it Safelite: Bills sign vehicle glass repair brand

Published in SportsBusiness Journal on 07 / 27 / 15

C all it the most transparent of deals. Safelite AutoGlass , which bills itself as the nation’s largest provider of vehicle glass repair and replacement, has signed its first NFL sponsorship, signing a three-year deal making it the official...

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Tags: Marketing and Sponsorship

More Stories by this Author

01/05/15
SportsBusiness Journal: ESPN eyes getting into daily games

You can’t watch or listen to ESPN without being bombarded by ads for daily fantasy sites like DraftKings and FanDuel. Now, the all-sports media company is looking hard at leveraging the power of its own brand in the lucrative daily fantasy business that offers hundreds of millions of dollars i ...

Tags: Media

12/23/14
SportsBusiness Daily: IMG Consulting Wins Visa Business

IMG Consulting has triumphed in one of the largest and most-scrutinized agency shootouts of '14, winning a review to handle Visa’s sports marketing activities consolidated across its biggest properties. Those larger properties include Visa's IOC TOP sponsorship, the FIFA World Cup and NFL righ ...

Tags: Marketing and Sponsorship, Visa, IMG

12/23/14
SportsBusiness Daily: IMG Consulting Adds Visa Account

IMG Consulting has triumphed in one of the largest and most-scrutinized agency shootouts of '14, winning a review to handle Visa’s sports marketing activities consolidated across its biggest properties. Those larger properties include Visa's IOC TOP sponsorship, the FIFA World Cup and NFL righ ...

12/19/14
SportsBusiness Daily: Marciani Out As MLB VP/National Sales

MLB VP/National Sales CHRIS MARCIANI  has quietly exited MLB, in what will likely be the first in a series of departures at MLB HQ under the new administration of Commissioner-elect ROB MANFRED and President of Business & Media BOB BOWMAN . Marciani, who was responsible for new bu ...

Tags: People and Pop Culture, MLB

12/18/14
SportsBusiness Daily: Big Execs Reminisce On Sports Media

NFL Exec VP/Media STEVE BORNSTEIN , former NBC Sports Group Chair DICK EBERSOL , Fox Sports Media Group CEO DAVID HILL  and former NBA Commissioner DAVID STERN -- four of the biggest names in sports TV over the past 30 years -- reminisced earlier this week during the Sports Video Group's a ...

Tags: People and Pop Culture

12/18/14
SportsBusiness Daily: Constellation, NHL Sign Groundbreaking Pact

Constellation Energy today announced its first league sponsorship, a multiyear pact that will be used to make the claim that the NHL is the first "carbon-neutral" sports property. Constellation's NHL team sponsorships include the Blackhawks and Capitals -- not coincidentally the teams competing ...

Tags: Marketing and Sponsorship, NHL

12/18/14
SportsBusiness Daily: Constellation, NHL Reach Sponsorship Deal

Constellation Energy today will take the wraps off its first league sponsorship, a multiyear pact that will be used to make the claim that the NHL is the first "carbon-neutral" sports property. Constellation's NHL team sponsorships include the Blackhawks and Capitals – not coincident ...

12/15/14
SportsBusiness Daily: Panini Inks Trading Card Deal With Oregon

Panini has signed the Univ. of Oregon to an exclusive multi-year deal, under which the trading-card giant will have cards with famous Duck alumni at retail in April. With the deal, executed by Oregon licensing agent Fermata Partners, the school becomes the latest of more than 200 schools with an ex ...

Tags: Marketing and Sponsorship, Panini

12/15/14
SportsBusiness Journal: The Lefton Report: NFL goes car shopping

T he wheels you hear screeching across the streets of Manhattan are not just yellow taxis. We’re told the NFL is relentlessly shopping for a new car deal, having been told by General Motors that this season will be its last as an NFL corpo ...

Tags: Marketing and Sponsorship

12/15/14
SportsBusiness Journal: Study: If you post, more likely to buy

For those still wondering about the value of, if not the pervasiveness of, social media, new research from Horizon Media has a data point to make any marketer’s head turn: “Greater willingness to post at a sporting event = greater willingness to buy.” Cause/effect marketing ...

Tags: Marketing and Sponsorship

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