About The Author

Terry Lefton

Terry Lefton covers marketing, including sponsorships, licensing and merchandising, for SportsBusiness Journal/Daily.

Featured Story

FanDuel Signs Multiyear Sponsorship Deals With 15 NFL Teams

Published in SportsBusiness Daily on 04 / 22 / 15

Weeks after Disney/ESPN reached an industry-redefining advertising and equity agreement with daily fantasy site DraftKings worth hundreds of millions, rival FanDuel today will announce that it has signed exclusive multiyear sponsorships with 15 NFL teams (see chart below). Since Yahoo ha...

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More Stories by this Author

10/10/14
SportsBusiness Daily: MLB Sponsor T-Mobile Leveraging Playoffs

Starting tonight, MLB sponsor T-Mobile is leveraging the MLB postseason with what it is calling “THE Biggest 7th Innings Stretch Ever #TheBig7th." Fans are being encouraged through MLB media to post "video selfies" of themselves singing "Take Me Out to the Ballgame." A mashup version o ...

10/06/14
SportsBusiness Journal: The Lefton Report: MLB doubleheader

W ith the postseason in full swing, Major League Baseball’s corporate partners are finalizing their activation efforts. This time of year is also important off the diamond, since it’s the first inning of MLB’s sales season. P ...

Tags: Marketing and Sponsorship

10/06/14
SportsBusiness Journal: Kings’ sponsors spending

How much is a Stanley Cup championship worth in sponsorship revenue? With more than $100 million worth of major partnership renewals and new sponsorships sold since June, when the Los Angeles Kings won their second NHL title in three years, the folks at AEG Global Partnerships have a good idea. B ...

Tags: Franchises

10/02/14
SportsBusiness Daily: A-B Sponsoring MLB Fan Cave Event

Longtime MLB sponsor Anheuser-Busch is helping the league open its divisional series today by sponsoring a postseason launch concert at 3:00pm ET at the MLB Fan Cave in N.Y. Noted DJ Steve Aoki will perform, and A-B will support its Budweiser brand's MLB sponsorship with product sampling and by di ...

09/29/14
SportsBusiness Journal: ‘Talking to our partners every day’

When the NFL’s domestic violence crisis became front-page news, corporate sponsors of the league, particularly the publicly traded companies, began applying pressure with the unusual step of taking the league to task publicly. That put the league’s top sales executive inside the controv ...

Tags: Leagues and Governing Bodies, Marketing and Sponsorship

09/29/14
SportsBusiness Journal: The Lefton Report

S uper Bowl halftime show sponsor Pepsi has shelved the announcement of the musical act for the NFL championship due to the NFL’s ongoing issues with domestic violence, we’re told by trusted industry sources. There is no sign Pepsi i ...

Tags: Marketing and Sponsorship

09/29/14
SportsBusiness Journal: Chobani pushes USOC deal through Tokyo

Chobani Greek Yogurt has renewed its U.S. Olympic Committee sponsorship, making it the first USOC corporate patron to publicly extend its rights through the 2020 Games in Tokyo. Chobani CMO Peter McGuinness said the Olympic connection since 2012 has been effective in securing incremental retail p ...

Tags: Olympics

09/29/14
SportsBusiness Journal: Under Armour signs for NFHS Network

Under Armour has signed on as the first “anchor partner” of the NFHS Network, a startup digital high school sports subscription service that hopes to attract 10 million visitors and 45 million page views this academic year. The network, owned in part by the National Federation of Sta ...

Tags: Marketing and Sponsorship

09/26/14
SportsBusiness Daily: Anderson: NFL Constantly Talking To Sponsors

When the NFL’s domestic violence crisis became front-page news, corporate sponsors of the league, particularly the publicly traded companies, began applying pressure with the unusual step of taking the league to task publicly. That put the league’s top sales exec inside the controversy.& ...

Tags: Marketing and Sponsorship, NFL

09/25/14
SportsBusiness Daily: Chobani Re-Ups As USOC Sponsor

Chobani Greek Yogurt has renewed its sponsorship deal with the USOC, becoming the organization's first corporate patron to publicly extend its rights through the '20 Tokyo Games. The deal includes sampling rights and exclusivity in USOC’s "Road to Rio" experiential marketing campaign begi ...

Tags: Marketing and Sponsorship, USOC

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